At this point in time, it is still the end of the golden age of traditional media, and the influence of the Internet is far less than that of later generations.
In China, it will probably be after 2008 that the influence of the Internet becomes equal to that of traditional media. However, the influence of the Internet far exceeds that of traditional media. Except for the top few, traditional media have completely become scraps. That will have to wait until Around 2015.
When smartphones became a necessity in everyone’s life, the boundaries of the Internet completely expanded offline.
Zhou Xin may not have known much about this era before, but now that he has been here for so long, he can understand the current status of traditional media in China from various channels, and this is his first time to participate in interviews in China. He had anticipated what kind of discussion this type of program would cause in China.
Zhou Xin originally did not want to be interviewed, but he knew the possible impact of his remarks, so Zhou Xin was particularly cautious about what he said.
Especially now that the electronic payment license has been approved, there are many people across China who are eager for this electronic payment license. From NewPay's success in opening up the boundary between online and offline, everyone can even see the future development prospects.
As for chips, the chip field is different from electronic payment. Chips can be talked about a lot. Zhou Xin hopes that more private capital from China will enter the chip industry. There are too many upstream and downstream companies involved in this field, and Chinese companies are among them. The higher the level of participation, the less likely it is to be kicked out of the global supply chain.
Chips include raw materials, equipment, etc., plus equipment suppliers, etc., and there are hundreds of subdivisions. If Chinese companies can occupy one-third of the major supplier status in hundreds of subdivisions, If we want to kick China out of the chip supply chain in the future, we will have more room for maneuver and time.
"I have always believed that China has a natural foundation to develop the chip industry. The Neon, Goryeo, and Wanwan regions have similar cultural origins to ours. Their companies can occupy a place in the chip field and defeat Silicon Valley's companies in many chip segments. If a company becomes the number one company in terms of market share, Chinese companies can do the same.
It is with this belief that I invested in Xinxin Technology. At the same time, Xinxin Technology has many Chinese engineers, and they are all excellent. After they came to work in Shenhai and Zhangjiang from Silicon Valley, we recruited many local Chinese engineers and universities. graduates, they all agreed that China’s local talents are very outstanding.
They just lack time and experience, and their hard work, meticulousness and talent are no less than those of engineers in the chip field in Silicon Valley.
China has almost all the elements for the success of the chip industry. What it requires is time and patience, both of which I happen to be short of. "
This is not a lie. China does have almost all the talents for success in the chip field. The only disadvantage is that the West cannot sell the most advanced production lines to China.
If the West can sell the most advanced chip production lines to China, SMIC may not be able to take a bite out of TSMC's market share, instead of watching TSMC monopolize the most cutting-edge processes in the chip foundry field.
Samsung and Intel also have relevant technologies, but from the perspective of yield rate and finished product quality, they are not as good as TSMC's technology.
The same equipment, the same raw materials, and the more advanced the process is, TSMC's process level will be superior.
After listening, the host asked: "I also believe that China can make achievements in the chip field. The development momentum of New Core Technology is particularly strong and it has achieved breakthroughs in many fields. The success of New Core Technology can well prove this. .”
At this time, Chen Jin had returned to Jiaotong University as a professor and was presiding over the design of Hanxin One. Both Hanxin and Jiaotong University are quite interesting. Before Hanxin No. 1, Jiaotong University issued an announcement saying that they had conquered deep sub-micron integrated circuit design and achieved 0.25 micron integrated circuit design technology.
Then, Jiaotong University’s 0.25 micron technology was developed by Lin Zhenghui, director of the Institute of Large Scale Integrated Circuits of Jiaotong University at that time. Later, the expert committee for technical appraisal included two academicians of the Academy of Sciences and one academician of the Academy of Engineering: Wang Shoujue, Zou Shichang and Xu Juyan.
Later, Chen Jin came to this research institute. Lin Zhenghui said that he did not accept Chen Jin. He looked down upon Chen Jin and thought that he had obtained a doctorate in just three years. Lin Zhenghui believed that Chen Jin had no technical accumulation and Chen Jin entered through other channels. of Jiaotong University.
