There was a very fierce dispute within Apple about whether to accept the conditions proposed by Kechuang Future.
Because everyone knows that the combination of brain-computer connection technology and VR is the best combination, and VR equipped with brain-computer connection can cause a dimensionality reduction blow to other VRs.
No matter how strong Apple's brand power is, it cannot offset the impact of technological generation differences.
“I think the conditions proposed by Kechuang Future are acceptable.
We can use science and technology to create future systems and reflect Apple’s characteristics in theme design and applications.
Just like all other mobile phone manufacturers except Apple, they use the Android system, but the same Android system has its own differences.
We can do the same. "
"This goes against Apple's tradition. Apple's systems are all designed based on OS, and VR is no exception."
"Apple's tradition was broken long ago when we allowed Windows to run on Macs in the early 20th century."
"It's a virtual machine-like concept, not a pre-installed Windows system.
The future requirement of Kechuang is that Apple’s VR equipped with brain-computer connection technology can only be equipped with their system.
This has never happened before in Apple's history. "
"We need to change, don't we? With the support of brain-computer connection technology, I am confident that VR sales will surpass Kechuang Future."
The only thing that can tempt Apple is that brain-computer-connected VR has proven its market.
The addition of Apple can completely turn this product line into a revenue source as much as the iPad.
“There is also a very critical issue. With Kechuang Future’s system, we cannot charge system usage fees.
This fee was collected by Kechuang Future. "
Apple tax is very important to Apple. This part of the revenue is about tens of billions of dollars every year. You must know that this is pure profit.
In 2021, Apple will reduce the Apple tax for small and medium-sized developers from the original 30% to 15%.
At that time, because of the issue of Apple tax, Hegoose Factory refused to give in on whether WeChat paid content had the right to collect Apple tax.
In the end, WeChat made a compromise, and Goose Factory passed on this cost to consumers.
For example, in the past, consumers could buy content on WeChat on Android for ten yuan, but on the IOS system they had to pay a little more than 13 yuan to buy it.
But if it’s just an Apple tax on the VR side, it’s not that important.
After all, this is an income that has not yet been collected.
“What we need is a strategic vision, rather than just focusing on short-term interests.
Our VR products are still stuck at the second-generation VR three years ago. Later, after Kechuang launched its own VR products in the future, we directly cut off this product line.
The revenue from AppStore services on VR is less than 1 billion yuan, and revenue of this scale is completely negligible.
What we need to do is to launch VR products as soon as possible. Whether it is the influence of the product on consumers or the VR team, we need products to maintain the two at a relative level.
We have had a VR team that has only been responsible for updating the poor ROS system for more than three years. "
ROS is a VR operating system launched by Apple.
“I agree with Joswiak that we cannot watch our competitors continue to grab our share in the VR field.
We can definitely use Kechuang Future's system first, and when Neuralink's brain-computer connection technology matures, we can switch to their brain-computer connection technology, and then use ROS at that time.
Using Kechuang Future OS is only a temporary solution. "
"Traditions are meant to be broken. In the face of technological generation differences, we need to make appropriate compromises."
For Apple executives, they don't care about Apple's tradition. Not everyone is Steve Jobs.
Apple, as a company with a history of fifty years, will be exactly fifty years old in 2026.
Their senior executives are a team of professional managers. For the professional manager team, the most important thing is to complete the incentive plan and receive equity incentives.
Taking Cook's salary composition in 2021 as an example, the basic salary is 3 million yuan. The value of performance stock awards is 44.85 million yuan. There is also a non-equity incentive of 12 million yuan.
This is true for Cook, and it is similar for other executives. The bulk of their compensation income is performance bonuses, not base salaries.
Performance bonuses come from revenue growth and profit growth.
The executives are all smart people, and everyone knows that as long as they accept the conditions set by science and technology in the future and enter the VR track, Apple's revenue and profits will see substantial growth.
Not only can you complete performance incentives, but you can even get excess rewards.
Li Miaomiao originally thought that Apple would not agree. Judging from the communication with Apple executives, the other party has not relented verbally on their proposed cooperation plan.
Apple executives said: We absolutely cannot accept the use of other companies’ operating systems.
