For Mphone and Zhou Xin, one million seems to be sales volume, but in essence it is the number of users of pre-loaded Internet applications on Mphone.
For millennium Internet applications, one million users is enough to support a complete and interesting ecosystem.
This is very important for the sustainability of Mphone. With these user bases, there will be enough developers willing to develop applications for Mphone in the future.
At the same time, this is also the basis for Matrix brand recognition.
The success of Mphone has given the industry a small shock to the Internet. Internet companies have crossed over to make mobile phones and have a firm foothold in the high-end market, which is enough to show that the combination of Internet applications and mobile phones is the direction of development.
At least it proves that users will be interested in this direction and users are willing to buy it.
The market for mobile phones priced above US$500 would still be considered a high-end mobile phone market twenty years later, even though the best-configured iPhone at that time was already priced at over US$1,000.
At this point in time, this is an out-and-out high-end market. Such a high price can still achieve sales of one million in just half a year, and this is only the sales volume in the Amerikan region. Generally speaking, electronic products that are popular in Amerikan are likely to be popular in areas other than Neon.
Therefore, according to the internal data analysis teams of other mobile phone companies, the final global total sales of Mphone will be between 3 million and 5 million units.
Judging from the selling price, the Mphone alone is a billion-dollar market, not to mention the entire Internet mobile phone market.
Therefore, following in the footsteps of Matrix, Siemens was the first to try, launching their Internet mobile phone on July 1st.
Yes, current online forums, traditional media, and industry insiders all refer to mobile phones in the Mphone format as Internet phones, which generally refers to mobile phones that can be equipped with Internet applications. The Internet applications here will be more advanced than email functions and point-to-point messaging functions.
The SL45I Internet mobile phone sold by Siemens is pre-equipped with functions such as ICQ, music player, Amazon e-reader and browser.
Amazon launched the reading software six years earlier than originally planned. It is preloaded on Siemens' SL45I and supports the online purchase of e-books. Amazon's e-reader features Amazon Pay and Amazon Ratings built into it.
After the launch of the SL45I, it also adopted very bold pricing. The starting price of US$499 is only one hundred US dollars lower than the Mphone. However, after the press conference, very few users were willing to buy it. The sales number in the first week was only four digits, and they were four digits starting with 3.
This number was widely compared with Mphone's first-week sales by the media, and it seemed particularly shabby.
So much so that the focus of discussion in the media is on whether only Internet mobile phones made by the King of the Internet can be recognized by consumers.
“I don’t think only Internet phones made by Newman can be recognized by consumers. Siemens’ failure is that they did not think clearly about what consumers want. The SL45I has many innovations, but it is still a traditional mobile phone and cannot be Think of it as an Internet phone.
Newman said at the Mphone launch conference that the key to Mphone lies in the interaction of information between multiple people. Weibo and WeChat are both applications developed based on this logic.
However, Siemens' applications are still one-to-one functions. What is the difference between using Siemens' built-in messaging function and using text messages? I still can't communicate with other people using Amazon's e-reading function.
To put it bluntly, such Internet applications are just stand-alone applications that require the use of the Internet. The selling points and pricing are unsatisfactory, and it is only natural that its sales are lower than expected. On the contrary, the sales of more than 3,000 Siemens mobile phones in the first week have exceeded my expectations. It can be seen how eager the entire consumer market is to launch more Internet mobile phones. "
This is an article shared by a consumer electronics columnist in a technology magazine on his blog.
Simo even commented directly on Weibo: "Siemens' Internet mobile phone is a traditional mobile phone that uses the Internet concept to increase the price."
Inside Matrix, they did not relax their vigilance because of Siemens' failure. They knew that Siemens was not even a mini-boss on this battlefield. They were just foot soldiers exploring the front. Nokia and Motorola behind were the real challenges.
In particular, Nokia and Yahoo held a high-profile press conference not long ago, claiming that they would carry out in-depth cooperation around Internet mobile phones.
Zhou Xin saw this news in the newspaper, and besides Yang Zhiyuan at the press conference, he also saw a familiar figure - Musk.
