Chapter 212 Newman’s Electronic Payment Hegemony

Style: Science Author: crow oneWords: 4157Update Time: 24/01/12 01:57:05
You treat me as a noble man, and I will repay you as a noble man. This is the only thought in Lei Jun's mind now.

The Internet in China can be traced back to the late 1980s. In the past fifteen years, many listed companies have emerged in the Internet industry in China.

From Nasdaq to Hong Kong stocks, the founders of these listed companies have their own strengths. Some are good at management, some are good at capital operation, and some are good at product design.

Being ranked in the top three is a very high ranking. Lei Jun has always had strong self-confidence. He dare not say that he is ranked in the top three. At most, he thinks that he is a qualified manager and a qualified entrepreneur.

As for Zhou Xin telling lies, Lei Jun had no doubt at all, because the other party was not just chatting with him, and there was no need to flatter him. Zhou Xin's status determines that he does not need to flatter anyone at all.

In addition, Zhou Xin used specific positions to support what he said. If he was not optimistic about him, why did he use the position of vice president of Matrix?

After the launch of Mphone alone, annual sales exceeded 5 million units. Chinese media even reported when the sales exceeded 5 million units last month. Priced at US$599, the annual marketing volume is US$3 billion. Kingsoft’s revenue is not even a fraction of Matrix’s.

The companies that Zhou Xin led overseas, such as Alibaba and Tencent, were all developing well in Silicon Valley, so Lei Jun was very excited.

Even working at Matrix for just a few years would be a huge opportunity for him.

"President Xin, you are too optimistic about me, because I have a wife and a family, and I am also the president of Kingsoft Software and the founder of Joyo.com, so I cannot agree immediately.

There are too many things that I need to consider. I will give you a reply as soon as possible. If I am lucky enough to work at Matrix, I will do my best to live up to expectations. "

Lei Jun still spoke very well, not only leaving himself some room, but also expressing his willingness to come.

If I don't come, it will be because of family and career ties in China. It's not that I don't want to come.

After hearing this, Zhou Xin said: "You can think about it carefully. I will give you a week. If you refuse, I can look for someone else.

Because every year will only become more critical, I need to find a future president for Matrix.

If you are willing, I will give you three months to deal with matters on the Chinese side.

Whether it is resigning from Kingsoft or looking for another CEO for Joyo.com.

After going to Matrix, because you have to work in Silicon Valley, you will definitely not be able to take care of both sides at the same time like you did at Kingsoft.

In addition, the work intensity of Matrix should be higher than that of Jinshan. The competition Kingsoft faces is the Chinese branch of Microsoft. The competitors it needs to face after going to Silicon Valley are giants such as Nokia, Motorola, and Samsung.

And there will only be more and more players entering this field. If you plan to come, you can also experience Mphone in advance.

I believe that combined with the future prospects I told you today, you will have a clearer idea of ​​what Mphone and Matrix will do in the future. "

Is Zhou Xin looking forward to Lei Jun coming? That is definitely something to look forward to. The scene where Rebus and Jobs face off on the smartphone battlefield is worth looking forward to.

Does it have to be Mr. Lei? That's certainly not the case. If he wants to poach someone, poaching Tim Cook is also a good choice.

With him at the strategic level, Tim Cook is definitely a top executor and manager.

As for not being able to dig out Tim Cook, that's not the case.

You can even ask Musk to serve as Matrix's vice president.

Musk is also on Zhou Xin’s list of alternatives.

But in comparison, Zhou Xin wanted to find a Chinese.

At this time, Musk is still working on

Unlike later generations who successfully merged with Confinity to form PayPal, and then sold PayPal to eBay to get the first pot of gold, Musk is still in business now.

Because the prospect of electronic payment is becoming more and more clear, Newpay uses Mphone to connect online and offline. It has become common to use Newpay's QR code function to complete payments offline. This has made the old money on Wall Street realize the value of electronic payment. It’s more than just a payment channel.

