Chapter 298: Investing in Rice Automobile

Style: Science Author: crow oneWords: 4602Update Time: 24/01/12 01:42:22
Cern has two main working locations, meryin and prevessin.

Zheng Li stayed in meyrin most of the time. There are two restaurants in Meyrin, one in Switzerland and the other in France.

Meyrin spans two countries.

Zheng Li was sitting near Switzerland eating breakfast. This body still had to eat to replenish the substances it needed.

Opposite is Zheng Li's colleague at Cern, or the colleague who often takes the initiative to chat with Zheng Li - Kate.

Kate is from England, with typical blond hair and blue eyes. She often comes to chat with Zheng Li when she has nothing to do.

She has always admired wise minds and claimed that she would not accept men who are not as smart as her.

But Kate, who graduated with a PhD from Trinity College, Cambridge University, at the age of 23, has yet to meet a man of the right age who can convince her.

Zheng Li is the only man she can come into contact with that she recognizes.

However, although she acted very proactively, Zheng Li remained unmoved at all.

"The rare good news on such a terrible day is that the man behind random deaths in London has been arrested.

What a blessing among misfortunes. "

Zheng Li sat opposite her, eating his usual chicken sandwich.

Zheng Li doesn't like changes in his food. He only eats three fixed dishes for more than two years at the R&D center in Kechuang Biotech Lion City.

This led the chefs at the Lion City R&D Center to strive for excellence in the three fixed dishes.

"That was a good day.

You don't have to worry about your parents' safety anymore. "

Kate's parents live in London.

Although London said it was allowed to leave but not enter, in fact Londoners were not allowed to leave London until the murderer was identified.

Kate leaned back in her chair and sighed, “It’s not that easy.

I read on the news that only the main culprit and some of the prisoners have been caught so far, and many others have not been found.

Moreover, all London citizens are learning magic, and the whole city has fallen into a craze for magic.

Because they learned magic and acted recklessly, they felt that they were different from ordinary people, and similar impulsive criminal behaviors increased a lot.

The police force across London now feels inadequate. "

Zheng Li replied: "You should have confidence in England.

It will always be taken care of.

I read the news. The situation in London is not out of control yet, right? "

Kate sneered: "The media reports can only be believed at most.

Prices in London have tripled.

My parents should be considered middle class in this city, and they both complain about the current prices.

It is conceivable that the consequences for the lower classes in London will be disastrous if the situation continues without solving the problem of material supply. "

Zheng Li asked: "London is only closed to flights, but daily trucks are still supplying goods.

Moreover, the autonomous truck technology is quite mature and is fully capable of supplying goods to London around the clock. "

Kate nodded: "You are right.

That's why prices have tripled, not tenfold.

If London hadn't maintained smooth logistics and supply, the price would have been far more than double.

Have you studied economics? "

Zheng Li: "No."

Kate put her chin on her hand and looked at Zheng Li and said, "I also took a bachelor's degree in economics when I was studying for my doctorate.

If I hadn't thought about graduating with a PhD early, I might have taken another PhD in economics.

The price of materials is not determined by buyers, but by sellers.

The buyer can only decide whether to buy or not.

It's true that there are automatic trucks, but automatic trucks will only deliver goods to the logistics park. In the end, manual delivery is still required from the logistics park to people's hands.

But the situation in London now is that no one is interested in working.

People from outside can't go in.

Labor costs are rising, and businesses take advantage of this opportunity to increase prices. "

"Does the English government not care?" Zheng Li asked, because in his opinion, if something similar happened in China, the government would definitely take action.

In this world, covid will be controlled by special drugs in 2022, so the Shenhai incident did not happen.

Kate: “The government will not control this kind of market behavior.

You have to know that this kind of pure market behavior cannot be directly interfered by the government.

They can only indirectly alleviate the cost of living for Londoners by providing subsidies to businesses, tax cuts, or giving money to citizens.

They absolutely cannot directly order merchants to reduce prices through administrative means.

At best it's a suggestion. "

For example, the price of refined oil products has soared before, and the profits of British Petroleum Company and Anglo-Dutch Shell Oil Company were astonishing.

Then the English government and civil organizations can only put pressure on these oil giants to reduce prices.

