In the current Chinese public opinion circle, there is a strange circle. Everyone is proud of Zhou Xin's achievements. The Chinese can become the second richest man in the world, can prosper in Silicon Valley, and become an unavoidable factor in outside discussions about Silicon Valley. Open iconic character.
No matter which country's news media discusses Silicon Valley or the business and technology circles discuss the success of Silicon Valley, Zhou Xin cannot be bypassed. Zhou Xin has even become the most well-known entrepreneur in Silicon Valley.
As Bill Gates resigned as Microsoft CEO and gradually disappeared from public view, Zhou Xin began to be hailed as the most powerful man in Silicon Valley. After the Nasdaq bubble burst, emerging investors held massive amounts of capital and aggressively acquired shares of technology companies on Nasdaq, completing controlling stakes in Nvidia and ARM. They also ranked among the top shareholders of many well-known technology companies.
Although Xinxin Investment is not listed and does not need to disclose its operating data to the outside world, the listed companies it invests in need to be announced to the outside world. Business media reporters can get a glimpse of Zhou Xin's business landscape from the publicly disclosed data of listed companies.
This is why Zhou Xin is known as the most powerful man in Silicon Valley. Zhou Xin is so successful now, far surpassing the entrepreneurs that China boasted about before. What's more important is that Zhou Xin's success comes from the innovation of the business model, and the money is made from the hands of Amerikan people.
People in future generations will feel gloating because Luckin cut American leeks from U.S. stocks. The overall public opinion environment twenty years ago was not as good as in later generations, but the simple emotions of the Chinese people can create links across time and space, and the Chinese people will also make money for Zhou Xin Amerikans feel schadenfreude and recognition for their money.
Under the publicity of domestic media, Time Warner is almost equated with being taken advantage of in the domestic context. This also caused the Chinese people to have complicated emotions towards Zhou Xin. On the one hand, he was proud of bringing glory to the country. Although it had little to do with him, it proved from many aspects that Chinese people can do it and Chinese people can do the same.
This symbolic role has allowed China's Internet industry to develop faster than before, and more Chinese Internet companies began to try to go overseas at the beginning of the millennium.
Similarly, most of Zhou Xin's business is abroad, and it is mainly investment in China. There are very few domestic companies. Xinxin Technology mainly does business for enterprises and does not directly deal with individuals. This has caused people who know Xinxin Technology to rare.
Even on the Chinese Internet, there has been a saying that Zhou Xin has been naturalized as an American citizen. Even though Zhou Xin has repeatedly refuted the rumors many times, this statement is still mainstream.
This makes it difficult for the brand under Zhou Xin's name to be regarded as a Chinese brand, let alone a national brand in a certain sense like Huawei in the future.
In the minds of Chinese consumer groups 20 years later, only companies that do well can become so-called national brands. Huawei and BYD are regarded as national brands because they do well, not because they are national brands. Brand, so consumers have no brains to buy it.
Many public opinions deliberately reverse the cause and effect of national brands and achievements.
"Emotionally, I don't think Matrix is a national brand. Before Mphone entered the Chinese market, Matrix had other products, but they were never publicly sold in the Chinese consumer market. If you want to buy them, you can only buy them from Americen. Before Matrix There are no offline stores in China, no online official website, and it does not operate any business in China at all.
Apart from the fact that the founder is Chinese, I don’t know if Zhou Xin is Chinese. He said yes in public, so I’ll assume he is still Chinese. The brand Matrix has no explicit connection with China, so it is difficult for me to accept emotionally that Matrix is a Chinese brand.
In my heart, I think that what Zhou Xin said on the talk show was entirely because Mphone was going to enter the Chinese market. He said this for the sake of Mphone’s success in the Chinese market. He hoped that the Matrix brand could have some kind of connection with Chinese consumers. Emotional resonance. These are my personal thoughts.
From a rational perspective, I think Matrix is a Chinese brand because it is backed by Chinese capital. But it does not mean that it is a Chinese brand, so I will give it any special treatment.
The preferential treatment it can get from a Chinese brand is not as good as the preferential treatment it can get from a product created by Zhou Xin."
Regarding this question, netizens have different opinions on whether Matrix is a Chinese brand. Most of them do not think Matrix is a Chinese brand.
This is just like Lenovo's acquisition of ThinkPad and Geely's acquisition of Volvo. Even if the capital behind ThinkPad and Volvo becomes Chinese capital, consumers will still not think that they are Chinese brands.
