Chapter 112 After the press conference

Style: Science Author: crow oneWords: 3248Update Time: 24/01/12 01:57:05
There was violent applause from the audience, and many people were screaming and cheering.

After Quora came out, one of the most intuitive benefits is that it made people realize that high-quality content is valuable, and there are users who are willing to pay for high-quality content.

At the same time, Quora is willing to share with users the value brought by the high-quality content they create.

“Yes, we adopt a sharing mechanism, and we will share the profit from every Quora gold election with our users.

It is your high-quality content that has formed this solid Quora gold selection.

30%. , I like this number very much. Whether it is Riot Games or Quora paid Q&A, our commission is only 30%.

This number can allow companies to have funds to operate and at the same time make a small profit, which can help Internet companies survive better.

I have always believed that Internet companies have broad profit potential, but many Internet companies have not found a suitable way to make profits.

The Internet is a gold mine, and NewPay is the shovel that digs this gold mine.

Closer to home, Quora Gold Selection will be officially launched early tomorrow morning. After the launch of Quora Gold Selection, all registered users of Quora can receive Quora Gold Selection for free for two weeks.

Try it first before deciding whether to buy this service. "

Von Lewis in the audience was very proud that Quora seemed to be just a collection of content, but in fact it contained many original technologies.

Not to mention the recommendation algorithm developed by Robin Li, there is also the development of anti-crawler technology.

Crawler is a technology that specializes in crawling web content. This technology has a history of many years, and now the Internet is full of Internet companies and even individuals that engage in crawlers.

If there is no anti-crawler technology, these organizations only need to crawl Quora's content, then filter by time, and then sort by the number of likes. They can also make a pretty good Quora gold selection.

With piracy, it is difficult to sell genuine copies.

The moral bottom line of Americans is not higher. They do not use pirated copies simply because the potential cost of using pirated copies is higher than using genuine copies.

In the barbaric era when supervision was absent, if Americans could watch pirated copies, they would still not watch genuine copies.

So anti-reptile is particularly important at this time.

If Robin Li's recommendation algorithm is related to the upper limit of Quora's golden election, then anti-crawling is related to the lower limit of Quora's golden election.

Zhou Xin waited on the stage for everyone’s applause to stop before continuing:

"Everyone knows Yahoo's vision. Yahoo has always wanted to become a media group in the new era and the media in the new era.

When I was on Charlie Rose's talk show before, he talked to me about this topic, and after we talked about it, I was very interested.

Yahoo wants to become a media group in the new era, and Quora can do the same. Since it is defined by the new era, it must be somewhat different from traditional paper media.

Every time I browse Quora, I have an idea in my heart. The content and depth of opinions on Quora is no worse than that of the New York Times. Why can’t I aggregate this high-quality content into a publication?

This is the origin of Quora’s Golden Pick.

Of course, some users will have doubts in their hearts. All content on Quora is public. Why should I pay extra for Quora Gold Picks?

Because the users you follow on Quora are limited, and the sections you follow are also limited, which will lead to the increasing convergence of the content you see.

You will see more and more what you like to see, while ignoring content you may like or may be interested in.

Quora Gold Pick is like panning for gold in the ocean, helping you pick up the gold you missed.

The frequency of once every three days is just enough to ensure that you can see the best answers from the entire community in these three days. "

Jerry Yang was complaining in his mind: You have done Yahoo’s work, what else does Yahoo do? At the same time, he longed for Quora even more. Quora simply took the form of his dream.

Quora arranged for him to sit next to Bill Gates, and the two of them chatted from time to time. After Quora was elected, the two of them were no longer in the mood to chat.

Everyone realizes that if the Quora Gold Award can be achieved, then Quora will be more valuable, and those who compete with them are not necessarily Internet companies, but also traditional media companies.

Bob Pittman, the president of American Online, was also below. After listening, he repeatedly sighed that the new profit method Zhou Xin came up with was similar to his idea.

The way he wants to make money is to launch Quora membership after acquiring Quora, and then let users choose to put their answers in the members area.

Only members can view the contents of the members area.

As a result, before Americen Online acquired Quora, Zhou Xin launched a subscription-based paid feature.

What he didn't expect was that Quora Golden Selection did not prevent users from seeing these answers. Quora sells services.

If you follow his idea, it will be at the expense of reducing the user experience. If you want to restore the original user experience, then charge money.

Zhou Xin is already getting better on stage: “After the launch of Quora, every user has the opportunity to speak out on issues of interest to him.

