The sales volume of 300,000 units in a single month in the Chinese market does not seem to be much.
The number of pre-order purchases for Apple's new products can exceed 3 million within 24 hours after they are released.
As an electronic product with the lowest price that is almost the same as Apple's pro series, Futureverse's sales seem to be mediocre.
But consider that mobile phones are daily necessities, VR is not. Apple has been operating in the Chinese market for more than ten years, and Kechuang Future is just a newcomer in the VR industry.
Due to the higher price of Futureverse, it is obviously inappropriate to compare VR products such as Pico and Quest, which cost around 3,000 yuan, with it.
Even the PS5 is only half the price of Futureverse.
Data can tell a lot.
Global sales of PS5 in the first week of its initial release were 1.5 million units.
Taking into account Sony's long-term channel development, PS5 only has 500,000 more units than Futureverse.
The channel providers here refer to global channel providers. In the future, Kechuang can only build offline channels in China, and it will take time to build offline channels around the world.
Therefore, in foreign countries, Futureverse can only rely on online sales.
It’s not that I haven’t considered linking with Rice’s overseas offline stores and selling through Rice’s offline channels.
However, considering that rice is priced on a cost-effective basis, consumers’ perception of brand quality is actually higher, especially in overseas markets.
Therefore this option was not considered.
Kechuang Future simply increased its advertising traffic on social media and found many digital bloggers to make review videos.
In the early stage, overseas launches were mainly through online channels.
The price of HTC Vive, which is much lower than that of Futureverse, is 799 yuan. In the three months after its release, only 100,000 units were sold worldwide.
The first step of Futureverse can be said to be a very beautiful one.
"The numbers are good and the sales for the week are in line with our expectations, but it's not enough."
“To build an ecosystem, just relying on the current number of users is still not enough.”
"We need to make good use of the existing number of players to promote the fission of word-of-mouth among the player group."
"I want to see futureverse become the hottest public topic on social media recently."
Li Miaomiao looked impressive in a suit at the internal executive meeting.
Zheng Li had already told her that Cheng Gang would gradually hand over the work in hand to her.
Li Miaomiao said that she is currently unable to take into account both sides of the matter. The brain-computer VR connection is a critical period in the early stage, and she cannot take into account the science and technology and biological side.
Zheng Li didn't give her time to explain, and asked Li Miaomiao to find a successor among senior executives:
“You can delegate power to your subordinates, and you just have to do the final work.”
“There’s no need to do everything yourself.”
After Li Miaomiao agreed, he planned to find a senior executive based on his performance this time and let him do the overall management work for him.
Li Miaomiao continued: "I believe the production capacity can be maintained at a stable state by increasing money."
"At the same time, overseas offline channels need to be vigorously promoted. We cannot just have offline flagship stores in first-tier cities in other countries."
"Without the manpower to build a wider range of offline stores, we can use other high-end shopping mall channels and only sell experience products offline."
“Shopping is still done offline.”
Kechuang Future only has flagship stores in first-tier cities around the world such as New York, London, Lion City and Paris.
I didn’t expect the momentum to be so strong before, so I didn’t consider rolling out offline channels to lower-level cities.
"Now that the sales volume has changed from our original one, the plan also needs to change, and short-term strategic planning needs to be done."
...
The popularity of Futureverse is not only the sales of games, but also the VR live broadcast market.
The VR application specially developed by Bilibili has been launched in Futureverse’s built-in app store.
In the past, leather anchors might have needed to wear a layer of skin, but now they don’t even need a skin to broadcast VR games from a first-person perspective.
Station B has also specially developed 3D images for people who like to look at leather bags.
You can watch the live broadcast of the 3D effect of the man in the leather suit, and you can also take a closer look. Of course there is a minimum distance limit.
But the most popular live broadcast is "The End of Heroes", and Goose Factory has a good grasp of the needs of players.
Chicken-eating games are a very mature game type, and there have been many successful cases.
Goose Factory combines chicken fighting with magical DND to create excellent game balance and combat system.
Use the most traffic for promotion, and the game itself is enough to meet the needs of players.
"Assassin's Creed" and "The Legend of Zelda" are just gimmicks. To really play Futureverse, you have to watch "Armageddon".
This is a famous saying in the video of a certain fan up at Station B.
The most popular comment on the video was not "just bad money" but "really".
The anchors who live broadcast "The End of Heroes" are the most popular ones.
Anchors can always accurately capture the trend and live broadcast Futureverse content, and can also receive official subsidies from Bilibili.