The coincidence is that when they later made technical appraisals for Hanxin No. 1, among the experts who were held accountable after the incident were Zou Shichang and Xu Juyan, who helped Lin Zhenghui make technical appraisals.
Lin Zhenghui's unwillingness to let Chen Jin come to Jiaotong University was entirely his own opinion, lacking the support of others. And if he really didn't want Chen Jin to come to Jiaotong University, he could completely stop Chen Jin from coming to Jiaotong University.
"Do you think there has been a saying since the 1990s, which roughly means that we should give full play to our advantages and do what we are good at. In the field of chips, we don't have to rush to catch up. China is still a developing country. As a country, we have limited resources to invest, and it is not too late to do technical research after we complete primitive accumulation.
Mr. Zhou, what do you think of this statement? "
This topic can be said to be directed at Lenovo. After Xinxin held a technology conference in Silicon Valley, its Bluetooth technology achieved leapfrog development, which once again started the discussion of technology, industry, trade and trade, industry and technology in China.
It is not that trade, industry and technology do not develop technology, but that technology is given a very low priority. In contrast to Xinxin Technology, public opinion in China is directed at Lenovo, and the traditional media will still be a little scrupulous. The headlines are roughly "How to take Lenovo's technology road?" ", "How to start a business in the era of high-tech consumption" and so on.
"How to Start a Business in the Era of High-tech Consumption" simply stated: "It is no longer possible to achieve the growth of high-tech enterprises through trade, industry and technology alone."
The opinions on the Internet are much sharper, especially after the emergence of knowledge question and answer communities. The main focus of such communities is rational discussion and well-founded. Once the evidence is presented, everyone will feel that it is really impossible.
"Thank you for the invitation. How can Lenovo achieve good technology? From Zhou Guangzhao, the dean of the Chinese Academy of Sciences in the 1980s, to Lu Yongxiang, the dean of the 1990s, every dean has expressed to Liu the hope that Lenovo will develop in the high-tech field. Expectations to achieve greater breakthroughs.
Including about three years ago, I followed our professor to have a meeting with Liu. During this period, there were a group of professors who were all trying to help Lenovo with advice on how Lenovo should develop its own technology. During this period, Liu just said "hmm" and "hmm" Two sentences without any substantive expression.
Lenovo is most proud of its refined management, which means it can keep costs down. It relies on the ERP system to reduce the cost of customer management and supply chain management. Every year in interviews with outsiders, they emphasize that we must achieve excellence through excellence. Processes and refined management achieve cost control, and R&D is not taken seriously from the top. R&D is placed in a very low position. It would be strange to achieve technological breakthroughs."
Returning to the talk show, Zhou Xin answered after listening to the host’s question: “I don’t think you have to reach a certain stage before you can do R&D and innovation. Innovation and R&D should be something that runs through the entire enterprise.
Especially today when the degree of commercial modernization is so high, this is even less true.
Nowadays, there are various means such as business loans, venture capital, and listed investments to complete the acquisition of original capital. In fact, it is not necessary for enterprises to complete the accumulation of original capital on their own as before. "
The host continued to ask: "Mr. Zhou, there is also a saying that technology investment requires a lot of investment. Once a wrong step is taken, it will be a major blow to the company. The money obtained through the means you just mentioned above also has a cost. If it’s wrong, the blow will be even greater.”
This is almost Lenovo Liu’s unique point of view. When he had a dispute with Ni Guangnan, his explanation in public was: 80% of companies in the world will die due to excessive investment in technical errors. Technology is not the only thing.
Zhou Xin had no choice but to refute: "Simple innovation is also innovation. Technological breakthroughs start from simple technologies and gradually become more complicated. Enterprises did not pay attention to technological innovation from the beginning and never benefited from technological innovation. Even after completing It is also difficult for primitive accumulation to change from being originally trade-driven to technology-driven.
What you just mentioned is actually the outside world's misunderstanding of innovation. It is believed that technological innovation requires large investments, but technological innovation can be done with small investments.
I think that if you want to be a technology-driven enterprise, or if you want to achieve technological transformation, you need to discover the needs in daily operations that can be solved by technological innovation at the beginning, or the common difficulties that enterprises in the same industry have, and invest R&D resources in this field. , to solve the needs that exist in reality.