Consumer emotions have nothing to do with the capital behind them.
When Mphone was launched in China, Lei Jun, as the vice president of Matrix, came to Yanjing to hold a press conference.
"I didn't expect to return to Yanjing so soon. I have stayed in Yanjing for many years, and have been here since I entered Jinshan. At the beginning of this year, I received an invitation from the new president, inviting me to join Matrix .
I was very confused at the time. Being able to join Matrix was undoubtedly an opportunity for me. The company has an annual revenue of more than 3 billion US dollars, has a large audience overseas, and is considered by many technology media to be a company that will lead the development of future mobile phone forms.
For such a company to invite me to serve as a senior executive, I was filled with excitement, fear, and a mixture of emotions, as well as a reluctance to leave China. I have stayed in China for too long, and I have also stayed in Yanjing for too long. I was really reluctant to leave a familiar place suddenly.
I didn’t expect that I would come back so soon, and I came back with Mphone. Yes, Mphone will be officially sold in China starting from July 15th. NewPay will be available in the third quarter. People are buying it on Weibo and WeChat right now. It can be used after that.
Everyone can download and use apps from the Mphone store.
Matrix has opened offline stores in major cities across the country. Among them, we have opened offline flagship stores in four cities: Yanjing, Shenhai, Pengcheng and Guangdong. Compared with ordinary stores, flagship stores are larger in scale and also Will sell some accessories and other products.
Next, I will give you a brief introduction to the advantages and features of Mphone."
Lei Jun gave full play to his characteristics at the press conference, and his Mandarin with a slight local accent made the audience feel friendly.
While Lei Jun was holding a press conference, Huang Zhang, who was far away in Pengcheng, was looking at the samples provided by Xinxin Technology.
"Mr. Huang, this is an integrated mobile phone chip launched by Xinxin Technology. The sample we applied for has arrived. This motherboard integrates mobile phone chips, Bluetooth, power management chips, multimedia decoding chips, etc.
According to the product description on the official website of Xinxin Technology, we only need to equip the accessories such as the casing, battery, screen, and speakers, and the mobile phone is assembled.
At the system level, Xinxin Technology provides a basic operating system, and personalized application editing can be performed on the basic operating system.
We tested that the core system power of this motherboard can run to 64MHz under normal circumstances, which is the same as the power of most mainstream mobile phones on the market, far exceeding the low-end products of foreign brands. "
Huang Zhang’s personal resume is not as legendary as Lei Jun’s, and he was also defeated in the competition between Meizu and Xiaomi. This does not mean that he is not good, but because he only graduated from elementary school and has product advantages. Now that smartphone competition has become increasingly fierce period cannot be turned into a commercial advantage.
Huang Zhang was serving as CEO of Aegean Company at this time. As a high school dropout, he went to Pengcheng to work. Being able to serve as CEO of a joint venture in Lion City at the age of 26 is somewhat legendary.
The company he works for, Aegean, mainly produces MP3 players. At present, it can achieve 20 hours of ultra-long playback time, 128MB memory, driver-free connection to a computer, etc., and the price is only 699 yuan, making it the king of cost performance in the current MP3 market.
Huang Zhang saw the TK chip mentioned by Zhou Xin on a TV talk show. After watching it, he quickly realized that this was an opportunity.
The competition in the current MP3 market is too fierce. The entire market is filled with large and small domestic brands and overseas brands. Domestic brands cannot enjoy the premium at all.
At the same time, the shareholder behind Aegean had a dispute with him over business philosophy. He believed that investment in R&D should be increased, and only by possessing technical advantages would it be possible to enjoy a premium price, instead of relying on cost-effectiveness to compete for users like now.
The shareholders behind Aegean believe that although the price is low now, it is still profitable. We can live well by relying on volume. The right way is to increase publicity and advertising, expand sales, and further reduce costs.
The greater the order volume in the manufacturing industry, the greater the room for price negotiation, which can drive down the price of the supply chain. Xiaomi in later generations can be said to be the master of this method. It not only keeps the prices of suppliers extremely low, but also allows suppliers to pay for goods first, further improving the utilization rate of funds.
The difference in business philosophy with shareholders made Huang Zhang very distressed, which also led him to think that making mobile phones might be a way out.
The mobile phone market is much larger than MP3, and the entire market is also growing rapidly.
