In the virtual world combined with the real world gameplay, traditional chain restaurant groups fail very quickly. The difference between them is even greater than between Shein and Zara.
No, it should be the gap between traditional manual workshops and modern assembly line operations.
Kechuang Biotech gave these Internet giants open access to sensory collection and related equipment. In the past ten years, these companies have used this access to integrate many real-life business models and use the virtual world to create new value for them. The gap between reality and virtuality Completely got through.
This authority was hailed as a license for the virtual world, and later economists called this a franchise in the virtual era.
When an Internet company that obtained the license went bankrupt and liquidated the year before last, the rights were auctioned for a sky-high price of nearly 50 billion yuan.
People even think that Goldman Sachs, which obtained this license, has made a lot of money.
The restaurant industry is just one of the hardest hit industries.
Internet companies that have obtained licenses have taken the form of equity participation or investment in a large number of chain catering companies that use the virtual world to optimize taste.
When traditional catering develops dishes, it can only be tested by the R&D team and a few customers. Ultimately, it needs to be introduced to the market, and market feedback determines whether the new dish has the prospect of large-scale promotion.
Even for global chain restaurant giants like KFC or McDonald's, they only assign less than three digits of tasters to a specific dish.
And using the virtual world, these new catering institutions can solicit the opinions of millions or even tens of millions of users.
At the same time, this is also a marketing activity for your new products.
Combined with artificial intelligence technology, the taste can be made different in each region.
New catering groups are booming. Even if they are central kitchens and have strict hygiene standards, all additives will never exceed the requirements of national standards. When you taste the takeaways in restaurants or at home, you will be full of praise for the taste.
But this feeling that even my sense of taste is being controlled by others subconsciously feels unreasonable to me.
But the real world tells me that everyone welcomes this model and thinks it is the way forward.
Even now that new catering groups have iterated to the latest model, they will give you the illusion that they only serve you.
You first taste all the samples provided by the group today in Blue Star 2, and you don’t even need to actually eat the food in the virtual world.
If you smell a dozen small bottles, the corresponding combined sense of taste and smell will echo in your brain, and then you can choose your favorite flavors.
Then you decide what you want to eat in the morning, lunch and dinner today, and they will deliver these foods to your doorstep.
The Wall Street Times believes this is a great model in their column, believing that everyone no longer has to worry about eating. Restaurant groups will provide you with countless choices. You only need to try the choices and you will be able to taste them in the real world. Your favorite flavor of the day.
Even though artificial meat is becoming more and more common in today's burgers, everyone seems to have become accustomed to it, and eating real meat has become the object of contempt for environmentalists.
It is said that we are already in the 1930s, how can we retain the bad habits of the 1920s?
For a moment I didn't know whether I was crazy or they were crazy.
Including new catering groups that can provide customized services according to your needs. For example, if you want to eat healthier, the flavors they provide you will be made with fewer additives.
With hundreds of flavors, you can always choose the one that suits you best, even if it doesn't have an industrial taste.
After listening to all the above, I feel that this is really a genius model that solves a big problem that everyone has every day: what should I eat today.
But I don’t like this feeling of having my sense of taste kidnapped, and I don’t like a life where there are no mistakes or accidents.
Regardless of the cyberpunk world mentioned in any previous film and television works, no matter how crazy it is, I think people's diet is within the normal range.
The poor eat poor-tasting nutritional supplements, while the rich eat a variety of specially grown pollution-free crops and specially bred pure natural meat.
I never thought that the virtual world, combined with central kitchens and artificial intelligence, could be so powerful.
No matter you have money or not, if you don’t have money, you will eat more additives and artificial meat. If you have money, you will eat less additives and more high-quality ingredients.
But the essence is the same. Your tastes have been kidnapped by the new catering group in all aspects.
Sometimes I go to Broadway on the weekends, which is far less prosperous than before, and then pass by an empty restaurant on the street. Only posters hanging on the wall that have been stained by dust tell of its former glory.
Both Android and Apple are available. 】
Countless unique restaurants are vulnerable to new catering groups.
Chapter 5 Blue Star II
Blue Star 2 is the greatest invention of the 21st century.
In the past, whether it was the earliest Goose Factory's Cyberpeng City, or later Microsoft's My VR World, or Meta's VR New York, these only projected part of the real world into the virtual world.
Even though my VR world is ambitious, the goal is to build cities one by one, and ultimately achieve the goal of replicating all cities in the real world in VR.
However, limited by the computing power of silicon-based chips and the need to achieve a certain balance between cost and revenue, Microsoft had to give up this idea.
Choose to build a very large city, and then let people build their own castles and pay to connect to the Internet.
Blue Star 2 is the first one, and of course only Kechuang Biotech has the ability to map the entire Blue Star in the real world into the virtual world.
And in the virtual world, you can achieve almost all the flavors you have in the real world.
I also tried Chinese hot pot for the first time in Blue Star 2. Although it is very famous, I have never tried it out of fear of this dark cuisine.
Until a media friend I met when I went to China for a meeting reconnected with me in the virtual world. At his invitation, I tried hotpot for the first time.
I can't tell whether this magical smell is consistent with the real world. From his expression and demeanor, I think it is.
Because the float I tasted in the virtual world in the small town of New Bern, North Carolina is exactly the same as the one in the real world.
You must know that except for people in North Carolina, few people in other states have tasted this.
What I want to describe in this chapter is the monetary system adopted by Blue Star 2.
As we all know, governments around the world have been trying to promote their own digital currencies.
Whether it’s America, China, or other countries, I’m sorry, it’s not that other countries are unimportant, but in the mind of an American, when other countries are mentioned, China is the first thing that comes to mind.
