“Different from the stuck feel when typing on a traditional keyboard, when you use matrix to type, it takes into account both the confirmation feeling of pressing and the smoothness of the pressing process.
There's a brief pause to let you know you've pressed the button you wanted to press, and a silky-smooth press that lets you quickly switch to the next button.
Matrix is a keyboard that combines aesthetic design and user experience. Thanks to Newman for equipping every employee at Riot Games with a matrix keyboard.
And this crisp sound is much better than the jamming sound of IBM keyboard.
One more thing, the boss’s price is still a bit high. I think matrix is worth the price.
But it was only after I experienced it in depth that I thought it was worth the price. If I just saw the actual picture, listened to the boss's description, or went to an offline physical store for a short experience, I would most likely not buy it.
The price is indeed much more expensive than other keyboards. Of course, after using it extensively, if the boss takes away our keyboard and tells us that we need to pay $500 to continue using it, I think I will still pay.
I have to admit that Newman is really a genius in product design. From Internet products to physical products, is there anything he doesn't know how to do? "
Unlike Internet products such as Quora and Riot Electronics Community, which rely entirely on word-of-mouth diffusion and fame through traditional media, Matrix has invested a large amount of marketing expenses in various channels.
The overall marketing strategy is mainly based on Internet advertising, supplemented by advertising in various well-known fashion, lifestyle and business magazines.
Long before the matrix conference was held, Amerikan users were able to see this keyboard through various channels.
In addition, the boss behind matrix is Newman, matrix has attracted enough attention since its birth.
After the Matrix Future I keyboard was launched on the market, it quickly attracted a lot of attention due to its high price.
“When I saw Riot employees’ reviews of this keyboard on Quora, I thought it was a task given by Newman to employees, asking them to give matrix a favorable review on Quora.
After I went to San Francisco to experience the matrix future I keyboard offline at matrix, I was deeply shocked by this product.
The real thing looks better than the picture, and the metal texture looks very high-end. According to the store clerk, they use aluminum alloy as the shell of the keyboard.
The silver-gray color scheme makes the matrix keyboard look like a product from the future. It lives up to its name and makes other keyboards in the industry look bleak.
As a senior lover of keyboards, I have used everything from mechanical keyboards to membrane keyboards, and even typewriters from ancient times. Matrix shocked me even more than when I first used Cherry's G80-3000 keyboard in 1988. .
I don’t need to go into too much detail about how excellent Matrix is in terms of design. The typing experience is really much better than the best keyboards on the market today.
I just tried it in the physical store of Matrix. The percussion sound gave me the illusion that I was not using a keyboard but an instrument. After I finally took it home and experienced it in depth, I just used this keyboard to play. This answer below.
It gives me a feeling of enjoying typing, which is a feeling that other keyboards cannot give me.
Simply put, its only drawback is that it is expensive, but when you can afford it, it has no drawbacks.
In addition, you can choose to buy a kit and assemble it yourself, or let the store staff assemble it for you. There are three types of shafts for you to choose from.
I have only experienced the axis they named the X axis, as well as the Y axis and Z axis. Different axes have different characteristics, and the matrix keyboard supports only purchasing accessories. I plan to use the other two axes over time. Complete and replaced in real time.
Newman deserves to be the best product manager. Even if he makes keyboards, the keyboards he makes are the best keyboards in the world. "
In one week, 5,000 keyboards were sold in the Amerikan area, and the evaluation of matrix on major Internet forums was overwhelmingly positive.
All users who have purchased Matrix will only complain that it is too expensive, and no one thinks that it is not easy to use.
Zhou Xin chooses to buy at offline flagship stores or online. If you buy online, it will be delivered to your door without paying extra express fees.
You can also choose to buy a kit and assemble it yourself after getting it, or let the official assemble it for you before shipping it.
A sales volume of 5,000 in one week is definitely not outstanding, but considering the price, this number is definitely qualified.