Zheng Li: "I understand. I can only pray that the two months will pass quickly."

A hint of sadness appeared on Kate's brow: "Merlin's arrival changed everything.

He brings the unknown and chaos. "

Zheng Li saw that the other party mentioned him, "Merlin seems to have hardly appeared in public.

Including the magical events in London, there is currently no news claiming to be related to Merlin.

I think the changes brought about by Merlin are neither good nor bad, it is human nature that caused all of this to happen.

Without Merlin, the world would not be a better place. "

Kate had almost never seen Zheng Li express his views on things on Blue Star. She was a little surprised and said: "I can't tell you are still a magic fanatic."

Zheng Li asked: “What is a magic fanatic?

Passionate about magic?

I am far from being a fanatic about magic. Everything that humans can do now seemed much more magical than magic in the past. "

Kate explained: “The one who supports Merlin.

Merlin's arrival has divided public opinion into two groups.

The two sides attacked each other, and the faction supporting Merlin was branded as magic fanatics.

The faction that opposed Merlin was called Muggle. "

Zheng Li said: “I neither support Merlin nor oppose him.

It’s just that I don’t think what he brings is too much beyond our understanding.

It just slightly expands our cognitive boundaries.

He is only an external cause, and the internal cause of the chaos and turmoil in the world is ultimately human beings themselves. "

Kate sighed: “Okay, maybe you’re right.

But it was hard to stay calm when something unexpected happened to my parents and my country. "

"Okay, let's not talk about this anymore. Talking about this won't make me feel better.

Let’s talk about your paper, which is about to be published. What do you think now? "

Zheng Li thought to himself, isn't it just published in Nature? I have already published it.

"Nature" is England's top scientific journal. As a result of the Europa Alliance, it will naturally be published in the journals of the Alliance member states.

"I heard that you will be unanimously elected as the winner of this year's Nobel Prize. It is very likely that this year's Nobel Prize in Physics will be yours alone.

Are you excited? "

Zheng Li smiled and said nothing. He couldn't say that I also won the Nobel Prize you mentioned.

At that time, all other winners did not receive their prizes.

Even with my own efforts, the Nobel Prize Award Ceremony achieved the highest ratings in history.

The problem is that none of this can be told to you.

"Why are you not interested in anything?

So boring. "

Zheng Li explained: “It’s not that I’m boring.

But my discovery will not gain points for these awards, but my discovery will allow the Nobel Prize to match his fame.

None of this makes any sense to me. "

He has obtained the title of Dharma God from the Mage Alliance. The threshold of honor like Blue Star's is too low to stimulate Zheng Li's excitement.

Not to mention he got it once.

Eight-thirty in the morning in Geneva is three-thirty in the afternoon in China.

While Zheng Li was chatting with Kate, he was chatting with Lei Jun about cooperation-related matters at the headquarters in Suzhou.

Lei Jun has often traveled to Suzhou in recent years, and Gusu has become the city where he spends most of his time besides Yanjing.

“In fact, there is no difference between new energy vehicles and fuel vehicles in terms of battery life.

Any new energy vehicle that uses Kechuang Biotechnology's lithium metal cathode technology can fully meet long-distance needs with a battery life of more than 2,000 kilometers.

The current market share of fuel vehicles has dropped below 50% for the first time this year.

The golden reversal has appeared, and time is running out for rice cars. "

Lei Jun was very anxious. Building a car was more complicated than he thought.

In other words, commercial products have always been complicated.

New energy vehicles involve many more components than smartphones, and there are more upstream and downstream suppliers.

Smartphones can be sold purely online. In the early stage, they can rely on online marketing and pure online shopping, but new energy vehicles cannot.

From manufacturing to the establishment of offline channels, a lot of resources and energy are consumed.

The registered capital of DaMi Auto that year was RMB 10 billion, and the paid-in capital was also RMB 10 billion.

The first rice car was launched in 2025. It has only been a year, and the money for rice cars is not enough.

“But Mi Auto has its advantages.

Rice has a very complete and mature supply chain experience.

Within the next year, we can achieve a profit margin of 10% on each vehicle.

We must achieve 30% in the next five years.

We must achieve 50% in the next ten years. "

Tesla's goal is a profit margin of 50% per vehicle.

