As the president of NewPay, after hearing the complete idea of collecting Christmas icons for the first time, Peter Thiel had too many shocking feelings about Zhou Xin in his mind. This time was just a repetition of Zhou Xin’s wild ideas in the past. .
Peter Thiel has been working in the field of electronic payments for a long time. Including the previous establishment of Confinity, finding the development direction for Confinity, and finally determining the field of electronic payment. He has been involved in almost the entire process of this industry.
"What a genius idea, Newman. It seems that your brain naturally knows how the Internet should work and how to design products to attract users. The rumors on the Internet may be correct. The God of the Internet field lives in your brain, and it provides you with a steady stream of information. Continuous thoughts.
When no one knows how to open up the market, you adopt an incentive plan to expand the number of users. When everyone uses the incentive bonus plan to win over users, you launch payment discounts, and this time you share the bonus equally by scanning QR codes to collect patterns, and you promote Mphone and NewPay products at the same time. "
Peter Thiel deeply felt how other classmates looked at him when he was in school. He was a top student who graduated from Stanford Law School. He worked as a professor at Stanford before entering Silicon Valley to start a business. He was a typical child from other people's families.
No matter how glorious his past resume was, Peter Thiel felt as if he knew nothing in front of Zhou Xin.
Zhou Xin thought to himself, this is just the first step. Collecting five lucky bonuses is nothing. After the second generation of Mphone is launched next year, I will place ads on the Super Bowl and let users use WeChat to shake to grab red envelopes.
Although Zhou Xin's network resources are not as good as those of Bill Gates, he is still the second richest man on the surface, with a large number of contacts and sources in Silicon Valley, Wall Street and even Washington. Whether it was information revealed to him publicly from media magazines or privately, Zhou Xin could clearly feel that in the field of electronic payment, the power of pursuers was getting stronger and stronger.
Unlike Quora and Riot Games, when these two products achieve relative monopoly, competing products on the market can hardly receive any investment, and they can only rely on the founder's own funds.
At this time, NewPay’s monopoly advantage in the Amerikan and Maple Leaf countries is even more obvious than that of Quora back then, but it has not stopped investment institutions from investing one after another.
"Peter, because based on the internal data analysis of Matrix and NewPay, I found that the proportion of mobile payment applications on Mphone is not high enough. Only about 50% of the 5 million users have logged in to their NewPay account.
Among them, only 30% of users make mobile payments once a week on average. This number is seriously lower than my expectations. Therefore, I hope to use this split bonus event to stimulate users' enthusiasm for mobile payments. "
Peter Thiel nodded and said: "Newman, I believe this trick is absolutely very effective, and its gameplay is far more exciting than simply giving out money.
When I saw the internal test version, I had the urge to scan the QR code to collect patterns after scanning.
The placement on major TV stations has been negotiated, including placement on traditional online channels, including the built-in message reminder of NewPay on Mphone, and large-scale push will begin early tomorrow morning.
You can go to China with confidence, I will keep an eye on this event.
In addition, it has recently received another US$500 million in financing, and Musk's shareholding has been less than 10%. Do we need to take any action against it? "
Zhou Xin thought to himself that this time and space has been completely different from the original time and space. If NewPay maintains its monopoly position and continues to give hope, Musk will be dragged into this quagmire and unable to get out, and there will be no special Tesla and the birth of SpaceX.
But even without Tesla, other electric vehicle brands will emerge. This is a historical necessity.
Even though he knew that this was a historical necessity, Zhou Xin planned to register the brand names of Tesla, Faraday, Faraday Future, Maxwell, Ampere, Volt and other electrical giants.
We’ll see what Musk and Jia will use as the name of their electric cars. I don’t know if Jia can still come up with LeTV under the influence of Zhou Xin’s hurricane.
Thoughts ran through his mind for just a moment before Zhou Xin replied: "Don't worry about them.
I think we have reached a consensus very early on that NewPay’s competitors have never been other electronic payment companies. The more we take measures, the more we will be caught by others.
