On the road to enterprise information transformation, there is a long distance between China and enterprises in developed countries.
In 2000, among the 11 million enterprises in China, less than 1% were large and medium-sized enterprises, and more than 99% were small enterprises.
Small businesses mean thin profits, and thin profits make it difficult for them to have extra funds for information transformation.
Small businesses also have no awareness of informatization transformation. In this era, the vast majority of entrepreneurs do not understand the benefits of informatization.
The most common understanding of informatization is that of financial informatization.
In 2000, the total market revenue of Huaguo management software was 5.87 billion yuan, of which the revenue of financial management software and ERP software were 1.45 billion yuan and 470 million yuan respectively. (Data comes from the "2000-2001 China IT Industry and Market Situation Report" issued by the Electronic Information Industry Development Research Institute of the Ministry of Information Industry)
ERP is the main system for the information transformation of supply chain enterprises. China's investment is so small, so it is very difficult to promote Enterprise QQ to supply chain enterprises in China, which is half the result with twice the result.
In countries such as America, European countries, and even Neon and Korea, the degree of enterprise informatization far exceeds that of China.
This is why Zhou Xin frequently communicates with Pony Ma around the company's QQ overseas business.
After Tencent achieved breakeven by relying on QQ Show, it also has the confidence to go overseas.
It is equivalent to walking on two legs.
Pony came over and brought several other people with him, planning to set up a branch in North America.
Zhou Xin said: "Enterprise QQ now focuses on enterprise instant messaging, that is, communication.
I think the essence behind communication is collaboration. Compared with email, instant messaging can improve the efficiency of communication. To accomplish something, when cross-departments and cross-enterprises work together to promote it, instant messaging is more efficient than email. This is a manifestation of collaboration.
And collaboration can not only be reflected in this aspect, we need to introduce new collaboration, that is, cloud space.
To put it simply, cloud space is a shared folder. When you create a new folder, members can upload files together and download files in the shared folder.
For example, in software development, if each of us is responsible for a part of the development content, then everyone can upload what they have developed to a shared folder, and the person in charge can check everyone's progress at any time.
Construction companies, chip design, advertising industry, etc., almost all enterprises can use it. This is file level sharing. "
Because Enterprise QQ is deployed locally, it does not involve the use of Tencent's network bandwidth and storage. It has many functions and Tencent's costs will not increase.
The cost of the hardware is borne by the enterprise that purchases Enterprise QQ.
Now Tencent can sell local deployment services to them. In the future, after Zhou Xin’s new cloud is launched, it can sell SaaS services to them.
It's just that SaaS services needed to be promoted on a large scale in 2005, because at that time Amerikan had completed the transformation of the telecommunications network and could support SaaS bandwidth.
“Demands are layer by layer, and the demands put forward by users are superficial demands. We hope to improve efficiency.
To improve efficiency, as a product, as a developer, hearing this demand makes your head spin, because it is too empty.
A good product manager needs to read the superficial demands, dig out the real demands beneath the superficial demands, and help users think about what effect they want to achieve.
In my opinion, the first thing that enterprise QQ should satisfy is collaboration, instant messaging is collaboration, and the enterprise cloud shared space I just mentioned is also collaboration.
Moreover, it should be as flexible as possible. Enterprise cloud spaces can be created in groups, and groups and individuals can be pulled into the cloud space.
Different individuals in the same cloud space can have different permissions set for them. Some people can only view, some can only upload files, and some can only download.
Permissions are also set up to be highly flexible. "
Enterprise QQ has also integrated enterprise mailboxes, which is equivalent to embedding enterprise QQ and enterprise mailboxes, and can send and receive mailboxes at the same time.
But Pony didn't have a clear idea of what to do next. Zhou Xin's words gave him great inspiration. He should seize the point of collaboration and dig deeper into the underlying needs.
Zhou Xin continued: "You can consider cooperating with Kingsoft to integrate Kingsoft's WPS into Enterprise QQ. Users can directly edit content in word and Excel formats in the cloud space."
Enterprise QQ can go overseas, why can’t it package Kingsoft’s WPS and go overseas together?
Integrating enterprise QQ and WPS can definitely form a dimensionality reduction blow in this era of Amerikan.