And with the favorable reviews, matrix's sales growth is still accelerating.
"I think you seem a little disappointed. Haven't you noticed that all the users who come into our store are very satisfied?
Even if they didn't buy it, they felt reluctant to leave when they left. " Zhou Xin asked.
On the day of the matrix press conference, Cao Yongluo flew from Yanjing to New York. As the person in charge of matrix keyboard production, he naturally wanted to fly over to see if his entrepreneurial achievements could be welcomed by the market.
After attending the press conference in New York, Cao Yongluo and Zhou Xin returned to San Francisco, planning to stay in San Francisco for a few days before returning to China.
Cao Yongluo said: "I just feel that the sales volume is not as good as expected. It is only 5,000 units. I originally expected it to be over 10,000 units a day and 100,000 units a week."
Zhou Xin smiled: "The pricing determines that Matrix is not a product that can sell well at the beginning.
Because the high price determines that its users will only be people who frequently use computers, such as programmers, editors, authors, etc., as well as some keyboard enthusiasts.
Our pricing determines that the number of people who will buy it is limited. I can sell five thousand units in a week because of my reputation and the quality of the product itself.
If you want to sell 100,000 units in a week, America will have to have millions of programmers. This does not conform to the operating logic of the objective world.
In my mind, matrix has met my inner expectations. My expectation for matrix is to set a style for this brand.
Matrix is an innovative, high-end and excellent brand, which has laid the foundation for us to develop other electronic products in the future. As for sales, profits and revenue, these are secondary.
After mobile phones, consumer electronic products for the general public, are launched, this will be the most important source of profit. "
Zhou Xin continued: "Our flagship store is located in the core cities of Amerikan. This is advertising for matrix."
Many brands in later generations have to open offline stores in core business districts even if they are losing money, in order to let users have a perception of their brand image.
"As a consumer electronics brand, we have had a perfect start. The next step is to make mobile phones a good product. I poached senior executives from Nokia at high prices for this purpose."
Why he makes a keyboard is not just because Zhou Xin himself was interested in keyboards before and has been exposed to a large number of customized keyboards. He believes that his knowledge of keyboards and the products he produces can give users of this era a disruptive experience.
To put it simply, judging from the current technological development, if you want to make a smartphone, the technology is not mature enough. If you want to make an electric car, the technology is even less mature.
Only the keyboard can use existing technology to give keyboard users in 1999 a small future shock.
This is also the reason why the matrix keyboard is named Future.
There is another purpose in making a keyboard, and that is whether the mobile phone Zhou Xin is about to launch will be a 26-key mobile phone, or a 26-key mobile phone with a horizontal linear motor.
The shock that matrix keyboard brings to users can be extended to mobile phones. Matrix mobile phones can bring you the best typing experience, and users can quickly make associations.
Combined with the smartphone application specially built for Matrix, Zhou Xin is absolutely sure that Matrix will be successful.
Cao Yongluo: "I am too anxious to succeed. I have talked with my family and they have no objection to me doing business with you.
I just want to think about it myself. "
Zhou Xin's positioning of Cao Yongluo is Futukang. If he builds Matrix into Apple's model, then he hopes that Cao Yongluo can make the company Futukang in the future and specialize in OEM.
“My family believes that power can be inherited by an individual. In any case, power will depreciate in our generation, and I am not the only male in the third generation of the family.
But to cooperate with you, I am the only one who has the luck to be your roommate, so my family now has a favorable attitude towards this matter. "
Zhou Xin asked: "What do you think? Your thoughts are very important."
Why Zhou Xin thinks that Cao Yongluo is the candidate for Fu Tu Kang? Because the other party has this background and will also develop this ability in the process of gradually working for Matrix.
Zhou Xin has had more contact with Cao Yongluo. He thinks that Cao Yongluo is very knowledgeable, loyal enough, and has his own persistence most of the time.
