After Zhou Xin finished speaking, the audience in the audience began to whisper. Those who could come here were basically students from various universities in Shenhai.
As students who draw information from the Internet all year round, they are most aware of China's backwardness in the field of consumer electronics. There are indeed many domestic computer brands, such as Lenovo, Founder, Great Wall, etc. Various computer magazines will share various computer configuration plans.
Yes, there were already garbage men in 2002, and it was their hobby to assemble different parts into a computer. Almost all the brands in the system plans provided by computer magazines are foreign brands.
Few domestic brands are also from Wanwan. For Chinese consumers, it is difficult to emotionally consider Wanwan's brand to be a national brand.
Zhou Xin's words undoubtedly broke everyone's previous understanding. Zhou Xin waited for the audience below to discuss and then said:
"Yes, Xiaomi Computer is a computer that uses a large number of domestic components. Let me introduce it to you in detail.
The first is the CPU. The CPU is the core of the computer. It determines the performance of the computer to a large extent. For the audience in the audience, the CPU is more related to whether everyone can play games smoothly.
The CPU of Xiaomi computers uses the Pentium-M model CPU, which is more familiar to everyone as Pentium. Pentium-M was jointly developed by New Core Technology under my name and Intel, and the manufacturing of the CPU was also completed by New Core Technology.
Everyone will definitely have doubts about the performance of the Pentium-M chip. I can compare it with the more popular mid-range chips currently on the market. The first one is the AMD Duron CPU, which is commonly sold in the price range of 3,000 to 4,000 yuan. .
The main frequency of the Duron CPU is around 1GHz. The second chip is the Celeron III chip from Intel, which is commonly sold in the price range of 4,000 to 5,000 yuan. Its main frequency is 1.2GHz.
The third chip is the AMD Athlon 1800++ chip that is commonly sold in the price range of 6,000 yuan. It is clocked at 1.5GHz. This Pentium-M CPU is clocked at 1.5GHz. It is no exaggeration to say that it is a mid-to-high-end chip. point.
Then there is the graphics card. The graphics card is also the NVDIA-MI100 model graphics card jointly launched by New Core Technology and NVIDIA, a mainstream graphics card design manufacturer on the market. This graphics card is a graphics card developed based on NVIDIA's NV15 platform, with a core frequency of 250MHz.
Also manufactured by Xinxin Technology, these two chips are made in Xinxin Technology’s factory in Shenhai.
The process is really difficult, especially for graphics cards, because the most advanced chip process in China is only 0.18 microns, while the most advanced foreign process has reached 90nm. The more advanced the chip process, the better the performance.
The mainstream graphics chips currently on the market, such as Sunflower, MSI, Gigabyte, Asus, etc., have all reached 0.13 micron.
Before the cooperation between NVIDIA and Xinxin Technology, the 0.18-micron graphics chip could only achieve a main frequency of 200MHz, which was the benchmark performance of Geforce2, the first graphics chip launched by NVIDIA.
And we have achieved a breakthrough to the previous limit, which is really difficult. I can see the workflow of Xinxin Technology in the background, because China's chip foundry industry has never done graphics card chip foundry before, NVDIA- MI's joint research and development is completed by Xinxin Technology's R&D center in Silicon Valley and NVIDIA.
In the end, when the chip is launched, it will still be manufactured in China and Zhangjiang. We encountered a lot of problems in the process of chip manufacturing. It is not as easy as everyone thinks for experts from Silicon Valley to come here. I am NVIDIA and Xin Core Technology's major shareholder, but I can't let him be on call at all times.
The cooperation between the two parties takes the form of offline communication a small amount of time and online communication most of the time. From the background, I often see that our engineering team is still replying to Americen's emails at 1 a.m. in order to prevent problems from being separated. Only genius can get the answer.
The NVDIA-MI100 graphics card adopts the current mid-level process, but its performance is absolutely top-notch. It also supports Microsoft's latest programmable rendering pipeline feature.
In the original graphics card, the 'components' of each process of the graphics card are completely fixed, which may lead to the barrel effect. The graphics card will cause other 'components' to be idle due to the excessive load of one 'component'. Performance cannot be fully utilized. The programmable rendering pipeline allows some components to do other work, such as pixel filling, vertex shading, etc. "
It is normal to complain when giving a truthful speech. Everyone likes to talk about how difficult it is to launch this product at press conferences and how many hardships they have gone through. The subtext is that I have already worked so hard, and you still don’t support me?