Zhou Xin asked Peter Thiel and found out that it would be preloaded on Nokia's new phones. Since they have not obtained the technical authorization for QR codes, they can only use other methods to circumvent patent restrictions.
When the entire mobile phone industry and Silicon Valley began to move around Internet mobile phones, Matrix held a developer conference on July 1st.
Originally, Zhou Xin didn't want to attend the developer conference, so he just asked Simo to host it instead, but Simo firmly disagreed.
"Newman, Matrix holds a developer conference and so many people attend because you are behind Matrix. No one wants to hear an old man like me speak at the conference.
The focus of everyone's attention is you. The R&D team came from Europa to the developer conference we held this time, all because of your appeal.
If these developers don't see you, they'll be disappointed. Newman, you are the spiritual leader of the Internet industry, and they need you.
Even if you don't say anything and just stand there, our developer conference is half the battle. "
Simo's words convinced Zhou Xin, and he eventually chaired the entire developer conference as a representative of Matrix.
“Everyone, good morning, I am very happy to see so many developers from different places and companies here. We welcome everyone to participate in the ecological construction of Mphone.
This developer conference will be the starting point for the construction of the Mphone ecosystem. The future ecosystem of Mphone will be jointly built by Matrix and everyone here.
The built-in mobile operating system of Mphone is named MOS by us. MOS provides an efficient, low-cost, scalable and familiar application execution environment, focusing on supporting developers to develop applications for MOS.
Developers can expand the running environment at any time to provide various additional performance modules required by applications, such as various connection methods, user interfaces, networks and other functional suites. The functional environment provided by MOS is just like the operating system on a computer.
The detailed code documentation of MOS will be published on the Matrix official website after the meeting, and you can download it yourself.
We will update the MOS operating system of users' mobile phones after July 15th. After the update, we will provide users with the Mphone mobile app store on the homepage of the Matrix official website. Users can download applications in the Mphone mobile app store and then use cable Sync the installation package downloaded on your computer to your phone and complete the installation.
With NewPay, Mphone's mobile application store has complete payment functions. Developers can price applications according to their own circumstances. After users pay, they can download mobile applications and install them on their computers.
Users can delete applications in Mphone on the computer through wired connection. Mphone currently has more than one million users, which is a huge number, and the average spending power of users who can afford Mphone is far higher than that of other brands.
When we launched the Mphone App Store, we cooperated with Apple, EA, Gameloft and other companies, and they had developed a series of interesting applications for Mphone.
Among them, the mobile phone reset version of "Prince of Persia" created by Gameloft for Mphone is my favorite. "
Gameloft is a well-known mobile game development company in the era of feature phones. When receiving the application for cooperation from Matrix, Gameloft's founder Michel Guillemot was particularly excited.
First, because Zhou Xin is well-known, the opportunity to cooperate with Zhou Xin is rare. For Internet-related companies, cooperation with Zhou Xin means guaranteed profits. Second, because of the powerful configuration of Mphone, it is suitable for companies focusing on mobile game development. For manufacturers, the configuration of Mphone determines more developability.
Compared with other mobile phones, when the memory is still stuck at 8M and the chip process is still measured in microns, Mphone has used the most advanced chip of this era and 64M of memory, which gives Gameloft full room to play.
At the same time, Mphone's good support for payment determines that the sales of mobile games will be determined by consumers, not mobile phone manufacturers or SMS deductions.
This is undoubtedly another good thing for Gameloft, which is committed to becoming a giant in the field of mobile games. The method of SMS deduction is too vague, and the payment of buyout system in cooperation with mobile phone manufacturers is even more unclear.
Now, just like computer games, the quality is entirely decided by consumers. Only in this way can loyal fans be born.
Just like between other websites and Qidian. Other websites can make money for authors, but only Qidian's model can create an emotional connection between authors and readers.
In order to become an instant hit in the first batch of Mphone applications, Gameloft obtained the adaptation rights of Prince of Persia, and then created "Prince of Persia: Warrior's Heart" based on Mphone.
Compared with the original version of "Prince of Persia" that became a global hit, because the Mphone's chip, memory, storage space and other aspects are more powerful, and the screen is much larger than other current mobile phones, this version of Prince of Persia has a lot of content. Richer.
