Investors are also helping other wealthy people manage their money, rather than managing their own money. They need to find enough information from Zhou Xin's roadshow to support their decision-making while deceiving more people to take over.
As soon as Big A has some good news, it spreads everywhere, from institutions to hot money to retail investors, in order to find someone to take over.
Even if this is a good company, it does have growth potential, good performance, and a lot of room for future development. This does not prevent it from doing a round of rapid rises first, and then plummeting and oscillating back and forth to drive away retail investors and unsteady hot money. Another round of medium and long-term rise.
Nasdaq and Big A play different games, but the logic behind them is the same.
T+0 and the short-selling system have made the U.S. stock market even more cruel, creating a complicated market environment corresponding to the glamorous Wall Street.
Zhou Xin continued: "The next step is our future and what we can do in the future."
Only one word appeared behind this weekly news: electronic payment.
Zhou Xin’s PPT adopts the Takahashi style that would have appeared only two years later.
To put it simply: do not use pictures and icons, only use text, use extremely large text, and use only the minimum text for each ppt.
The well-informed reporters in the audience lamented that it was indeed Newman, even the PPT had such a personal style.
“To put it simply, the future development of Riot Games depends on the expansion of the PC game market. PC games have been growing at a rate of more than 20% every year for the past ten years.
In order for Riot Games' revenue and profits to achieve explosive growth in the short term, it needs to rely on the speed of electronic payment opening up in various countries around the world.
Riot Games has more than two million European users, and these European users are still growing rapidly.
At the same time, we also have a large number of users in Asia, South America and other places.
Currently restricted by electronic payments, these users can only use the Riot Electronic Community and cannot use the Riot Game Store to purchase games.
When countries liberalize their supervision of electronic payments, Riot Games will see significant growth.
At the same time, after stores and electronic communities can be matched, our user growth in these areas will also usher in an explosive period.
Therefore, look at the expansion speed of electronic payments in the short term and the expansion speed of PC games in the long term. "
217/132, 1.12 million, 63%
Zhou Xin was pacing on the stage. After the PPT was switched, three numbers appeared behind Zhou Xin. He said: “217 is the number of games released through Riot Games in the first half of this year.
132 is the number of new games released for the first time.
1.12 million is the number of paying users of Riot Games, and 63% is the proportion of users who have purchased two or more games using Riot Games.
Many times I do not agree with the opinions of the financial media. I have my own understanding of many things.
But regarding the pricing standards for Internet companies, they need to have different standards from companies in traditional industries. I agree with this.
At present, the Internet is still in its very early stages, and Internet companies are also in their early stages, so revenue and profits are not actually important. Of course, compared with other Internet companies in the same industry, Riot Games' revenue and profits in its semi-annual report are quite outstanding.
The data I'm more concerned about are the number of paying users and the number of games released. The former represents the user's recognition of Riot Games. They are the foundation for our survival.
The latter represents the degree of recognition of Riot Games by game publishers. They are the upstream of Riot Games.
The recognition of the two together reflects the excellent value of Riot. "
After Zhou Xin said this, the audience applauded very warmly, and the reporters agreed with the last sentence.
Investors agree that Internet companies cannot be priced using traditional industry company pricing standards.
The Internet tycoon, the most famous entrepreneur of the entire 1990s said so, and they need to take advantage of this to add fuel to the Nasdaq bubble.
mood.
Zhou Xin paused for a moment and said: “Different Internet companies have different corporate propositions, and the propositions of most Internet companies revolve around providing better services to users.
For example, Amazon hopes to provide users with a better online shopping experience, Yahoo hopes to provide users with better content, and Microsoft hopes to do all of these.
Fist is no exception.
But we are different from other companies in that we want to provide users with more emotions.
Video games are a form of entertainment, and players can experience Second Life through this form of entertainment. Riot Games hopes to use our services to enrich the content that players can experience from video games.
To give a simple example, StarCraft is a PVP game where players compete against each other through a local area network or the Internet.
Players need to control many types of troops and try every means to win. Any slight mistake may cause the player's failure.
After such a game, the players' spirits will be very tense. It's okay if they win. Successful dopamine forms a positive cycle, but if they fail, the emotions of failure and mental tension suddenly relax, and the negative emotions are superimposed. It will make him gradually get tired of the game.
And he can share his experience with other players through the Riot Electronics community, and he can soothe his mood by seeing players who are more unlucky than him in the StarCraft section.
Riot Games hopes to allow users to experience emotions that are not only brought to them by the game itself.
This is also a little trick we use to build user stickiness. "
58.8$.
"The last thing is pricing. Our IPO price is US$58.8. The funds raised will mainly be used to expand the European and Asian markets, including establishing branches in Europe and Asia."
After Zhou Xin finished speaking, other executives came on stage one by one to share the situation of Riot Games.
