Revolutionary consumer electronics products need to be rolled out quickly, and prices must be lowered.
Whether it’s a PC or a smartphone, there’s no exception.
The earliest computers were mainly used for military calculations, and were later popularized in scientific research institutes. It was not until Hewlett-Packard launched the first personal computer that the wave of the Internet era had just begun.
In the early days, personal computers were expensive, and even America, the most developed country at the time, had only more than 20,000 units.
Later, under the influence of Moore's Law, chip technology continued to advance, resulting in the continuous reduction of the cost and selling price of personal computers.
This brought about the 1990s, the peak of the Internet era, when any Internet-related company could go public.
The same is true for China. IBM computers worth tens of thousands in that era were simply not affordable for ordinary families.
The popularity of personal computers in China will have to wait until PC manufacturers such as Lenovo, HP, and Dell lower the price of mainstream desktops to about 3,000 yuan.
The same was true for later smartphones. Early Apple phones even required selling a kidney to afford them.
Jokes about how old an iPhone is, are common on social media.
It was only after major domestic mobile phone manufacturers lowered the prices of smartphones that the mobile Internet exploded in 2016.
Therefore, after Kechuang Future launched the brain-computer connection VR, there have been voices in the industry saying that the price is too high and is not conducive to the large-scale promotion of VR.
Among them, foreign Internet giants such as Facebook, Google, and Microsoft tried to lobby Zheng Li and Li Miaomiao through various relationships.
Since Kechuang Future’s executives come from major Internet manufacturers, many of them have various relationships with overseas capital.
And there are legitimate reasons for saying this, so many executives said at the meeting that the patent for brain-computer VR connection can be opened up through patent authorization.
“In order to promote the progress of the VR industry, we can appropriately open some patents on brain-computer connection in the VR field to other manufacturers.
Our brain-computer connection VR technology has entered the second generation, so we can license the first-generation brain-computer connection VR technology for a fee.
In this way, we can not only maintain our technical advantages in the field of brain-computer connection VR, but also promote the progress of the entire industry and create a better industry environment.
I think it's a win-win situation. "
The above is a speech made by a senior executive of Kechuang Future during a high-level meeting.
Regarding open brain-computer connection VR technology, Li Miaomiao also asked many industry seniors, such as Lei Jun, Pony Ma, Zhang Yiming, etc.
Although these people also received overseas capital in the early stages of starting their businesses, because their companies hold a small amount of shares in Science and Technology Future, their answers must be relatively objective when discussing this question.
Especially Zhang Yiming, Zhang Yiming has already packaged pico and sold it to Kechuang Future.
If Kechuang now opens the patent license for brain-computer connection to the outside world in the future, then he will lose money by selling pico.
When Li Miaomiao reported to Zheng Li again, he said: "Whether it is a public meeting or a private high-level report to me alone.
Many people have said that we can appropriately open the authorization of brain-computer connection VR technology to the outside world.
Open the brain-computer connection VR technology that is slightly behind the brain-computer connection technology of the latest generation futureverse.
I think we can be open, but with conditions.
That is, VR companies that use our brain-computer VR technology must use VR systems that create the future of science and technology.
This is our bottom line. "
After considering the opinions of many parties, Li Miaomiao came up with the bottom line when reporting to Zheng Li.
Patent authorization is possible, but the VR system of Kechuang Future must be used.
In Li Miaomiao's view, technological monopoly will be overtaken sooner or later, but system-level monopoly can last for a long time.
Until the next generation of information revolution occurs.
It can also avoid monopoly fines imposed by various countries. However, even if the brain-computer connection VR technology is opened, the Europa Union will still have other excuses and reasons to impose fines.
Zheng Li asked: "Is this just your idea or have you communicated it with internal executives and external shareholders?"
Li Miaomiao replied: "I came up with this idea after communicating with Kechuang Future's shareholders and internal executives.
If you think there is no problem, we will bring it up at the next board meeting for everyone to discuss and review. "
Zheng Li continued to ask: "Another question is whether manufacturers like Google and Microsoft will accept it.
And even if the other party accepts it, how will the science and technology innovation tax be distributed? "
Science and Technology Innovation Tax, that is, for all paid items that occur in the brain-computer connection VR, Science and Technology Innovation will charge a 30% handling fee in the future.