Give Li Miaomiao the illusion that Apple will stick to its tradition.
As a result, Apple finally agreed to Kechuang Future’s request.
So far, all mainstream manufacturers have agreed to use Kechuang Future’s Future OS VR operating system.
At the same time, due to the pioneering future of scientific and technological innovation, the VR market can also see the scene of competition among heroes.
"I'm curious, why not invest in Cheng Gang's Temple Education?
I have always felt that companies in the scientific and technological innovation sector are not very enthusiastic about foreign investment.
I have seen some operating data of Temple Education run by Cheng Gang, and it is a pretty good company. "
After Li Miaomiao returned home after a day's work, she and Li Shuyao picked out some revealing things from their work and shared them with Li Shuyao.
After listening to this, Li Shuyao felt that it was unreasonable for Kechuang Biotechnology not to invest in Temple Education.
“Because Temple Education is not our main business, the Science and Technology Innovation Department has no intention to expand in this area.
It is enough for us to do well in VR and biomedicine. "
Li Shuyao's face was full of disbelief: "Who said investors would get involved in operations?
You can absolutely do pure capital operations.
Ke Chuang Future can be said to be the highest quality and best private enterprise in China, but Ke Chuang Future is far inferior to other giants in terms of investment.
Not to mention Goose Factory, which has done very well in terms of investment, you can't even compare to Ahri in terms of investment.
Temple Education, for example, is currently doing Series A financing. You can definitely step in and let others take over the shares after the price goes up.
The earlier the financing, the lower the price. The shares in hand will be slowly shipped out, leaving most of them to latecomers, and the remaining bit will be left to the secondary market when the company goes public. "
Li Miaomiao shook his head and said: "It's not that easy to go public."
Li Shuyao was speechless at Li Miaomiao's naivety: "If you participate in Temple Education's financing, they will definitely be able to go public.
The most important thing about listing is the shareholders behind the company, not the company itself.
With your financing, Temple Education can seek out the best angel investment institutions and securities firms at home and abroad for their Series B and Series C follow-up financing.
This company is just a pig, and they can all help it get listed.
Why is the listing of a company called capital operation instead of business operation? Because the capital behind it is the most important.
It doesn't matter whether the company itself has prospects or its operating conditions.
After packaging the company and listing it on the market, you can definitely make a lot of money by selling it to the secondary market. "
Although Li Miaomiao has a background in economics and an MBA, he still lacks understanding of specific capital operations.
Kechuang Biotechnology itself is not deeply involved in similar capital operations.
Li Miaomiao was a little surprised: "I roughly understand.
Investors like these will package the company in order to go public.
With the endorsement of Science and Technology Biotechnology, it can attract a large number of first-class capital, which will naturally put this project on the market. "
Li Shuyao nodded and said, "That's right.
You can see that the listing rate of these top capital operation projects in recent years is very high.
Except for the track that is already rotten at first sight and cannot be put into operation and marketed, they have various ways to put the project into operation and market.
The projects mentioned here are so bad that there are not many pick-up projects in the secondary market, such as shared bicycles and P2P.
For a project to go public, it needs to be picked up by leeks in the secondary market.
But even so, such as shared bicycles, this group of capital can still find companies such as Meituan and Ali to take over.
Therefore, the better the securities firms and investment banks, the better projects they can get. This is the logic that the strong will always be strong.
If Kechuang Biotech establishes an investment company, it will definitely be able to get the best projects in your related fields. "
For example, in the bicycle-sharing circuit, OFO has more than 10 million users queuing up to refund their deposits. Mobike on this circuit can also feel the cold brought by the track.
At that time, Mobike had submitted a prospectus to Amerikan's SEC, hoping to be listed on Nasdaq, just to raise more than 100 million yuan.
You must know that Mobike’s Series C financing exceeded 100 million.
If it weren't for the industry's severe winter, Mobike would have looked down on this mere 100 million yuan.
But even though they only wanted to raise more than 100 million yuan, they were still rejected by Nasdaq.
The final outcome was that Mobike was packaged and sold to Meituan for 2.7 billion yuan, and the capital behind it was still making a lot of money.
