"I am very happy to come to the Moscone Convention Center again and see so many audiences here. In the past three years, Mphone has made history and ushered in the era of smartphones.
Here today, I am honored to introduce the new generation of Mphone, Mphone2, to the audience present. The difference between it and the first-generation Mphone is even greater than the difference between the first-generation Mphone and Nokia. "
The Mphone2 product launch was held in the spring of 2003. The Mphone2 product launch was also held at the Moscone Convention Center in San Francisco. Matrix had not yet built a dedicated global headquarters like Apple in later generations.
In addition to Matrix users, the conference also invited a large number of journalists, entrepreneurs and even professional managers from competitors.
"I have long heard that Mphone2 is an unimaginable product. I have heard from Sony executives before that it will be a very different product."
"Oh, I've heard that too, but I heard what the developers said. I heard it's a complete screen. Is this any different from the Samsung S series smartphones?"
"I guess Newman will polish it more perfectly. I don't know the specific details. After all, Newman has adopted extremely strict confidentiality measures for this generation of Mphone."
Zhou Xin said above that entrepreneurs in Silicon Valley were also discussing in the audience. In the past three years, many Silicon Valley entrepreneurs have made a lot of money from the Mphone ecosystem.
Because of this, at the second Mphone Developer Conference last year, the news of the new generation of Mphone announced at that time made many entrepreneurs realize that it was a new opportunity, and the new generation of Mphone can achieve more effects.
Zhou Xin was equally excited when he stood on the stage, precisely because his arrival would usher in the era of mobile Internet five years in advance.
Because of the influence of the first-generation Mphone, Amerikan's 3G network construction is also ahead of schedule. The first generation of Mphone and subsequent semi-smartphones brought a large amount of traffic demand. These traffic demands led American telecom operators to try to build 3G networks in American big cities.
The 3G network is not a new technology. As early as 1998, Americen conducted an auction of 3G spectrum. It was just because the Internet bubble was beginning to burst at that time. The company that acquired the 3G spectrum for the first time could not afford to pay 1 billion. The price was high in US dollars, but after it was recovered, it was auctioned for a second time, and the second auction failed directly.
By the spring of 2003, when Zhou Xin held the second-generation Mphone product launch conference, 3G networks had been laid out in first-tier cities such as San Francisco, New York, and Los Angeles.
This second generation Mphone will also be launched simultaneously in Neon, Korea and Maple Leaf Country.
Neon and Goryeo are because they have already completed the laying of 3G networks, while Maple Leaf Country belongs to the traditional sphere of influence of Silicon Valley.
Zhou Xin continued on the stage: "Compared with the first generation Mphone, the biggest difference of Mphone2 is the screen. We have completely canceled the keyboard and all operations will be completed through fingers.
Of course, the highly acclaimed linear motor in the first-generation Mphone will still be retained, and you will also have a vibration feedback effect when typing on the screen. "
After talking about Zhou Xin, the appearance of Mphone2 appeared behind Zhou Xin. This phone is between iphone3GS and iphone6. It has a longer screen than iphone3GS, and the bottom border is the familiar Home button.
Proportions confirmed by industrial aesthetics present the ultimate simplicity and futuristic feel.
Zhou Xin pressed his finger on the Home button, and then the iPhone on the screen behind him entered the desktop after a short animation effect.
"The new generation of Mphone supports both password unlocking and fingerprint unlocking. You only need to enter your fingerprint into the Mphone in advance. When unlocking later, you only need to press the entered finger on the Home button to complete the unlocking."
The short animation effect here is exactly the process of human fingerprints from dark to light.
Fingerprint unlocking is also not a new technology. In 1998, Siemens launched the first mobile phone to support fingerprint unlocking. However, the technology was not mature enough at that time and you needed to slowly move across the identification area. Part of your fingerprint will be recorded in the identification area for splicing. Only then can it be compared with the complete fingerprint.
Later, in 2001, Samsung also launched a fingerprint phone called Pass-Phone, which can transfer money, send and receive emails, etc. using your fingerprint.
Matrix acquired a company called Authen Tec. Without Zhou Xin, this company focusing on fingerprint recognition sensors would be acquired by Apple in the future.
The appearance of this phone alone is enough to make users feel its sense of technology.
