“I think this is the best news I’ve heard this year.
It turns out that when we go to Science and Technology Biotechnology, we really want to create a world.
This is almost the ultimate dream of all gamers.
I have no objections to joining Kechuang Biotechnology.
No wonder Kechuang Biotech chose us.
Companies such as Goose Factory and Pig Factory are too expensive, and first-line game manufacturers such as MiHoYo, Lilith, and Perfect World are not good at matching the style of the virtual world.
Only we are the most suitable acquisition target.
Wow, it's like living in a dream.
I have a feeling we're going to make history.
It’s a complete world, and it’s up to us to fill it with content and unleash our imagination and creativity.
I can not wait any more. "
After Chen Ran returned to Guancheng and roughly described the matter to Chen Chi, Chen Chi didn't care where they were going. As a fat man who weighed nearly two hundred pounds, it would be difficult to find a partner no matter how rich he was.
He has a small house in Guancheng, which he can completely abandon.
With Chen Chi's accumulation over the years, even if he goes to Suzhou, it is more than enough to pay a down payment.
What Chen Ran said is the most attractive thing to him is the work content after joining Science and Technology Biotechnology.
Is there anything more exciting for gamers than building a world?
Open-ended games have always been popular among players, and they are also loved and hated by many gamers.
The first ever open world game was Adventure.
Developed by Atari in 1979, Adventure is a text-based game that allows players to explore an imaginary world. While it didn't have the same level of graphics and gameplay as today's open-world games, it laid the foundation for the genre.
In the early 1980s, many gamers began experimenting with open-world gameplay. The first open world game during this period was Ultima III: Exodus, released in 1983.
The game features a vast, explorable world that gives players the freedom to choose their own path.
Three more years later, the benchmark for open-ended games, "The Legend of Zelda", was born. This game set the standard for future open-world games.
Even to this day, the game is considered one of the best games of all time.
You should know that this is a 1986 work.
Precisely because there are good works first, many open world works later have been criticized by players because they look big but actually make people feel empty.
A typical representative of this is "Cyberpunk 2077" released in 2020. Players believe that it sacrificed gameplay because of its open world.
That is, openness for the sake of openness.
Exploration is a huge part of the popularity of open worlds.
Players can find new enemies, quests, collectibles, characters, and Easter eggs throughout the open world.
Some of them are easy to see, while others are hidden.
With a map this big, discovering these things can make players feel like their efforts are paying off.
Line *** doesn't bring the same sense of accomplishment during discovery, as discovering secrets on smaller maps isn't as great a experience.
Open world games also have great replay value. There isn't much of a difference when replaying the line ***, but everything can be done in a different order when replaying the open world game.
But if the plot, characters, and content are too spread out across the map, players will also become bored.
A very important reason why "The Legend of Zelda" is still praised by players today is that it has a particularly good balance between these.
"In addition, I need to tell you one more thing, that is, I still retain 5% of the equity. Of this 5% equity, I plan to give you 1%.
as equity awards over the years. "
If Red Fox Entertainment was Chen Ran's company, he would have distributed the shares to the founder team long ago.
Even core developers can receive option rewards.
Option awards and equity awards are two different things. They have many similarities, but they also have many differences.
To put it simply, the option reward needs to arrive on that day, that is, the exercise date, before this part of the reward will turn into an actual equity reward for you.
Generally, the option rewards of major Internet companies are three years, and you have to work for three years to get this part of the equity.
The equity allocated by some Internet companies only has dividend rights, not ownership rights. In other words, you can get dividends in this company, but they will be gone if you leave.
The equity reward is to give you the equity directly, and the only condition is that it can only be sold on the capital market after the term expires.
If Red Fox Entertainment can use the option pool as a reward for core employees and executives, Chen Ran is confident that Red Fox Entertainment can definitely develop better than it is now.
It's just that Red Fox Entertainment was not his thing before, and he couldn't make promises at will.
Now, he owns 5% of the equity, and Chen Ran plans to give 1% to Chen Chi, who has been following him to start a business.
At their size, true friends are worth more than money.
After hearing this, Chen Chi was not polite: "Okay, actually, I have always known that there must be investors behind the company.
Otherwise, where did you get 300 million from?
You said that your family can get a small amount of 10 to 20 million by selling iron and steel. I believe it. 300 million is still too far away.
And based on how similar you look to your father, I rule out the possibility that you are the illegitimate son of a certain elder.
So I knew early on that a certain big boss invested in you, and he was the kind of big boss with a great background.
Taking out 300 million in cash is just like playing.
That's why they don't care so much about a game company.
I just didn’t expect it to be Kechuang Biology.
Is it Mr. Li or Zheng Shen who invests in you? "
Chen Ran smiled and said: "You still look honest and honest, but in fact you are very evil at heart.
Why didn’t the boss sell Red Fox Entertainment to Kechuang Biotechnology?
If you don't know, don't ask.
If you ask one more question, the one percent share will be gone. "
Chen Chi immediately shut up and never talked about the matter. He changed the subject and asked:
“A world is a completely different concept from previous games.
While this is an exciting challenge for me, we need to think about how to achieve this.
I know very well that Kechuang Biotech’s products will be used by hundreds of millions of users around the world.
Or even more.
Virtual reality equipment in the true sense is a product that Blue Star people cannot resist the temptation.
Even billions of people in the future will use the games we provide as their first experience of the new world.