It is naturally very attractive to young anchors.
Hero's Doom provides two live broadcast modes: first-person perspective and third-person perspective for data streaming.
Many live broadcast viewers are not good at playing games themselves, but they are very excited to see the host killing everyone in the game.
Using the first perspective, this sense of substitution is even stronger.
The first-person perspective of games like LOL is not strong because you don’t have to operate it yourself and can look at your phone and do other things at the same time.
You won't feel like you're playing the game yourself.
VR is different. After you enter the live broadcast room and switch to the first-person perspective, you can only follow the host on his way to survival.
The sense of immersion is not that strong.
Especially like some specialized horror games on Steam, using VR to watch anchors play at night can scare you so much that your heart beats faster.
Brain-computer connected VR is not only popular for games, but the live broadcast ecosystem is also popular.
According to internal statistics, futureverse, which has been activated, is used for an average of three hours a day.
The data level satisfied shareholders, and Goose Factory realized that it had made the right move again.
"How do you evaluate the futureverse, a science and technology company that has exceeded one million in global sales in its first week?"
"Thank you for the invitation. I can only say that Boss Zheng is terrifying.
Obviously, Kechuang’s future brain-computer connected VR will become a landmark product in the VR field.
There are even digital products that hope to become milestones. If you lower the standards of milestones, it already is.
The sales volume exceeded one million in the first week. If the reputation does not collapse in the future, there will not be much problem with the annual sales volume exceeding 10 million.
You must know that the annual sales volume of ps5 in 2022 will only be 15 million units.
The sales volume of 10 million brain-computer-connected VR devices is as high as 100 billion RMB, and the service fees it will generate will not be less than 10 billion RMB.
Judging from the data, it can be said that the new entertainment ecology has been successfully created.
Users who spend 3,000 yuan on pico may not be willing to spend 300 yuan on a VR game masterpiece, but users who are willing to spend 10,000 yuan on Futureverse will definitely be willing to spend 300 yuan on a VR game masterpiece.
I hope that domestic game manufacturers will give it a little more effort and make a big game. "Black Myth Wukong" has not yet been released, so you can directly consider using it on the VR platform.
The style of Black Mythology goes well with VR. When the brain-computer is connected to VR, you don’t have to worry about it not being compatible with the operating requirements.
The only thing I’m afraid of is that domestic brain-computer-connected VR will become a launcher for “The End of Heroes”.
Domestic game manufacturers did not have the confidence to compete with Goose Factory and gave up immediately considering that the risks were too high.
My friends who have bought Futureverse may play other games out of curiosity at first, but after the three to five days of freshness wears off, most of them only play "Apocalypse."
I have to say that Goose Factory does have a good way of grasping the psychology of players.
For the three shareholders of Kechuang Future, the success of brain-computer connected VR is equally significant.
The moat of Science and Technology Biotechnology is getting deeper and deeper, and it is another representative product that revolves around brain-computer connection.
This is enough to prove its monopoly in the field of brain-computer connection. It will take ten years for other manufacturers to catch up. What about you: Neuralink.
Now I want to know whether brain-computer connected prosthetics can be included in this year’s centralized medical procurement, otherwise it will be a bit expensive.
The stock price of Kechuang Biotechnology still needs to rise. The moon is not the limit, and Mars can barely cope.
For Goose Factory, once is a coincidence, twice is luck, and three times is indeed strength.
It always feels like Goose Factory has seized the ticket to the new era and is the first to board the ship, waiting to see how the Internet giants will fight for it later.
With the ferry ticket in hand, I have the world. Goose Factory's vision is really good.
As for Da Mi, I can only say that I also want to have a junior brother like Zheng Li to help me show off and fly.
Where can I find a junior like this who can help me earn tens of billions casually? Tell me if you find him.
Mr. Lei can feel relieved. Even if the rice car fails, there will be a hedge against the success of the brain-computer VR connection.
To make cars, or to make new energy vehicles in this era, a narrow escape from death is not an exaggeration.
It is a huge benefit to the three companies, and we can also see it from the capital market.
The upstream and downstream industries are also good news. Futureverse’s annual marketing volume is expected to be 100 billion RMB, and the market value of the upstream and downstream industries it leverages will not be less than one trillion RMB.
If it can be developed into a complete VR ecosystem in the future, it will inject new impetus into the electronics industry in the Yangtze River Delta.
