"How do you evaluate the game StarCraft?"
"I'll tell you the race, and you'll grade it."
"Discuss rationally whether the Zerg is the weakest of the three races in StarCraft."
"Why can't I beat my friend to death?"
The Yahoo Game Forum was also launched online. Relying on Yahoo's traffic, it received a large number of user registrations after its launch.
In just two days, the number of registered users exceeded the number of registered users in the Riot Games community.
No, the Yahoo Game Forum is not called a forum, it is also called a community.
In other words, these game forums that came out after Riot Games Community are all called electronic communities.
It's like whoever doesn't call it an electronic community is left behind.
The number of users quickly surpassed that of Riot Games, but Jerry Yang was not satisfied.
His target is the Riot Games community. The number of users exceeds that of the other party, so it doesn’t mean anything.
The number of paid and free users doesn’t mean anything at all.
Jerry Yang himself is an experienced user of online forums.
The same is true for the gaming community, and he himself prefers to spend time in the Riot Games community rather than Yahoo Games.
Not to mention other ordinary users.
The previous questions are all posts in the Riot Games community. When future generations of Chinese netizens see these posts, they will definitely react immediately:
Isn’t this just a provoking and scoring post?
War-inducing posts are active on all major social media, not just Tieba.
From Weibo to Xiaohongshu, marketing accounts relying on traffic focus on attracting attention.
Gender polarization and regional discrimination are long-lasting examples of provocative posts.
If you switch to a game forum, then this case becomes racial discrimination. The races here are not human races, but Zerg, Terrans and Gods.
The other thing is the professional discrimination in RPG games. For example, mages look down on warriors, priests look down on mages, and so on.
Rating posts are also a bad joke that Tieba has played for many years and never gets tired of.
The direct result of these classic provoking posts being active in the Riot Games community is that they bring a lot of discussion and attention.
Based on this, original topics are derived.
Jerry Yang himself also likes to read various posts that discuss the advantages and disadvantages of races and the quality of games.
Go check it out on Yahoo Games. All the attention is on the game guide.
This kind of post is also valuable, but the disadvantage is that after the user's question is answered, the other party will not want to continue reading the forum.
His attention will shift to the game. I know how to pass this level, so I quickly go to the game to try it instead of continuing to read the forum.
The current understanding of the Internet remains at a very superficial stage, and there is no mature theory or complete concept on how to build an online community.
Jerry Yang only has one intuitive feeling, that is, the Riot Games community is more interesting than the Yahoo Games community.
Users are more willing to spend time in the Riot Games community.
By the end of 1998, the number of users in the Riot Games community had exceeded 700,000.
You must know that all of these 700,000 users are users who have paid to purchase games through Riot Games channels.
The gold content is far more than that of ordinary users.
"Kevin, why is our gaming community not as interesting as Riot Games?"
"Unless this problem is solved, we will not be able to compete head-on with the Riot Games electronic community."
Kevin, the head of gaming at Yahoo and a star executive within Yahoo, replied:
"Jerry, I don't think this question is important.
In other words, it is not that important at this stage.
Riot has user accumulation, content accumulation, and a certain foundation.
Their content is solid.
What we need to do is to accumulate users. After a certain number of users are accumulated, enough interesting content will naturally be produced.
Yahoo is the starting point for users on the Internet. We have more than 50 million users around the world, and Neon alone receives more than 100 million clicks every day.
Yahoo Mail has over 10 million users.
What we need to do is to accumulate the number of users in the gaming community to 10 million.
By then, it will be natural for the Yahoo gaming community to have more content than Riot Games. "
The number of users is what everyone is most concerned about right now.
Few people can go further from the user's perspective to the content.
If no one makes a profit, it means that everyone makes a profit.
Internet companies are more of concepts. Since they are concepts, is there anything else that can better reflect the value of a company than the number of users?
Wall Street deceives investors with the view that users will create benefits sooner or later. If the base is large enough, the benefits created will be greater.
Jerry Yang is unlikely to be convinced by this argument, because Riot Games has 700,000 users, while Yahoo Games has almost exceeded 3 million users.
But their content is still not as good as Riot Games.
And judging from the internal data analysis chart, the growth rate of Yahoo game users is slowing down, while the growth rate of Riot game users is increasing.
He really couldn't be so optimistic.
“Jerry, our investors focus on the number of users and the prospects of the story.
Our investors don’t pay attention to what’s in our digital community, and what’s in Riot Games’ digital community.
They don't care!
They only care about how many users we have and how much we have grown this year.
What we need to do is this. "
Yang Zhiyuan thought about it and realized that it was indeed the case.
Yahoo is a listed company, and listed companies need to be responsible to investors.
Wall Street geeks don't play video games. Their understanding of the Internet is only how much traffic there is.
As for how to monetize traffic, no one is currently thinking about it, or no one thinks that current Internet companies need to solve this problem.
Because of this, Riot Games, which has solved this problem, is particularly optimistic.
However, Riot Games, which has gone through a round of transactions, will not accept financing in the short term and does not need financing.
Kevin continued: “Jerry, it’s true that Yahoo Games is targeting Riot Games.
The valuation of Riot Games is US$1 billion. The number of users of Yahoo Games is five times that of Riot Games, so our valuation should also be five times that of Riot Games.
In other words, last year, relying on the new gaming community, the value of Yahoo increased by 5 billion US dollars. We just need to build a similar concept.
Just pass these concepts on to investors. "
"Well, maybe you're right.
But we still need to keep an eye on Riot Games.
We can find employees to move the above content to the Yahoo gaming community.
Yes, it's transportation. "
“What a great idea!” Kevin quickly realized the subtlety of this idea: “We can find some people to move the highly discussed posts from the Riot community to the Yahoo gaming community in real time.
We have many more users than they do, and similar posts will attract more discussion. "
