Free games and paid games are two opposite extremes, which even create a distance effect for players.
Games in Western countries are mainly paid games. They think free games are great. They can play them for free and decide whether to pay for them according to their own needs. It feels good to control their own destiny.
However, Chinese players who mainly focus on free games believe that paid games are the true meaning of games, and free games are a cancer of capital. They set up various krypton gold points to tempt me to pay.
This misunderstanding between the two parties is entirely due to the distance effect. American consumers have experienced the Atari collapse. Although the Atari collapse happened in 1983, a large number of shoddy video games left North American players The memory continues to this day.
Later, the Amerikan market was dominated by paid games all year round. Not all paid games are high-quality. There are also a large number of products of poor quality. You can't regret it after paying. Why foreign game exhibitions, game CG, developer reputation, and pre-release announcements are particularly important? To a large extent, it is because players can only judge whether a game is fun or not through this method.
Players need to consider these factors comprehensively to successfully clear mines.
As for the paid games that players in China are familiar with, they are almost all high-quality products. There is no experience in finding candy from shit. Not to mention that these early high-quality paid games have various channels to download pirated versions. Why should I pay? ?
Domestic free games are claimed to be free, but in fact there are various inducements to pay. Players in China know that on the surface they control their own destiny, but in fact their own humanity is being played with by game manufacturers.
To put it simply, the idea is caused by experience. Joseph has more money, so as a game enthusiast, as long as it is a game that looks good, he has paid for it.
There are many experiences where what looks like chocolate is actually shit. Charles is more cautious about money. He usually pays for video games. He only pays for them after the game has been well received or he has tried it at a friend's house and found it good.
Charles said: "Maybe you are right, but my point of view is different from yours.
We all know that Riot is a game developer founded by Newman. He made his first pot of gold through Riot. Mphone is also a product sold by Newman's company.
We can think of fists as the extension of Newman's personal will and ideas. "
Joseph was not sure what Charles wanted to say. They were clearly talking about paid games and free games before, but why did they suddenly jump to Newman and Riot games.
However, he remained silent, glanced at their specific position in the entire long queue, and then glanced at the fierce battle behind the curtain in the distance, then turned back to look at Charles and motioned for him to continue.
"So whether it's "Subway Surfers", "Temple Run" or this much more complex free-to-play game "Legend of Heroes", it can be seen as Newman's definition of mobile games.
Do you have a feeling that the screen of Mphone2 is worse than that of a handheld machine, and its performance should be better than that of a handheld machine, but its gameplay is not as good as that of a handheld machine.
Taking the "Legend of Heroes" we just experienced as an example, he set up the concept of physical strength, which seems to be deliberately designed to allow players to experience it in a short period of time and with high frequency.
It is completely different from handheld games and even has a completely different logic from traditional video games. "
Joseph was a little surprised: "Isn't it?
Isn't this a no-brainer? At least for mobile phones so far, mobile games are a supplementary part, and people may be interrupted by phone calls at any time while playing games on their mobile phones.
Most of the games in the previous Mphone1 app store were of a similar nature and could be interrupted at any time. There was no problem in continuing after interruption. The games themselves did not have strong correlations.
There are very few RPG games like "Prince of Persia".
This is a characteristic of mobile games, and this has been true since the earliest Snake and Arkanoid. With Mphone entering the game market, the gameplay of mobile games is improving, but it has not caught up with handheld games so quickly.
After all, handheld consoles have been around much longer than mobile games. "
While Joseph and Charles were discussing the gameplay of Mphone2, "Legend of Heroes" had achieved great commercial success.
“What is the most popular video game in the past week? There is no doubt that it is the card-based mobile game “Legend of Heroes” launched by Flamingo Games based on the world view of “Team Tactics”.