In 2021, their profit margin per vehicle is 30%, which is a very exaggerated figure.

Zheng Li nodded and said: "This goal is not easy to achieve, right?"

Lei Jun replied: “It’s definitely not that easy.

But if most unmanned operations can be achieved, this goal may even be advanced.

The implementation of artificial intelligence has developed very rapidly in the past two years.

The number of people at the DaMi Auto factory is only 50% of what was previously expected.

The emergence of industrial VR has even saved engineers’ costs.

Relying on these, we have the confidence to achieve a profit margin of 10% within a year. "Lei Jun is very honest.

Because the purpose of his visit this time was to attract investment, Lei Jun hoped to sell part of the shares of Rice Auto to Kechuang Biotech.

The most important purpose is not to raise funds, nor to introduce the technology of Science and Technology Biotech and to achieve in-depth cooperation.

These are secondary.

Even if Kechuang Biotech does not take a stake, Rice Auto can still obtain technology authorization from Kechuang Biotech and carry out technical cooperation.

The most important thing Lei Jun did was give confidence to the capital market.

Kechuang Biotech's investment can give the primary and secondary markets greater confidence and more patience in rice-based car manufacturing.

Even Kechuang Biotechnology and Zhengli are optimistic about Rice Auto, so we can hold shares of Rice and wait and see for a while.

During this period, beggar stocks have fallen terribly, and rice is no exception.

At the same time, Rice will also conduct a private placement in the future, and Kechuang Biotech will complete its shareholding before the private placement. This will also determine a good price for the subsequent private placement.

Rice mobile phones, Rice cars, and Rice smart homes, the last one is a supplier product, while the first two are self-operated by Rice. These consume a lot of cash from Rice.

In particular, there is still a long way to go to make a return on the cost of building a car.

The profit margin per vehicle exceeds 10%, which does not mean that the total revenue and expenses can be reversed.

If it were not for its poor financial condition, DaMi Auto would not have sold its shares in Kechuang Future.

"Brother, I also believe in you. The maturity of rice in the supply chain can be seen through the mass production of brain-computer connected VR.

Rice is indeed very strong in supply chain integration.

I personally don’t have much opinion on investing in Rice Auto.

In my opinion, investing in Rice Auto is just a capital operation, and I can guarantee that we will not interfere with the specific operations of Rice Auto.

At most one outside director is appointed.

But for the specific price and share ratio, we may need to let the people below talk about it. "

The stone hanging in Lei Jun's heart fell to the ground. As long as the other party is willing to invest, he will not lose anything.

With the subsequent private placement under the banner of Kechuang Biotech, the price will be easier to negotiate.

Private placement refers to the private placement of stocks and the issuance of investment products such as bonds or stocks to some senior institutional investors or individuals.

This price will usually be negotiated before the private placement.

The price of private placement is generally lower than the price in the secondary market. If the company is in a downturn, the price of private placement can be even lower.

Of course, these investors who participate in the private placement may not be able to take advantage.

For example, Hillhouse Capital often participates in private placements in China. When they placed Gree Electric Appliances, they made no profit and even suffered a lot of losses.

Private placement requires participating institutions to be optimistic about the long-term development of the company.

Rice is a company with an awkward positioning. From the perspective of market share, it is not worth the price. From the perspective of profit and revenue, it is not worth the price.

The premiums enjoyed by home appliance sellers and technology manufacturing companies are vastly different.

Rice is in this middle ground. If it goes to enjoy the same pricing standard as BOE, the stock price will be cut in half again.

Rice's return on equity has been falling in recent years.

Lei Jun nodded and said: "No problem, we can talk slowly in the future.

Don’t worry, I will definitely give you a very cost-effective quotation.

Rice is famous for its cost-effectiveness. "

In fact, there is nothing wrong with the cost-effectiveness strategy.

For example, Ford Motor Company initially followed a cost-effective strategy, but later launched high-end brands such as Lincoln, Land Rover, and Aston Martin.

Of course, both Land Rover and Aston Martin are now sold to others.

DaMi Auto also wants to take the cost-effective route first, and then explore high-end products after establishing a firm foothold, which is the same route as DaMi Mobile.