“So user needs are the key, why have we never thought about what the user needs are?
Electronic communities are also online forums. This is a very old product. Forums made by different Internet companies are all based on the original electronic bulletin board and have been modified to a certain extent.
By highlighting its own characteristics to attract users, Newman's innovations in electronic communities are only innovations in registration methods and operations.
In other words, it is an innovation in content. This is something that no one has thought of and I don’t think there is any problem with it.
Regarding the innovation of online forums, it is itself related to personal characteristics.
But the scoring system is nothing new. Scorecards for evaluating personal credit alone have a history of fifty years.
Starting from my grandfather, when he wants to get a loan from a bank, he has to face the bank's score on us.
Doesn't the evaluation of university or high school teacher courses also take the form of collecting questionnaires and finally calculating an average score to get the final result?
For example, consumer goods brands go to university campuses to conduct questionnaire surveys, which are also scored offline.
Moving offline scoring to the Internet can greatly improve user experience. Why didn't we think of it before? "
Bezos was furious within Amazon, and he was very dissatisfied with the entire product department.
Bezos had heard of Newman before. When he met with executives from other Internet companies in Silicon Valley, everyone was full of praise for Newman's product design capabilities.
Some people even think that Newman is the Neil of the Internet industry (Neil McElroy was the world's first product manager, designing and developing daily consumer products for P&G).
But Bezos had always lacked an intuitive understanding of Newman. As the founder and president of Amazon, he had no time to play games.
Therefore, the content of the Riot Electronics community does not mean much to him. This is also a generation gap.
However, Bezos was aware of Riot Games’ previous SMS verification code payment system.
Amazon's electronic payment has been developing similar functions since last year and is preparing to go online in the next two weeks.
But the situation changed after the departure of Warren Jensen, who was poached by Newman.
You must know that Amazon, as a fast-growing company, loses money every year but enjoys an ultra-high valuation on Nasdaq. The position of CFO is crucial.
Amazon had a hard time poaching Warren Johnson from Delta Air Lines, but he left shortly after he was hired.
After Warren proposed his resignation, Bezos paid more attention to Riot Games and a company called NewPay.
During this period, the Riot Electronics Community launched a rating system. Amazon employees quickly realized the benefits of this rating system after experiencing it, and it can be applied to Amazon.
After Bezos saw the report written by his subordinate, his dissatisfaction with the product department broke out instantly.
You know, backed by the number one electronic shopping website in the United States, Amazon’s electronic payment software market share is not even in the top five.
In Bezos’ view, this is obviously a problem of product design and product operation strategy.
The innovation of moving the rating system from offline to online has given Bezos an additional layer of perspective on Amazon's product department.
“We had the function of writing reviews for books five years ago. At that time, despite the pressure from booksellers, we did not remove this function from the shelves. Why has no one in the entire product department ever thought about allowing users to rate products?
Reviews are non-standardized data about how users feel about a product, while ratings are standardized data about how users feel about a product.
We all know the importance of standardized data when building products and systems. "
Bezos was speechless. Amazon had provided users with the ability to write reviews for books as early as 1995.
When this feature was launched, a large number of book publishers expressed strong dissatisfaction, but Bezos persisted for the sake of user experience and gaining user trust.
Without Riot Games, Amazon would have launched a rating function around August 1999.
Even so, there was a four-year gap between the ratings feature and the review feature.
And now that there is a comparison, Bezos has a new understanding of the product department's slow response.
There is no harm without comparison.
It’s not just Bezos and Internet practitioners in Silicon Valley who realize the power of this scoring system.
Even more dangerous are game publishers. Compared with the traditional model of selling games offline, Riot Games previously had an electronic community that could communicate directly with players.
Now with the rating function, game publishers linked to Riot Games have more direct ways to communicate with players.
As long as a user purchases a video game once through Riot Games' distribution channels, the probability of them purchasing it again is more than 80%.
This is the result of an offline survey conducted in the Washington area by Valve, a gaming company headquartered in Kirkland, Washington.
After the rating system was launched, the two founders within Valve had a fierce dispute.
"I think we can also do online game distribution. We don't have to go to the corresponding publisher for each game." The huge Gabe said excitedly.
He has seen the future of the entire industry from Riot Games.
Yes, Valve is now a well-known game manufacturer. It released a well-received shooting game "Half-Life" about two months ago.
Translated into Chinese, valve means valve, and later they will launch a steam platform, which is steam.
Gabe has also become the fat guy in the mouth of many players.
"No, no, no, the games we developed have been successful. What we have to do now is to improve the Half-Life series and use Half-Life's reputation among players to achieve greater commercial success.
Instead of turning our energy to online game distribution when we have just achieved some results in Half-Life.
This is not a good idea.
Riot Games has an electronic community and a rating system, and a large number of game developers choose to publish their games through Riot Games.
They are very mature. Even Yahoo needs to use despicable means when competing with Riot Games.
Not to mention us.
I also know that online game publishing has a vast market and a large audience, but it does not mean that we need to do this.
This is like everyone knowing that operating systems make money, but a startup that wants to make a personal operating system can't get half a penny of investment from Wall Street. "Mike, another co-founder of Valve, was very firm in his opposition.
Gabe was silent after listening, looking very depressed.
He always felt like he missed an important opportunity.