This game is exclusive to Mphone2. It has successfully topped the list of the Mphone App Store in just one week, and its weekly revenue has exceeded two million US dollars. This is a huge number, because you must know that Mphone1 does not support the download of "Legend of Heroes". "
Amerikan's video game magazines are more concerned about the commercial performance of "Legend of Heroes" because in their opinion, the gameplay of the game itself is lackluster and the game content is barely rich. In the eyes of editors who have played too many games It really lacks praise.
However, it has been a great success in the mobile game market. Most of the mobile games launched by Flamingo were priced between US$0.99 and US$5, taking the low-price route. The global sales of Mphone1 have not exceeded 10 million, and the ceiling of game revenue priced at US$0.99 is right there.
But there is no ceiling for free games, and "Legend of Heroes", which relied on selling content, gave the media and developers new ideas.
""Legend of Heroes" has achieved great commercial success by selling virtual goods. It has achieved a weekly revenue of two million US dollars on the basis of only 500,000 Mphone2 users. Subsequently, with the Mphone2 in the global market "The revenue ceiling of "Legend of Heroes" is the revenue ceiling of Mphone2."
The global sales of Mphone2 in the first week were 500,000 units, which consumed all the 500,000 units prepared by the Matrix team in advance. The global supply chain of Mphone2 is working overtime to distribute Mphone2.
In just one week, not only did "Legend of Heroes" become a huge hit, but Mphone2 was also ready to dominate the mobile phone market.
If Mphone1 is the result of Matrix paying celebrities to endorse it, asking celebrities to use Weibo, and creating personal accounts on Weibo, then after Mphone2, celebrities in North America are proud to use Mphone2, and the number of celebrities on Weibo is as high as The quality has gone up a notch again.
"It's hard to imagine that Mphone2 was a product in 2003. Newman once again created a miracle." This is Musk's statement on Weibo. He registered an account on social media several years in advance.
To be precise, when Mphone1 was first launched, Musk was a loyal user of Weibo. He often talked nonsense on Weibo, saying that it was a better payment software than NewPay. The reason why the market share was so low was because NewPay was the first to launch it. Advantages and more.
Compared with NewPay, it is more willing to share interests with other Internet giants. Amazon, eBay, Yahoo, Microsoft, etc. almost all hold shares. NewPay cannot be the only voice in the electronic payment market. This is the responsibility of Silicon Valley technology companies and Wall Street financial institutions. consensus.
This consensus is the value of existence. If there is consensus, it can continue to survive, and even live well. Except that the gap with NewPay has not been narrowed, it has almost wiped out the market share of other electronic payment software.
eBay's electronic payment software has been removed from the shelves, and the input and output are completely disproportionate. Amazon's electronic payment software is still struggling to support itself.
Because of this, Musk slowly liquidated his shares and founded SpaceX at the beginning of this year.
"For Mphone, the key to success is that Newman's structure is large enough and it is willing to share benefits with other Internet companies and jointly create a complete Internet ecosystem."
"Mphone reminds me more of the early days of Windows." This is Jerry Yang's view of Mphone on Weibo.
The Nasdaq bubble burst, and Internet companies in both the primary and secondary markets were in a cold winter, but the Internet itself was not affected, and Internet content was still growing exponentially.
In this context, Yahoo's decline is evident. The capital market cannot obtain sufficient financing. Portals are facing direct competition from search engines. Baidu has been squeezing Yahoo's living space since its listing.
Whether it is Yahoo or Baidu, profits come from advertisers. After companies find that Baidu's advertising effect is better than Yahoo, more and more companies will naturally turn to Yahoo.
Yahoo's crisis is unprecedentedly serious. Jerry Yang returned as Yahoo's CEO at the end of last year and set an overall transformation strategy. He believes that in the traditional Internet market, Yahoo is a dead end against Baidu.
The previous user advantages have been exhausted, but the mobile Internet is still a blue ocean. Yahoo needs to transform its strategy and turn to the mobile Internet.
Whether it is cooperating with Nokia and Motorola, or launching a large number of Yahoo-based mobile applications in the Mphone application store, they are all part of this strategy.
