Starting from Christmas, Matrix commercials began to appear on major television programs across the United States.
Zhou Xin is very well-known in Amerikan. Zhou Xin can often be seen in both technology and business magazines.
He has been on the cover of Time Magazine more than once. One time was Time Warner's deal of the century, another time was leading Riot Games back on track, and the most recent time was reshaping Wal-Mart's business ecosystem.
Anyone interested in the Internet is familiar with the Chinese face in the commercial, Newman.
"Am I crazy? Is Newman planning to make a commercial? Is the Internet King of the new century planning to enter Hollywood?"
Originally, Zuckerberg was young enough to appear in Time Magazine at the age of 26. Of course, compared with the 16-year-old environmental girl who was elected Time Magazine's Person of the Year because of political correctness, 26-year-old Zuckerberg is still a bit old.
Unlike Zuckerberg's cover slogan when he appeared in Time Magazine: "Connecting the global population and establishing social relationships", Zhou Xin's latest appearance in Time Magazine only had a few words: King of the Internet.
The best product manager in Silicon Valley, the best product manager at Blue Star. These adjectives are too lengthy and are not conducive to the spread of public opinion.
The more concise and clear the slogan, the more conducive it is to shaping the character's image and spreading it in the hearts of the public.
The title of King of the Internet was given to Zhou Xin by Amerikan netizens very early on. It was only recognized by the media. After the online Wal-Mart made great achievements in just one month, Time Magazine placed this title on them. On the cover, Zhou Xin is crowned.
"It should be to promote the Matrix brand. I think the logo on the back of the phone Newman picked up from the bedside should be M. If it is M, it is a Matrix phone.
When I flew to Portland recently, I saw a large advertisement for Matrix mobile phone on the airport billboard. "
"Isn't Matrix the only Newman product that didn't succeed? I remember that Newman also spent a lot of effort to promote this brand of keyboards, and there was a lot of related content on the Riot Games forum."
"I think it still depends on the definition of success. If someone else made the Matrix keyboard, success would not be an overstatement. The new keyboard structure and a large number of replaceable parts have brought the keyboard experience to a whole new level. It has completely changed the ecology of the original keyboard industry.
The keyboard is priced at US$500 and can sell tens of thousands of units. Apart from Newman, I am afraid no one else can do it. It's just that this achievement is not worth mentioning when it comes to Newman. "
"It's Matrix. I'm an employee of Matrix. I can only tell you that the Matrix phone is a very different phone. Like the keyboard, the Matrix phone will also bring you a completely different experience from previous phones."
"Can the Matrix employee upstairs please elaborate?"
Netizens on the forum had no doubts about Newman's creativity with the product.
"Due to confidentiality restrictions, I can't say much other than that it's amazing."
Offline TV ads, airport ads, magazine ads, Matrix mobile phone ads are everywhere.
The promotional video starring Zhou Xin himself gave the media a lot of room for speculation, because the founders or CEOs of other mobile phone brands were either too old or went to see God directly.
Only Zhou Xin can do it himself.
Another point is that this is the first time in Zhou Xin's history that he has paid so much attention to a product.
Even Quora Golden Choice did not have so many ads before.
Not only are there ads offline, online forums are also full of true or false news.
Fortunately, the time is not very long. There are only six days from the advertisement landing on major channels to the press conference. Just six days is not enough time to make users feel bored.
"Zhou Xin, don't put too much pressure on yourself. Even if the Matrix phone does not achieve the expected results, it will not affect anything." Li Jingyi looked at the time. It was only five o'clock in the morning. She was already up and sitting in front of the window in a daze. Zhou Xin said.
Ever since she got along with Zhou Xin day and night, she has always been able to feel a sense of urgency from Zhou Xin, as if he was not a billionaire, but a doctoral student who had just come out of school. He had academic qualifications and abilities, but these were in his hands. Chips that haven't had time to be cashed out yet.
It is difficult for Li Jingyi to sympathize with Zhou Xin's mentality. After working at Matrix, she has full confidence in Matrix. There is no mobile phone on the market that can compare with this product.