I've seen this name too many times on TV shows, politicians of all kinds, and on the Internet.
On the eve of the release of Blue Star 2, economists were very interested in what kind of currency Blue Star 2 would adopt.
Because whether it is a magical world or a fantasy world, the currency is a currency system determined by the game background, and cannot be directly exchanged with real-world currency through official channels.
There is no official currency transaction channel.
But Blue Star 2 is different. From the time the construction of Blue Star 2 was authorized to these Internet giants, Ms. Li Miaomiao, the actual controller of Kechuang Biotech, expressed her expectations for Blue Star 2.
Because many times if you want to accomplish something, you need to learn how to share benefits. If you don’t understand how to share benefits, there will be an upper limit to development.
It must be said that Ms. Li Miaomiao's ambition has made Blue Star 2's current unshakable status.
First, they chose to recruit Blue Star's most prestigious economists, hoping that they would give a plan on what kind of monetary system should be adopted after Blue Star 2 is released to all mankind.
It is to create a brand new currency out of thin air, and then find an anchor point to tie the new currency to the anchor point from issuance to pricing.
These economists gave many plans. Since the meeting and its results have never been made public, we do not know which economist proposed the current monetary system.
There are quite a few discrepancies in what they themselves claim.
I believe it was proposed by scholars from the Chicago School of Economics, but I don’t know the specifics.
In short, after Li Miaomiao decided on the plan, he launched lengthy negotiations with governments of various countries.
Blue Star 2 directly adopts the real-world currency system.
In other words, real-world currencies can be used directly in Blue Star II.
All economic cycle activities in Blue Star 2 are cycled with the real world.
How much money do I spend on Blue Star II to pay the other party to purchase services? After the other party obtains the money, they can return to reality by paying a certain handling fee based on the cash withdrawal channel.
For all countries, their land area is multiplied by two out of thin air, and the currency they print has a new destination.
Global inflationary currency has a new direction.
This is equivalent to completely tying the currency system of the virtual world to the real world. At the same time, there is no boundary between the real world and the virtual world.
Li Miaomiao ceded such a large piece of cake to governments of various countries out of thin air, which led to the subsequent construction of virtual reality equipment and biological communication networks, which were unimpeded in all countries.
What I particularly admire is that all properties in Blue Star 2 are only for lease and not for sale.
After years of decryption, we can know that this decision was also made by Ms. Li Miaomiao.
I have to say this is a very smart approach.
It's hard to restrain yourself.
For an organization or a company, there are so many benefits in front of you, and you can swallow them slowly.
The most valuable thing in Blue Star 2 is undoubtedly the massive real estate, including residences, office buildings, tourist properties, etc.
Because there is no difference between the virtual world and the real world.
The weather and climate are all consistent with the real world.
This leads to the theory that the value of real estate in the virtual world is the same as that of real estate in the real world, or even higher.
Real-world real estate will be damaged due to aging, and various problems will occur due to the time it is lived in.
The virtual world will not. What it looks like now will still be like this ten, twenty, fifty years from now.
For Kechuang Biotechnology, they can completely shoot part of the real estate. Today they will shoot the real estate next to Central Park in New York, tomorrow they will shoot the real estate in Beverly Hills, Los Angeles, and the day after tomorrow they will shoot Bill Gates’ mansion on the shores of Lake Washington in Seattle.
Anyway, the mountain mansion in the virtual world does not belong to Bill Gates.
There are countless such top-level residences around the world that Kechuang Biotech can fetch sky-high prices in the virtual world.
At the same time, there are countless ordinary houses that can also be sold to ordinary people at a low but not that low price.
At that time, some organizations estimated that taking into account liquid assets, Kechuang Biotech sells a portion of its real estate every year, and they can guarantee an annual income of trillions of dollars for hundreds of years.
But Kechuang Biotech did not choose to do this. Li Miaomiao chose to rent all real estate in the virtual world to users in a certain proportion based on their value in the real world.
Although rich people still live in luxury houses in the virtual world, poor people can also live in better houses in the virtual world.
And if Kechuang Biotech chooses to sell virtual real estate, the proletarians will continue to be propertyless in the virtual world.
It was these two initiatives that led to the complete prosperity of Blue Star II.
From every choice made by Ms. Li Miaomiao, I can only feel two words, that is respect.
Kechuang Biotechnology also fully demonstrates that it is not a completely profit-oriented enterprise.
Now more than three billion people live in Blue Star 2 every day.
The entertainment ecology of Blue Star 2 is even richer than in the real world.
More than ten Internet companies from China and America have provided suggestions for the operation of Blue Star 2. It has become a paradise of entertainment and the best reflection of the real world in the virtual world.
I still hold some not-so-rosy views.
Life in the real world is too difficult compared to life in Blue Star 2. You can enjoy the same quality of services in the virtual world at less than one percent of the price in the real world.
Even for some special services, in the virtual world, service providers and service purchasers will realize that the real world and the virtual world are separate at this time, so such services should be greatly discounted in the virtual world.
Even if it feels no different from the real world.
The virtual world is causing an increase in divorce and infidelity.
People are having fun in the virtual world, where there is no risk of being caught cheating.
At the same time, you can comfort yourself that the virtual world is different from the real world.
More and more people are saying that Blue Star 2 is life and Blue Star is the slogan of reality.
Life is comfortable and pleasant; reality is bitter and difficult.
This has led to continued increases in labor costs in both the service and manufacturing industries.
Young people would rather choose to work part-time jobs in the real world for a period of time. After saving some money, they begin to live completely in the virtual world.
There are more and more young people like this.
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