“Electronic community?
Why not call it BBS, or Internet Forum? "
When Zhou Xin raised the question, the first person to ask questions was Kate, their newly recruited product manager, who previously worked as a product manager at Microsoft.
Bill Gates is indeed right. Since the founding team of Riot Games were all former Microsoft employees or interns, the first team they recruited were mainly former Microsoft employees.
This is the same as the large number of employees from Jinshan in the early days of Xiaomi's business.
Kate's appearance is typically Germanic, probably related to her work, and her temperament is sharp.
Later generations of Zhou Xin have seen many such workaholics in the semiconductor industry.
“So far, mainstream BBS or online forums are mostly differentiated by people’s identities.
For example, people in Silicon Valley like to hang out on certain forums or BBSs.
Each university will have its own university forum.
Then in this forum, interest-based groups were extended.
Everyone has common interests, often expresses opinions in the group, and goes from online to offline. Because they have common hobbies and similar identities, they also become friends offline.
Did you notice anything strange? "
“The reason why we call it a community is not a forum.
This is because a forum based on game themes actually does not have the community attributes of the original forum.
In today's mainstream forums, users all come from the same community.
We are now going to give users interest-based attributes through the Internet so that they can resonate in our electronic community. "
This is also the reason why Baidu Tieba became so popular in later generations. No matter how aggressively Baidu operates, Baidu Tieba still has a large number of die-hard users based on its core product logic.
Let users build communities based on interests and hobbies.
Recently, he has been dealing with elites, so Zhou Xin really doesn't dare to look down on others just because of future dividends.
Even an ordinary product manager at Microsoft can add to his half-finished ideas.
Of course, Kate is not ordinary. She is a very good product manager within Microsoft, but she was not promoted due to office politics.
Zhou Xin looked at the other party's deep eyes and said, "That's right.
Another point is that the current forum’s attributes are still based on real-world logic.
I have intersection with you in the real world, so I will continue to have intersection with you on the Internet.
This is a logic set up to expand the social circle in the real world.
It’s easy for me to turn my internet friends into my real world friends.
This is great and the forum is very sticky, but it can also cause problems.
That is, we met on the Internet through forums or BBS, and then met offline, and the relationship expanded to offline. Do I still need to use the forum?
We can communicate one-on-one, so why is it necessary to continue to communicate with each other on the Internet?
You can call your friends together for a party at any time. Isn't this much happier than typing on the keyboard in a cold room with no temperature?
Therefore, the more successful a forum based on real-life relationships is, the shorter its user active period will be.
For example, if you pay attention to the university forum, its activity is entirely supported by freshmen who lack social circles in their freshman and sophomore years. "
Zhou Xin explained half of the key points why BBS declined in later generations.
Kate suddenly realized that she finally understood that in Silicon Valley for so long, social forums were only established by individuals, small groups or organizations out of obligation.
Investors who have never heard of anything choose investment forums.
"I have read a paper that combines sociology and the Internet before, which roughly means:
Defining collective action as crossing the boundary between public and private life, homogeneous networks appear to strengthen ties in private life.
But it shows no particular strength in transforming private activities into public ones. In other words, network homogeneity limits the scale and type of collective action that can occur.
I didn't think much of it at the time.
Only now do I know that the current mainstream forums are not very capable of developing and growing. "
Zhou Xin stood up and walked to the blackboard. Yes, they still work in the garage, but they have expanded from one garage to several garages.
Mainly, the price of garages here is much cheaper than office buildings.
Zhou Xin has no intention of renting an expensive office building until Angry Birds and the payment system bring him enough revenue.
Compared with the founder of Google, Zhou Xin was still too stingy. When Google received its first investment of US$750,000, it moved its office from the garage to Palo Alto.
Zhou Xin continued: “Yes.
So the reason why our forum is called electronic community is because it is completely interest-oriented.
Interest is at the core of a relationship, not similarities in reality.
In our community, two people with completely different growth backgrounds and current situations can interact and become friends because they also like the same game.
Forums are also classified according to interests, but traditional online forums themselves only have a few hundred people. When divided by interests, the number of people assigned to each group is only a few dozen.
Each section of our electronic community has at least thousands of people.
Only when there are enough users can enough content be produced.
Next I want to talk to you about the content.
From the generation of content to the review mechanism of content to the creation of a good environment for electronic communities, we need to have a complete mechanism.
Take an online forum as an example. The group has a person in charge who is responsible for deleting posts, posting posts, and activating the atmosphere based on other people's posts.
When the scale is small, one person can do so many things, but what happens when the number of people increases? Can it still be done?
One person obviously cannot perform so many functions.
Each section of our electronic community needs to have an administrator. The administrator is responsible for deleting posts with inappropriate remarks. To put it simply, posts with hatred, violence, and war-making. For example, only New York is Ami Liken, this is what Africa says everywhere else.
It's a typical war-inciting statement.
This needs to be deleted and banned.
Then there is the role of the host. The host is mainly responsible for collecting official news and some rumors, and serving as a relay station for news.
For example, Blizzard's Warcraft is very popular, and then we can put Blizzard's official and Warcraft-related news and materials into the Warcraft section of the electronic community.
This is similar to a press release, although sometimes rumors you have picked up through your personal relationships can also be included.
The moderator is the subjective news spokesperson of the electronic community.
Then for some people who are active in the atmosphere, we can give them some small rewards through official channels, such as Angry Birds dolls and so on. "
