In fact, this is just Gates' humble statement. When Microsoft chose to cooperate with Kechuang Future, it had new ideas.
In other words, it's a cover-up.
Especially after the release of Huanyu-Pengcheng, Microsoft's product ideas have become more clear about what type of products it wants to build in the Metaverse era.
Domestic criticism of plagiarism in the Internet industry has been serious.
But in fact, the spirit of the Internet at the time of its invention was open source sharing.
It can be traced back to the operating systems and other programs released by IBM in the 1950s and 1960s, and the source code of these programs was shared.
At that time, there was also a share user group established specifically for open source software sharing.
Later, with the launch of the free software movement, the term open source was widely used.
The phenomenon of plagiarism of ideas caused by the original spiritual core is not only serious in China, but also serious in America, the birthplace of the Internet.
For example, in the early days, Apple sued Microsoft, believing that Microsoft had plagiarized their ideas about graphical operating interfaces.
Later, after icq became popular, not only Goose Factory borrowed this idea, but Microsoft's msn also borrowed this idea.
Even IBM has launched its own instant messaging software, but few people have used it, called IBM Lotus Sametime.
Of course some people will say that msn was established in 1995, while the parent company of icq was not established until July 1996.
First, there was icq, and then there was the company mirabilis. Furthermore, msn, which came out in 1995, was mainly a network service provider, not an instant messaging software.
It was not until icq became popular that msn gradually developed its chat function.
Including later Zuckerberg's extensive plagiarism and borrowing of other people's ideas, Facebook first borrowed other people's ideas.
Similar things are also happening in Amerikan.
The problem with China’s Internet industry is not plagiarism of ideas.
Rather, it lies in what these Internet manufacturers did after they successfully took advantage of China's protection of the country's Internet industry and its localization advantages.
After successfully accumulating a large number of users and completing the initial accumulation on the market, most Internet manufacturers want to learn from the success of Goose Factory and Ali.
They hope to become Internet landlords in the cyber era, rather than making breakthroughs in technology. There are few contributions from Chinese companies in many key basic application technologies.
In the early days, because Microsoft was the most successful company in the world and the most famous Internet company, the story of Bill Gates dropping out of school to start a business was famous all over the world.
Therefore, in the two decades from 1996 to 2016, entrepreneurship in China’s Internet industry was dominated by software industry entrepreneurship.
The success of Goosechang and Ahli has further encouraged this trend.
Later, the popularity of Apple and smartphones led many people to start businesses in the hardware field.
After the popularity of brain-computer connected VR, Internet practitioners are the most sensitive to the direction of the trend.
Everyone realizes that in the field of hardware, science and technology cannot create the future, and brain-computer connection technology alone cannot be achieved with money.
But it can be done in the software field. The entrepreneurial opportunity in the software field of brain-computer connection VR is an opportunity comparable to that of the mobile Internet wave.
Douyin’s VR live broadcast revenue exceeded the amount of ordinary live broadcast rewards as early as 2025.
Many optical manufacturers have already increased their R&D investment in the field of VR photography.
Therefore, the field of VR software has ushered in a large influx of funds, and previous Internet companies have also increased their investment in this field.
Microsoft is no exception. Microsoft is a giant in the PC era and a loser in the mobile Internet era.
The failure of Symbian in the competition with Android is a huge blow to Microsoft.
They missed an era. Bill Gates said in front of Zheng Li that when virtual reality was realized, it would be the end of Microsoft.
It’s a performance but also has real elements in it. In fact, Microsoft has never given up hope of winning back a victory in the Metaverse era.
But if Microsoft's attempts in the new era fail again, the future they have to face is indeed bleak.
If you can't make a system, then make an application based on the system level and make an application that can be widely used.
The reference target that Microsoft is targeting is Universal Pengcheng, and they also plan to create a similar ecosystem.
However, Microsoft plans to create a free user space and applications based on the game "Minecraft" that are completely different from Goose Factory.
"Minecraft" has richer playability in the VR field and has greater room for development. It is a trump card that Microsoft has always held in hand but has not released.
If you can't make a system, then make irreplaceable software. This is how Microsoft plans to deal with the new era.
