Zhou Xin doesn't like to abandon the historically proven successful experiences in his own memory and come up with his own set of so-called creative ideas to conduct experiments.
He doesn't think it's necessary. Wouldn't it be nice to wait until all the ideas in his memory are used up before relying on his own innovation?
Therefore, in the current collection of five Christmas patterns, the probability of the other four patterns is also increased. Among them, only the probability of Christmas stockings is the lowest, even lower than the probability of Jingye Blessing in Alipay's Five Blessings activity.
The final number of winners controlled by NewPay's background is about 100,000, which also takes into account the number of Americans and Mphone users.
Relying on the activity of collecting Christmas patterns, the number of Mphone users has increased. This growth is also limited. The number of users only fluctuates around 5 million. The probability of winning a prize of 2% is not low.
The ultra-low winning probability of Christmas stockings means that Christmas stocking patterns can be sold for more than a thousand dollars on eBay. This amount fluctuates according to the number of people who have gathered together announced by NewPay.
As a direct competitor of NewPay, it is natural to always pay attention to the other party's developments. When the activity of collecting Christmas patterns came out, the operations manager's eyes darkened. No matter how you look at it, NewPay's activities are much more interesting than theirs. .
After he reported the situation to Musk, Musk only felt a headache. The competitors were too strong and it really gave him a headache.
The purpose of their campaign of paying full discounts is to do marketing, put resources into advertising, and let consumers know that if you want to shop this Black Friday, you can complete the payment through this website, and you can go shopping as much as you like.
I am not afraid that you will take advantage, but I am afraid that you will not come.
The problem now is that NewPay has attracted everyone’s attention. If they continue to do marketing, they will get twice the result with half the effort. If they invest $100 in advertising, the effect may not be as good as the original 30%.
“Boss, I don’t think we need to worry too much. NewPay’s activities can only be participated by Mphone users. In this regard, we have an advantage. Our payment discount activities are open to all users.
Can we get someone to promote this on the forum? "
There is no such thing as navy, but everyone is gradually becoming familiar with the gameplay of navy. The people who guided public opinion in the Riot Games community started to leave one after another. The previous method of self-guiding public opinion in the Riot Games forum was also known to the industry.
This has also led to everyone learning it and starting to direct and act on the forum. There are even posts where all the followers from the poster to the replies below are trolls.
Musk said: “No, most users cannot participate in NewPay’s event, but they can discuss it, and their friends who have Mphones around them will show it off to them, and it will become a topic.
And can our full discount activities become a topic? I'm afraid not. Will you discuss with your friends what payment software you are using and how much money you have saved on this payment software? "
This is the difference between China and America. If it were the Chinese, they would be keen to discuss how much money they harvested on which app and how long they could harvest it. Come and gather it together.
It's like an entire village went out to do small loan business and bankrupted the small loan company. The authenticity of this news is doubtful, but the background of the reaction behind it is correct. In the years when P2P emerged, a group of people waited for small loan companies to die.
“If it’s just a full discount event, we won’t be able to create an emotional connection with users.
Newman believes that the most important thing for Internet companies is to create an emotional connection between users and the services provided by the company, so that the relationship between the two is strong enough.
I think he has a valid point. "
This was after Tencent entered the Amerikan market. Zhou Xin’s internal speech at Tencent was published on the Internet. There are many golden sentences in it that are regarded as guidelines by Internet practitioners in Silicon Valley.
“Originally we hoped that after users use it frequently, they would develop a habit and develop a habit of using it,” explained the operations director.
Musk frowned: “We thought so before, before NewPay launched an activity to collect Christmas patterns, there was no problem with this idea.
The situation is different now, and we can no longer use the previous thinking to think about current problems. After users use payment, they will not think that it is equated with electronic payment. The only electronic payment in their minds is NewPay.
When will the full discount event end and when will they return to the embrace of NewPay?
We also engage in activities similar to NewPay. We have nothing else but a lot of cash on our books. We also engage in a $10 million pattern collection activity. "
The operations director’s brows were furrowed even more tightly than Musk’s, and his eyebrows were just short of a handshake: “Boss, we don’t have hardware support, and Nokia and Motorola’s Internet phones won’t be launched until the first quarter of next year.
And the more critical point is that the patent for the QR code is in the hands of NewPay, and we have no way to scan the code. This is why the Mphone app store is open and there is no mobile application.