Zhou Xin said that complaining is only one of the trivial purposes. It is more to help promote New Core Technology and tell the students present that the work we do is very meaningful and interesting. Everyone is welcome to join New Core Technology.
At the same time, it is another comparison with Chen Jin. You even copy the DSP chip. We have launched semi-self-developed graphics cards and CPUs.
Most of the audience present were knowledgeable about the product, not to mention that the parameter comparison was marked on the PPT behind Zhou Xin. The audience cheered like a mountain and a tsunami.
It has only been a year since China joined the WTO. Not to mention countries like America, there is a big gap between China and Neon and Korea. Almost all the core computer components that everyone has access to in daily life are Made in Silicon Valley.
Made in Silicon Valley, and then labeled with Wawan, Neon or Goryeo, why Lenovo is criticized is not because Lenovo has become a giant in the personal computer field by relying on the Chinese market, but has made no progress in core technology.
At present, the trend of worshiping foreigners and favoring foreigners is very strong, and there are also a large number of people who hope that the country will develop better. Even worshiping foreigners and favoring foreigners and hoping for better development of the country are not in conflict, not to mention that the audience present is mainly a student group that is not cold-blooded. , the cheers of the students could cover the entire SJTU.
Needless to say, Zhou Xin, everyone knows how difficult this is. The reporter representatives from Computer News put their heads together and talked in such a noisy environment:
"Even if Boss Zhou doesn't give me press fees, I will give Xiaomi a good thumbs up just because the chips and graphics cards are made in China.
However, everything else about Xiaomi is good, but the name is not domineering enough and does not suit Boss Zhou’s status. "
"Then will you buy it?"
"What?"
"I said will you buy it!" he shouted at the same time.
"We will definitely support one. If the price is less than 6,000 yuan, we will support one."
Zhou Xin waited for everyone to calm down and continued:
“I have mixed feelings standing here because this product makes me very proud. It is the culmination of the development of China’s electronics industry in the past ten years.
I just talked about the CPU and graphics card. Next, I will introduce the motherboard, memory, hard disk, sound card, optical drive, etc. one by one.
I know you must have had questions in the past, why are there no domestic brands for these accessories? If you are a student majoring in integrated circuits, you should know that Huaguo brands lack space to display.
Take memory as an example. Huahong is a Chinese company that specializes in memory manufacturing, but the memory they manufacture is usually sold on the market under the NEC or Western Digital brand. In other words, although the memory module you buy is manufactured by Huahong, it does not have any Huahong-related information.
There are also displays. BOE is also a Chinese company deeply involved in the screen field, but the screens they produce are labeled with foreign brands such as Sony, Samsung, and Panasonic and are flooded in the Chinese market.
The same situation exists in all fields of personal computers. I will introduce these excellent domestic electronic brands to you one by one. "
After Zhou Xin finished introducing each one, the entire PPT went dark, with only one light shining on Zhou Xin from behind. Under such a light and shadow effect, the entire audience focused on Zhou Xin.
Zhou Xin said: "The last thing everyone is most concerned about is the price. I have introduced the configuration and performance of Xiaomi computers extensively in the previous PPT. In the future, we will launch a computer scoring software on Xiaomi's official website. Everyone can use this computer to score The scoring software scores your own computer and can also rate Xiaomi.
Our favorite is the benchmark. Our internal benchmark results show that the performance of Xiaomi computers is roughly the same as Lenovo's 8,000 yuan computer, and even exceeds Lenovo's 8,000 yuan computer in terms of specific performance.
But our price is”
After Zhou Xin finished speaking, four big numbers appeared behind him, 4,299 yuan.
There was sincere applause from the audience. Everyone knew that if the Zhou Xin press conference was not exaggerated, the price of 4299 is indeed a great value for money. In the words of Tuba guy, it is worth it with your eyes closed.
"Yes, as I said at the beginning of the press conference, the Xiaomi brand is focused on cost-effectiveness, and we hope to bring the ultimate cost-effectiveness to users.
So the price will still drop! "
The price behind it was 4,299 yuan, and then a new price of 3,999 yuan appeared.
This is a complete sensation. You must know that the price of 3,000 yuan and the price of 4,000 yuan are completely different concepts in user psychology.
A student with a Mphone in the audience posted a Weibo post. After the price of 3,999 yuan came out, his Weibo account went viral instantly.
