In fact, there have been calls within Kechuang Future to make AR glasses.
In the era of mobile Internet, the number of myopia patients is increasing year after year, whether in China or abroad.
There are currently 2.5 billion people with myopia in the world. According to predictions from relevant organizations, this number will become 5 billion by 2050.
And even if you don’t have myopia, you can still use AR glasses.
From the bottom employees to the top executives, Kechuang Future has always benchmarked itself against Apple.
As the usher in the mobile Internet era, Apple ultimately developed two main core products after much exploration: iPhone and iPad.
iPad has even become synonymous with tablet computers, leaving many competitors unable to fight back.
iPad is Apple's second largest source of revenue.
Kechuang has found the future "iphone", and some executives believe that AR glasses are their "ipad".
Why wasn't it done?
Because AR technology was not mature enough before.
AR is augmented reality technology, which superimposes data and images on the physical world.
Although the industry has long speculated that AR will show explosive growth, VR has actually exploded, but the market size and number of users of AR are still very small.
The AR application that really took the world by storm can be traced back to Pokemon Go ten years ago.
The application of AR in the industrial field is far more frequent and practical than in the consumer field.
For example, AR uses visual guidance to increase staff efficiency in areas such as product team leaders, machine operations, and warehouse sorting.
Boeing probably does not use ar internally in the field of teaching and training in aircraft manufacturing.
But for civilian use, the technology is not mature enough.
The main immature point is that the visual effects are not good enough.
Let’s put it this way, people obviously don’t choose to use AR glasses when they are at home. VR helmets, TVs, and computers are all much more attractive than AR glasses.
Consumers obviously hope to use AR glasses to make their lives more colorful when they go out.
In the sun, the AR effect will become very poor.
This leads to a very contradictory situation. AR used externally is not effective, but it is unnecessary to use AR at home.
Essentially, the need for augmented reality stems from the way humans process information.
We get information through our five senses, but vision actually provides us with the most information.
According to a survey, more than 80% of the information humans obtain comes from vision.
Our ability to absorb and process information is limited by our mental capacity, and the demand on this capacity is called cognitive load.
Every mental activity we undertake reduces our ability to perform other simultaneous tasks.
Cognitive load depends on the mental effort required to process a given type of information.
For example, reading and acting on information on a computer screen creates a greater cognitive load than listening to and acting on the same information.
Because letters must be translated into words and words interpreted.
Cognitive load also depends on “cognitive distance,” which is the gap between the form in which information is presented and the context in which it is applied.
If someone uses a smartphone to get directions while driving.
The driver must use the information on the screen, hold it in working memory, translate directions into the physical environment in front of him, and then take action in those directions while operating the vehicle.
There is a significant cognitive distance between the digital information on the screen and the physical environment in which it is applied. Dealing with this distance creates a cognitive load.
Therefore, the design difficulty that AR needs to consider will obviously be more difficult than other consumer electronic devices.
Especially considering that drivers are not allowed to play with mobile phones while driving, but who would know that these are AR glasses when the driver uses AR glasses while driving?
Once AR glasses distract the driver and an accident occurs, it is difficult to clarify the responsibility.
The speed with which information is transmitted and absorbed, combined with the cognitive distance involved in applying it, is the root of the saying “a picture is worth a thousand words.”
When we observe the physical world, we absorb a vast amount of information of all kinds almost instantly.
Overlaying information with images or pictures of the physical world, placing it within our vision, reduces cognitive distance and minimizes cognitive load.
This is also the meaning of AR glasses.
Therefore, after the breakthrough in display technology, Kechuang Future immediately started the development of AR glasses.
Brain-computer connection technology has natural advantages in this field.
For example, when the driver is driving, after the neural signal is recognized as the driver's state, the ar glasses, except for the music function and assisted driving function, will automatically turn off other functions.
"When "Ready Player One" was released in 2018, investors and entrepreneurs in the AR and VR fields were talking a lot.