At that time, internal research determined that the mobile application that was developed could not achieve the effect of mobile payment. Compared with QR code scanning, we can only transfer money. This model cannot be compared with NewPay at all. "
Musk couldn't complain about the operations director's bluntness. He thought to himself that it was no wonder that the other person couldn't survive in NewPay and came here.
Yes, a large number of people are poached from NewPay. If those with two years of experience choose to change jobs, their salary can increase by 50%.
"Of course I know that we can't create a QR code, so you don't know how to send a pattern. After the user completes a payment, we give him a pattern.
The users who finally collect all the patterns can share the 10 million bonus equally.
We can extend the time and NewPay will draw the lottery on New Year's Day next year, then we can choose to hold the lottery in April next year, which is the third anniversary of its establishment.
In addition, NewPay has five patterns, we can have more, we can have 10 patterns, and then give the pattern randomly after the user completes the payment.
Simply stop engaging in full discount activities and use the money to engage in pattern collection activities. The money spent is similar, but the effect is completely different. "
Musk saw the doubtful look in the other person's eyes and thought to himself, I will replace you as soon as I find a more suitable person:
“I know you are thinking, is our strategy of copying NewPay really effective?
The problem is that we have positioned ourselves as a challenger and the second player in the electronic payment market. Even if we give users the impression of plagiarizing NewPay activities, aren't we also deepening the impression that we are an electronic payment software?
I set aside one month for development. We have three full months for the development department to launch this function. Then from the end of the new year to April, we have three full months for users to collect patterns. , join us in this event.
Such abundant time is enough for users to form a habit. "
The more Musk thought about it, the more he thought this idea was good, because if it was a full discount event, they only planned to do it for a month. Although they received a lot of money from venture capital institutions, they could not afford this purely money-burning activity for long.
As for collecting patterns and sharing the prize money, the cost is fixed, only 10 million US dollars, which they can still afford.
More importantly, the original one-month activity can be extended to three months. Users collect patterns through payment behavior, giving users more time to form habits.
Musk felt that Newman was as talented as himself. If the operations manager in front of him were replaced by Newman, he felt that the other person did not need to do anything, it would be enough and could bring him endless inspiration.
The operations director nodded quickly, and Musk continued: "Talk to the advertising party and postpone the advertising to the first quarter of next year, and let them quote the specific costs."
The benefits of this kind of enterprise are reflected. It is flexible enough to make a U-turn, and its activities can be changed at any time. If you were a state-owned enterprise, the process could be completed for half a year.
After Zhou Xin boarded the flight back to Yanjing, the icon collection activity launched by NewPay set off a craze on the Amerikan Internet.
On New Year's Day, NewPay also held a press conference in San Francisco.
“This NewPay Christmas special event received a total of 4.71 million users’ participation, and these 4.71 million users collected more than 50 million icons in one month.
In the end, 97236 users completed the collection of patterns. They will jointly share the reward of 10 million US dollars on the first day of 2002, and each person can receive an average of 102.84 US dollars.
We found the first user to collect all the icons as a representative to participate in the closing ceremony of our Christmas special event.
Come on, friend, show me your payment code so I can transfer the money to you. "
Peter Thiel presided over the entire press conference and announced that this event would become a regular event and would be held every year in the future.
This NewPay Christmas special event not only increased the activity of mobile payments, but also served as a promotion for Mphone.
Because other mobile phone manufacturers have not launched Internet mobile phones yet, only Mphone can participate in this event. The Christmas holiday itself is America's traditional shopping festival. The combined effect of the two was that 500,000 Mphone units were sold in the America's region in the last month of 2001 alone.
The cost of 10 million has leveraged 300 million US dollars in revenue, not to mention other additional effects. There is a strong demand within Mphone for more such activities.
At the same time as the NewPay lottery was held on New Year's Day, Nokia held a new product launch conference in Helsinki, the capital of Finland, and launched a new product named iPhone. Nokia has high hopes for this mobile phone, hoping that it can defeat Mphone in the semi-smartphone battlefield.
Before the launch of the Mphone, Steve Jobs had already thought that Apple would also develop mobile phones. After the launch of the Mphone, he became more determined.
Jobs had already thought of a name and decided to call it iPhone, but because he was busy with the launch of iPod, when he wanted to register a trademark, he found that Cisco and Nokia had already registered the iPhone trademark.
Later, he learned that Nokia's new product was called iPhone, which made Jobs feel as if he had missed something.
There will be more tonight. This is a 3000-word chapter, and I still owe 1k.
(End of chapter)