Finally, Zhou Xin took the stage and accepted questions from investors.
"Hello Newman, I want to ask because Microsoft's semi-annual report was released recently. It is clearly stated in Microsoft's semi-annual report that they have launched plans for electronic game consoles and that Microsoft will enter this field in the future.
They will sell Microsoft's video game console.
I would like to ask if Riot Games has similar plans? "
This is an issue that they are very concerned about. The future prospects mentioned by Zhou Xin before are not enough in the eyes of investors.
Just relying on the European market, there is not much room for imagination.
But if you can make your own hardware, there is a lot of room for imagination.
Make a round of money from hardware, make another round by developing your own games, and finally help other game development companies publish games. This is another wave of income.
A user repeatedly extracts benefits from him.
This is also the trick played by Goose Factory. Using the users it brings to repeatedly look for its krypton gold points, it is treating the users as NPCs.
Zhou Xin took the microphone and shook his head: "Currently Riot Games has no similar plans.
Entering the field of electronic game consoles requires a very high investment. At the same time, there are competitors such as Sony, Nintendo, and Sega in front of this field, so the risks are very high.
Although the benefits are also considerable, Riot is a new company, and I need to ensure that Riot Games survives smoothly and have sufficient funds before considering such a high-risk, high-yield strategic plan. "
"Okay, thank you for your answer." Zhou Xin was a little far away from the questioner and couldn't see the other person's expression clearly. The people next to him could clearly see that he sat down with a disappointed expression.
"Newman, I would like to ask if Riot Games is likely to be merged by Microsoft in the future? Because the Bill Melinda Foundation is the second largest shareholder of Riot Games, there have been voices within Microsoft talking about acquiring Riot Games.
Coupled with Microsoft's recent large investment in the field of video games, is it possible that Riot Games will be acquired by Microsoft?
If so, will it maintain operational independence after the acquisition or be merged by Microsoft? "
Zhou Xin showed a surprised expression: "Bill mentioned it to me, but I didn't accept it.
I think Riot Games has very good prospects, and it is developing very well now. I don’t think Riot Games will develop better than it does now after being acquired by Microsoft.
So there are currently no similar plans.
Here we can roughly refer to the merger of Babbage and Electronic Software Company. The merger of the two did not produce a strong alliance effect.
On the contrary, the business has been unable to be opened up, and the performance has been declining. Later, it was acquired by Leonard. "
Electronic Software Company is a company that sells software offline, and Babbage is a company that sells video games offline. They are both listed companies. Not long after the merger, they were acquired by Leonard, the owner of Amerikan's largest bookstore chain.
Zhou Xin paused for a moment and said: "I know Bill very well. Although it may be a bit rude to say this, in my opinion, Microsoft doesn't know much about Internet products.
Their design concepts for Internet products are still at a relatively primitive stage. "
This was the breaking point. Newman criticized Microsoft in public for not understanding Internet products. The reporters felt that this trip was the right one and they were losing money.
Zhou Xin looked at Susie with an apologetic look: "Susie, I'm sorry. I know you were the head of Microsoft's product department before, and I also interned at Microsoft.
Even so, there are indeed many aspects of Microsoft's products that are not user-friendly enough. "
Suzy Dink, the department head who was Zhou Xin’s former intern at Microsoft, later came to Riot Games as CEO.
Susie just came on stage and gave a PPT presentation. The audience knew who he was. After hearing what Zhou Xin said, there was a burst of laughter.
"Newman, you just mentioned Babbage. After Babbage was acquired, they had 495 offline stores to sell video games.
At the same time, Funco also has 400 stores.
What do you think are the advantages of Riot Games compared to traditional game publishing models? "
Zhou Xin said: “Digital sales is the future trend due to interaction and cost.
The operating costs of offline sales are much higher than digital sales. It is the cost that prevents them from reducing the share they give to game companies.
We can achieve a 30% share, which is enough profit for Riot to keep the company alive.
Traditional offline game publishers need to achieve 50% to 70%. The share and cost alone are enough for more and more game publishers to choose us as their main distribution channel. "
The name Babbage may be a bit unfamiliar. He later changed its name to GameStop. At its peak, there were 4,400 stores around the world.
Later it was killed by Steam.
GameStop has successively acquired a series of online game stores such as Jolt, Kongregate, and Impulse in order to survive.
The questioner had no intention of stopping and continued to ask: "But Babbage can allow players to meet offline, hold events for new game releases, and use various festivals to increase user stickiness.
Compared with traditional offline channels, online user stickiness cultivation is obviously more limited.
In my opinion, Riot Games' main competitor is offline distribution channels, not other online game distribution channels.
I believe that Riot Games is the best in online game discovery, but what will Riot do when facing offline opponents? "
"wait."
I slept, the two chapters add up to almost 6K.
(End of chapter)