Such smooth fingerprint recognition only furthers this impression.
“After making the first-generation Mphone, the entire Mphone team has been thinking about where to start optimizing it. We don’t want to just change the color of the shell and add some applications to call it the second-generation Mphone.
This is why after the first generation Mphone was launched, it took three years for the second generation Mphone to be launched.
The biggest innovation must be the entire touch screen. Touch screens have not been uncommon since the birth of personal handheld computers, but the Mphone's touch screen is different from all previous touch screens.
Everyone will be shocked by its smoothness when you try it. I will simply demonstrate it through a small game. "
Zhou Xin clicked on an application whose icon was a watermelon cut in half, and then said: "This game is called Fruit Ninja. Players need to slide the screen with their fingers and then cut the fruit."
Zhou Xin briefly played for two minutes and failed because he hit bombs continuously. However, the exciting music and unique game mode still made the users present shine.
Many of the entrepreneurs present are specialized in making games. Many of them are successful game developers of the first-generation Mphone. After seeing Fruit Ninja, many creative ideas popped up in their minds:
"If the smoothness of Mphone2 is really as smooth as Newman demonstrated, then we will be able to play more games."
"We can also simulate the mode of cutting fruit and rely on the touch screen to create new ideas."
After Zhou Xin waited for the cheers in the audience to end, he clicked on another game: "Also, let me show you the touch screen version of "Angry Birds"
You only need to use your fingers to pull the spring, and the Mphone2's touch screen can fully perceive this subtle difference. It is so sensitive.
It is no exaggeration to say that Mphone2 brings the touch screen into a new era. "
If Zhou Xin does not license technology to external parties, the touch screen alone will take other mobile phone manufacturers at least two years.
This is because the technology patent has been registered by Matrix. To achieve similar effects, you have to bypass the patent wall set up by Matrix. This is the biggest difficulty.
Relying on the advantage of foresight, Zhou Xin can be regarded as experiencing the pleasure of later generations of American companies using patent walls to block Chinese companies.
“The second-generation Mphone has a more powerful touch screen, supports richer application modes, and will naturally have a more powerful chip.
Compared with the first-generation Mphone, the second-generation Mphone uses the A2E chip independently developed by Xinxin Technology. This chip uses the most advanced 90nm process and can reach a main frequency of 800MHz. At the same time, the biggest feature of this generation of Mphone is battery life.
Compared with the 6-hour battery life of the first-generation Mphone, the second-generation Mphone can achieve 16 hours of battery life on the 2G network and 12 hours on the 3G network. "
The performance of the A2E chip here has not improved much. The joint R&D team of Matrix and Xinxin has focused more on reducing power consumption, using more advanced processes to reduce power consumption as much as possible.
In fact, the main frequency of 500Mhz is completely sufficient for current smartphones. Therefore, the second-generation Mphone actually did not spend much time on the processor. Instead, it focused on upgrading the display chip.
Because the touch screen of Mphone2 requires higher screen quality, Mphone adopts the method of directly connecting the display chip and RAM to improve the performance of the display chip as much as possible.
"Yes, that's right. This generation of Mphone supports both 2G and 3G networks. Under the 3G network, you can browse the web, download applications, and view pictures or videos sent to you. You no longer have to wait two minutes to view five seconds. The clock phenomenon occurs.
At the same time, the new generation of Mphone is equipped with the latest Bluetooth technology of Xinxin Technology. Based on the latest Bluetooth technology, we and Xinxin Technology jointly launched Mpods, a true wireless headset.
Without going into too much detail about the headphones, everyone is welcome to experience them at Matrix’s offline flagship store.
We also solved the problem that consumers criticized a lot in the first generation of Mphone, which was that it did not support audio playback."
For the users present, the most concerning part is over. The issues they are most concerned about are nothing more than appearance, battery life, differences from the first-generation Mphone, and whether the previous problems have been solved.
This conference almost perfectly solved their problems. In the end, there was only one question left, and that was the price.
You must know that the price of the first-generation Mphone of US$599 was considered expensive at the time. This generation of Mphone is equipped with so many advanced technologies that it is impossible to imagine how much the price will soar.
“The last thing is the price, because it is equipped with so many latest technologies, we have tried to reduce the cost as much as possible, but it is really difficult to do, so the final price may exceed everyone’s expectations.
