Chapter 153 Storm Effect

Style: Science Author: crow oneWords: 3214Update Time: 24/01/12 01:57:05
Unlike Jack Ma, Pony Ma was affected by the storm effect brought by Zhou Xin and has been unable to obtain the first financing from Li Zekai and IDG.

The impact brought by Zhou Xin can be described as a butterfly effect and is seriously underestimated.

This is because Goose Factory's business at this time was mainly QQ, and its users were growing rapidly, but the profit model had not yet been found.

With Quora at the forefront, Quora has largely subverted the traditional views of investors and Internet entrepreneurs: the more users, the better.

You don’t need many users. Quality is sometimes more effective than quantity. The value created by a small number of high-quality users is far greater than that of a large number of ordinary users.

Under this new thinking, QQ has no value and its users continue to grow, but these users obviously will not pay and cannot find profit points. If it continues to develop, it will continue to devour server resources and network bandwidth.

It looks like a black hole with no hope of realization.

Therefore, IDG Capital, which was originally going to invest, hesitated. Their hesitation led Li Zekai to say that he would wait and see.

After waiting and watching, the Nasdaq began to plummet, and this time the waiting time was longer.

At this time, pony horse has begun to rely on loans from the founder team to maintain the operation of qq. If it can't attract more investment, the goose factory will die before it starts.

Pony Ma came to this Internet conference held in Yanjing with the mentality of attracting investment.

“All of us have just been talking about what Amerikan’s listed Internet companies are not doing well.

In addition, the market's unreasonable pursuit of Internet companies has led to the bubble being blown up. In fact, what do you think of the Internet? Because there have always been voices that believe that the Internet only moves information from offline to online.

It has not brought about any substantial changes. The Internet cannot have more impact on the economy, and the profits of the Internet are only a visible and intangible phantom. "

This kind of statement has always been made, and even Krugman, the future Nobel Prize winner in economics, held a similar view.

Bill Gates finally laughed: "Isn't it obvious? Microsoft's revenue has exceeded 10 billion US dollars since many years ago.

Last year, Microsoft's full-year sales were US$19.75 billion. I believe this number will continue to maintain rapid growth this year. Operating systems and offices have fully proven that people will pay for software, further proving that people have a large demand for computer use.

The same is true for demand for Internet services, as evidenced by Quora's success and Yahoo's revenue from advertising.

Even in the worst case scenario, the value of the Internet as a carrier of information is equivalent to that of all traditional media. "

Before Zhou Xin could throw the words to Yang Zhiyuan, he had already started speaking spontaneously: "I agree with Bill, the Internet has unlimited potential, and now it is the problem of Internet companies, not the Internet itself.

With the development of technology and innovation of business models, the Internet will gradually penetrate deeper into all walks of life.

Together, Yahoo and Quora have changed the way traditional media is used. More and more print media are trying to transform into the Internet, hoping to expand their business online.

Microsoft's office has completely subverted the traditional office model. Amazon has changed shopping methods, NewPay has changed payment methods, and the impact of the Internet has actually been increasing.

In the future, the Internet will only change the world more and more, and it will eventually profoundly change our lives, work and society. "

“Actually, I think people were too optimistic and fanatical about the Internet in the past, believing that the Internet could promote unlimited economic growth and completely change the world.

People always overestimate the changes brought about by short-term technological progress and underestimate the changes brought about by long-term technological progress.

This is also an important reason for the current decline of the Nasdaq index. It is too optimistic in the short term and cannot accept the current situation combined with various negative factors.

Reality and expectations have decoupled. In the long run, I am also infinitely optimistic about the development of the Internet. "

After others finished speaking, Zhou Xin finally said: “The essence of the Internet is the exchange of information, and it has changed the way information was exchanged in the past.

The traditional one-to-one communication method requires many-to-many only offline, and the number of people is limited. The number of people participating in a party is limited, and the number of people you can talk to is even more limited.

For example, there are fifty people at a party, and you may only be able to talk to ten of them. But the Internet is different. The emergence of online forums has made online communication many-to-many from the beginning.

And each of your words can be directed to different audiences. You are not only replying to him individually, but also telling all forum users your views and opinions.

This is just one type of change in information interaction, and changes occur in all aspects.