Except for the project of Huanyu Pengcheng, Kechuang Future has no charges.
Because the taxes from Huanyu Pengcheng were taken away by the Pengcheng City government.
Goose Factory defines the sale and purchase of virtual properties in Huanyupeng City as asset transactions in order to avoid the science and technology innovation tax.
But this is indeed the truth. Like JD.com’s VR home store, consumers buy physical goods, and Kechuang will not be able to collect taxes in the future.
Virtual assets and physical objects are both components of assets.
Li Miaomiao thought for a moment and replied: "My idea is to talk to them.
Only after talking can you find out what the other person’s bottom line is.
I estimate that Facebook will accept our conditions, Google may accept them, and Apple is unlikely to accept them. "
Apple is the most unacceptable manufacturer to use other systems.
Because if they adopt the VR system of Kechuang Future, it will be equivalent to opening a hole in their iOS ecosystem, and the integrity of the iOS ecosystem will be lost.
Apple launched their first VR product as early as the 2022 autumn conference. The system it is equipped with is Apple's self-developed ros system based on iOS.
FB will most likely agree because their market value has been falling, and the market share of their core product Facebook has been greatly reduced by Douyin.
They need various means to regain the trust of investors.
“There are currently very few domestic VR manufacturers surviving. I estimate that if we open up brain-computer connection VR technology, rice is likely to enter this track.
Rice, which focuses on cost-effectiveness, can supplement the mid- to low-end range. "
Rice is really good at supply chain management and integration.
At the beginning, Futureverse's profit margin was less than 30%.
With large-scale shipments, Rice's experience in supply chain management came in handy. Senior executives from Rice to Science and Technology Innovation were specifically responsible for supply chain management.
At the same time, we assist the supply chain in reducing costs and increasing efficiency, integrating efficiency and upgrading technology.
At present, futureverse ii's profit margin has stabilized at 40%.
It is precisely because of large-scale shipments that suppliers' costs have been reduced. Once Kechuang Future decides to license the brain-computer connection technology, a large number of VR hardware startups will emerge in China.
The VR industry will usher in the grand occasion of the smartphone war.
As for the future of science and technology innovation, it is Apple's position back then. It sits firmly on Diaoyutai and watches the following manufacturers compete for the second place.
After the release of Kechuang Future's pico verse i, the number of pre-orders in China alone exceeded 5 million.
Brain-computer connection VR has passed the test of time, and a complete ecosystem has been built.
Once the price drops, many consumers will be willing to pay.
And pico verse i is a halved price reduction.
The advantage of successfully building a brand is that it makes it easier for consumers to pay.
Even though the price of 6,000 yuan is not cheap, what consumers think about is not that your product costs 6,000 yuan, but that your previous product cost more than 10,000 yuan, and now I can enjoy it for only 6,000 yuan.
Take the iPhone as an example. Except for the chip, all other modules of the iPhone SE are products from five years ago, but they are still selling well around the world.
This is the power of branding.
The same is true for some luxury brands. Any Hermès accessory costs tens of thousands.
It is actually a pity that Rice does not have the patience and determination to create a truly high-end sub-brand.
If the brand premium cannot be achieved, there will be no profit.
After the number of pre-orders for pico verse i in China exceeded 5 million, Kechuang is very optimistic about the future.
Because the brain-computer is connected to VR, overseas sales have always been better than domestic sales.
Overseas here refers only to developed countries, whose per capita income can afford additional investment in entertainment.
The best-selling regions for brain-computer-connected VR are Nordic high-welfare countries such as Iceland, Denmark, and Sweden.
The long winter nights in Iceland make people stay at home and play games for a long time.
Apart from Northern Europe, the best-selling places are Neon and Goryeo.
Neon sales are even better than Goryeo.
Neon has always been a black hole on the Internet, and there are big differences between consumers here and consumers in other countries.
No matter what products are popular in Americen and China’s Internet ecosystem, these products have all met with failure after arriving at Neon.
Uber, eBay, group buying, shared bicycles, etc., various Internet ecology have no sense of existence in Neon.
However, there are exceptions. Two-dimensional mobile games made in China account for more than half of the top ten on Neon’s major lists.