Therefore, there is no need to worry. Li Jingyi has more confidence in her mobile phone.
Zhou Xin's voice echoed in the empty room: "You can continue to sleep, I'm fine."
Li Jingyi stood behind him and hugged Zhou Xin and said, "If you weren't stressed, you wouldn't wake up so early."
Zhou Xin said: "I'm going to give a speech in front of tens of thousands of people this time. Isn't it normal to be nervous?"
Li Jingyi: "You told me before that there were tens of thousands of people at the Quora press conference, and I never heard you say you were nervous."
Speaking of Quora, due to the plummeting market value, investors have higher demands on Time Warner. Quora, which originally did not accept advertisements, has also begun to accept advertisements.
Zhou Xin said: "Well, there is some pressure. I know that the Mphone is excellent. It uses the most advanced chip, a lot of advanced technology, and has many useful functions.
But it is different from all current mobile phones. Isn’t there a saying that goes like this: half a step ahead is a genius, one step ahead is a madman.
I'm worried that Mphone is too far ahead and consumers won't buy it. "
"As of today, things are a foregone conclusion. There is no need to think too much. Stay in good shape for today's press conference."
“It’s a pleasure to meet you all again here at the Moscone Convention Center, where I held my first and last Quora press conference two years ago, where I announced the Quora Gold Pick.
Before holding the press conference, I never thought that I would have such great appeal and be able to summon tens of thousands of loyal Quora fans to come to the scene to listen to me introduce our products.
It is also the success last time that makes me more confident today. This time Matrix has prepared 20,000 seats at the venue. "
This press conference was held at the Moscone Center in San Francisco. After the Moscone Convention Center was renovated last year, its North Hall was renovated to accommodate more than 20,000 spectators.
Audiences from all over the world almost filled the seats.
This is largely because Zhou Xin personally answered questions about the Matrix phone on Quora:
"This is my hard work for more than a year. I have integrated all my innovation and thinking into this product. The cooperation with Walmart is just to complete the task."
This short answer is more effective than many advertisements. Anyone who pays attention to the Internet will be curious about what kind of product Matrix mobile phone is that can give Zhou Xin such confidence.
Therefore, when booking tickets for the press conference on Matrix’s official website, the servers previously prepared were fully occupied.
"Many people ask me, aren't you very successful in the Internet? You can design any product and win the love of countless users.
Can completely change the original business model.
But for me, these changes are far from enough. Matrix will set off more drastic changes and let the world hear the arrival of the Internet era. "
Although I don’t know what kind of product Matrix is, most of the people who came to the scene were loyal fans of Zhou Xin. Therefore, after this sentence was finished, the venue of more than 20,000 people erupted in cheers like a mountain roar and a tsunami.
After the cheers stopped, Zhou Xin continued: "The product we want to bring is called Mphone."
An Mphone appeared on the screen behind Zhou Xin, a phone with 26 keys and a width similar to that of later Samsung Notes.
After Jobs heard the name of Mphone in the audience, he thought that if Apple made a mobile phone in the future, it would be called iPhone. The more he thought about it, the more he thought the name sounded easier to pronounce.
Zhou Xin raised the mobile phone in his hand: "Yes, Mphone supports 2G/3G networks and has a series of built-in applications.
Mphone uses a password to unlock it. You can set a four-digit password or a six-digit password as needed. "
Zhou Xinxin held up his mobile phone, and the content on his mobile phone was simultaneously displayed on the screen behind him.
After entering the unlock password to enter the main interface, Zhou Xin continued: "We have several built-in applications, the mobile phone is the second, and the application is the key."
Unlike the current mainstream black and white screens, Mphone uses a color screen.
"The first is M-mail. In M-mail, you can integrate all your mailboxes into M-mail. M-mail is a comprehensive mailbox management application.
Whether you register an email product on Hotmail, Yahoo Mail, AOL Mail or any other mailbox, you can bind it to M-mail.
Bill, send me an email. Zhou Xin said.