They hope to occupy more shares in Newpay and gain control of Newpay, instead of investing in Newpay through the current A/B share structure.

This means that even if they obtain more than 80% of Newpay's equity, they will not be able to gain control of Newpay.

Not to mention that Zhou Xin regards Newpay’s equity as precious as the dragon’s treasure, and has only raised funds twice since its inception.

Not only Wall Street capital cannot tolerate it, but other Internet companies in Silicon Valley cannot tolerate it. They cannot tolerate the virtual monopoly of payment channels by Newpay.

There are various payment software on the market such as Newpay, Amazon Pay, eBay Payment, etc., but Newpay occupies an absolute monopoly.

Some small and medium-sized Internet companies have tried it. After receiving investment from Amazon, they changed the payment method from Newpay to Amazon Pay. What happened next was a scene that shocked them. After the change, their sales dropped by 80%.

Because users do not have electronic payment accounts other than Newpay, even if they have one, they will not have money.

This resulted in them having to go back and put Newpay on it.

Wired Magazine, a well-known technology media in Silicon Valley, conducted a report titled "Newman's Electronic Payment Hegemony" and used the attempts of small and medium-sized enterprises to get rid of Newpay as a typical example:

“With the development of the Internet industry, more and more people are becoming accustomed to electronic payments, and they are beginning to use electronic payment software to complete payments in their daily lives, instead of visa.

Electronic payments are even gradually spreading into the real world. Large supermarket chains such as Walmart, Carrefour, and Metro have begun to support Newpay's QR code payment. Users only need to show the Newpay QR code to complete the payment. Electronic payments are starting to become as common as water and air.

In my daily life, when I shop on the Internet, I find that there are electronic payments around me. I use electronic payments when I shop on Amazon. I use electronic payments when I buy a game in the Riot Games store. I When purchasing a piece of music in the Apple Music Store, electronic payment is required.

The thing that scares me a little is that all electronic payments are done through Newpay. I asked my friends, everyone has used it and frequently uses the electronic payment function in their daily life, but everyone seems to have only Newpay as an option.

Why does this scare me? Because it's like there is only one bank left in real life, Wells Fargo, and all other banks have disappeared, including Citigroup, JPMorgan Chase, American Express, etc.

Therefore I call it Newman's electronic payment hegemony.

I don’t know since when, it seems that Newpay is the only payment software left on the market. We can only find out about other payment software in the media. Even if these payment software are widely publicized in the media, users will not know what the content of the advertisement is trying to express.

It’s really hard for me to understand why advertisements for electronic payment software should be shot very professionally and exquisitely, but there is no content. After watching it, nine out of ten viewers didn’t know that the advertisement was placed by electronic payment software. Either the advertisement makes things clear, and the user’s thought after reading it is that electronic payment looks good, should I try Newpay?

From a certain point of time, electronic payment and Newpay have been bundled together. Users have no other options when it comes to completing online payments. Only electronic hegemony is achieved inadvertently. This is the subconscious mind in people's brains. It’s the hardest thing to change”

In the overall environment, Wall Street capital began to make separate bets, because Amazon Pay and eBay Pay are tightly tied to their parent companies, and they have no intention of splitting off the payment software for separate financing.

So it seems like there's only one option left. And compared with Amazon payment and eBay payment, Musk is also easier to control.

Therefore, three financings have been completed in the past year, and the support from Wall Street venture capital institutions can be described as unlimited.

They are not worried about losing money at all, because they still have a trick they haven’t come up with, which is the antitrust investigation.

Wall Street capital does not mind Newpay first cultivating users' electronic payment habits, making electronic payments more and more common in daily life, and finally promoting antitrust investigations against Newpay to reap the fruits of victory.

Compared with Bill Gates, Newman's social network at Amerikan is obviously much weaker, which means they have more room to operate in antitrust matters.

Unlike a year ago, when he seemed a little decadent and had no hope of catching up with Newpay. When chatting with Peter Thiel, he even wanted to sell the company and leave the electronic payment field to start a business. After receiving strong support from Wall Street, he is full of energy and enthusiasm. Back to Musk.

