"Jimmy, if you have the opportunity to study at Harvard, you only need to provide your SAT scores. Will you give up the opportunity to study at Harvard because you have to take the SAT?" Zhou Xin asked.
The first thought in Jimmy Wells's mind was, how could Quora compare with Harvard? He couldn't say this in front of Zhou Xin, "Of course not.
My mother would be so happy if she could go to Harvard. "
Zhou Xin nodded and said: "I know your subconscious reaction must be, is Newman crazy? How can Quora compare with Harvard.
Yes, Quora cannot be compared with Harvard, but Quora can be compared with other knowledge question and answer communities.
The difference between us and them is as big as the difference between Harvard and other universities.
Please forgive me for not comparing my alma mater, Berkeley, because it is not as famous as Harvard.
Simply put, we need to understand the psychology of users, which is very important.
Let’s think about it from another angle. It’s the same bag. Why are women obsessed with Dior and Chanel? You must know that they are thousands of dollars more expensive than ordinary bags.
There are more expensive bags ranging from tens of thousands to hundreds of thousands of dollars. Are they really worth the price? Or maybe they have mastered the psychology of users, so these luxury brands can sell such high prices.
Always remember that users will not use your product because the threshold you set is high. Users will only stop using your product because your product is not easy to use. "
The Internet is a new product, and it is an absolutely new product now. For Internet companies, they only know how to expand and let more users use their products to obtain higher valuations and more profits. invest.
In fact, regarding PUA users, the government was the first to engage in this system, such as the five skills of controlling the people mentioned in "The Book of Shang Jun".
In commercial activities, the most proficient PUA users belong to the luxury goods industry. If you want to buy a bag, you must spend tens of thousands of yuan on this brand.
That is, the luxury goods quota system can be traced back to France in the 1930s. At that time, brands such as Chanel and Dior began to adopt this sales strategy, which deceived these users. Until the 21st century, there are still many people using this strategy.
Larry Sanger quickly connected the idea proposed by Zhou Xin with another thing: "Boss, your idea reminds me of one thing.
That is the hunger marketing strategy adopted by Sega a few years ago. This strategy is called hit marketing or out-of-stock marketing within Neon Enterprises.
That is to create a sense of shortage and users’ desire to buy through limited sales or controlled supply.
At that time, Sega officially announced the launch of the Sega Saturn at E3 and announced that it would be available in all stores in North America on the same day.
However, the Sega Saturn is not actually available in all stores.
Sega only tested it in a handful of electronics retail stores, and supplies were very limited. This approach resulted in the supply of Saturn exceeding demand, attracting many consumers to line up in stores to buy.
Other merchants began placing orders and requesting Sega to supply more Saturns to satisfy their customer demand.
This hunger marketing strategy ultimately led to a surge in sales of the Saturn.
Now the hunger marketing strategy has become Sega's characteristic. "
After hearing this, Zhou Xin couldn't help complaining. Isn't this the Xiaomi of the gaming industry? It specializes in deceiving users.
Zhou Xin added: "What you said is only part of it. We are not reducing the supply, but setting a threshold for users to ensure high-quality answers and high-quality questions in Quora.
Of course, it looks like there will be hunger marketing, but the real reason is the threshold.
Our content review team has less than ten people. After the number of users increases, even if there is a reporting function, this team alone cannot manage so many users.
At the same time, with the threshold, another very important benefit is that users will cherish their accounts and will not easily make sensational remarks.
We have given the content review team the power to ban accounts, but after they ban the account, the backend must record the user's illegal content and clearly write down the reason for the ban and what regulations were violated. "
The concept of hunger marketing actually has a long history, which can be traced back to 1896, proposed by American businessman Earl Shorris.
In one of his articles, he used the concept of "hunger marketing," describing a strategy by which companies can exploit consumers' desires to market their products.
However, it never caused much splash. Until the past two decades, Neon and Chinese consumer electronics companies have mastered this trick.
“In addition, the online encyclopedia plan can be launched, and we will give content editor users a verification code for Quora account registration.
For example, a user edited three encyclopedia contents for us. After passing the review, he will get a verification code.
We need to use the power of netizens to edit online encyclopedias, not just experts and scholars.
Quora - an online encyclopedia, thus forming an ecosystem, and most of users' questions can be answered through Quora.
They first obtain basic concepts from online encyclopedias, and then get the opinions of seniors from Quora when doing in-depth research.
The content of the three encyclopedias is just what I said casually. How many items are more appropriate? Please discuss this with the operations team to find an appropriate number.
It is necessary to make users feel hopeful, but it is also difficult. "
After Larry Sanger and Jimmy Wells looked at each other, Larry Sanger said: "Boss, I think your opinion is very good, and we can take advantage of most users.
During this time, we were also thinking about how Nupedia could succeed in our spare time. We came up with a set of mechanisms, which is:
Anyone can create, edit and modify Nupedia content.
Users can perform various operations such as editing, adding, deleting, etc. on Nupedia's pages, thereby continuously improving and improving Nupedia's content.
At the same time, we also need some mechanisms to protect the quality and accuracy of Nupedia's content.
For example, each page has a discussion page for editing and modifying the discussion page. Users can put forward comments, suggestions or feedback on this page, and other users can also reply and discuss.
Then Nupedia will also have some mechanisms to monitor and prevent malicious editing or destruction, limit and review the editing of anonymous users and new users, and set editing rules and guidelines.
We have thought about a whole set of mechanisms to improve Nupedia's content editing. "
Larry Sanger and Jimmy Wells looked at Zhou Xin. They wanted to hear the advice of the best product managers in Silicon Valley on their plans.