There have been rumors that Jinling, Jiangcheng, Shenhai and even Yanjing all hope that Kechuang Biotechnology can move its headquarters there.
Before the brain-computer connection to VR came out, their willingness might have been 8. After the brain-computer connection came out, their willingness would exceed the upper limit of 10.
If science and technology innovation does not come, science and technology innovation will come in the future.
Kechuang Biotech's past products tended to work alone, and were unlikely to drive the development of the upstream and downstream industries.
Even super metallic lithium materials belong to product suppliers and are an integral part of the industrial chain.
Unlike brain-computer connected VR, Kechuang Biotech’s role is to integrate the entire related industry chain.
This process will inevitably bring about the concentration of technology and talents, as well as the iteration of technology.
This is critical everywhere.
Zheng Li never came back, probably because he didn't want to face these chores.
From my perspective, I still hope that science and technology can improve the realism in the future. It is best to convert electrical signals into brain nerve signals and provide feedback.
As for when the Polish Jackass’ Witcher 4 will be released? At that time, it would be best to specially make a wand-style operating handle.
Or there are domestic game manufacturers making magic VR games.
There are no requirements, just recreate the Stockholm Concert Hall and let players play Merlin. It doesn't have to be too cool.
It's a pity that I am not this material, otherwise I would definitely join the magic coin mining business.
Finally, let me talk about my experience. As a senior game enthusiast, and single with no family pressure, I naturally bought a brain-computer connected VR for the first time.
I can only say that it exceeded my expectations. When using it, I didn’t feel like I was using my brain to control you.
It can really accurately identify your thoughts, and it doesn’t require you to think very deliberately to identify your intentions.
The brain-computer connection is even better than I imagined.
At the same time, the graphics, sound effects, and touch feel are all nothing to be picky about.
What surprises me the most is the sense of immersion in VR games connected between the brain and the computer.
In the past, VR games that were operated by hand, required the body to turn, or even required you to actually walk in reality to move, seemed stupid.
Before I used futureverse, I didn’t realize there was anything strange about VR that required me to turn around, but after experiencing brain-computer connected VR today, I never want to go back to the past.
Connect your brain-computer to VR and just lie on the sofa with the controller to enter the virtual world and start today's adventure.
This is such a pleasant thing. You don’t have to stand on the empty ground to play VR.
Being able to play VR while lying down also allows you to use it longer. You may feel tired after standing for an hour.
Since buying Futureverse, my computer has not been turned on for three days.
Anyone who plays "Heroes Doomsday" can add my ID and play together when you have time in the evening. I mainly play Battle Mage and hope to form a fixed team. "
There is a lot of discussion on Zhihu about brain-computer connection VR.
Not only on Zhihu, but also on Weibo and Xiaohongshu, the discussion is equally hot.
So much so that Heroes’ Doom received hundreds of thousands of followers in just seven days, all of which were posts seeking a permanent team formation.
Heroic Doomsday is a 4-player team battle mode, and the skills of different characters can be coordinated.
Therefore, the stability of the team is particularly important.
It is possible for four novices who have a fixed team to defeat the Pinduoduo team led by a master.
What Zheng Li didn't expect was that the popularity of brain-computer connected VR indirectly led to a surge in Neuralink's valuation.
"Musk has once again raised the price of the next round of venture capital, this time to at least 50 billion yuan."
Young’s staff came back to report after attending neuralink’s internal investment exchange meeting.
Young exclaimed:
"Why? Neuralink is just a brain-computer connected mobile phone, and it can only survive in the mid-range market."
"Musk doesn't think that the brain-computer-connected VR, which is currently sold globally, has anything to do with him."
The subordinate whispered: "He really thought it was related to him."
"What he said is that Kechuang Biotechnology has explored more possibilities for brain-computer connection, letting the industry know that brain-computer connection has a broader space to make a difference."
"As one of the top three companies in the field of brain-computer connection, Neuralink should naturally enjoy a higher premium."
Young was speechless at Musk's arrogance, "The problem is that there is a huge difference between his number two ranking and his number one ranking."
"The annual profit of the number one company in the field of brain-computer connection exceeds 50 billion, and is expected to exceed 100 billion this year. How much is the annual profit of neurolink?"
"Even for a high-tech company, a valuation of 50 billion yuan is still too high."
The subordinate asked: "Then we still vote?"
Young originally wanted to reject it subconsciously, but then he thought about it and said, "I'll make a decision after I find someone to get the information. Don't reveal our own preferences in the report to the board of directors."