After Zhou Xin finished speaking, Bill Gates holding an Mphone appeared on the screen. He raised the Mphone in his hand to signal, then nodded a few times.
A prompt page will appear on the screen, and the sender's name and bound email address will appear on the prompt page.
"Hello world! Phone." Zhou Xin saw after clicking on the mailbox.
Zhou Xin continued: “Thank you Bill Gates for sending me the email.
In order for Bill to do this for me, I paid for an iPhone, and at the same time, I had to help promote his Hotmail.
Again, M-mail supports Hotmail. "
In later generations, BlackBerry became the standard equipment for European and American business people, relying on the email system.
BlackBerry's mobile email system allows users to send and receive emails anytime and anywhere through their mobile phones.
Compared with BlackBerry's mobile mailbox system, M-mail can support the management of different mailboxes at the same time.
“Well you probably aren’t too interested in mobile mailboxes, you’ve had enough of the damn email in your day-to-day work.
It is already annoying enough to receive emails from leaders, colleagues, and partners anytime and anywhere. If you can still receive emails on your mobile phone, it will make you miserable.
Let's introduce the next application, weibo.
All previous applications were built on web pages, whether they were online forums, portals, or instant messaging software. These applications built on computer pages flooded the Internet world.
Web pages are everywhere, and the mobile phone represented by Mphone will bring new applications. This weibo means a simplified version of the web page.
Users send the content you want to express through Weibo, you can follow users you are interested in, and you can collect content you are interested in.
Weibo advocates real-time information, which means that if you have an idea to express anytime, anywhere, you can take out your iPhone and send a Weibo message.
Now that I share this space with 20,000 people, I need to take a photo of everyone here. "
After finishing speaking, Zhou Xin faced the audience with his Mphone, and then a somewhat blurry photo appeared on the phone.
Then click the jump button, and the picture appears under Weibo. Zhou Xin edited a Weibo post: "Mphone launch event."
Then click Send.
There is a lot of information that Zhou Xin did not mention here. For example, sending pictures only supports 200k. Weibo will automatically compress the photos taken and compress them to 200k before sending them.
There was special network equipment at the conference site to make this delivery look so smooth.
Zhou Xin continued: "Yes, as you can see, Weibo allows you to express your mood anytime and anywhere.
Some people may ask, what is the difference between Weibo and online forums and chat rooms.
How you felt outside, can you still find the right words to describe your mood two hours ago when you get home?
And after you have a Mphone, you can express your ideas immediately.
Regarding the Mphone conference, you need to go home to open quora and edit the long answer.
With Weibo, you can immediately edit a Weibo to tell your fans and non-fans what happened at the scene.
If traditional applications are magazines, then Weibo is a daily newspaper, and the frequency of news updates is much higher than that of traditional applications.
It also has a series of mechanisms such as following, forwarding, and collecting, allowing you to attract more users to follow you.
If you post a Weibo post and it is forwarded by many people, then those people who follow you will also see this Weibo post, and may become interested in you and follow you.
It's a bit similar to Quora's user attention mechanism.
Quora requires long answers to be viewed on a computer, while Weibo is shorter content and is more flexible. "
Why is it not called Twitter but Weibo? Because Zhou Xin feels that the name Weibo is much more concise and concise than Twitter.
It's just an upgrade on the web application.
Zhou Xin continued: “During our internal testing, matrix employees posted a lot of Weibo content.
It’s another day of overtime and I’m tired of this damn job.
Well who is Johnson? At that time, human resources will check for him to see if he has been given a day off on the day he worked overtime.
The food in the cafeteria was pretty good today, but today it was Pepsi Cola, which made me a little unhappy.
Were Coca-Cola executives there? Pay advertising fees to our colleagues.
Monday is the most tiring day of the week, which means a new torture begins.
Well, I feel the same way sometimes. "
Zhou Xin was scrolling Weibo and complaining to the audience. He finally said:
“Some people said before that Quora is a new media, but in my opinion, Weibo is a new media in the true sense.
It will completely change the current media communication model. "
A bit lazy today
(End of chapter)