The past ways of interacting with information are, without exception, being rapidly or slowly changed by the Internet.

Needless to say, quora. I believe that many of you here are making or have made products similar to quora, and have also deeply analyzed the positioning of this product and what needs it meets users.

You may be unfamiliar with Riot Games because this website belongs to the electronic game segment, and its core functions cannot be used in China due to restrictions on electronic payment.

I can tell you how some of the features of Riot Games change the traditional model. Users can purchase video games through Riot Games, that is, purchase video games through online channels.

Originally, the game was released in the form of discs and would be updated only when a major version was released. Now, after being released online, the game allows players to download supplementary packs to enrich the game content.

Some booster packs cost extra, some don't.

Originally, the game was released from 1 to 2, and major version updates needed to accumulate enough content to release 2. Now from 1 to 2, there are countless small version updates such as 1.01, 1.02, etc.

These small version updates can help game production companies better understand whether their content will actually be welcomed by game users.

Only users who have purchased the game at the same time can rate the game. The scoring mechanism allows more and more players to do the first thing before buying a game. They open Riot Games to see the number of people who have rated the game and the average score.

Affected by Riot Games, the sales of gaming magazines plummeted.

Riot Games is a relatively simple Internet business model. All processes can be conducted online and do not involve any offline links.

I am actually very optimistic about the business model of e-shopping. No matter how big a physical store is, its options are limited, while the options of e-shopping are unlimited.

This unlimited and superimposed rating mechanism allows users to make purchases based on actual reviews, while placing orders online and picking up goods offline. Needless to say, from the rapid growth in the number of online transactions of companies such as Amazon and eBay, it can be seen that their development potential is huge.

E-shopping is different from online game distribution. They involve a lot of offline links, because after users place an order online, they need to get the goods offline. Therefore, I believe that e-shopping will in turn promote the development and progress of logistics, warehousing, electronic payment and other industries.

In general, the Internet and traditional industries are complementary and mutually reinforcing. They are not opposites. Traditional industries can find new vitality through the Internet, and the Internet will also find ways to meet their needs in traditional industries, and then find new opportunities. own profit model.

So I think that the current Internet is still too focused on the Internet service itself. What problems does the service solve? Which users are willing to pay for the problems it solves?

Few people think seriously about this issue. "Zhou Xin looked at the young faces in the audience, trying to find among them the two horses who would be famous in the world in the future.

Before attending, he obtained the directory of companies participating in the conference and the list of participants from Wu Shiqiang.

From this list, he saw many names that would be familiar to later generations, including jack horses and pony horses.

Unfortunately it was not found.

After Zhou Xin finished speaking, Bill Gates took over: "Newman's views are very personal.

I've known Newman for a long time. He was interning at Microsoft the summer before he went to Americen, and I heard about Newman not long after that.

The games they developed sold very well. Newman and two of my employees jumped out to start their own businesses. After the launch of Riot Games, the number of users increased rapidly.

Then I acquired some shares of Riot Games from Newman, and then came the advent of quora and NewPay. The biggest difference between Newman and other Internet entrepreneurs I know is that he has a strictly problem-oriented thinking mode.

When making Internet products, he always first finds out which needs can be met, and which of these needs can be profitable.

Many other Internet entrepreneurs have a great idea. They feel that the product they make based on this idea is great and users will definitely like it.

Before they build a product, they don't think carefully about what needs the product solves. Is this demand widespread among user groups or only in a small number of users?

Whether the target customers have enough spending power, they don't care much about this.

Among the people I know, Newman is the only one who strictly follows this set of guidelines to make Internet products. At the same time, he has already figured out the profit model before starting to do this.

This is really difficult. I believe the Internet practitioners in China here should know how difficult it is to get money from users.

Microsoft also has an Internet department within Microsoft, including MSN and Hotmail. These are Internet services. We also do questionnaires and some business surveys. Users generally believe that Internet services should be free.

A few users even think that if I use your Internet service, you should pay me.

Under this guidance, it is really difficult for Internet companies to find a profit model. "

Bill Gates' words are actually complaining about the open source sharing spirit of the Internet. It is this spirit that has caused Microsoft to face many antitrust lawsuits, which are trying to make Windows open source.

I forgot to thank you yesterday for the reward for killing me without using a scientific knife!

(End of chapter)