“Mphone will change everyone’s definition of a mobile phone. As a mobile communication device, a mobile phone is definitely not just a tool for making calls.
In the past two decades, major mobile phone manufacturers have been too slow to update mobile phones. Text messages, calculators, alarm clocks, etc. essentially still use mobile phones as communication tools, and add various kinds of communication tools to this communication tool. Just some embellishment.
The only interesting innovation is text messaging, which adds new messaging capabilities to mobile phones.
Mphone has upgraded the definition of mobile phone from a calling tool. Mphone has combined mobile phone and handheld computer for the first time. Mobile phone will also officially become a mobile communication device from Mphone.
From communication to communication, simple phone calls have turned into complex information interactions. The original one-to-one communication method of SMS has turned into a many-to-many communication method. All of this will start from Weibo. "
As soon as Zhou Xin finished speaking, the applause from the audience started to get intense.
Because there are not many highlights on Weibo alone, judging from Zhou Xin’s display content, it is indeed interesting.
But this kind of fun cannot satisfy the audience's expectations for Zhou Xin.
The audience came from Portland, Austin, Houston and all over the United States, and many flew in from Maple Leaf Country.
It wasn't until Zhou Xin pointed out that the biggest difference between Mphone and previous mobile phones is information, and Mphone is a combination of mobile phone and handheld computer, that the audience began to vaguely grasp the point of Mphone.
“Traditional web pages have limited support for mobile devices, or no support at all.
The display of traditional web pages on handheld computers either has problems with the display and requires moving left or right to see the complete page, or some information is directly hidden.
Weibo is the first application created for the mobile terminal. It is different from previous web pages. It is an application specially designed for mobile phones. It is the world's first multi-person interactive application on mobile phones. "
These need to be explained clearly. If you don’t get started and experience it, it will be difficult to feel how exciting Weibo is. The 140-word limit and the design of the streaming UI also determine that this application is specially designed for mobile phones. The sliding feeling can allow users to ignore the passage of time unconsciously.
"This is the first product brought by Mphone, WeChat. WeChat is an instant messaging software similar to SMS."
(For the convenience of reading, WeChat will be collectively referred to as WeChat)
“WeChat ID can only be registered through a mobile phone number, which means that the WeChat ID is bound to the mobile phone number, and then the chat between WeChat supports voice transmission in addition to text content similar to SMS.
Steve Jobs, welcome to the Mphone launch event. "WeChat's iconic green voice bar appears on the screen.
Soon a voice message was sent.
Then Zhou Xin clicked on the voice message he just sent, and his voice echoed throughout the venue again.
“WeChat supports both SMS and voice functions, and any voice messages within a certain period of time can be sent.
Voice transmission longer than 30 seconds is temporarily not supported. "
"The communication function is the basic function of WeChat. When we add friends, we can add them through mobile phone numbers or QR codes."
After speaking, Zhou Xin opened the WeChat account homepage, and then clicked on the QR code interface: "This is the QR code. WeChat has a built-in scanning function. The camera will recognize other users' QR codes. After scanning the QR code, the QR code will pop up. Add options for users."
"The other thing is to join the group. I believe everyone here knows something about online Walmart.
We will get through it. After Walmart pulls you into their offline store group, this group will appear simultaneously in WeChat.
You don't have to get home at six o'clock in the evening to see news about Wal-Mart's discounted products and new products on your computer, and then drive to Wal-Mart from home to make purchases.
You can directly grasp the latest developments of Wal-Mart in real time through WeChat. Not only Wal-Mart, the partners of QQ group have also expanded to KFC, McDonald's, Subway and other chain catering brands.
More importantly, we have connected NewPay with WeChat. After you click to claim the coupons you receive through the WeChat group, the coupons will automatically appear in your NewPay account.
You can bind it in your account. If it is an account registered with the same mobile phone number, you only need to bind it with one click. If it is not a mobile phone number, you need to use an SMS verification code.
