When your nerves are tense and you have been working at high intensity for three or four months, your work has achieved a staged result, and you can finally take a breather in the future. This kind of psychological relaxation is unparalleled.
Because of this, people who don’t need to work have no comparison and will not feel happy just because they don’t have to go to work every day.
Only those who work hard every day will be happy because of the rare respite vacation.
Except for Louis, all three shareholders of Riot Games are working at Microsoft at the same time, which means that they work during the day and continue to work in the garage at night.
"Congratulations, come and do one!"
They gathered in the garage as usual, except instead of working, they were celebrating.
Everyone bought some ingredients and beer and had a barbecue in the yard outside the garage.
"We need to think about the pricing now. Tomorrow we will put the official website and prices on it. What is the appropriate price?" Zhou Xin proposed while eating.
"The average selling price of Nintendo's game cartridges is about $70.
Since our game does not have a physical cartridge, there is only a normal download link.
Our selling price should be cheaper than $70. "
1998 was an unusual year in the history of video games, and was later hailed as the best year in the history of video games.
It was almost a year since 1998, and Zhou Xin's brain was getting better and better. He found that the memories of twenty years later were like a book in his brain, waiting for him to pick them out at any time.
And the memory clearly says: In 1998, a large number of successful video games were released, such as "The Legend of Zelda: Ocarina of Time", "Pokemon: Pikachu", "Resident Evil 2", and "Half-Life".
Oh, and StarCraft I.
"The Legend of Zelda: Wheel of Time" will be released in November. Faced with this outstanding work that has been rated as the best game in history until 2022, the best way is to release it before its release.
No one wants to compete with The Legend of Zelda to steal players' time.
"Angry Birds" has a natural disadvantage in terms of game positioning.
"How about $50?" Ashley offered.
Zhou Xin thought about it over and over and said, "$19.9 is our price."
Lewis showed an expression of disbelief.
The family conditions are excellent, and Stephen, who has been playing video games since the Famicom era, quickly shook his head: "This price is too cheap.
Even in 1986, the year when the Famicom was first released.
The lowest selling price for Nintendo games is $29.99.
It can be as expensive as $49.99.
Taking inflation into account, $29.99 is equivalent to $49.99 today.
Angry Birds is definitely better than Nintendo's cheapest game.
To be fair, the quality of our games should be at the $49.99 level.
Just because we don’t have game cartridges, only download links, the price should be reasonably cheap.
But this does not mean that our costs will be reduced.
It’s just that the cost has changed from making game cartridges to renting servers and network bandwidth.
Newman, this price is really too low. "
Seeing that everyone disagreed, Zhou Xin explained:
“I know the pricing is low, but it’s a strategy.
Bank transfer and then download via SMS verification code, this is something new and unprecedented.
In order for players to adapt to all this, we need to make a certain degree of concessions.
This is called customer acquisition cost on the Internet.
The price we lowered is actually the cost to acquire users.
And do you think game distributors will be willing to see us take this path?
If we take this path, it means that they will lose tens of billions in income, and this income needs to be measured in billions.
What measures will game channel providers take? "
Louis quickly realized: "They will put pirated download links online?"
"Yes, after they realize that the problem is bad, they will put the pirated links online as soon as possible.
Even the download links for pirated versions of Angry Birds were placed at the front of Yahoo searches.
When players search Angry Bird through Yahoo, they will be attracted by pirated free download links before they enter our official website.
We can only watch helplessly as a large number of users who should belong to us play our games without paying.
Therefore, we need to set the price low enough so that game channel vendors can complete the initial accumulation of original users before they realize it.
Then, after a large number of pirated links were posted on the Internet, a war of public opinion was set off with channel dealers through paper media and electronic media.
In this war, we use low selling prices to make players realize that at such a low price, it is better for me to buy the genuine version instead of downloading a pirated version.
If it were priced at $50, they might still hesitate.
But with a price of $19.99, their willingness to pay will increase significantly. "
"Okay, you've convinced me, and I agree that those **** game channel merchants will do this.
There are currently many areas where the regulation of the Internet is not adequate.
Just the amount of spam that floods the Internet wastes half an hour of my time every day. "
“Actually, we can send out mass emails to let more people know about our game!”
In the future, after the email system has a spam blocking function, if you want to send your emails to many people, you will need to pay specifically for it.
But now as long as you have an email address, no one can limit how many emails you want to send.
“We need to take both offline and online paths together.
Not just sending ads via SMS, but also sending ads via email. "
"good idea.
We need to spread this red bird to the entire Amerikan region in the shortest possible time! "
“No, no, it’s the world.
Our sales methods are not restricted by geography.
Even players in the Europa region can feel the charm of this bird for the first time! "
"And China." Louis added.
"This price is still a bit high for China." Zhou Xin is well aware of China's economic situation.
20 US dollars is equivalent to 160 RMB. There are very few people who are willing to spend 160 RMB to download video games in this era.
What makes Zhou Xin most satisfied with California is the weather. Even in the hottest month of August, the maximum temperature will not exceed 32 degrees, and the average is around 28 degrees.
In this slightly hot summer, having a barbecue outdoors is simply not too fun, and at the same time, you can still be with your team members.
After about half a year of cooperation, he got along very well with Ashley and Stephen. The most common sentence on Stephen's lips was: Newman, you are the best product manager.
Riot Games’ first game is about to be released in this unprecedented way. Whether his design can gain market recognition will soon be revealed.