The Federal Trade Commission, Financial Industry Regulatory Authority, consumer rights protection agencies, etc., these organizations are all watching us. If we slightly affect the actions of other electronic payment companies, we will be separated in the name of antitrust. Not far away.
And as long as we don’t make fatal mistakes, other electronic payment institutions will never have a chance to catch up with NewPay.
Our competitors are credit cards and banks.
Why do you want to make mobile payments? Why do you want to collect patterns and share the bonus equally?
As you understand, expanding the frequency of mobile payment usage is only the obvious and main purpose. Building brand effect is the second purpose. There is also a deeper purpose to let consumers realize the difference between us and credit cards. There is actually no obvious advantage between mobile payment and credit card in terms of convenience.
The advantage of mobile payment is that it is displayed on mobile phones, and any marketing activities can be directly displayed to consumers, unlike credit cards, which require account managers to call or send text messages to remind consumers that we are currently doing activities.
Consumers may not necessarily click on the promotional text messages for credit card activities, but they will be able to see our promotions every time they take out their mobile phones to make mobile payments. "
Previously, there were voices within NewPay saying that small and medium-sized Internet companies should be allowed to choose between them and other electronic payment institutions. If they choose NewPay, they will not be able to accept other electronic payment institutions.
This kind of proposal did not reach Zhou Xinxing, and was rejected by Peter Thiel. As a law school graduate, he knew very well that this was a pure act of seeking death, and he was afraid that he would not be investigated by antitrust quickly enough.
Like the later 3Q war, if it happens in America, Tencent will inevitably be split up.
Before the arrival of Black Friday, NewPay's advertisements for this split bonus event were placed on prime time slots on major TV stations and mainstream websites.
Netizens were almost the first to know about this event, and NewPay's event quickly aroused heated discussion.
Splitting 10 million U.S. dollars equally is a gimmick in itself, and the novel participation model is even more topical.
"Why can only Mphone users participate? This is a kind of discrimination! This is discriminating against users of the web version of NewPay!"
This is similar to the era of mobile Internet. In order to attract users to their apps, Internet companies will try their best to make web applications difficult to use. The experience of the Qidian web version is far inferior to that of the app.
It’s just that netizens have not seen this routine yet.
“When I went to Walmart today, I found that in conjunction with the NewPay campaign, they had two or three QR codes on the checkout counter for everyone to scan.
I kind of want to buy an Mphone, but I haven't bought it before because I think the extra features on the Mphone are not worth the $200. Now the NewPay activity is really attractive. I can't hold it any longer. "
Walmart holds a large share of NewPay’s shares, so they will naturally cooperate with NewPay’s promotional activities.
"I checked NewPay's official website. The number of users who have collected five patterns has not yet exceeded 100. In other words, if we follow this number, each of them can get more than 100,000 US dollars!"
“The biggest advantage of NewPay’s event is that it’s free to participate, and then you can know exactly how much money you will get in the end.”
"I went to four Wal-Mart supermarkets today to scan QR codes, and I spent fifty dollars just on gas. Counting the uncontrollable purchases at Wal-Mart supermarkets, I had to collect all five patterns to make back the money."
"Is there anyone who can exchange the pattern? I have two Santa Clauses, and all I need is the Christmas stockings. Is there anyone who can exchange the Christmas stockings for the Santa Clauses?"
At the beginning, everyone was still discussing NewPay's activities, which seemed very interesting, but later it turned into a swap pattern.
At first, everyone thought that only scanning the QR codes specially displayed in offline stores would be effective. Later, they discovered that you can get the pattern by scanning any QR code.
There is only an upper limit on the patterns that can be scanned out every day. A maximum of 3 patterns can be scanned out every day, and there is a famous saying behind each pattern.
This exquisite design also made product managers of other Internet companies realize that this should be a new design.
Zhou Xin has also been active in Silicon Valley for four or five years. As an inescapable figure in the Internet era, his peers have made different analyzes of the products designed by Zhou Xin. A few senior Internet industry practitioners have even analyzed Zhou Xin’s product design logic. Specifically written as a book for sale.
The sales of these books are pretty good and they have a fixed audience.
One of the more recognized views in these analyzes is that Zhou Xin is good at making additions to products without affecting the user experience.