Yes, everyone used to complain that I love using verification codes too much. Verification codes have made the Internet world lose trust. From email login to email sending, from forum login to searching content, after the verification code appeared, it was researched by Internet manufacturers. Countless tricks.
These are all caused by me. In the future, I will evolve the verification code into a QR code. Compared with a purely numerical verification code, the QR code will be more convenient. "
Why QR codes are convenient is because QR codes can be recognized by machines. Traditional verification codes, whether they are SMS verification codes or string verification codes, require users to input themselves to convert picture information into text information.
Even in 2020, when OCR technology is very developed, scanning pictures to identify numbers in pictures is a task that consumes hardware resources. Different from QR codes, the highly standardized format makes scanning QR codes very straightforward and contains the picture information. The text information is read out.
Compared with one-dimensional barcodes, QR codes are more secure.
“WeChat not only has these functions, it also has functions such as drift bottles and friend circles.
Let’s focus on the circle of friends, because WeChat is an instant messaging tool based on mobile phone numbers, which means that most of your WeChat friends are people you know in real life.
I call this kind of socializing with acquaintances. In the past, whether it was quora, blogs, or forums, these were all socializing with strangers.
The Weibo we just introduced is also for socializing with strangers, while the content shared in Moments can only be seen by your friends.
This can be thought of as a Weibo that is only visible to friends.
The number of friends that a general user can add is limited, usually dozens or hundreds of users.
On Weibo, all users are likely to follow you, and the number of followers ranges from dozens or hundreds to hundreds of thousands or millions of people.
When your thoughts are not suitable for sharing with others on Weibo, you can consider Moments, which is also a good channel.
Next is a very important content in WeChat, which is also a supplementary part of new media, and that is the public account.
Both individuals and enterprises can register a public account and publish articles through the public account. There are no restrictions on the content of the article. However, due to the impact of memory and network speed, the article currently only supports text content and does not support images.
However, users can add links in the format supported by WeChat in their articles.
For example, in my WeChat account, I followed Wal-Mart’s official account, and as soon as I followed it, Wal-Mart’s official account would send you an article welcoming your attention. "
After Zhou Xin finished speaking, he clicked on the article. The article was short and there was a discolored link at the bottom.
Zhou Xin continued, “At the bottom is a link that Walmart welcomes users to pay attention to. After clicking this link, you can get a $5 discount coupon issued by Walmart.
The discount coupon will be automatically received into NewPay. The next time you use NewPay to pay, the discount coupon will automatically take effect.
For businesses, WeChat official accounts further supplement your marketing methods.
For individuals, if you want to publish a long article, whether it is Weibo or Moments, text restrictions and product model restrictions will cause others to not read the content you publish on these two applications seriously. You can choose No public.
The relationship between official accounts, Moments and Weibo can be seen as: Moments are Weibo that acquaintances can see, while official accounts are Weibo that have no character limit.
Public accounts are not just about marketing. For non-consumer companies, public accounts are your means of publicity.
For traditional media, the official account is your extension on the mobile terminal.
We have already reached an agreement with magazines such as The Wall Street Journal and The New York Times. They will be stationed in WeChat official accounts, and users can browse their articles through WeChat official accounts.
At the same time, individuals can also create public accounts to express long content. "
Due to limitations of chips, storage and networks, Zhou Xin has been undecided about which apps to build into his Mphone.
Mphone does not have an APP store, and the first Mphone does not support downloading other applications because the storage space is limited.
WeChat is a very memory-hungry application. Even if the restrictions do not allow the transfer of pictures, the Moments cannot send pictures.
The same goes for Weibo.
Therefore, Zhou Xin was very confused about whether the first generation of WeChat should have the public account function.
He thought about it later and realized that without public accounts, Weibo alone would not be enough to completely define the concept of new media.
More importantly, if you want to ride the wall between the donkey and the elephant, then there are two apps that are the best.
There is only one application, so does Weibo support the Donkey Party or the Elephant Party?
Later Twitter always stood on the side of the Donkey Party before being acquired by Musk. In other words, the vast majority of Internet companies in Silicon Valley are supporters of the Donkey Party.