Therefore, no matter how bad the project is, even if the track explodes and there is no hope of listing, capital will still be able to realize profits and exit.
After listening, Li Miaomiao said: "I roughly understand that we are indeed weak in the investment area.
The cash of science and technology enterprises is basically used to buy capital-guaranteed financial products.
There were many projects that came to us through various means, but we didn’t accept any of them.
Unless it is a biopharmaceutical company with great potential.
For similar biopharmaceutical companies, Kechuang Biotechnology also focuses on wholly-owned acquisitions rather than investment operations and listings. "
Li Shuyao: “So this is your attitude toward industrial development, not capital operation.
For example, Fosun Pharma has made large-scale investments and acquisitions at home and abroad. Of course, Fosun Pharma has gone too far and gone too far.
But you are too slow in this regard.
In fact, I have always believed that in the future, science and technology innovation can completely invest in suppliers of brain-computer connected VR.
Deeply integrate with your core suppliers.
Mainly because I recently saw news on the Internet that Kechuang will license the brain-computer VR technology to external parties in the future.
If you really plan to do this, my suggestion is to deeply bind yourself with a powerful supplier by taking a shareholding to prepare for the future.
Kechuang Future has this strength, but you and Google are different.
Google acquired the Android system and only started making mobile phones later. This led to Google's poor supply chain integration.
They also don’t have access to the most advanced supplier technology.
Kechuang Future is different. Kechuang Future is already the leader in the VR field, and you currently have strong bargaining power.
Taking advantage of the fact that the technology has not yet been released to the public, it is very important to invest in core suppliers first and maintain one's bargaining power.
"The Indestructible King of the Great Village"
Otherwise, Kechuang is likely to face price increases from suppliers and a decline in profit margins in the future. "
Li Miaomiao was not curious as to why the other party knew that Kechuang Future was discussing technology licensing with its friends.
Because it involves many companies, and Li Shuyao is also a member of the investment circle, it is normal for her to be well-informed and find out.
Regarding Li Shuyao's suggestion, Li Miaomiao felt that she was still impressed. Investing around the VR supply chain would also strengthen their main business operations.
"Okay, I will communicate with you at the executive meeting this week."
Li Shuyao snorted coldly: "If you have this plan, you must hurry up.
You can go and take a look. Rice and Goose Factory have invested in many upstream and downstream companies in the VR supply chain in the past two years.
If you want to do this, you must also think clearly whether you should use science and technology to create the future or science and technology to create biology. "
...
"America's Mars program will be launched in the middle of next year, and Mars 2 will take two astronauts to Mars."
After Amerikan fell behind China in the moon landing and lunar base, it fully began to invest manpower and resources in the Mars plan.
Amerikan's various projects like to be named after the gods in Greek mythology.
For example, the earliest Apollo project was named after the sun god.
The moon landing program in recent years has been named the Artemis program. Artemis is the sister of Apollo-the moon goddess in Greek mythology.
This moon landing plan is no exception. It is also named after Mars, one of the twelve main gods in Greek mythology.
“We have been caught up by China in the construction of lunar space stations and lunar bases, and this landing on Mars is our best opportunity to overtake.
We need to let other countries on Blue Star see who is the most powerful country in the aerospace industry on Blue Star.
This time, we can only win but not lose when we land on Mars. "
On the surface, NASA's plan to land on Mars seems to have nothing to do with Musk, but privately, Musk is solely responsible for it.
"The lunar space station was just an accident. We did not expect China to be so decisive.
When we later went back and reviewed the situation, we discovered that they were definitely gambling on China’s lunar space station.
It is a very risky move to launch a space station around the moon before the technology is perfected. "
"So? I don't care about the process, I only care about the results.
When we launched the Apollo spacecraft, the technology was also immature. Didn't we do the same?
Our counterparts in China chose the same behavior as we did back then. The point is that they also succeeded.
Why did our Chinese counterparts, who were technically inferior to us, have the courage and take action, but we shelved the plan for a lunar space station after formulating it? "
Later, there was a saying to describe America's Apollo program: The Apollo program was equivalent to crossing the Pacific Ocean with a washing machine.
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