"How do you evaluate the keyboard called matrix launched by Newman?"
This is not a question posted on Quora, but a thread on the Riot Games community.
As the controller of Riot Games, Zhou Xin naturally has to fight in his hometown where he is most familiar.
In the most important section, Matrix’s official posts are pinned to the top and more refined, and there is also an activity where you can get a $50 voucher by replying to the post.
As for what the voucher is, it is naturally a long enough verification code. After you reply, Riot’s official account will send a message to your account dialog box.
Due to Zhou Xin's large-scale use of verification codes, other Internet companies also began to use verification codes to empower their businesses.
So that when users enter the verification code, they will complain about Zhou Xin in their hearts.
"Thanks for the invitation, 50 USD voucher. I'm curious about the price of this Newman keyboard. Is it 50 USD off of 100 USD?
But $100 is still too expensive. The more expensive cherries are $150, while the cheaper ones are only $50. "
"Is it possible that it was $59.99 and then after receiving the voucher it was $9.99? That seems like a Newman style."
"It's impossible. Judging from the keyboard picture on the matrix official website, if such a cool keyboard can be obtained for $9.99, I will definitely buy it.
Both the silver-gray and red-and-white designs are very good-looking, especially the silver-gray color scheme, which is worthy of the name of the future.
As a keyboard enthusiast, I have to admit that compared with matrix, other keyboards are simply inferior products that have been rushed out, while matrix is a work of art. "
Matrix keyboards have been ahead of this era for too long, and the design language alone can make the majority of keyboard enthusiasts shine.
"If the actual appearance of the matrix keyboard can be 80% as good as the picture, then I will buy it without hesitation."
"Didn't Matrix officially say that their shafts can be customized and selected, and they are different from Cherry's shafts."
"Yes, according to matrix officials, this is an unprecedented innovation in the keyboard industry and will bring users an unprecedented experience."
"This guy Newman is holding a product launch conference in New York, and only 1,000 users are participating. I am in New York, but unfortunately I was not selected."
The discussion under this post in Riot Electronics Community is very intense, and most of them are discussed by natural customers.
There have been many keyboard enthusiasts since the birth of computers. Previously, everyone's needs have been met by mechanical keyboards and membrane keyboards.
At most, the shaft body is messed up. Although everyone has more needs, manufacturers have not found a way to satisfy them.
Manufacturers are increasing prices more, and everyone wants to make lower-cost keyboards.
Cherry, which is famous for its high prices, innovation and impact, is only famous in a small area and is a typical example of being well-received but not popular.
Compared with keyboard manufacturers that rely on low prices to seize market volume, the profit margins are much larger.
As for matrix, keyboard enthusiasts are very concerned. They are attracted by the completely different design language at first glance.
What everyone is most concerned about is the price, because from the outside, this thing is not that cheap.
"Hello everyone, I am very happy to meet you. This is the first time that matrix has met you. It is also the birth ceremony of the brand matrix.
In order to thank you all for coming, if you buy matrix future series keyboards here today, you may be able to buy our hidden models. "
Twenty years later, this unopened hidden model of Matrix’s first product was auctioned in New York for a high price of US$47,000.
“Our final price is US$499 because we have made a lot of innovations in design, shafts, keycaps, and kits.
The price is undoubtedly high for a keyboard, but if you regard it as an epoch-making product, it is definitely worth the money.
After the press conference, trial models are available at venues outside, so you can try them out. "
In the middle, Zhou Xin elaborated extensively on the brand positioning of Matrix, what innovations they have made on the keyboard, and what are the advantages of the product.
In addition to reporters, those who were able to attend the press conference were all senior keyboard enthusiasts. After hearing this, everyone was extremely excited.
It's rare to see this kind of innovation. It almost reinvents a keyboard type based on mechanical keyboards.
But when the price came out of Zhou Xin's mouth, they felt like a bucket of cold water had been poured on them.
"This is too expensive. I admit it is innovative, but the most expensive keyboard is only US$150 or US$499, which is almost the same as the price of a computer.
Is Newman crazy or am I crazy? "
If he knew that Zhou Xin originally wanted to set the price at $999, he would definitely think that Zhou Xin was crazy.
Of course, after the press conference ended, when this audience member tried the matrix keyboard at the entrance of the press conference, he was unwilling to leave for a long time. After finally buying this keyboard, he complained to himself: "I must be crazy."
"Boss, the price of $499 is still too high. As an old man, I really can't understand your pricing logic." Simo, the president of Matrix, said to Zhou Xin after the press conference.
