"Why is it only Newman?"
"How to acquire users has always been a question that all Internet companies want to know. Whether it is giants like Yahoo and Microsoft, or new garage companies in Silicon Valley that have not been established for a long time.
They are all looking for the answer, how to attract users?
Many Internet giants believe that I have achieved great success in other fields and have a large number of users. Then when we launch other Internet services, we can attract these users to the new Internet services I launch.
Microsoft has tried this path, Yahoo has tried it, and Netscape has tried it. Lycos has been tried, but mostly without good results.
No matter how much Microsoft promotes their Internet browser, users just don't buy it.
After people buy a computer, they would rather spend half an hour downloading a browser than use the Internet Explorer browser that comes with the Windows system.
It seems that the role of IE browser is only to download other browsers.
Users still don't buy the portal MSN launched by Microsoft. The number of users of both Yahoo and Lycos far exceeds that of MSN.
It seems difficult for giants to replicate their success in a certain field.
The same goes for Yahoo. Their success on portals cannot be replicated in game forums. Even if all users’ first step in connecting to the world is through Yahoo’s gate, no one will care about the game forum services provided by Yahoo’s gate. Take another look.
But the video game service provider Riot Games, which rose rapidly last year, seems to be different. Their success in one field can be quickly copied to the next field.
Thousands of Amerikan users are crazy about products from Riot Games, both online and offline.
Let me first explain my definition of Riot Games. Yes, they are video game service providers in my opinion.
Whether it is Riot Games, Flamingo Games, NewPay, or other companies under Newman, these services all revolve around one theme, which is to better provide users with electronic game services.
I refer to them collectively as Riot Games.
After bursting onto the scene last summer with Angry Birds, Newman and Riot Games have quickly replicated their success in other areas.
From the casual games themselves, to the Riot Electronics community surpassing the four-year-old GameSpot in just three months, to NewPay having more than one million users in just one week.
For Riot Games to replicate its success is as easy as drinking water.
What took other companies years to do, Riot Games can now do in just a few days, or even do better, instead of months.
More and more, I hear people talking about Newman's name and his magic in Silicon Valley.
Yes, Silicon Valley Internet entrepreneurs believe Newman has cast a spell on users. After experiencing Newman's products, you will lose your resistance to other Newman products.
In my opinion, the success of Riot Games or Newman is not only due to the quality of the product itself, but also the fact that Newman completed this series of strategic concepts from the very beginning.
Yes, most Internet startups only focus on the present when it comes to what the company will do in the future, and how to do it well, but Newman is different.
He has already designed a series of plans, including a lawsuit with Yahoo. If Jerry Yang hadn't publicly admitted that it was their executives, and Jerry didn't invest in Riot Games, I would even suspect that it was a drama directed and acted by Newman.
He was only 20 years old and had only three people in his entrepreneurial team. When he was designing Angry Birds in his garage, Zhou Xin had most likely already thought about building a series of Internet projects such as game forums, online game stores, game evaluation systems and electronic payments. Serve.
It all revolves around the player, who has a common target user.
Their products are all designed for video game users.
When other Internet companies launch different services, they often still use the previous logic to face users with different needs.
Newman uses the same set of logic to face customers with the same needs.
Then tell your customers what other needs you may have.
The most critical factor in Newman's success is that they are providing Internet services that have never been available before. There were games before, but there was no game with a purchase model like Angry Birds. There were online forums before, but there were no online forums specifically for games.
If you want to browse information related to video games, you need to go to the official website set up by the game media, and you cannot communicate in real time.
The Riot Electronics Community not only provides players with the latest advice, but also provides them with communication functions.
Whether it's a friend list, chat or forum, it all allows players to connect and communicate with each other. These functions greatly enhance interactivity and user stickiness, making players have a natural affinity for the Riot Electronics community.
Until this stage, Riot Games has not yet formed a closed loop. They still have to go to the last link, which is purchase and payment.
Riot Games was the first SMS verification code to purchase games. This method is undoubtedly an innovation, but it is not enough. Players still have to find an offline bank to complete the transfer step. And as Riot Games sold this source code to other game developers, or other developers copied similar payment methods on their own, Riot Games' advantage in payment quickly disappeared.
But they found electronic payment, an immature model at the time, that allowed Riot Games to successfully complete the closed loop.
Combined with Riot Electronics Community, NewPay is a complete game distribution platform that also provides social services. NewPay far surpasses other electronic payment software purely in terms of user experience.
Whether it is Six Degree, Yahoo or MSN, the social services they provide are purely social services and it is difficult to achieve profitability.
But Riot Games is different. The social services they provide are equivalent to the combination of Amazon, Yahoo and ICQ. The purchasing impulse generated after user interaction can be completed directly in Riot Games.
It is difficult to copy customers for the different services provided by other Internet companies, and their previous successful experiences cannot be used when developing different services.
Microsoft's product managers will not know what the core of the portal product design is. There is a certain separation between different services of traditional Internet companies.
But Riot Games is different. They have formed an ecology. Yes, I need to use ecology to describe their current model.
Different products all meet the same type of needs of users, which is to obtain satisfaction from video games..."
This is an article published in a famous magazine in Silicon Valley. After gaining millions of users in just one week, everyone's attention from the west coast to the east coast is focused on Newman.