“We need to promote the full discount strategy. When users use Newpay, their current discounts are becoming more and more perfunctory. Most of the discounts from 0.1 to 99 US dollars are 0.1 US dollars.

Then we will mark that once a payment is completed, we will give a 10% reduction for the amount between US$10 and US$100, and we will give a US$10 reduction for the amount above US$100. "Musk said.

When Zhou Xin flew back to China to deal with Xinxin Technology, he planned to launch a Black Friday campaign to attract users with subsidies.

Real money is persuasive enough when you are behind.

In the past, there was not enough money to afford such an activity, but now that the funds are abundant, Musk can naturally fire unlimitedly. Musk will not be polite, since he is spending investors' money anyway.

“Elon, I think there are risks in this activity, and there is a loophole for merchants to exploit unlimited arbitrage of payments.

For example, an Amazon merchant uses a $10 reduction for purchases over $100. He only pays $90, but the merchant can receive $100. When the buyer and the seller are both the same person, this mechanism will be exploited. ” the chief operating officer reminded.

After Newpay developed, Musk learned from Newpay that payment is the core. Electronic payment institutions should try to increase the number of user payments as much as possible, rather than the number of users and web page clicks.

They had previously conducted activities to provide incentive bonuses for registration, but they found that such activities were useless. After users received the incentive bonus, they cashed out the money and then turned around to complete the payment on Newpay. The user retention rate was simply unsatisfactory.

"Newpay also uses measures to provide relief to users during the payment process. We need to learn from Newpay's marketing methods. How do they avoid using marketing methods to maliciously cash out?" Musk said.

The other party replied: "Newpay's reduction is purely random, and the probability of a $0.1 reduction is more than 90%. This reduction is not enough for merchants to pay Amazon's operating expenses."

After thinking for a moment, he said: “How about we limit the number of payments users can make, so that each person can complete up to three payments per day.

In fact, the purpose of our activities is to cultivate users' behavioral habits, so I think three times is a more appropriate number. "

Musk flatly refused: “No, no, no, if you want to poach users away from Newpay and transfer them to it, three times is not enough.

If it is a blank user, a user who has never used electronic payment, three times is a more appropriate number, but now the competitor we face is Newpay. "

The other party said: "Then we also adopt a random instant discount model, randomly between US$1 and US$10?

Then add restrictions in the program. For example, if a payment of less than $50 is deducted by up to $5, the amount of reduction will not exceed 10% of the total payment? "

Musk said: "This lacks a hot spot. I hope there will be a way to pay $10 and get $9.99 off, which means that users only need to spend $0.01 to buy something worth $10. I hope to give users this surprise."

The other party said: "We can fake it and let the engineers adjust it in the background. Then we can complete the payment ourselves, then take a screenshot of the payment and find someone to promote it on the online forum."

Musk thought for a moment: "Okay, let's talk to Metro and Carrefour as soon as possible to become their online payment channel."

The interests of Walmart and Newpay are too deeply tied, and Musk doesn’t think they can enter Walmart’s electronic payment options. I gave up after briefly trying it.

When they were excited to launch the Black Friday discount event, Newpay also launched their event.

Zhou Xin wanted to do this event when he was first promoting Newpay.

Due to the fact that the conditions cannot be met, the conditions for this activity will not be available until the number of Mphone users reaches five million.

That is an activity similar to gathering five blessings. From Black Friday to before New Year's Day in 2002, users can use Newpay's scanning function on their Mphone to scan any QR code.

After scanning these QR codes, you will be randomly given a pattern or a blessing. After collecting five patterns, you will wait for the lottery draw.

All users who meet the conditions will share the $10 million grand prize equally on the first day of 2002.

The US$10 million will be split equally between Mphone and Newpay.

Of course, it is different from Wufu. After all, the culture is different. Here are five patterns of elk, sleigh, Santa Claus, Christmas socks and Christmas tree.

(End of chapter)