In this process, we gave birth to the first batch of top users with 100,000 followers. These users used their excellent professional abilities in the corresponding fields and their willingness to share the Internet spirit to become the first batch of top users of Quora.

At the same time, in the era of paid Q&A, we have allowed these top users to share in the dividends brought by Quora, and they can earn income from Quora through paid Q&A.

Ordinary users can do the same, but the income of ordinary users is a black box, and it is difficult for you to know how you can earn income.

After the launch of Quora Golden Selection, we hope to share the dividends brought by the development of Quora with more users.

The question screening of Quora Golden Selection has nothing to do with users, and only has to do with whether your answers are of high enough quality.

This is also the last feature I developed for Quora. In the near future, there will be a next person at the helm to protect the development of Quora.

In addition to publishing the Quora Golden Pick, today is also an early farewell. "

The voice of "Don't leave" first sounded in a small area under the stage, and then spread to the entire venue.

All Quora users are shouting, we need you.

After Zhou Xin paused for a moment, he waved his hand: "Okay, everyone acts like I'm leaving.

I'm just leaving Quora, not Silicon Valley.

I am still in Silicon Valley, Riot Games and NewPay are still my products, and I will start the next stage of entrepreneurship. Nothing can stop me! "

After the Quora press conference ended, it was reported by major media.

"Quora press conference? Newman's farewell party!"

"Can Quora subvert the traditional print media market by launching the gold pick function?"

“At the Quora press conference, Jerry Yang and Bill Gates sat side by side but couldn’t hide their embarrassment.”

"Newman's next venture? Is a product better than Quora coming?"

The next day, almost all the front-page headlines of Silicon Valley technology media were discussing Quora's launch yesterday.

At the same time, the media and users have already received the first Quora Gold Award.

There are also users who just don’t like free services. The main ones are those who love to spend money. They spent $7 to subscribe to Quora Gold Selection.

The New York Times’ report on Quora’s launch was not as exaggerated as other media outlets. They focused almost all of their attention on Quora’s product innovation itself:

"Yesterday, Newman, known as the 'best product manager in Silicon Valley,' held a product launch conference in San Francisco.

There were more than 10,000 Quora users present. According to the author's observation, most of the users present were young people. From the number of attendees, we can see Quora's strong appeal among the user group.

The Quora Gold Selection function launched by Newman this time is another innovation after the last launch of Quora's paid Q&A function. It collects users' high-quality answers into a publication and sends it via email to users who have purchased this service.

The frequency of once every three days and the pricing of $7 per month show that Quora’s golden selection’s competitors are traditional print media.

I don’t know whether the Quora Gold Award will be successful, but the author appreciates Quora’s continuous innovation in achieving profitability under Newman’s leadership.

Unlike Yahoo, which was committed to achieving profitability after acquiring GEOCities, Quora under Newman has always been innovating without affecting the user experience.

Yahoo takes back users' original rights and then tells them that they need to pay to continue to enjoy their original rights.

This is the essential difference between the two. It is Quora's continuous innovation and successful experience in profitability that allows more Internet companies to find their own profit models faster.

If the Quora Golden Election is successful, I think the value of Quora will go to a higher level. "

What counts as a Quora Gold Pick? This is a question raised by a participant at Yahoo's internal board of directors.

"Gentlemen, 100,000 subscribers is already very successful for the average Internet company. It is US$700,000 per month, which is US$8.4 million per year. This revenue is already higher than that of many listed Internet companies.

But it's obviously not enough for Quora.

So 500,000? Or 1 million?

The result of what you just discussed has not changed from the result of our previous meeting. We must acquire Quora.

This is an opportunity that has not been seen in many years. No one except Newman will choose to sell Quora.

Therefore, the success of Quora Golden Election will not have a big impact on our acquisition. It will only result in a higher valuation and more money to be spent.

Quora's pricing is high, which is within our expectations.

It’s just that the launch of Quora Golden Selection has taught us and even Internet companies in the entire Silicon Valley a good lesson.

How can a community with enough high-quality content and excellent users create and realize value.

This can serve as a good guide for Yahoo's future work.

But this will not affect our current acquisition of Quora, nor will it affect our ability to successfully complete the acquisition. "

What happened in Yahoo's board of directors also happened at Microsoft.

Not only these Internet companies want to acquire Quora, but some traditional print media also want to acquire Quora at this time.

Among them is Murdoch's News International.

Tomorrow is the last day of March, so it’s customary to ask for monthly votes.

I'm going out of town on the weekend, so updates may not be guaranteed~

(End of chapter)