Huanyu-Pengcheng launched by Goose Factory is very profitable, but it also has to face countless strong competitors.
This is like Genshin Impact attracting huge amounts of money around the world, attracting countless game manufacturers who want to make similar-style works to get a piece of the pie.
Zheng Li and Gates also talked about the licensing of industrial VR. Regarding this technology, Chinese officials have banned the export of this technology.
Zheng Li had a natural excuse to blame the issue on policy factors, which made it impossible to authorize external parties.
Microsoft's earliest entry into the industrial VR field dates back to the Hololens augmented reality headset released at the Win10 conference in 2015.
Later, Microsoft continued to invest in the industrial VR field, and its Hololens series of headsets have been released to the fifth generation.
The cooperation with Lockheed Martin, according to Microsoft's official promotion, can increase the efficiency of the company's manufacturing and assembly by 90%.
Brain-computer connection technology is also a dimensionality reduction blow to the industrial VR field. For Microsoft, which has been committed to this field for a long time, they are extremely eager to obtain the authorization of this technology.
So much so that Gates asked: "If we can successfully lobby Chinese officials, are you willing to license brain-computer connection technology?
We can adopt the same method of cooperation between Kechuang Biotech and Chinese companies such as Huawei and Rice.
We do this through a joint venture between us. "
Zheng Li chose to kick the ball to the officials: "You have to convince the Chinese government first, and then we will talk about subsequent cooperation."
Gates replied: "You know this is not an easy thing. If we do it without your consent, it will be a waste for us.
In Chinese terms, this will use our 'relationship'. "
Although Gates left the Microsoft board of directors in 2020, he still maintains a certain influence on Microsoft as a founder and shareholder.
Even if the founder of a company does not have many shares, he can still have a certain influence on the company.
This feature was strengthened after Jobs was driven out of Apple and returned to create the mobile Internet era.
This time Gates personally came to China to attend the Wuzhen Summit, and was also invited by the Microsoft board of directors to lobby for science and technology.
Gates, who has been working in the Chinese market for many years, obviously has no better understanding of China than Musk.
Zheng Li replied: "I think we can reach relevant cooperation, and we can establish a joint venture."
Although it sounds like Kechuang Biotech suffered a loss and licensed its technology to Microsoft.
But in fact, Kechuang Biotechnology will not suffer any loss if it establishes a joint venture.
Even China would be willing.
Because Microsoft's industrial VR partners include Lockheed Martin, Americen is also the world's largest military enterprise.
If China could obtain the company's manufacturing data, it would be of extremely great value to China.
Of course, there is a question of how to implement it specifically, and if it is a joint venture, or a joint venture with a Chinese enterprise, how the products will enter Lockheed Martin.
After entering at the same time, how to bypass various restrictions and transfer data back to China is another problem.
After getting Zheng Li's promise, Gates notified the Microsoft board of directors behind him after ending the conversation and asked them to decide whether to lobby.
Zheng Li and Pichai mainly talked about the licensing of industrial VR.
Google also hopes to obtain a license for industrial VR.
In addition, Google hopes to cooperate extensively with Kechuang in the field of brain-computer connection VR in the future.
Whether in the PC era or the mobile Internet era, Google can be said to be the big winner.
Search engines and Chrome browsers in the PC era, and Android systems in the mobile Internet era, have the same grasp of trends as Goose Factory.
But in the Yuanverse era, Goose Factory holds shares in the future of science and technology, and was the first to launch the virtual universe that is popular around the world.
Google has no hope of surpassing the future of technological innovation in the field of VR, and there is currently no flagship product in the field of software.
In the post-mobile Internet era, the presence of search engines is getting weaker and weaker, and the search engines that come with each app are enough to meet user needs.
In China, Douyin’s own search engine has been used more than Baidu throughout the year.
The same is true globally.
In the future metaverse era, people's need for search engines or an integrated search engine will be further weakened.
Therefore, on the eve of the new era, Google has been exploring internally what Google should do.
Google has long been investing in the fields of autonomous driving and new energy vehicles, trying to cut into the future of driving.
But because Amazon and Walmart, America’s two largest online and offline supermarkets, both have their own self-driving projects.