The basic quality is sufficient. As for whether it can be as big as Futukang, it does not depend on Cao Yongluo's ability and background, but on whether Zhou Xin can build Matrix into a consumer electronics brand that can compete with Apple.
Cao Yongluo is conflicted in his heart. Starting a business is undoubtedly much more interesting than being a civil servant. To put it bluntly, even if you have an antenna, you have to go through qualifications and take it one step at a time.
But starting a business, there was a gap between what Zhou Xin asked him to do and what he wanted to do. Cao Yongluo also wanted to start an Internet business and realize his own creativity and ideas, instead of working as an OEM and eating leftovers from the lower reaches of the supply chain.
"I also want to start a business, but I always feel that the work I am doing now is too boring. From product design to marketing to market introduction, you have done it all. I only need to be responsible for finding suppliers in China. Then let them produce the corresponding products and ship them to Amerikan.
This doesn't have much technical content, and it doesn't use my ideas.
This is more interesting than being a civil servant, but still a little less interesting than starting a business as I hoped. "
Zhou Xin quickly responded: “Because what you saw before was my entrepreneurial process, whether it is Quora or Riot, these are products for individuals.
I explore the needs of many users and then create a product that can solve the common needs of these users. You think this is cool.
At the same time, this is also the greatest value in the Internet era. With the help of the Internet, we can solve people's spiritual needs, achieve rapid success, quickly go to market, and gain both fame and fortune.
And what you are doing in starting a business now is purely to meet my needs. If I say it is okay, it will be okay, but if I say no, it will not be okay.
Just like you have found many suppliers for the application of dye-sublimation technology on keycaps.
The current kind of entrepreneurship is not cool, it is hard-earned money, and you still need to look at other people's faces.
Although I won't give you any shame or embarrass you, when I ignore the matrix or I sell the matrix to others, your situation will be very embarrassing. "
What Zhou Xin said was very straightforward and hit Cao Yongluo's true inner thoughts.
He replied: "Yes, that's roughly the case. From America's Silicon Valley to China's Zhongguancun, there are too many stories of entrepreneurial stars.
From Bill Gates and Larry Ellison who were successful in the last decade to Jerry Yang and you who are successful in this decade, the stories of these Internet stars are familiar to everyone.
And I also hope that I will be a successful Internet star in the next ten years, and that the products I create will be liked by countless users.
The previous Riot games were okay. After you launched Quora, it was the first time I saw Americans like an Internet application so much. It can be described as obsession.
If I were you, I would not sell Quora no matter how much money Time Warner offered me.
Starting a business now is not uninteresting. He still taught me a lot, including supply chain management and how to manage employees, which I couldn’t learn in school.
There is a big discrepancy between what you get from others and what you actually practice.
Even if I have the support of my family behind me, the downstream suppliers should give me face or not.
What I am doing now is very difficult and complicated, and more importantly, the value he brings to me is very limited except for money. "
Zhou Xin said: “Because you only manage a team of more than ten people now, the keyboard only consists of a dozen or so components.
When I make mobile phones, I need hundreds of suppliers. And you are just a middleman now. When you become part of the supplier, you will get not only money, but also social resources.
Having ten people under your command is a completely different concept than having tens of thousands of people under your command. "
Cao Yongluo: “With tens of thousands of people at our disposal, Matrix must truly become a world-class consumer electronics brand. As one of its suppliers, I can only reach this level.
Of course, I also know that having so many people under your command means that the social resources you can mobilize are also at an exaggerated level. "
Zhou Xin: “No matter which route you take, the ultimate goal is to have the power to mobilize more social resources, and as a civil servant, the ceiling is there.
If you work with me, there is no ceiling.
In addition, you don’t have to just cooperate with me to start a business. You can also start another Internet company by yourself.
For example, you can create a Chinese version of Quora in China, and then I register an account on your platform. Isn’t my fame instantly achieved?
It just breaks away from Sohu's suspicion. "
I’ll update one chapter first, and I’ll try my best to code out another chapter.
(End of chapter)