Zhou Xin said: "Simo, I have respected your wishes and cut the price in half. Didn't we reach an agreement?
For matrix, the keyboard is not important, the keyboard is just to let users realize that we are a high-end brand.
The phone behind is the key.
Moreover, the company's engineers were full of praise after using the matrix keyboard. No one would want to go back to use the previous keyboard, right?
Such a good product is only available to us, and the price of $499 is not too much. "
Seamo said helplessly: "Okay, what you said makes sense."
After the press conference, the Riot Electronics community exploded because Zhou Xin had previously focused his publicity efforts on the Riot Electronics community.
Just know that gaming enthusiasts, even those who are not keyboard aficionados, will be interested.
Therefore, everyone is paying attention to this matter. After the price was announced by Zhou Xin at the press conference, someone had already posted it in the forum before the price was announced on the official website.
"Newman is crazy. My friend who just attended the matrix conference told me that the matrix keyboard is priced at US$499. Even with a US$50 voucher, it still costs US$449.
Its price is 3 times that of the most expensive Cherry keyboard. "
"$449? Is Newman crazy because Quora's valuation soared after it was sold to Time Warner? He hopes to recoup this loss by selling us high-priced keyboards?"
"What are you talking about upstairs? The valuation of quora when it was sold to Time Warner was US$80 billion, and quora is now valued by Wall Street at US$160 billion. Newman previously held 90% of quora's shares, which means a loss 70 billion US dollars.
How many keyboards must be sold to us before he can recover the losses? It is estimated that everyone in the United States must be equipped with a matrix keyboard to recover the losses. "
“Newman is no longer the Newman who priced Angry Birds at $19.99. He has changed from thinking about users to a businessman who only knows how to pursue profits.
Back then, we could play Angry Birds for only $19.99, and we could play great games like Plants vs. Zombies for only $39.99.
And now Newman wants to sell us a $500 keyboard. Originally, I thought I had to support Newman just for Angry Birds and Plants vs. Zombies. "
"It's not that Newman is crazy, it's that the sale of Quora hit him too hard.
Quora was his hard work, but he sold it to others with his own hands.
Newman is not suitable for hardware at all. "
Most of the replies below from the poster said Newman was crazy and expressed their incomprehension about the price.
The original poster replied again in the post:
"My friend seems to be crazy too? He actually bought it?
He had just paid the payment and when he was on the phone with me, he said that this is not a keyboard but a work of art. It is a work of art that can be used. The price of $449 is not expensive at all? "
Because of this reversal, this post quickly became a hot post, and the number of views quickly exceeded 5,000.
“I think Newman has a certain magic that makes users obsessed with the products he designs.
To be honest, before I knew the price, I was also fascinated by matrix keyboards. After knowing the price, I suddenly came to my senses.
I guess Newman's magic would be stronger if your friend was there. "
"There is a physical store of Matrix near my home. They have physical products on display in the physical store. Let me go and see what the actual products are like."
"I estimate that the matrix keyboard is indeed a good product, but the price is not very friendly to ordinary people."
The poster replied again: "My friend just called me again. He said on the phone that compared with matrix, typing on other keyboards is like drilling wood to make fire.
When typing in matrix, you use a lighter to make fire. Typing with matrix is simply a kind of enjoyment. "
Zhou Xin himself also has an account in Riot Electronics Community. He used his own account to post:
“500/437, among the 500 Riot users who attended the matrix conference, 437 users purchased matrix keyboards on site, accounting for more than 80%.
I solemnly declare here that there are no actors I invited among the audience attending the press conference. They are all senior users of the Riot Electronics community and have a large number of posting records in the community.
In addition, I have enough confidence in my product, which is a disruptive product.
Of course, it was beyond my expectation that so many people liked it in the end.
Finally, I suggest that every programmer friend should go to the matrix flagship store near you and try out the matrix keyboard. I will also equip every employee at Riot Games, NewPay, and Flamingo Games with a matrix keyboard.
This will become standard office supplies for the employees of the company I founded.
If Time Warner doesn't mind, I can also sell matrix keyboards to Quora employees at a discounted price. "
Once Zhou Xin's post was published, the influence of this matter spread from the Riot Electronics community to other online forums.
Similar questions were quickly raised on quora:
"How do you evaluate the matrix keyboard developed by Newman and its pricing?"
"Thank you for the invitation. As an employee of Riot Games, I have already used it. There is only one word to describe it, and that is cool.
It's as refreshing as drinking ice-cold Coke in the summer. "
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(End of chapter)