Therefore, Google’s market share in the field of autonomous driving does not reflect enough advantages, and is even slightly behind.
However, the investment in Google glass in recent years has not yet reached its peak.
After the brain-computer connected VR came out, there were often discussions within Google about whether to ax the project.
Although the content of the chat at the Wuzhen Summit Dinner has not been widely circulated on the Internet, well-informed people have already obtained the content.
Pichai is one of them. Since he learned that Kechuang will launch its own AR glasses by the end of the year, he is even less optimistic about Google's AR glasses project.
Compared with AR glasses that are directly controlled by the brain, Google Glass, which requires pressing buttons on the edge of the glasses or waking up by voice, is far inferior in terms of technology and experience.
Google has invested a lot in hardware, but with little effect.
Whether it is a Google phone or a Google tablet, it is not an exaggeration to describe it as having no sense of existence.
The Google tablet project was directly axed, while Google phones are still lingering on.
The same is true for Google Glass. There is a serious mismatch between price and effectiveness.
But in Pichai's view, Google Glass has its advantages.
Whether it is Google Translate or Google 3D Maps, Pichai is confident that Google has an absolute advantage in these two aspects.
Google also has nearly ten years of R&D investment in the AI algorithm for AR glasses.
Another advantage is Google’s augmented reality display technology in the field of AR glasses.
This technology is unique to Google and cannot be achieved by Chinese supply chain manufacturers.
Pichai expressed his hope to work with Kechuang Future to create an epoch-making AR glasses.
Zheng Li responded: "We need to discuss it internally, because in previous communication with Mr. Gates, Microsoft also expressed its hope to cooperate with us in the field of AR glasses.
Compared with Microsoft, your advantages seem to be limited, right? "
When it comes to Microsoft, Pichai's expression immediately changed. Everyone is a direct competitor in the ar field. He knows that compared with Microsoft, Google either has limited advantages or no advantages.
Taking 2021 as a time point, the total value of Microsoft's patents in the ar field is higher than that of Google. The total value of Microsoft's ar-related patents is US$168 million, more than three times that of Google.
In 2026, this gap has not narrowed, but has widened.
Pichai explained: “Microsoft’s investment and patents in the AR field are relatively scattered.
Microsoft’s investment in AR is focused on industrial AR, data processing and other aspects.
Our AR patents are mainly focused on Google Glass, which is more in line with the future needs of science and technology innovation. "
What Pichai said is correct.
Microsoft's patents in the ar field mainly focus on: input devices that convert the data to be processed into a form that the computer can process, and output devices that are used to transfer data from the processor to the output device.
Image interface devices are Microsoft's largest augmented reality (AR) technology segment, with more than 200 patent applications.
But this kind of patent has no value to the future of scientific and technological innovation.
Because Kechuang Future uses brain-computer connection technology, there is no need to use other interfaces.
Just use your brain to operate it directly, without converting your hands and eyeballs into computer signals.
Google's AR technology is needed for the future of scientific and technological innovation, and is mainly concentrated in the field of 3D models or images.
The effect of images is crucial to a hardware product in this era.
In the ar field, Microsoft and Google are one level ahead of Apple.
After the meeting with Zheng Li, Pichai said in an interview with media reporters:
“Zheng Li is indeed the top genius of this era, he has unique views on many things.
Google will cooperate with Kechuang Future on AR-enhanced glasses.
This will be a product that changes the ar ecosystem. "
After the news came out, stocks related to the big a and ar fields went riot.
You must know that compared with the VR field, which is developing in full swing, AR is quite half-dead.
“I have long said that the most important thing for science and technology to develop in the future is AR glasses.
Kechuang Biotech holds a super lithium battery, which surpasses previous AR glasses in terms of battery life alone.
Furthermore, by controlling AR glasses through brain-computer connection, the convenience of control is far more convenient than that of Google Glass.
Back then I bought Google's second-generation glass. When I used voice control outside, I felt like an idiot. "
A digital product enthusiast commented on Weibo.
In fact, Zheng Li only reached an intention with Pichai, and there is still a long way to go before actually signing a cooperation agreement.
But regardless of whether things are done or not, blow it out first before talking about it. This is also Ah San's style.
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