But when you buy it and try it out, you will find that its usage experience far exceeds the price itself. "
After talking about Zhou Xin, there are two prices: 4GB US$749 and 8GB US$849.
The configuration of Mphone2 is somewhat similar to iPhone4. Compared with iPhone4, it also has fingerprint unlocking and more advanced Bluetooth technology.
iPhone 4 was released in 2010. At that time, the technology was mature enough and the cost could be kept down. The Mphone is considered a pioneer. Compared with the first-generation Mphone, the price has only increased by $150, which is considered its best effort.
This is because the overall chip industry is in a recession, and Matrix is a major customer, so it can keep prices down.
Otherwise, the price will have to soar to US$999. US$999 will have a huge impact on Mphone2’s market dominance.
The sparse applause from the audience this time clearly showed that users were not satisfied with the price. 749 is the highest-priced mobile phone except luxury phones.
Zhou Xin said: "I know everyone is dissatisfied with the price, and I am also dissatisfied with the price, but the price of Mphone is determined by cost, and we have made enough efforts to control the price of Mphone2 at US$749.
As a reward, we will reduce the price of the first-generation Mphone by US$150, which means that the price of the first-generation Mphone will start at US$449. "
First, in order to reduce inventory, when the price of Mphone2 first came out, everyone would definitely be dissatisfied because there had never been such an expensive mobile phone before.
However, with the increase of users and the accumulation of word-of-mouth, this dissatisfaction can be resolved, especially if subsequent competitors launch products based on Mphone2, the price will be similar to Mphone2, and the product experience will be far inferior to Mphone2. Effect.
Secondly, in order to squeeze the market of other mobile phone manufacturers, the price of Mphone1 was reduced to US$449, which was bad news for Samsung, Sony and Motorola.
This is like Tesla's price cuts in later generations. BYD was not greatly affected, but it forced Xpeng and NIO to death.
After Zhou Xin walked off the stage amidst the cheers of the audience, he invited Bill Gates to chat alone. Naturally, Bill Gates would not let go of such an opportunity. You must know that he was also eager to cooperate with Zhou Xin.
After Mphone has reached this point, it needs to appropriately transfer some benefits to Amerikan's interest groups.
Even the value of ZTE in later generations is far less than that of Matrix, which ushered in the mobile Internet era. Zhou Xin only has ZTE’s level of negotiation experience. When it comes to sharing the interests of a larger cake, he is not sure about the piece of cake. How much should be cut and to whom, Bill Gates is the best person to consult at this time.
For Zhou Xin, Mphone is just a process, and using Mphone to ensure the survival and evolution of China's chip supply chain is the goal.
Whether it is NewPay or Matrix, in order to monopolize the entire market, Zhou Xin will not be stingy about sharing the cake.
As he expected, Bill Gates' eyes lit up during the meeting that night. On the way to Zhou Xin's home, Bill Gates had fully experienced Mphone2, and the experience was simply perfect.
"Newman, although someone has told me that Mphone2 will be a great product, its performance is still far beyond my imagination. To be honest, I think the price of $749 is challenging consumers' bottom line. , but after actually using it, I feel that the price is indeed what you said at the press conference, and you have done your best.
It's perfect, and its touch feedback is so perfect. You know, Microsoft has made many handheld computers in the past, and I have used many handheld computers.
Most of these handheld computers also have touch screens, and they use resistive pens to control them. Even if there is a pen in the middle as a medium, their use experience is not as smooth as Mphone2's finger operation.
I'm curious how you do it, from the screen to the network to the chip and operating system, this is an improvement in all aspects.
It is almost the same two-generation product as Mphone1, and it is indeed a product that was launched after three years of accumulation. "
Bill Gates is obviously aware of the potential of mobile operating systems. Although he no longer cares about Microsoft at this time, he still maintains contact with Ballmer and will remind Ballmer to pay attention to the mobile operating system market.
Microsoft has also teamed up with Nokia to develop mobile operating systems, just as it has previously developed handheld computer operating systems with other personal handheld computer manufacturers.
But after experiencing the Mphone operating system, Bill Gates realized that the mobile operating system made by Microsoft was completely incomparable.
(End of chapter)