It not only increases the richness of the product, but also fully considers the user experience, which requires master-level techniques.
"Mom, I think you can buy me an iPhone so that we can also participate in NewPay's activity of scanning QR codes to collect Christmas patterns." In a standard white middle-class family in Los Angeles, the boy Mark talked to his mother with bright eyes. said.
His mother, Karen, picked up the dust with a vacuum cleaner and said loudly: "Don't even think about it! I just bought you a Nokia the year before last, and asked you to choose between Nokia and Mphone. You didn't want to wait for the Mphone to be released. Now it's too late to regret it. .
Before your Nokia breaks down, you have no chance to change your phone. "
Mark thought to himself: Oh no, if Nokia breaks down, he will probably start making money on his own, and Nokia isn’t broken yet.
Mark begged: "Mom, everyone in our high school is using iPhone, and I am the only one still using Nokia. This makes me very embarrassed.
Not only did I lose face, but more importantly, I had nothing in common with other students.
When everyone is chatting through the WeChat group, I don’t know what everyone is talking about, and I can’t participate in their topics.
Mom, I really need an iPhone. "
Karen said: "Don't think I don't know the mothers of your other classmates, and your best friend Edward didn't buy it for $599. I don't believe all your classmates can afford this price.
Or that their parents are willing to buy them such expensive mobile phones. "
Mark said: "Well, not all, but a lot of people have Mphones, so I want an Mphone too.
Almost all the influential people in school have iPhones, and I hope to join their circle. The topic everyone is talking about now is the collection of Christmas patterns. The only student in our school who collected all the Christmas patterns was welcomed by everyone. "
The subtext that Mark didn't say was that the classmate had successfully dated the cheerleader. Collecting all the Christmas patterns can give you 10 million dollars, which makes Mark envious, and dating the cheerleader makes him even more envious.
Karen had nothing to do with her son. She always felt that he was already in high school, but his mind was still in elementary school. "Mark, you have to know that whether you can become friends with the person you want to be friends with does not depend on how you use it." What phone.
What this needs to test is your social skills. The mobile phone is only second. In addition, the Christmas pattern collection activity will only last less than a month. If he becomes popular because he has collected all the patterns, he will be ignored because the activity is over. "
Mark explained: "No, it's different. Mphone not only has NewPay, but also WeChat and Weibo, as well as various applications. Without Mphone, I would have nothing to talk about with my classmates. With Mphone, I have nothing to talk about."
Of course I know the importance of social skills. The problem is that social skills are like your cooking skills, mom, and your iPhone is the supermarket. If you don’t go to the supermarket to buy ingredients, you won’t be able to make a sumptuous dinner no matter how good your cooking skills are.
It is really necessary for a high school student to have a Mphone. "
After Karen used a vacuum cleaner to clean up the dust in the room, the whole villa instantly became much quieter. Then she turned on her computer and found the audio file she had recorded previously, which contained the conversation between her and Mark.
She asked Mark if he should buy Nokia now or wait until Mphone comes out. Mark said Nokia. Finally, Karen asked Mark if he would regret it.
After hearing this, Mark wailed: "Mom, the situation is changing all the time. I was too naive at the time and my support for Newman was not firm enough. I know I was wrong."
After thinking about it, Mark said, "Just think that I am lending you $599. After I get the $10 million bonus, I will return the $599 to you."
Karen was helpless: "First of all, the 10 million US dollars is divided equally. It doesn't mean that if you collect it all, it will be given to you. Secondly, the number of times you can scan the code to get the pattern is limited. There are only three opportunities a day. Even if I take you to buy it today, By New Year's Day, there are only 21 opportunities in total.
In the end, the probability is too low. As you just said, there are so many of you, but only one classmate has collected all the Christmas patterns. Why do you think you can get Christmas stockings?
Your dad has had 60 opportunities to draw a Christmas stocking in a total of 20 days from the start of the event to now. Why do you think you will be the lucky one? I don't remember knowing Newman. "
I still owe a chapter, but I will make up for it as soon as possible.
(End of chapter)