They hope to recreate the virtual world in the movie in real life.
The large-scale commercial use of VR has always faced a key problem that has not been solved, and that is the control method.
Using gestures and motion control cannot bring users the immersive experience they expect, but fortunately, Kechuang Biotechnology's entry into the VR field has changed everything.
Brain-computer connection controls VR, completely making players forget that they are in a virtual world.
There is another problem that has not been solved before, and that is cost. The cost of brain-computer connection VR is too high.
According to Kechuang Future executives, this problem will be greatly alleviated at Kechuang Future’s autumn new product launch at the end of this year.
According to the judgment of analysts in the consumer electronics field of Goldman Sachs, after the shareholder behind Ke Chuang Future increases ByteDance, pico, which is wholly owned by Byte, will be fully integrated into Ke Chuang Future.
In the future, Kechuang will use pico as its brand name to launch brain-computer connected VR for mid- to low-end users.
But what about ar? The technological maturity of AR lags far behind that of VR, and its share in the consumer market is almost non-existent.
Let us wait and see whether the cooperation between Kechuang Future and Google in the field of AR glasses can bring revolutionary changes to the AR field. "
The above is a short review published by Americen, a self-media company focusing on the field of consumer electronics, on the cooperation between Science and Technology Future and Google.
As for Kechuang Future, they have never admitted that they want to cooperate with Google in the field of AR glasses, and they don’t care.
The media focuses on the timeliness of news.
Whether it is Gates or Pichai, the cooperation requirements raised are relatively realistic.
At least within a reasonable scope, both parties have a basis for cooperation and can achieve mutual benefit.
However, during the communication with Zuckerberg, the other party expressed his hope to obtain authorization for brain-computer connection VR technology.
This is completely unrealistic and this is not technology that money can buy.
Not to mention that Zheng Li won't sell it, even if Zuckerberg can offer the bargaining chip that makes Zheng Li's heart beat, Chinese officials will not agree.
Therefore, compared with the other two, Zuckerberg is somewhat whimsical.
It was as naive and unrealistic as when he thought he could enter the Chinese market by virtue of his relationship with China.
...
"Ellen, long time no see."
In a cafe on the first floor of an unknown building in Brussels, Wiles raised the coffee in his hand like a toast and said to Zheng Li.
This area is under military management, and the huge cafe on the first floor is only used by employees working in this building.
The organization in this building is similar to the Administration of Abnormalities in China.
"Wiles, I feel that your condition is not very good. You may have been under too much pressure recently." Zheng Li looked at the other party's haggard look in his heart, and there was no fluctuation in his heart.
He doesn't feel embarrassed because he was responsible for the London incident.
Due to the anomaly in London, Wiles now spends most of his time in London, serving as the Europa League's resident mage in London.
Wiles's eyes were bloodshot and he whispered: "No, thank you."
Next to them sat Jean-Pierre and Jurgen.
The two of them seemed not to have heard the conversation between Wiles and Zheng Li, and were engrossed in the coffee cups in front of them.
They are playing a magic competition game.
In front of them was a special coffee pot with two spouts at the same level for pouring coffee.
Jurgen and Pierre are using their will to pour coffee into their own cups in front of each other.
In other words, whoever wins this mana battle will get more coffee.
The idea for this game comes from "The Hitchhiker's Guide to the Galaxy."
It's just that this sci-fi game is popular throughout the galaxy. The competition is about willpower and the drink is wine.
As a fan of Douglas Adams' books, Pierre has been looking for someone to play this game since he learned magic.
He always drinks when playing with others, but Jurgen never drinks.
A German who never drinks always feels a little weird.
Pierre compromised in order to be able to play the game with Jurgen: “Okay, let’s trade the wine for coffee.
But unlike losers drinking, only winners can drink coffee. "
Even so, Jurgen rarely played the game with him.
When Wiles was still here, the person who played this game with Pierre the most was Wiles.
