“Since we want to build a community with enough users, why not open user registration to everyone?
Instead, users who also need an SMS verification code can register an account. "
“Simply put, we don’t need that many users right now.
Angry Birds has sold half a million copies. For a community, half a million users is enough.
They will register an account just because they can receive the supplement packs for the next ten levels.
The question now is how to retain these users.
Secondly, building a good community requires good users.
Free registration will cause problems. Users can register unlimited accounts and they will not cherish the right to speak.
Even if there are more administrators, it will be difficult to manage so many users.
And now these users who buy Angry Birds, after they get used to the electronic community, will think that the community is part of buying the game.
When they made inappropriate comments, they were banned from three days to five days to permanently banned.
They will realize the seriousness of the matter.
Just like when the doll you received for free is lost and the doll you bought for money is lost, the psychological feelings are completely different.
This allows players to be more thoughtful when making inappropriate comments.
To put it simply, we have struck a balance between the quality and quantity of users in the electronic community. "
After Zhou Xin finished speaking, Kate looked at him with a slightly contemptuous look, and then added:
“Another very important reason is that our server resources are insufficient.
It cannot support so many users accessing it at the same time.
It's better to let them pay for Angry Birds to enjoy this additional service. "
They have made more than 10 million US dollars and still have such deductions.
This is the first time I have seen a founder who is not willing to spend money on office space.
When future generations look back on the history of the Internet, 1998 was not only the first year of electronic payments, but also the first year of social media.
In this era without Facebook, Riot Games brought the concept of social media to the world for the first time.
One week after the electronic community went online, the number of registered users exceeded 100,000. You must know that this kind of registration is not without water.
These are all former paying users and have strong repurchase attributes.
Lewis ran back from Penn State to celebrate.
After the party ended, Zhou Xin stopped the other three of them and said:
“In addition to celebrating today, I also want to tell you a few things.
The first one is that I plan to split the existing company structure. Riot Games is a game development company. It is pure game development and will continue to maintain this responsibility in the future.
Then regarding this payment system, I will set up a company to operate this payment system.
Finally, there is the electronic community. The electronic community will also set up a company to operate the electronic community.
What I mean by telling you this is that the equity will also be split.
Ashley and Stephen, thank you very much for your early support, so I give you two options. The first one is to each hold 15% of the shares in Riot Games.
Riot Games, I promise you will never accept investment or increase capital or expand shares, which means your shares will always be this much.
At the same time, a series of Angry Birds copyrights are owned by this company.
If this is the option, then the other two companies have nothing to do with you.
The second option is to each hold 2.5% of the shares in the third company, which will be gradually diluted subsequently.
I personally think the first option is better, because you should have seen the value contained in Angry Birds alone.
Even people who don’t play this game will not refuse the red bird plush toy. "
They cooperated with some toy manufacturers to sell plush toys based on the characters of the Angry Birds game. After 100,000 were put on the market, they were sold out almost instantly.
“As for the second option, I will most likely sell the company after it goes public.
In Chinese terms, this is a one-shot deal.
Riot Games relies on Angry Birds, just like Disney operates Mickey Mouse. This is a long-term business. "
Stephen and Ashley looked at each other, everyone knew this day would come.
No one in Silicon Valley is naive.
There are too many conflicts among the founder teams, and it is not uncommon for the main founder to kick out others after the startup is successful.
Someone like Zhou Xin who is still willing to share interests and even gives them multiple options is considered very kind.
Zhou Xin added: "riot games will never accept external investment. We can write this into a contract."
Zhou Xin himself does not intend to let Riot Games accept investment. He hopes that Riot Games will always be a pure game studio.
Zhou Xin saw Stephen and Ashley thinking, so he turned to Louis and said: "Louis, I am willing to give you 0.5% of the shares of the second payment company.
This is only temporary, and you will be given a new round of allotment based on your contribution to the company.
This company will mainly focus on electronic payments in the future, and its field is not limited to game payments.
We hope to be able to purchase all virtual products and even actual goods through electronic payment.
For example, if I buy something online and pay through electronic payment software, I can receive the goods offline.
There are now many electronic payment companies in Silicon Valley
But they didn't find a good path and we were slightly ahead of them.
But transfer money through a bank card, and then provide the other party with a text message verification code to confirm such a transaction.
The process chain of this method is too lengthy and is only a temporary method. We need to simplify the entire process chain.
This places high demands on encryption technology.
First of all, our encryption technology needs to be absolutely safe and reliable in order to further convince users that we can protect their credit card security!
You are a genius in the field of cryptography, and the 0.5% stake is only temporary. "
Louis is only in college now, and he has not yet become the father of CAPTCHA. He has not yet been able to obtain shares. 0.5% sounds small, but in fact, this is the level of allotment of shares to executives by startups in Silicon Valley.
At this point in time, Elon Musk, Peter Thiel, and Max Levchin are working on their payments startups.
These startups would soon merge to become PayPal and use eBay's auction to become the first true fintech giant.
Amazon also went public just a year ago and then acquired a payments startup this year.
Everyone wants to compete for the online shopping market, but no one thought that mobile payment could enter the field of electronic games. Amazon didn't start selling games until 1999, and it was selling game cartridges instead of pure virtual game download links.
So he agreed simply: "Okay, I'm willing to do it with you.
It’s just that I can still only support the work here remotely. "
“That’s okay, our team has always been results-oriented.
When we first started our business, we were still working at Microsoft and going back to the garage to continue working. "