Douyin’s market share in Neon is also not small.
It can be seen that Neon also has demand for the Internet, but Neon's demand is quite different from other places.
Fantasy works have always had a wide audience in Neon.
"Sword Art Online", which is based on virtual reality, has sold more than 20 million copies on Neon.
Therefore, Neon has a strong interest in brain-computer connection VR.
In the year when the first generation of futureverse products was released, Neon contributed nearly 3 million units in sales.
The VR copyright of "Sword Art Online" was competed between Bilibili and NetEase. In the end, Bilibili bought it from Kadokawa at a high price based on its previous cooperative relationship.
The animation copyright of "Sword Art Online" was purchased by Station B.
Furthermore, Station B promised that the operation of the neon area of the developed VR game "Sword Art Online" would be handed over to Kadokawa.
In recent years, the prices of some copyrights suitable for adaptation into VR games have skyrocketed.
"Sword Art Online" is just a typical representative.
The difference between Neon VR ecology and other places is that they only like the two-dimensional art style.
According to the data released after the official statistics of Science and Technology Future, the top spot of brain-computer connection VR in the neon area has been occupied by "Genshin Impact" for many years.
After the release of Kechuang Future's mid-to-low-end brain-computer connection VR, all manufacturers in the field of VR software are recruiting.
As the number of users increases, market capacity increases.
For example, the previous market could only accommodate ten games, but now the number of players has doubled and it can accommodate twenty games.
.....
"Hello, are you Dr. Allen?"
After Zheng Li received the call, a man's voice came from the phone.
Zheng Li could probably guess what was going on, because someone from the Europa League had hinted this to him yesterday, and there would be a surprise tomorrow.
"Hello, I am Thomas Perlman, Secretary General of the Nobel Committee.
I am honored to tell you that you won the 2026 Nobel Prize in Physics for your proof of high-dimensional space.
The awards ceremony will be held in November this year, and I am waiting for you in Stockholm.
We will inform you of the specific time and precautions via email later.
Now you can enjoy this glorious moment,"
"OK."
After finishing speaking, Zheng Li hung up the phone.
The Nobel Prize is nothing new to him. There are many people who win the Nobel Prize every year, but he is the only one who can make the Nobel Prize Award Ceremony untenable.
Kate, who was sitting opposite Zheng Li, raised her eyebrows and asked curiously: "Who?"
In Kate's opinion, for a straight man like Zheng Li, generally no one would call him at this time.
Zheng Li replied: "The people from the Nobel Committee told me that I won the Nobel Prize in Physics, and then informed me to remember to attend the award ceremony."
Kate is also very calm, because anyone who pays attention to the academic world knows that Zheng Li will definitely win the Nobel Prize in Physics this year.
The only suspense is whether he will enjoy it alone or share it with others.
No matter how big the good news is, once you know it in advance, when it is actually announced, the feeling of surprise is gone.
Kate said calmly: "Congratulations, Allen.
You should be lucky that we are in Cern in 2026, not Cern in 2016.
If it were Cern in 2016, you would be surrounded by reporters. "
Previously, cern was an open academic institution. In addition to employees and visiting scholars from various countries, there were also some scientific research reporters.
When the boss of Cern was notified that he had won the Nobel Prize, reporters surrounded him.
Zheng Li smiled and said, "I should be happy, right?"
Kate added: "That's not necessarily the case. Don't get too happy too early."
They were having breakfast in the restaurant at this time, and saw people surrounding Zheng Li. Then everyone tried to throw Zheng Li into the air to celebrate.
After the fight, Zheng Li returned to the ground and said: "I understand how happy everyone is for me.
I’ll treat you all to a good meal tonight, and now please calm down. "
Kate asked: “Everyone I just informed, how do you feel now?
The feeling of being thrown into the air by everyone.
I'm very curious. This is the Nobel Prize. Why do I feel that you are not happy at all?
Even people in their eighties cannot conceal their joy when they learn that they have won the Nobel Prize.
You have achieved the highest honor in science at the age of forty. "
Zheng Li asked back, "Aren't you also happy?"
Kate said helplessly: "That's because the winner is not me. If I win the Nobel Prize, I promise to be happy enough to tell all my relatives and friends.
And then it will be engraved on my tombstone after I die. "