"Wow! I love Mr. Xin, the price is so good!"
"I guess Lenovo was dumbfounded. This price doesn't give them any chance of survival."
"Damn it, this price is the first to start a price war in China, and it is a brutal price war. Not to mention Lenovo, HP, Dell, and Samsung all have no way to survive."
"I regret it. Is it too late to go to the computer store to return it? The 5,000 yuan computer I purchased is garbage compared to Xiaomi."
"This price is really outrageous. I didn't expect that boss Zhou, with his big eyebrows and big eyes, would also learn to fight on price."
"I originally thought the new president was handsome, but now he's even more handsome!"
Benchmark software is not uncommon. In 2000, 3DMark launched a benchmark software specifically focused on graphics card performance. Xiaomi has developed a more comprehensive benchmark software.
Zhou Xin said: “I have thought about this price for a long time and decided on it, just to let Chinese consumers feel Xiaomi’s ultimate cost-effectiveness.
When I first set the price of 4,299, Xiaomi's executives thought I was crazy. When I said that our price would be reduced by another 300 yuan, they thought they would send me to the hospital for a checkup.
I told them two things. First, Xiaomi is not a brand that wants to make money. It is a brand that wants to make Chinese users feel the ultimate cost-effectiveness.
The price of 4,299 yuan is certainly very cost-effective, but it is not extreme enough.
Let Chinese consumers think of high quality and low price when they see Xiaomi. Of my two brands, Xiaomi focuses on the ultimate cost performance, while Matrix will focus on the exploration of cutting-edge technology.
Second, Xiaomi is the first computer that is almost produced in China. I hope to use Xiaomi to cultivate Chinese electronics manufacturers so that they can develop better and more advanced products.
Finally, I hope that tonight, Xiaomi can let everyone feel my sincerity to Chinese consumers. "
This sincerity is truly overwhelming. Lei Jun, who is in charge of Mphone2 in Silicon Valley, felt like a confidant after seeing the text live broadcast of this conference. After working in the consumer electronics industry for a period of time, he also believed that pursuing cost-effectiveness was too much. It's important.
As for the name Xiaomi, Lei Jun also thinks it suits his taste.
Everyone on the Huaguo online forum is discussing Xiaomi's press conference tonight. The price and domestic configuration alone are enough for everyone to use it as tap water.
"Not to mention accessories made in China, I have never seen this design of Xiaomi chassis and wiring alone on other brands. As Zhou Xin said at the Mphone launch conference, this is a minimalist industrial aesthetic."
"Stop talking, Xiaomi is too cruel. As soon as the price came out, our company held a collective meeting, and we are now on the way to the company. During the press conference, my computer company's QQ has started ticking non-stop. Stopped."
"Brother upstairs, which company does it belong to? Are you asked to download Enterprise QQ at home? Your company specially applied for the installation code of Enterprise QQ?"
"I think, yes, the company has applied for two enterprise QQ installation codes for everyone, one for each company at home, so that you can handle some urgent business more conveniently.
I saw in the sales group that all the regional vice presidents in charge of sales were very nervous and unanimously believed that Xiaomi would have a huge impact on Lenovo. "
"Lenovo? Assembling factory? Why are you nervous? Doesn't Lenovo mainly rely on orders from government agencies and state-owned enterprises? The loss of personal orders will not have much impact on you."
"What if Xiaomi can also get orders from these state-owned enterprises and agencies? You must know that Xiaomi's cost-effectiveness is far better than Lenovo's, and Boss Zhou's relationship is no worse than Lenovo's."
"Then you have to be lucky that Boss Zhou had a estrangement from relevant parties because of Hanxin, otherwise Lenovo would really not be able to compete with Xiaomi."
"Upstairs, let me ask again, aren't you from Lenovo? I'm still curious about why Xiaomi can set the price so low, with the same configuration costing only half of yours? This difference is a bit exaggerated. Or did you say 8,000 yuan before? computer, 4,000 yuan is all profit?”
"What are you thinking about? Xiaomi obviously makes products nationwide and uses a large number of domestically produced accessories to keep costs down. For example, for example, NVIDIA graphics cards are also purchased from MSI and Gigabyte. They will put a logo on it and then add the price together. Sell to us.
Xiaomi obtains technical authorization from Nvidia and then produces it itself. Can the cost be the same? "
(End of chapter)
