Completely copying the content of other online forums is a tactic that is as good as removing money from the bottom of the cauldron.
In particular, Yahoo Games has far more users than Riot Games.
This is just like the reason why later generations will be killed by Weibo even if Neihan jokes are not banned.
Weibo’s marketing accounts specialize in carrying interesting content. You only need to follow the marketing accounts that specialize in carrying Neihan jokes, and you don’t need to open Neihan jokes anymore.
The siphon effect of Weibo has resulted in that only social media products that it cannot handle can survive.
Or it’s social media in very niche areas.
The former includes Douyin and Xiaohongshu, while the latter includes Douban and Zhihu.
But now, what Zhou Xin needs to face is the bottomless copy-pasting of Internet giants, and their product forms are almost identical.
After receiving an investment of US$200 million, Riot Games began to expand aggressively, dedicating two employees to experience their competitors' products on the market every day.
The Yahoo gaming community is their focus.
The day after Yahoo Games started adopting this strategy, they realized something was wrong.
At first, Riot Games employees just thought that the posting style of the Yahoo Game Community had begun to resemble Riot Games.
"Why do I feel like most of the popular posts on the Yahoo gaming community have been seen on our electronic community?"
"I also have this feeling.
I originally thought it was my illusion. Since you have it, it is most likely not an illusion. "
After comparison, they found that almost all their hot posts would be moved to the Yahoo gaming community intact within half a day.
Not even the letters have changed.
They quickly reported it to Carter, the head of product development, who quickly realized something was wrong.
Compared with the Yahoo game community, the core competitiveness of the Riot Games community lies in content. When your content is moved, your core competitiveness is gone.
This is why there are requirements for corporate moats when investing. The moat is the non-replicability of your core competitiveness.
Of course, the core competitiveness of the Riot Games community is not in the content, the content is just the appearance.
At this time, Riot Games has moved to an office building in Silicon Valley, and Zhou Xin will spend about half of his time in his office.
Half the time I don’t know where I went.
"Newman, fortunately you are here, our community operations staff discovered that the Yahoo gaming community directly copied our content.
Move the hot posts in our community to the Yahoo community intact.
This is a fatal blow to us. "
Zhou Xin smiled, how could he still meet the No. 2 Goose Factory twenty years ago.
This reminded him of a classic joke of later generations, that is, Internet founders have to face a problem from investors when accepting investments. If Goose Factory copies your model and uses your traffic advantage to compete with you, how can you avoid being beaten by Goose Factory? Get rid of it?
Fortunately, Bill Gates doesn’t know this joke.
Zhou Xin thought to himself that he had never heard of Yahoo being so shameless before.
Maybe it was because he started to come into contact with the Internet that Yahoo has disappeared and changed from the number one Internet brand to an inferior Internet brand.
In fact, this kind of thing is not uncommon. Yahoo has been sued by other portals in court, accusing it of plagiarizing their content not once or twice.
This type of plagiarism is difficult to define.
Zhou Xin waved his hand to signal the other party to calm down: "This is not a big problem.
We just need to take screenshots of evidence of Yahoo plagiarism.
Then look for grammatical problems in some popular posts to prove that Yahoo copied them intact.
In the future, we will build momentum in all forums to make this matter popular.
Let users know that Yahoo's actions are disgraceful.
At the same time, it builds a sense of superiority among Riot Games community users.
The core is that even Yahoo, the most popular Internet company with the largest number of users, needs to plagiarize our content.
Our content generators are users. It is your creativity, your ideas, and your activity that together create such a successful community.
It was so successful that Yahoo, regardless of identity and face, wanted to plagiarize our content.
Give users a sense of superiority. "
The screenshot function is available on Windows 3.1, which is the operating system released by Microsoft in 1992.
After Zhou Xin roughly shared his thoughts with the other party, Kate took a notebook and jotted it all down. She looked at the other party with admiration: "Boss, you are so awesome.
The key to solving the problem was found almost instantly. "
The adoring eyes of beautiful women can easily make science and engineering men feel carried away, even Zhou Xin is no exception, but he just enjoys this feeling and does not feel too much pride and complacency in his heart.
Because these solutions are accumulated after seeing too many similar cases, and they cannot help solve the core problem.
“My ideas don’t solve the core problem.
This set of solutions can only solve the problem of our user loyalty.
They will increase their loyalty to the Riot Games community, but the same free users, who are unwilling to spend money to register an account, will not stop using their products because the Yahoo gaming community plagiarizes them.
Yahoo will not stop copying and pasting just because we stir up public opinion.
If we start a public opinion war, the most we can do is make their plagiarism not like copying and pasting, but using their brains and changing the form of a few words in the post.
But the content will still be copied by them. "
This is like pirated readers knowing that watching pirated copies is bad, but they won’t stop watching pirated copies just because it’s bad.
Because viewing piracy is profit-oriented rather than moral-oriented, moral condemnation is not helpful in solving this problem.
Similarly, Yahoo will not stop because it is criticized in public opinion.
Even if Jerry Yang doesn't want to do it, the investors won't agree.
In the past, Yahoo's case of copying web content from other portals ended without success after being sued to the Fair Trade Commission.
Plagiarism in Internet content is very difficult to define.
This is especially true in electronic communities.
"Yahoo can definitely say that this is user behavior. I am just a community operator. If you want to hold people accountable, you can only hold users accountable."
But now it is not a mobile phone number registration. Even if it is a mobile phone number registration, there is still a process to link the mobile phone number to a specific person.
"Therefore, Yahoo's tactics cannot be blamed, let alone held accountable."
After Zhou Xin finished speaking, Kate looked dejected: "So there's nothing we can do, right?"
Zhou Xin explained: “We are not in a zero-sum competition with Yahoo.
The game market is huge, we just need to operate our current community stably, and users will grow naturally.
After running the community well, the huge number of users in the Yahoo gaming community is our natural nourishment, and we can continue to convert their users into our users. "
