"The first thing we have to do is move out of the underground garage." Suzy Dink said half-jokingly and half-seriously.
Zhou Xin thought to himself that he didn’t have much money before and all the working capital had to be kept for salary. Do I like working in the garage?
The most inconvenient thing about the garage is the lack of supporting facilities. If you want to buy anything nearby, you have to drive there.
Moreover, it is difficult to rent a large garage, which means that communication between employees needs to be conducted online.
Garage offices are nothing but cheap.
"Okay, you will be responsible for all the follow-up work.
You can decide on your own for expenses under $100,000. Zhou Xin said.
Suzy Dink is not opposed to becoming a senior executive at Riot Games because he is only a middle-level executive at Microsoft.
And he knows something about Riot Games and what kind of potential this company has.
His only worry before coming here was that Zhou Xin was difficult to get along with. Zhou Xin was an intern under him before and asked for leave every now and then.
There were at least three levels between Su Xi and Zhou Xin, and he didn't know much about Zhou Xin.
Entrepreneurs like this who have achieved great success at a young age are mostly difficult to get along with.
Not to mention that Zhou Xin now has two successful products, "Angry Birds" and Electronic Community.
This will make the other party more confident. When working under this kind of boss, it will be difficult to achieve a balance between obeying the other party's ideas and expressing one's own ideas.
The opening words were also a test to test Zhou Xin's tolerance for different opinions.
It now appears that Zhou Xin is a founder who can accept the opinions of others.
Susie will also express different strategic thinking based on the other party's different reactions: "Boss, the main thing is that we are a big company.
With 200 million in cash, it is considered an above-average company in Silicon Valley.
Having a good office environment will help us carry out subsequent recruitment work. "
Zhou Xin nodded and said: "I understand, we will change our office location."
Susie continued: “I think our top priorities right now are the following.
The first is recruiting. The biggest difference between a start-up company and a company that has received financing is the organizational structure.
We need to break down the job responsibilities. Before I came here, I had a general understanding of the user growth trend of the Riot Electronics community.
The growth rate is very fast.
According to feedback from friends around me, some of them even spent $20 to buy Angry Birds specifically to speak, just to get the verification code to register an account that can speak in the electronic community.
These friends have downloaded and completed Angry Birds, and purchased the game simply for the community account.
On some online shopping websites, there are dedicated Riot Games community accounts for sale, with prices ranging from US$5 to US$10.
What we need to do now is scale up to handle the growing number of users.
At the same time, there is one thing I want to ask, that is, do we need to lower the registration threshold?
After you accept Mr. Gates' acquisition, Yahoo's gaming segment is about to go online, and they have adopted a model similar to ours. "
Zhou Xin shook his head and said: “The threshold cannot be lowered.
Our profit model comes from the stickiness of the community, where stickiness refers to the time and energy that users are willing to spend on our electronic community.
If free registration is opened, it will only result in a temporary surge in the number of users. In the long run, it will destroy the ecosystem we have built with great difficulty.
Let’s put it this way, users spend money to manage their community accounts well.
If you register for free, they won't cherish your account. If you post a comment and get banned, you will probably change your account.
Moreover, our account registration is just a gift for purchasing video games through Riot Games, and it itself is free of charge.
Such a setting is conducive to users purchasing our games online.
After free registration, other Internet companies also engage in the online purchase of video games. So why should players choose Riot Games when purchasing video games online?
The content of the electronic community, the time and energy users spend on it, the user’s collective sense of participation in the community, and the user’s consumption behavior of purchasing games are a complete set of ecological components.
If any link is changed, the ecological balance will be disrupted.
The registration threshold will be lowered in the future, but not now. "
"I generally understand your thinking. If you follow your thinking, it will have very high requirements for the content of our community.
After the establishment of the Yahoo gaming community, they were able to quickly increase the number of users to two million or more by leveraging the Yahoo brand.
In other words, the content quality of our 200,000 users needs to beat their content of 2 million users. "
“Sometimes, more content is not always better, and the relationship between our users and Yahoo Games users is not antagonistic.
The cake of the entire electronic game community is getting bigger. As long as our community is excellent enough, the users of the Yahoo game community are our nourishment and will continue to be converted into our users.
Let them help us cultivate users for a period of time.
In Chinese terms, let the bullets fly for a while. "
Zhou Xin is very calm. The intensity of Amerikan’s Internet war is far less intense than that of the Chinese Internet community.
He has prepared a series of set meals and is waiting to be served to Yahoo.
The biggest opponent at the moment is Yahoo. Defeating Yahoo will mean the end of the war in the entire video game community.
"Let me tell you my strategic idea." Zhou Xin couldn't bear it anymore.
In his opinion, even though Susi was a product manager before, his thinking was limited to operating systems and had no Internet product thinking.
The other party can only be an executor, not a strategy maker.
“We need to do a few things in a year, the first thing is building the client.
The client is actually a launcher. Video games purchased by players through Riot Games can be launched through this client.
When building the client, we need to think about how to ensure that digital copyrights are not stolen.
The current download mode of Riot Games allows players to copy and paste the game to any player after downloading it.
As long as he wants.
This is also the most important reason why many game manufacturers dare not publish through Riot Games.
They worry about piracy.
They are worried that after being handed over to Riot Games for distribution, the entire Internet will be flooded with a large number of pirated users, which will actually reduce their income.
We need to ensure the digital copyright of game developers from the technical level of the client.
These two things are urgent.
In the future, we will publish games through clients, attract users through electronic communities, and attract game publishers through digital copyright anti-piracy measures.
In this way, the entire Riot Games ecosystem will be complete.
All you need to do is recruit people to do these things.
Our time is very tight, money is on the books, and only by spending it can the company grow faster.
Don’t worry about spending money when recruiting, we only want elites. "
