The second generation of brain-computer connected VR was first launched in China in early December not long ago.
After Huaguo goes online, it will be released globally.
But prototypes of the second generation of brain-computer connection products have already spread in Europe and the United States.
Digital bloggers on YouTube almost all comment on it: It is the primary form of the metaverse we think of.
Kechuang Future’s innovation in the new generation of brain-computer connection VR is not just about brain-computer connection technology.
It also includes innovations in head-mounted display technology.
The new generation brain-computer connection VR conference held in China was hosted by Li Miaomiao.
Basically, Li Miaomiao appears in domestic press conferences.
Regardless of his qualifications or Zheng Li's trust and support, Li Miaomiao has long been firmly established as the chairman of Kechuang Biotechnology.
At the same time, because she frequently appears in similar press conferences and media interviews, the outside world often compares her with Ms. Dong of Gree.
As for the opinion of most people on the Internet, Li Miaomiao has the ability and means, but the most important thing for being the general manager of Kechuang Biotechnology is good luck.
Because there are not many abilities that are unique to her, and the tests she has withstood are seriously insufficient.
Li Miaomiao’s speech at the domestic press conference was roughly as follows:
“I am very happy that you can come to the site of Kechuang FutureVerse’s second generation product.
This generation of brain-computer connected VR will bring you a brand new experience, and Future in FutureVerse is one step closer to us.
The concept of VR can be traced back to a 1935 science fiction film called "Pygmalion's Spectacles".
The protagonist, Dan Burke, meets a professor named Albert Ludwig, who invents glasses that allow humans to perceive sight, hearing, taste, and touch.
This is the earliest human fantasy about the concept of VR.
About thirty years later, Hugo Gernsback, the father of science fiction, invented television glasses, which allowed each eye to look at a separate screen to achieve the purpose of presenting three-dimensional images.
This is also the world’s first pair of VR glasses. To this day, the highest award in science fiction and fantasy literature, the Hugo Award is named after him. "
(Let me talk about it here. According to Baidu Encyclopedia, Edward Link designed a simulator for training pilots. That is not a VR concept.
Then Hugo invented the TV glasses five years earlier than the VR invented by Ivan Sutherland as mentioned in Wikipedia.
Of course, Ivan is also a great master, winner of the Turin Award and the father of computer graphics. )
“VR has gone through eighty years from the concept of VR to today.
As the first company in the world to combine brain-computer connection technology with VR, Kechuang Future has obviously achieved good results.
Yes, this number makes me proud. The global sales of the first brain-computer connected VR exceeded 50 million units. "
The sales volume of 50 million units in nearly two years is undoubtedly qualified for a pan-entertainment product.
But if you want to become the next generation Internet platform or even a productivity tool, this sales volume can only be said to be qualified.
“In the face of achievements, Kechuang Biotech has not stopped its progress, but has increased its research and development efforts.
Under the leadership of Chairman Zheng Li, Kechuang Biotech completed the development of the next generation of brain-computer connection technology in just one year.
The biggest difference between the new generation of brain-computer connected VR and the first generation of brain-computer connected VR is the expansion of the range of activities.
Players who have used the first generation of brain-computer connected VR will have an obvious feeling that the movement controlled by the brain-computer connection is limited.
If you want to make other actions, you must cooperate with the handle buttons.
Such as jumping, squatting, climbing trees, etc.
In other words, the movements that could be controlled by brain-computer connections were limited to two dimensions.
In the new generation of brain-computer connected VR, more than 95% of the actions in reality can be directly realized through the brain.
In addition, the new generation of brain-computer connected VR will be equipped with a pair of gloves in addition to the handle.
The combination of brain-computer connection and VR gloves can perfectly realize real-life movements.
Everyone knows that in the middle of this year, we cooperated with a group of companies dedicated to the industrial Internet field. This glove is a downgraded product of industrial VR.
Next, the product manager of Goose Factory will bring you a real-life demonstration of a new generation of brain-computer connected VR. "
Kechuang Biotechnology has previously signed cooperation agreements with major Internet manufacturers, including Huawei, Goose Factory, Ali, JD.com, etc., regarding industrial VR.
Kechuang Biotech has established a dedicated Kechuang Industrial VR Group, and then this subsidiary company will establish a third-level company. The third-level company will develop industrial VR products through joint ventures with major manufacturers.
Huawei, Goosechang, JD.com and Ali are the main cooperative manufacturers.
These four companies each have their own strengths. Among them, Huawei’s industrial Internet layout is mainly concentrated in coal mines, docks, ports and other places.