Both are top mathematicians and have many topics in common.
Plus Wiles also loved the work of Douglas Adams.
Douglas Adams was an Englishman who wrote "The Hitchhiker's Guide to the Galaxy," which was later adapted into the movie "The Hitchhiker's Guide to the Galaxy."
In fact, this is a series, there are five books in total, and "The Hitchhiker's Guide to the Galaxy" is only the first book in this series.
Since Wiles had been stationed in London, Pierre had lost a good gaming partner.
As for Zheng Li, Zheng Li is based in Geneva and is not in Brussels.
Other mages also have their own tasks.
"Haha, in the end I was the better one."
Pierre stood up and happily picked up the coffee in front of Jurgen and drank it in one gulp.
Then he turned around and found Wiles and Zheng Li who had just come in and sat next to them.
Pierre said quickly: "Long time no see, Wiles, your condition is a bit bad.
At this time, you need wine to forget the sorrows of the world.
When the meeting is over, we'll go have a drink. "
Wiles said simply: "Okay.
Are you still playing a magic drinking game? "
Wiles is looking forward to it too, because everything that's been going on in London lately is just awful.
Before becoming a wizard, he was just a mathematician, not Sherlock Holmes.
The man responsible for random killings in London is found and the entire organization is captured.
But this does not stop people from releasing their inner malice and greed.
Because magic crimes are more subtle and difficult to detect.
And various magical ways to hide and kill people were invented.
For example, if you cast a spell in a car, no one will know that you did it because of the glass.
Compared with the sound and fire of firearms, the difficulty of capturing magic has gone up by more than one level.
The wizards in London only cast spells.
Wiles is the only one who can sense and track magical fluctuations.
In addition, London officials are still discussing the punishment measures for those who use spells to kill people.
As a country that abolished the death penalty in 1969, it is too difficult to reinstate the death penalty.
Even though everyone knows that facing this unprecedented situation, we need to use heavy codes in troubled times.
But no politician dares to shoulder this responsibility.
Boris? Boris has stepped down.
Realizing that he could not clean up the mess, he stepped down decisively.
It is also said to the outside world that I am not being kicked out or running away, but I am just fulfilling my previous commitments.
As for why this promise was made before, he just didn't mention it.
No one like Boris would dare take responsibility for reinstating the death penalty, let alone other politicians.
In this situation, only Wiles can find the murderer, and the murderer lives peacefully in prison. People with malicious intentions outside will not flinch at all because the murderer is arrested.
Wiles only felt very tired, both physically and mentally.
In fact, crimes committed by individuals due to malicious intent are still within control.
The most uncontrollable thing is the series of crimes derived from magic.
Not long after magic was made public, magic duels began to be performed underground in London.
At the beginning, magic duels were still limited to performances, but as time went by, more and more performance venues did similar business.
These performance venues are not limited to underground bars, nightclubs and the like.
Finally, some people began to do octagonal cage-style magic fighting. At first, they were injured, and then the fighters died.
Businesses that engage in magic fighting similar to the octagonal cage know that this is a risky business, so they specifically look for black merchants to participate in magic fighting.
In addition, they had connections and were able to know the news of the police dispatch in advance, so they were never caught head-on.
Of course, Wiles had only heard about this matter, and it was not his turn to take action in such matters.
The London police are taking full responsibility.
But there are still people who believe that the soul can enhance magic power.
There are many such people.
With a population of tens of millions in London, there are many people who think so and take action.
Don’t believe this even if the English government repeatedly promotes it on the Magic London app.
The problem is that people don’t believe it.
This has nothing to do with credibility, but simply because the rhetoric of stakeholders cannot be trusted.
What the English government needs is stability. People who believe that souls can enhance magic power will doubt the purpose of the English government in refuting rumors.
Pierre stood up, patted Wiles on the shoulder and replied: "No problem, we won't go home until we get drunk tonight!"