An entire world, from art materials to gameplay, to world view and plot, these contents are unprecedented challenges.
This is unmatched by previous open worlds. "
Chen Chi believes that games are more than just games, and it is not just the pure gameplay that can determine the success of a game.
He prefers to call the game a media experience.
The game is not a pure chemistry experience, but can be neatly simplified into a series of actions and reward sequences.
An endless cycle of action, feedback, action, feedback.
This is also a popular online writing routine in recent years, which stimulates readers through unlimited positive feedback.
Chen Chi believes that,
Media experience should be more about an individual having a strong desire for something, and this desire may be wrong or evil. The individual just hopes to satisfy this desire with something real.
Games can just satisfy this individual desire. Games are not better than reality, they just make players more focused than the real world.
Later, after working hard in the game industry for so many years, Chen Chi believed that certain goals and desires are universally shared among all people:
If everyone has certain desires, the difficulty in communicating those desires is a matter of translation, not content.
In other words, it might be hard to find a way to talk about something that resonates with your audience, but it shouldn't be hard to find something worth talking about.
Or, more simply:
If you can figure out how to communicate complex ideas accurately, you should be able to consistently create games, books, and movies that resonate with people on a deep level.
Not only are games "supposed" to reflect reality, the best experiences already do that to some extent. The experiences that matter most to people must somehow tap into legitimate desires, and the best of them will find ways to connect that desire to the real world.
Or, more simply:
For it to be popular on a broad scale, it must speak to some extent about "basic desires" that people share.
As for global games, or even virtual worlds that everyone may experience, Chen Chi is not confident in finding this basic need that everyone has.
Because this is a very, very broad concept. The broader the concept, the harder it is to satisfy.
A very simple example, people need food to satisfy their hunger, and material abundance leads to the pursuit of lust.
You know that food is a basic need, but when it comes to people, even couples in a family will have differences in taste.
It is impossible to make food that satisfies everyone.
This is exactly what Chen Chi is thinking about, how to find the basic needs of everyone and satisfy them in the game world.
"We had a total of nine months to create two game worlds."
Chen Ran's tone seemed a little low.
All the fat on Chen Chi's body was trembling as he stood up: "This is an impossible task.
You can't promise them.
Be it nine months or five years, we may not be able to create a complete world. "
"The world view of the game alone may take us a year to polish."
"Chen Chi, we all know that games and media are mainly tools used to convey world views."
Worldview here refers to a person's view of the nature of reality: not in the form of preferences or political opinions, but as a statement about how the world works on a more fundamental level.
Is the world dynamic, static, or does it cycle through events and repeat itself? Is the unknown dangerous or risky?
"Saying that a worldview is communicated is not just a claim that players will understand on an academic level what that worldview is. Instead, most of the time academic communication never happens.
During the experience, players truly see the game world as reality.
In the virtual reality game world, players will even regard the game world as reality in reality.
It also means we need to face unprecedented scrutiny.
Because of traditional games, players will change their worldview during the experience.
After exiting the experience, they either internalize this new worldview and adjust their behavior or beliefs based on it, or they abandon it and move on.
Virtual reality doesn't work. In the huge world, they can live, fight and grow in the game world repeatedly.
Even after leaving the real world for the rest of his life, he still lives in the game world.
Then it is almost impossible for them to abandon the worldview we have constructed for them.
In such a huge world, every detail needs to be carefully polished.
Nine months is simply not enough time. "
"People gravitate toward media, consciously or unconsciously, in order to impose a particular worldview on themselves. Through interaction with media such as games, a person is able to situate themselves in a reality of their choosing.
"The Romance of Fairy Wood"
Not just escapism in the sense of narrative, escapism in the sense of an otherworldly fantasy, or just escapism in the sense of an alternative reality.
And our games will allow players to always live in the reality we create. "
Chen Chi belongs to the academic school in the game industry and has his own understanding of the essence of things.
Compared with him, Chen Ran belongs to the practical school and entered the gaming industry because he likes playing games.
Chen Chi likes to play games, explore the essence, and then enter the game industry to combine theory with practice.
Thinking too much and not liking exercise caused his weight to plummet on the upward curve.
“The more important point is that the new cycle we built no longer adapts to the new game system.
A whole world of pure expectations, delivery and feedback cannot satisfy everyone. "
In practice, Chen Ran studied ludology from the perspective of communication and state of existence, and then found a set of theories that more accurately describes the impact of successful games on audiences.
An extension of the concept that game experiences apply to the real world, Chen Ran uses "new loops" to describe how ideal experiences change players over time.
He defined the new cycle as consisting of three stages:
1. Expectation: Players are attracted to invest time and energy into the experience in an attempt to obtain the desired emotions.
2. Delivery: The game improves the player's life in a consciously or unconsciously identifiable way, and the player is able to attribute the specific experience to this change in some way.
Also while delivery and expectations can align, players don't need to. Players never demand that the only thing they get out of a game is what they initially thought they were going to get out of it.
3. Positive feedback loop: Players are satisfied and are willing to take the initiative to understand the background of game creation and the motivations of the creators, making them more willing to accept further manipulation.
Genshin Impact is a classic game that implements a positive feedback loop. Countless players voluntarily defend it, take the initiative to understand the game company, and even hope that the game company will make more new characters, for fear that the other party will not make their money.
New loops differ from traditionally defined behavioral loops because, at their best, they are designed not to refresh the experience indefinitely but to constantly change it.