Huawei wants to get deeply involved in the manufacturing industry that is relatively heavy and has relatively high technical content, because only the industrial Internet produced by such manufacturing industry will have a thick enough moat.
That is to say, it is not so easy to be replaced by others.
As for Goosechang and Ali, their gameplay is similar. They both do customized development of public cloud services and model products.
Just play in the field you are good at.
Ali has taken on many government data center projects, including a series of fields such as environment, finance, and meteorology.
It’s just that Ali’s sphere of influence is concentrated in the Yangtze River Delta, while Echang is concentrated in the Pearl River Delta.
The reason why these two companies want to engage in industrial VR is simply because they want to follow the trend.
Compared with Huawei, Ali and Echang still tend to think more like the Internet. They believe that information technology empowers industries, and they always take information technology as the basis and apply industries to the Internet.
Instead of understanding the business in depth, focus on thoroughly understanding the business before engaging in industrial Internet empowerment.
After all, Huawei has an industrial background and is much more reliable than Ali and Gouchang in the industrial Internet.
As for JD.com, like other Internet manufacturers, JD.com has a large investment footprint, but 20 years ago it was mainly focused on advertising, marketing and e-commerce.
JD.com invested in many localized e-commerce companies 20 years ago.
But 20 years later, JD.com continues to make efforts in the medical field. JD Health received an investment of 830 million yuan from Hillhouse Capital that year.
After the subsequent listing of JD Health on the Hong Kong stock market, its market value reached as high as HK$200 billion.
Therefore, JD.com hopes to realize robotic surgery through industrial VR.
In other words, doctors can perform operations remotely through industrial VR.
It would undoubtedly be a good idea if this idea could be implemented, but the problem lies in the stability of communication.
The precision requirements of medical procedures are comparable to those of high-precision manufacturing.
JD.com hopes to gather a group of hospitals that are willing to cooperate and then establish cross-city dedicated lines to ensure communication stability and low latency.
Although medical resources are concentrated in first-tier cities, the medical conditions in provincial capital cities are better than those in lower prefecture-level cities and county towns, and prefecture-level cities are better than county towns.
Therefore, it is entirely possible to adapt medical resources regionally. For example, high-quality medical resources in provincial capitals are only open to the province.
Jingdong’s concept and blueprint are perfect.
At that time, after JD.com and Kechuang Biotech reached a cooperation and JD Health proposed the idea in the semi-annual report, the market responded enthusiastically. The market value increased by 50% from less than HK$200 billion in one month.
Now it's falling back, because after all, it hasn't landed yet, and it's still far away from landing.
The topic returns to the new generation of brain-computer connected VR.
After the launch of the new brain-computer connected VR, mainstream games on the previous platform have been adapted well before the launch.
The "Feather of Breaking Law" created by Chen Ran and his team was successfully launched in early October.
The background of "The Feather of Breaking the Law" is set in the late Ming Dynasty. The main plot is a series of events surrounding the Wanggong Factory explosion that occurred in the sixth year of the Apocalypse.
Due to its excellent production and graphics that can be called the ceiling of domestic games, it was praised by Chinese players once it was launched.
Global sales exceeded two million copies within one month of its release.
The price is 298, two million cents, and the revenue of 500 million in the first month can at least keep Red Fox Studio alive.
Moreover, this game with the background of Cthulhu in the Ming Dynasty sells better overseas than domestically.
You must know that before Red Fox Studio made this game, it is not an exaggeration to describe it as unknown.
Moreover, because Red Fox Studio did not accept Goose Factory’s investment, Goose Factory tried its best to suppress traffic acquisition.
There are basically no official recommendations.
You must know that even games that have not received a version number can still get self-media and traffic guidance if they have a good reputation.
After all, even if you buy it from overseas on Steam, Kechuang Future will still be able to take a commission.
In 2024, there will not be much difference between the domestic steam market and the semi-banned state.
The superposition of various factors has made "The Feather of Breaking Laws" even more popular abroad.
Among them, IGN gave "The Feather of Breaking Law" a high score of nine points.
By the way, IGN also gave Genshin Impact a high score of 9 points. IGN’s comments were based on the incredible open world and fascinating exploration.
As soon as the ratings and comments came out, it caused an uproar in China, so much so that IGN China claimed that the ratings from IGN headquarters had nothing to do with them.
IGN gave "The Feather of Breaking the Law" a high score of nine points. Chen Ran and the others did not do much public relations in it.