After you have solved many similar problems and gained benefits from technological innovation, you can then consider innovation at the level of creating demand.
I think there are two types of technological innovation, one is the demand oriented to solving existing problems in reality, and the other is the demand oriented to solving problems that do not exist in reality. Generally speaking, the second kind is far more difficult than the first one.
For example, the Matrix keyboard exists in reality. I think the original keyboard is not easy to use in reality, so I developed the Matrix keyboard to solve the demand. The Mphone does not have a similar mobile phone in reality. I think there is a need for such a phone. Mobile phones are used to solve needs that do not exist in reality. "
After the host saw Zhou Xin mentioning Mphone, he knew that the topic of technology research and development should be stopped. The important purpose of inviting Zhou Xin was to help advertise Mphone:
"Mr. Zhou just mentioned Mphone. I would like to ask, do you think Mphone can be successful in the Chinese market?
Following the trend, I also have another question, that is, overseas hardware companies can generally succeed in China, but it is difficult for software companies to succeed. Overseas hardware companies such as Dell, HP, Sony, and Samsung are very popular in China.
On the contrary, foreign Internet companies such as eBay, Yahoo, Amazon, Baidu, and Quora do not receive additional preferential treatment in China. What do you think about this? "
"You just asked two questions. To answer the first one, I have reservations about whether the Mphone will be successful because the price of the Mphone is too expensive. This price is about 40% higher than ordinary mobile phones.
Whether this price can be recognized by Chinese consumers, I have no idea.
Although I think it is the best mobile phone in the world, I am not sure whether Chinese consumers are willing to pay such a high premium for a mobile phone.
I can only say that I hope that after the show is broadcast, the audience will give Mphone some support for my sake.
Second question, I like to call the hardware companies you mentioned just now consumer electronics companies, companies in the electronics field that engage in consumer business.
Because they have technical advantages and brand recognition, they can be very successful in the Chinese market, just like Mercedes-Benz and BMW are recognized in the country. At present, the quality of their products is indeed better than that of domestic brands.
This brand advantage and technological advantage can be extended to each of their products. Even for products that are not very cost-effective, consumers will be willing to pay a premium for his brand.
The Internet does not have this advantage, because Internet technology is open source, and it depends on whether the product is easy to use. What advantages do you think it can have technically? Baidu's search engine technology is better. Can it search 0.1 seconds faster than Sohu? Are the search results more accurate and relevant to users?
And can Baidu, which focuses on English search, really be more accurate than Sohu, which focuses on Chinese search?
In addition, overseas Internet companies do not advertise or do brand building work in China. Overseas Internet companies have no brand advantage and no technical advantage. However, domestic Internet companies understand Chinese users better and are closer to Chinese users and can It is normal to have a tie with foreign Internet companies or even have a slight advantage. "
The host first flattered a few words: "I hope that viewers who watch our program will support Mphone if conditions permit. I have seen it before, and the appearance alone makes me excited. Mr. Zhou, if Mphone is looking for TV shopping The host of the show can come to me.
Mr. Zhou just mentioned that Chinese Internet companies have a better understanding of Chinese users. In fact, everyone knows that Mr. Zhou is most famous as an Internet product manager and Internet entrepreneur. You have achieved unimaginable success in Silicon Valley.
And the investment company under your name has also invested heavily in Internet companies in China. It seems to have participated in the venture capital investment of all listed Internet companies in China after 2000. It can be said that you also achieved outstanding results in China and Zhongguancun.
How do you manage to understand both the needs of Americans for the Internet and the needs of Chinese people? "
Let me tell you that I have been working overtime on the weekend. I worked overtime for two consecutive days on the weekend. Yesterday I really couldn’t write anymore. I originally wanted to write 8k and set a flag yesterday, but I was pulled to work overtime as soon as I sat in front of the computer in the morning. .
Originally, Crow was thinking of earning 6k per day on weekdays and 8k per day on weekends this month, so he didn’t set a flag and took this as his goal!
(End of chapter)