Because of this strategy, Yang Zhiyuan also often uses Weibo.
However, Yahoo does not build an ecosystem like Weibo. They chose to transform traditional Internet applications and still face the ecosystem they are familiar with. They launched Yahoo News and Yahoo Community one after another.
“It is difficult for us to compete with Weibo in real-time content applications, not because we are afraid of Newman or do not want to compete directly with Newman.
But because Weibo has natural platform advantages, it can expand infinitely with the help of Mphone. The pre-loading of Weibo on Mphone mobile phone gives them a great advantage. Coupled with the user and content advantages accumulated in the past, if we enter this field again , the effort and reward are not directly proportional.
Why not work with other mobile phone brands to launch similar applications on their phones? Because both Motorola and Nokia have launched their own real-time content applications and will not give Yahoo a chance.
What I mentioned just now is not because I am afraid of Newman. This is true for both Yahoo and myself, but I have to admit that Newman has a huge influence on Internet applications. He launched Weibo, and everyone believed that applications like Weibo had huge commercial value.
Therefore, mobile phone manufacturers such as Nokia, Motorola, and Ericsson all hope to replicate the success of Weibo and use their own hardware platforms to launch their own Weibo applications, just like Internet Explorer did to Netscape in the browser field.
Compared with Netscape, Mphone also relies on a large enough platform.
No, no, no, Yahoo naturally has its own advantages. Our advantage is that we are a pure Internet company. We do not involve hardware. Yahoo's Internet applications can coexist in smartphones from different mobile phone brands such as Matrix, Motorola, and Nokia.
This is a unique advantage of Yahoo, so we launched Yahoo News and Yahoo Communities. "
This was Jerry Yang’s public statement in an interview with the media on Wall Street after the release of Yahoo’s first quarter 2023 financial report.
Yahoo is taking on new vitality with the help of mobile Internet, but this vitality is not recognized by the market.
“I admit that the only bright spot in Yahoo’s financial report for the first quarter of this year is the mobile Internet. Yahoo News has more than one million users and Yahoo Community has two million users. However, our revenue has not changed substantially, and it is even going further. decline.
Baidu is gradually encroaching on Yahoo's market in the traditional Internet field. Yahoo is facing great pressure. These are real difficulties.
What I want to say is that the reason why we are facing such a dilemma is because the commercial value of mobile Internet has not yet emerged. "
After Zhou Xin defined Mphone and the mobile phones launched as benchmark Mphone as smartphones, the media introduced the concept of mobile Internet. This is because there are more and more people with their heads down in major cities in North America. When you glance at the subway, at least 30% of the people are looking at their mobile phones.
The concept of mobile Internet is also widely recognized.
"Why is the value of the mobile Internet not reflected? It seems to be a business issue, but it is essentially a technical issue.
I have had many private discussions with Newman, and he shares the same view as me. The mobile Internet has huge potential, but the potential has not been realized or converted into commercial value because of network speed limitations.
The mobile Internet was still in the 2G network stage before. Due to network speed restrictions, most applications were mainly text-based applications. Compared with traditional Internet picture ads, merchants were less willing to place text-based ads and the prices were also very low.
This is why a million-level user base brings only one million US dollars in revenue.
This problem can be fundamentally solved as the 2G network evolves to the 3G network. Mphone2 is the first smartphone to support 3G network, but it is not the only one. I believe that with the popularization of 3G network, Yahoo's dilemma will be essentially solved. "
Jobs posted on Weibo that Apple would also manufacture its own smartphone: "Apple will launch its own smartphone next year or the year after that. After contacting Mphone2, I think this is the form of my ideal mobile phone."
"Apple will make its own features based on Mphone2, just like there are countless music player brands around the world, and Apple can still make its own features."
The success of iPod 2 and iPod Zero allowed Apple to regain a large amount of cash flow, giving Jobs the confidence to enter the smartphone market.
(End of chapter)