What Zhou Xin doesn't know is that the current major shareholder behind Kingsoft is Lenovo, which acquired 30% of Kingsoft's shares for US$9 million in 1998.
When faced with reporters asking whether Lenovo was an American company or a Chinese company, Yang Yuanqing, the president of Lenovo who claimed that Lenovo was a global company, was currently serving as the chairman of Kingsoft.
Later, after Zhou Xin found information about Kingsoft Software, he chose to let Tencent directly create a new word processing software on its own.
The thought of letting Kingsoft go overseas and Lenovo sitting back and reaping the benefits would be too unpleasant.
Anyway, it is normal for the functions of Enterprise QQ to be gradually iterated.
Pony nodded: "Good idea, we will formulate a plan as soon as possible to add this function.
Newman, your words inspired me a lot, and there are a lot of needs that we can unearth around collaboration.
We can edit the text in the shared space first, and the company's meeting minutes can be edited in the company's QQ and then saved in the cloud space.
You can set up one-click export and one-click printing of files in the cloud space. "
Zhou Xin said: "Yes, I am talking about directional functions. You can dig into the functional details that I have not thought of based on what I said.
All I can think of is only part of it. Tencent is the real first-line enterprise instant messaging software provider. You know better than me what enterprises really want.
Enterprise instant messaging software is now a blue ocean market, and Tencent has already taken the first-mover advantage. I believe you can open up the US market as soon as possible.
Next, regarding enterprise QQ, my thinking is to connect enterprises and consumers.
This is an area that you don’t understand, and this is definitely a genius idea. "
Zhou Xin stood up and took out a mobile phone from the drawer in the office. The screen and keyboard each took up half of the phone. The silver body and full keyboard gave it a sense of technology.
When the phone was used as a new one, Pony noticed that there was a camera and the Matrix logo on the back of the phone.
He realized that this was Matrix's upcoming phone.
Zhou Xin said: "This is the prototype of Matrix. We originally expected to officially launch it on the market this fall, but now it seems we have to wait until early next year."
"This is still the original version, and many functions have not been included, but we have included NewPay."
At the same time, Zhou Xin took out a supermarket cashier code scanner. He first lit up the matrix mobile phone screen, then opened the NewPay payment interface and called up a QR code.
“This is a QR code, a technology I acquired when I went to Neon last year. I can scan this QR code through the supermarket’s code scanner and complete a payment.
Users open NewPay through the NewPay function that comes with Matrix mobile phones, and then open the QR code. The scanner reads the QR code information, and the QR code information is associated with your payment account. "
Zhou Xin purchased QR code technology from Neon and then registered patents related to QR code technology in the payment field around the world.
Zhou Xin continued, "In other words, we have simplified the credit card swiping process into a QR code scanning. The user brings a mobile phone and uses NewPay on the mobile phone to bind the credit card.
Users do not need to bring a credit card to complete the payment operation. "
Pony had a feeling that this was a disruptive innovation, another disruptive innovation from Zhou Xin's hand. He had a trembling feeling of witnessing history.
But he failed to grasp the key point, that is, what does this thing have to do with Enterprise QQ?
"Will Enterprise QQ and NewPay be combined?"
Zhou Xin shook his head: “It’s not the combination of Enterprise QQ and NewPay, but the sale of Enterprise QQ to companies like Walmart.
Then Wal-Mart stores go to operate communities, and Wal-Mart Supermarket's corporate QQ sets up a group to attract nearby customers to join the group, and then they regularly send some product discount information and cash coupons for goods in the group.
Product cash discount coupons are sent to customers through NewPay. Customers click on the link in Enterprise QQ and then jump to NewPay's web page, where the barcode of the cash discount coupon will appear.
This barcode is shown to the cashier when the user goes to a Walmart store with his mobile phone to check out, and the cashier performs the settlement.
In this way, NewPay, Walmart and Enterprise QQ form a closed loop. Enterprise QQ helps Walmart increase the stickiness between stores and customers. Enterprise QQ also links enterprises and consumers. If Walmart wants to replace Enterprise QQ with other instant messaging software, it will be very difficult. very difficult.
Because they need to move consumers to other instant messaging software.