Purely IGN’s spontaneous review:
"The Wings of Law Breaking is a non-traditional Chinese game. Although it has a lot of Chinese elements, you can clearly feel the difference between it and traditional Chinese games.
Among them, there are all the classic elements of ancient China such as carved railings, cornices, colored glaze, flower windows, porcelain, and flying fish suits. The overall art style gives people a mysterious and crazy temperament.
The main plot and side plots are both very rich and addictive. "
Both mainstream media and word-of-mouth groups among console players have given it good reviews.
It’s just that I haven’t found any players who have said that they have seen the plants in the game in real life.
Chen Ran has not seen Merlin since the game was launched, and the game became a great success.
He is regarded by the industry as the new leader of console games in China.
Chen Ran even wondered if it was his imagination when Merlin came to him, and the investment was actually obtained by a Middle Eastern businessman from Harriman.
You must know that the reskinned web game "Come and kill me if you are a brother" has become very popular in the Middle East in recent years, and many rich people are keen on this type of game.
Therefore, it is not impossible for a wealthy man from the Middle East who is addicted to playing Chinese games to invest in him.
But the game development engine provided by Merlin reminded Chen Ran that it was not a dream but reality.
Funds can be used to build such an advanced cloud game engine provided by the tycoons in the Middle East, but they can't do it.
"The Feather of Breaking Law" is also adapted to the new generation of brain-computer connection VR.
After the new generation of brain-computer connected VR was launched, the market value of Kechuang Biotech approached the 1.5 trillion yuan mark for the first time.
Converted into RMB, the market value is 10 trillion RMB.
I don’t know whether it’s hot or cold knowledge. When the iPhone 4 was released in 2012, Apple’s market value had not yet exceeded the trillion-dollar mark.
Not long after, negative news about Kechuang Biotech came out.
Apple’s latest iPhone 17 series products are now partially equipped with Neuralink’s brain-computer connection technology.
In mid-December, news broke that Apple would expand the proportion of Neuralink purchases in the iPhone 17 series of mobile phones.
The day after the news came out, the stock price of Kechuang Biotech did not fluctuate at all.
The last question asked on Zhihu that day: “How do you think the iPhone 17 series will adopt Neuralink’s brain-computer connection technology on a large scale?”
“Thank you for the invitation, Apple’s helpless move.
First of all, not all iPhone 17 products will expand Neuralink’s share, only iPhone 17 and iPhone 17 Max.
The pro series will still only be equipped with Kechuang Biotechnology’s brain-computer connection technology.
Another very important reason is that Apple is anxious. Apple will also launch its own VR products and VR systems in 2023, called ROS.
In 2023, the response was still very enthusiastic, until FutureVerse was born.
Compared with futureverse, Apple’s VR is more expensive and the user experience is far inferior to futureverse.
I guess Apple was determined to support neuralink at that time, because Apple knew that it was impossible for Kechuang Biotechnology to license their brain-computer VR technology.
It was also at that time that neuralink became the supplier of Samsung's high-end series for the first time.
Amerikan, even Korea, and even the entire West, they need brain-computer connection manufacturers that can replace Kechuang Bio.
This time Apple is expanding Neuralink’s share just to support its development and support it in continuing to catch up in the field of brain-computer connection.
The question is is it useful? Technology is five years behind, and five years is only what the outside world thinks it is.
Zheng Li is undoubtedly the world's top genius in the field of brain science. After becoming a mage, his talent in the field of scientific research has once again improved.
I guess Blue Star can no longer accommodate him, and sooner or later he will go to Mars like Musk.
Closer to home, Zheng Li’s five years may be Neuralink’s fifty years.
As for Apple’s targeting of Kechuang Biotechnology, it is not just because it does not want Kechuang Biotechnology to monopolize.
What’s more, the brain-computer connection VR that Kechuang Biotechnology is developing can be said to be the next generation of Internet terminals.
There is a fundamental conflict of interest with Apple, the overlord of the previous generation of Internet terminals and mobile Internet devices.
When humans can achieve most of their entertainment and work in brain-computer-connected VR, do they still need computers?
At most, a mobile phone is needed.
In the face of brain-computer connection VR, Apple’s support for Neuralink is a helpless move.
A company with a market capitalization of trillions needs to have revolutionary products. It has to eliminate others and eat up other people's market share in order to rise.
The rise of Apple has eaten up the PC market. After Apple kicked off the mobile Internet, the growth rate of the PC market dropped year by year until it became negative.
The rise of science and technology biotechnology also requires the removal of Apple. "