Zhou Xin knows very well that games are another weapon to impress consumers. In the future, mobile phones will become the main entertainment tools, and computers will be used more as productivity tools. This change fully illustrates the huge potential of mobile phones in the entertainment field, and the most important component of the entertainment field is games.
"Limited by the expressiveness of mobile phone screens, mobile games and PC games cannot be compared in terms of graphics and level design, but "Prince of Persia" has unique design and creative puzzle-solving system, as well as gorgeous combos and rich combination skills. It still shocked me. It was the first time I knew that mobile games could do this.
As everyone knows, in addition to being a product manager, I am also a game producer. "Prince of Persia" is a game worth recommending even on the computer. "
Zhou Xin's words alone were enough to increase the sales of "Prince of Persia" by 30%.
“We hope to see more and better works emerge on the Mphone platform, not just games, we support various software to enrich the entertainment of Mphone.
Weibo and WeChat that come with Mphone are not games, but they are still loved by the vast majority of users. "
Most of the companies that will attend the Mphone Developer Conference are companies that focus on mobile phone application development. There are also a small number of companies that are making Internet applications for computers, but they are not very successful and want to transform.
Everyone thought it was pretty good, and the ecosystem of Mphone was enough to attract them.
“Sounds good, Mphone is now very popular among young people and business people, who are all groups with strong spending power and willingness to spend.
Moreover, the number of NewPay user groups built into Mphone is large enough. Almost every Internet user will have a NewPay account. The ecological infrastructure of Mphone is already complete enough. I think some attempts can be made.
It was Newman who had the foresight. When everyone thought that electronic payment was just moving transactions from offline to online, which seemed dull, he was the only one who saw the future of electronic payment.
Now it is too late for other Internet companies to want to make electronic payments. The e-reading launched by Amazon only has Amazon's own payment channel among the built-in payment options. Who would use Amazon to pay? Except for Amazon's own merchants, the number of users who use Amazon to pay is very small.
Similarly, at the cooperation conference between Nokia and Yahoo, the payment method bundled is something I have never heard of.”
"Electronic payment is the future. From computer applications to mobile applications, payment is indispensable. But now NewPay almost monopolizes the entire electronic payment market, which is not a good thing. Of course, this is not a good thing for big companies, right? It has no impact for a development team like ours with only a few people. As long as NewPay does not collect taxes from our payment behavior, there will be no impact.
I also think we can try it. Most of the Mphone user groups use Weibo and WeChat. We can definitely promote on Weibo and WeChat public accounts. This is a good way.
Promote the applications we develop on the built-in applications of Mphone. It’s just that we need to discuss what we are going to do after we go back. Mobile games seem to be the easiest products to make users have the impulse to pay, but we have never developed a game.
Also, didn’t Newman say he would take a commission? "
The developers in the audience listened to Zhou Xin's words while communicating some of the key points that Zhou Xin mentioned that are noteworthy.
At the end of the opening ceremony on the first day of the developer conference, Zhou Xin said: “Our share ratio is the same as the Riot Games Store, which is 30%.
At the same time, the application needs to be reviewed by Matrix staff before it can be logged into the Mphone App Store. We need to review the compliance and security of the application. The review fee is US$300, and it will be online after passing the review.
After going online, the purchase number of the application you developed will be displayed in the background, and at the end of each quarter, 30% will be deducted and distributed to everyone.
For long-term application charges, such as Quora, we will adopt different charging models. "
As soon as Quora's name came out, the discussion in the audience suddenly became louder, and then there was a burst of cheers. The cheers in the venue filled with 500 people were comparable to those at a concert.
Zhou Xin saw that the developers present could not calm down for a long time, so he opened his hands and pressed down to signal everyone to be quiet:
“Yes, after the Mphone app store was launched, Quora was among the first batch of apps.
Matrix will cooperate with Time Warner, and Quora will become one of the options for users. Users can download the mobile version of quora on their Mphone and use most of the functions of quora web pages. "
The decadent month of May is over, and the uplifting month of June is coming!
The crow in June is no longer decadent, I want to rekindle the passion for renewal!
(End of chapter)