This is also the reason why the Xiang Party is passively beaten in public opinion.
When Weibo and public accounts were first launched, no one realized its power. After the emergency incident in September spreads, the old scumbags in Washington will definitely take action.
Out of this consideration, Zhou Xincai directly posted the official account.
Zhou Xin clicked on the official account of the New York Times and already posted three articles, the first of which was about Newman: “Look, WeChat is an instant messaging software, not just an instant messaging software.
Communication is its fundamental function, and it also integrates a variety of information. You can read articles, see friends’ updates, see merchant discount information, etc. through WeChat. "
Jobs had grasped the key points of what Zhou Xin wanted to express, and he had new ideas about what form Apple would take in the future.
At the same time, he also had a deeper understanding of what Zhou Xin just said on stage, allowing mobile phones to move from calls to communications.
Jobs got the Mphone the day before he came, and Zhou Xin asked him to cooperate.
Because he didn’t have much time to get familiar with the Mphone he got. He only used the WeChat function a little, and his only WeChat friend was Zhou Xin. He couldn’t tell the difference between WeChat and other applications.
Apple relied on selling ARM shares to obtain funds to promote the research and development of the IPod. The success of the IPod gave Apple money to make mobile phones. After Apple opened the mobile Internet era, the importance of ARM has increased to an unprecedented level.
More than 95% of mobile phone chips on the market in later generations use the ARM architecture.
But now Zhou Xin first acquires ARM, and then starts the mobile Internet era. If Apple is reincarnated, Zhou Xin has directly realized a closed loop.
Zhou Xin continued: “Next is the last item in Mphone’s built-in application, NewPay.
Everyone is certainly familiar with NewPay. It is currently the most mainstream electronic payment software with the largest number of users, and it is named after me.
In fact, I also wanted to name Mphone with a name, but NewPhone easily caused ambiguity, so I didn’t name it with New in the end.
What’s different about NewPay on mobile? I next invite Mr. David Glass, the president of Walmart, to come on stage and do me a favor. "
David Glass was supposed to step down as president of Walmart this year, but thanks to the success of online Walmart, he managed to stay on for a few more years.
After David took the stage, a staff member pushed the QR code scanning equipment onto the stage behind him.
The NewPay interface appeared on the screen behind, with only a few simple icons, including scanning, payment and card packaging.
Zhou Xin clicked on the payment method, and a QR code very similar to the QR code for adding friends on WeChat appeared on the platform.
"Newman, what do you want?" David asked.
Zhou Xin said: "I think the box of chewing gum you are holding is good, I want this."
David said: "Please show me your payment code."
Zhou Xin raised the QR code in front of David. After David scanned it with the scanning device on his hand, a screen showing successful settlement appeared on his phone.
Zhou Xin shook hands with David and said, "Thank you David for your cooperation.
You can see this interface. We just paid attention to the coupons received from Walmart’s WeChat official account, and they come in handy here.
After deducting the $5 coupon for $5.01 worth of gum, you actually only paid $0.01.
At present, all Walmart offline stores have implemented support for mobile NewPay payment. That is to say, if you take your iPhone to any Walmart offline store to make a payment, they can scan your NewPay QR code to complete the payment. Pay. "
The applause from the audience this time grew from small to large, from a small area to the entire audience. The applause became louder and louder, resounding throughout the entire venue.
Li Jingyi in the audience thought, is this the charm of Zhou Xin?
When Steve Jobs later showed off the iPhone, just a slide to unlock screen made the audience cheer. Why? Because of the previous accumulation and the completely different model from the current mobile phone.
Zhou Xin's reputation is not enough to accumulate, unlike Steve Jobs who accumulated it for decades, with several ups and downs, and then there was the iPod.
And now everyone in the audience is applauding, because it is cool, it is cool to scan the QR code to pay directly, and the other reason is that they can see that this is a complete ecosystem.
There will be more tomorrow morning
(End of chapter)