For NewPay, it increases payment frequency, increases user stickiness, and promotes matrix sales.
In order to achieve this goal, I will use this as a condition in the upcoming second round of financing for NewPay, requiring Walmart to open up to NewPay and allow Walmart to participate in NewPay’s next round of financing. "
Pony was originally very convinced of Zhou Xin, and after hearing this, he could be described as worshiping him. This was a wild idea.
It can be said to be a perfect case to connect online and offline.
Pony didn't know what to say: "Newman, to be honest, choosing to accept your investment was the most correct decision I ever made.
Not only can you satisfy people's needs, you can also create needs that don't exist before, and even solve those needs with a perfect solution.
The problem that Enterprise QQ is easily replaced has also been solved, and at the same time, it can actually bring value to the enterprise.
The value of enterprise QQ promoting collaboration is difficult to measure in terms of money, but by issuing coupons through the community, it is very easy to measure how well community operations translate into sales.
And I believe this is very helpful for retail companies. If I were the person in charge of Wal-Mart, I would be moved just by listening to it. "
To put it bluntly, this is the rapid rise of Luckin's community operations in later generations. In this era when there is no mobile Internet, it is almost meaningless to describe it as unconstrained and unconstrained. It is a move from the sky.
Other companies cannot copy this trick, because QR code technology, mobile phone adaptation and the need for mobile phones to be equipped with cameras are natural barriers.
Even if other companies want to copy it, it will take at least two years.
With Zhou Xin's supervision, they started research and development in the second half of 1999 and would launch it on the market in early 2001 at the earliest.
Zhou Xin said: “Not only can we promote it to Wal-Mart, but chain restaurant chains such as KFC and McDonald’s also have demand.
Including large chain clothing brands, social operations of luxury brands, etc.
With one hand grasping enterprise collaboration and the other grasping the concept of community, such enterprise QQ will occupy an invincible position. "
Enterprise QQ can do these things, and in the process NewPay can firmly occupy the offline payment scene.
There is simply no other company that can compete with him.
Pony Ma said: "After listening to it, I am now full of energy and can't wait to start development right away."
The reason why I'm talking to Pony Ma now is because we are about to start developing this feature now, the jump between Enterprise QQ and NewPay, and how Wal-Mart will connect to Enterprise QQ and how to do community operations after accessing Enterprise QQ.
Zhou Xin hopes that this whole set of strategies can be put on the market immediately after the launch of matrix.
"We all need to get moving as soon as possible," Zhou Xin said.
Regarding development, you need to start preparing for the development of the content we just talked about now, because NewPay’s second round of financing will be discussed very quickly, and I have already thought clearly about which new investors to choose. .
So you're going to be servicing Walmart soon.
When there was no NewPay in the early days, Wal-Mart needed to provide discounted products, promotions and other information to consumers through the enterprise QQ group.
This means that the number of users in a QQ group may exceed 1,000.
And if Wal-Mart deploys Enterprise QQ on a city-by-city basis, you also need to think about how to ensure that there will be no problems when users access Enterprise QQ.
There will still be differences between Enterprise QQ for consumer companies and Enterprise QQ for supply chain companies, and you can also develop some targeted functions.
If Wal-Mart's results are good enough, other consumer brands will definitely come to you for cooperation, such as Dell, HP, and Sony. "
What Zhou Xin didn't finish talking about is that with NewPay, offline supermarkets can launch e-commerce websites. After users purchase goods online, they can go to the offline Walmart supermarket and present the NewPay QR code to pick up the goods directly.
Zhou Xin wants Wal-Mart to become a shareholder of NewPay. The most important purpose is to use Wal-Mart to build a model project for NewPay offline payment.
NewPay is only one of the functions of the Matrix mobile phone. He does not believe that Matrix, which is equipped with so many new functions, cannot become popular in this era.
Once Wal-Mart has built this model project, other supermarkets such as Carrefour, Metro, and Sam's will not take the bait, especially large supermarkets like Sam's that focus on membership.
Still 4k at night, and then continue to update tomorrow morning.
Recently, I have maintained a daily consumption of 7k! Isn’t it too much for the crow to ask for a monthly ticket?
(End of chapter)