If the original mobile phone development model were used, Aegean's three melons and two dates would definitely not be enough, but if TK chips can really lower the threshold, it is not impossible to make your own mobile phones.
After listening, Huang Zhang asked: "Is the Bluetooth chip provided by Xinxin Technology the latest generation of Bluetooth chip, or the original Bluetooth chip?"
The subordinate said: "Mr. Huang, they can choose. Ours is the basic version, which is the previous Bluetooth chip.
We can only purchase the trial version, which is also the basic version.
I talked to the pre-sales team at Xinxin Technology, and they said that their motherboards can be configured in various configurations. For example, if you want the latest Bluetooth chip, they can add it without any problem.
Including the multimedia chip, it can also be upgraded. He asked me, do you know about iPod? Xinxin Technology said that the decoding chip for the iPod was developed by them, and they can add the decoding chip for the iPod to the motherboard.
The main options are the Bluetooth chip and decoding chip, which can be upgraded in these two places. "
After listening, Huang Zhang asked: "What about the price? Have you discussed the price with them?"
The subordinate said: "The basic version costs 400 yuan for a motherboard. If the Bluetooth chip needs to be upgraded, it will cost 900 yuan. If the decoding chip needs to be upgraded, it will be their luxury version, and the price will be 1,100 yuan."
Huang Zhang took a deep breath: "That is to say, the latest Bluetooth chip, Xinxin Technology prices it at 500 yuan a piece.
With such a high price, you don’t have to worry about not buying it, because only Xinxin Technology on the market can produce Bluetooth chips of this level.
This is the advantage of technology. The advantage of technology gives others the confidence to enjoy such high pricing without fear of no market.
In the future, as more and more mobile phone manufacturers choose to purchase this set of mobile phone chip solutions from Xinxin Technology, how will your products be differentiated?
With the increased price for motherboards with higher configurations, I'm sure that Xinxin Technology will launch more optional upgrade modules in the future, and mobile phone companies will work for them.
So there's absolutely nothing wrong with putting money into R&D. Other mobile phone companies that spend money on marketing end up working for chip companies. "
Huang Zhang already had ideas that transcended the times. Later, online public opinion joked that mobile phone companies such as Xiaomi and OV were working for Qualcomm.
Huang Zhang further believes that his business philosophy is correct. Although Aegean's technical strength cannot be compared with Xinxin Technology, this does not prevent Aegean from gradually shifting its resources to research and development. It is not high-end technology that counts as technology.
Under Huang Zhang's leadership, Aegean successfully installed accessories on a motherboard and assembled it into a mobile phone.
The current level of development of Pengcheng's manufacturing industry makes it easy for them to find the accessories they want.
"It is indeed much easier. Even if you pay 500 yuan in technical fees to Xinxin Technology, the other expenses combined will not exceed 200 yuan." Huang Zhang said with emotion.
Aegean's engineer nodded: "This will completely remove the barriers to mobile phone development. I'm sure there will be many companies that were not originally in the mobile phone business and will start to enter the mobile phone industry with Xinxin Technology's solution.
The price of 500 yuan per piece is just the initial price. The larger the order volume, the price can be negotiated. With the price of other accessories, the cost can be reduced to 700 yuan.
It costs 700 yuan and sells for 899 yuan, which is definitely an advantage. "
Huang Zhang also realized that this thing had advantages, and past differences of opinion with management made him have other thoughts.
Even ordinary engineers can see that this thing has a lot of potential. It is impossible for Huang Zhang not to see it. He can see more things than engineers.
Huang Zhang realized that this might be the best opportunity he could encounter in the first thirty years of his life. Instead of telling the management to start the mobile phone business, he might as well leave his job and start his own business.
After saving some money during his long working life, Huang Zhang was thinking about how to start his own business.
“I can completely rely on Aegean’s resources to complete the design and prototype production of other accessories before leaving my job.
I will definitely not develop a mobile phone based on TK chips faster than others. I may be later. So how can I gain consumer recognition?
I don’t want to fight a price war. With insufficient funds, I can only find other ways. "
While Huang Zhang was testing their mobile phone assembled based on TK chips, he was thinking about how to make good use of Aegean's resources to pave the way for his upcoming business.
Although Meizu has declined, Crow sees no big problem in treating Huang Zhang and Lei Jun as rivals in the first half of the smartphone market.
(End of chapter)
