It’s not surprising that Zhou Xin has such a keen sense of entrepreneurs of this era.
It is also not surprising that so many study abroad institutions have approached him, hoping to use him for advertising.
It’s been a while since I came to YSU in 1998. Every time I pass by the YSU Triangle, the triangle that once served as a must-pass for public opinions on the YSU campus has changed from a vane of public opinion to a reference point for various study abroad institutions. Advertising column.
The current trend of studying abroad will inevitably lead to the emergence of similar institutions to meet the needs of students.
Zhou Xin was just curious. They came to the door so quickly that there was almost only one day difference between them and the counselor.
"I'm curious how you know?"
Wang Qiang raised his eyes and said: "Because there is news about you on Sina.com, our colleague in charge of publicity saw it, and she thought it was a good opportunity to expand our influence.
New Oriental has now established a firm foothold in Yanjing, but we still need to radiate our influence across the country.
After our internal research, we believe that your event can be used as a good carrier to help New Oriental promote it nationwide through the media. "
At this time, New Oriental was only a well-known English training institution in the Yanjing area, and it also dealt with certain study abroad applications. It was not until the millennium that New Oriental opened its first branch outside Yanjing in Shenhai.
Zhou Xin asked: "I roughly understand.
But these are the benefits of New Oriental you mentioned. What can I gain?
Successful cooperation requires a win-win situation for both parties. "
"We will make a comprehensive package for you, and we will mobilize New Oriental's influence in major media to help you become famous nationwide."
Zhou Xin was speechless. After all, Jin Jilie knew how to give money directly. New Oriental was just showing off: "These don't mean anything to me.
Why do you think that if I go to Berkeley to study for a Ph.D. and stay at Amerika in the future, China’s reputation will be of little use to me? "
"what do you want?"
“People from Jinjilie came over before and offered me 50,000 RMB, but they just asked me to mention their Jinjilie name in the lecture.
And according to what you just said, it is equivalent to being deeply bound to New Oriental. "
Zhou Xin's words stopped immediately.
To be honest, is Zhou Xin short of money? Very lacking.
Now the whole body together does not even cost a thousand yuan.
The knowledge stored in the brain cannot be measured in money at all.
Taking these things out now is a waste.
As for writing novels and songs, to be honest, I know nothing about them.
Not just anyone can go back in time and write Fighting to Break the Sphere.
Not to mention that in this era, writing online is purely a hobby, and publishing in magazines requires even higher standards for writing.
Therefore, Zhou Xin just wanted to cut off the leeks of overseas study institutions.
Although he had never been raped by any study abroad institution when he was applying for a doctorate, many of his classmates and friends had been raped by them.
Even in 2020, when there is an explosion of information, the study abroad industry is a hugely profitable industry. Basically, you can charge thousands just to change your study abroad documents.
Let alone now.
Wang Qiang paused for a moment, then sneered: "Jin Jilie?
They don't seem to be established yet.
It used to be a clothing business, and their boss's surname was Zhang.
I have always looked at overseas study services and English training to make money, so I have always wanted to invest in New Oriental.
We never agreed.
It seems that he plans to set up a study abroad institution in the future.
Jinjilie, directly use the clothing brand as the brand of the study abroad institution?
No wonder they need someone to help them stand up.
We are also willing to offer a price of 50,000 yuan.
This is a win-win for us. "
Zhou Xin nodded: "Okay, then it's New Oriental.
We need to draw up a contract.
You cannot use my image rights at will.
I can only create a certain degree of creativity in the description of this matter. "
To put it bluntly, it is to use stories to promote the company.
Didn’t you see that Moutai has relied on various stories to become a trillion-dollar market capitalization by using the name of the national liquor.
In the future, Moutai is the only company with a market value of one trillion yuan in a single category of luxury goods.
LV, which has a higher market value than it, has a bunch of other brands under its name and has also made a lot of asset acquisitions.
For To C business, stories are important.
It’s more important that your story is engaging.
New Oriental tells stories and has a historical heritage.
The teachers who came out of New Oriental in later generations were all good at telling stories and cutting leeks.
Taking Lao Luo and Li Xiaolai as the representative figures, Lao Luo mainly harvests investors, and Li Xiaolai mainly harvests leeks in the currency circle who want to make a fortune.
New Oriental was now a group company with a dedicated legal department.
Zhou Xin took the contract issued by New Oriental directly to the professor at Yanda Law School to help him see if there were any problems.
After both parties clarified their rights and obligations, they signed the contract.
New Oriental was very straightforward and directly transferred 100,000 yuan to Zhou Xin's card.
You know, for 200,000 yuan in 1998, you could buy an old and broken-down apartment in the Second Ring Road of Yanjing.
It was originally 50,000 yuan. After Yu Minhong heard about it, he directly asked the legal department to double the amount when drafting the contract.
He claimed: "Just give it a little more generously. We can also count as sponsoring the students of Yan University to study abroad.
One hundred thousand directly.
There is no guarantee that he will be an outstanding employee of our New Oriental when he returns to China. "
New Oriental, under the leadership of Yu Minhong, has always been very generous. Even in 2020, which was experiencing various crises, it also provided N+1 compensation to laid off teachers in accordance with relevant regulations and refunded parents who had paid.
At that time, a large number of well-known and unknown study abroad institutions were running away in various ways, and the chaos of running away was endless.
It is not easy to do these two things.
Don't say that New Oriental is a listed company and can run away like a monk but cannot run away from a temple.
As a listed company, if Evergrande owes so much money, is it still struggling to survive?
China Public Education, also a listed leader in the education industry segment, directly drags money it owes students.
For New Oriental, if students’ money is held back for a period of time, these working capital will be able to generate income for a period of time.
Zhou Xin was quite surprised when he found out, because he actually only had a rough idea of New Oriental, one of the most successful educational institutions in China in the past.
From this incident, Zhou Xin was able to see an important reason why New Oriental has been able to stand firm for more than 20 years in later generations.
Be willing to share the benefits with others.
This is a very important thing in management.
Zhou Xin didn’t understand this until he started his own business.
When Zhou Xin started his business in Shenhai, he was engaged in a certain segment of semiconductor foundry.
One of his employees died in an accident while working in a factory in another location. The accident had nothing to do with the company.
However, Party A spoke highly of this employee when he was stationed in the factory. At the same time, the employee was a single-parent family. After his death, his mother was the only one left.
For humanitarian reasons, even after his death, Zhou Xin asked the company to pay a sum of money to the employee's mother every year.
Although this is a small thing, it makes his team more cohesive.
