Chapter 178 The era of booming VR (4000)

Style: Science Author: crow oneWords: 4397Update Time: 24/01/12 01:42:22
With excitement written all over his face, Zhong Ze picked up the futureverse in his hand and showed it to the audience in front of the screen:

"First of all, Futureverse is an all-in-one machine, so you don't need to draw a range like Vive, you can play it directly."

"At the same time, Futureverse's 4K display effect is much better than ordinary all-in-one machines, combining the advantages of visual effects and portability."

"Since the VR will not be officially released until tomorrow, "The End of Heroes" specially developed by Goose Factory for brain-computer connected VR can only be experienced in the training mode, and there is no way to compete with players on the same stage."

"Hero's Doom" is a chicken-eating game specially developed by Goose Factory. Different from traditional gun-fighting chicken games, the characters in "Hero's Doom" are more anime-like.

Goose Factory has high hopes for this game. Photon Studio, which developed the mobile version of PlayerUnknown's Battlegrounds, took the lead and spent a lot of effort on publicity.

It can be said to be Goose Factory’s flagship product for brain-computer connected VR games.

The reason why it is called "The End of Heroes" is because if it has a similar name to Zhuchang's "Eternal Calamity", it will not be conducive to going overseas.

Goose Factory hopes that "Apocalypse of Heroes" can become a globally popular game like LOL and create an e-sports ecosystem as mature as LOL.

As for why we don't make a VR version of "PlayerUnknown's Battlegrounds", it's because it's not easy to pass the review, especially in the VR category, which pursues realism, and it's even harder to get a version number.

Why "Eternal Tribulation" was able to pass the review? First of all, consider that its review time was in September 2020, when the game version number had been suspended for three months.

In addition, the theme of "Eternal Tribulation" was mainly focused on martial arts when it was reviewed. Martial arts games will have certain preferential treatment in obtaining a version number.

"Even if you have only experienced the training mode, "The End of Heroes" is very realistic. You only need to use your brain to control the character to move, even jump, climb trees, squat, etc."

"Compared with traditional VR, it is much easier to control. Its steering does not require you to turn your body."

"To put it abstractly, traditional VR requires the cooperation of your body, so you will have a sense of the boundary between virtual and reality."

"The futureverse blurs the boundary between virtuality and reality. The sense of separation from the virtual world when pressing the buttons is very weak."

"Kechuang's future brain-computer connected VR even gave me the prototype of a virtual reality helmet."

“The boundary between virtuality and reality is opened.”

"Compared with traditional VR, it is indeed more immersive as Miaomiao always said."

"Compared to Quest, Futureverse has better breathability and is not as stuffy as Quest."

Anyone who has used VR knows that the face will be airtight.

"In addition, when I used Quest before, Quest had a facial kit that was sold separately. This facial kit sold alone cost more than 200 RMB."

"The facial kit prevents light leakage, but futureverse does not require a special kit, and the light effect is also very good."

"You can also see that the light in the room I am in is very bright, but I don't feel the impact of external light at all when using VR."

"In addition to experiencing the training mode of "Apocalypse", the first batch of masterpieces to be launched in brain-computer-connected VR include The Legend of Zelda, Assassin's Creed, Monster Hunter, etc."

"My expectations have been fully raised. I will try it slowly after I finish the video."

"There is absolutely nothing to say in terms of experience, but the minimum starting price of 9,999 yuan may put many players away."

"If you are a fan of games or digital products, I suggest you buy one. It is definitely worth the money."

"If you are just bored recently and need entertainment products to fill your time, then I suggest that you don't rush to buy it and wait for the first batch of collective feedback to come out before making a decision."

"After all, around 10,000 RMB is a considerable expense for an ordinary family."

"You can wait for the feedback from the pioneers, go to an offline experience store to experience it, and then make a decision."

The future of science and technology is backed by three giants, and it has sufficient funds and ammunition.

And Mi Mobile is very skilled in setting up offline channels.

Especially after 2019, Rice has made great efforts to build its own offline channels.

However, since the price of rice often drops significantly soon after it is announced, it is not easy to open offline rice stores.

The starting price of Kechuang's future brain-computer connected VR is 9,999 yuan, so offline channels are mainly located in the core business districts of first- and second-tier cities.

The flow of people in this business district has the greatest overlap with its target customers.

On the day of the press conference, the offline store of Kechuang Future has opened the user experience session.

Many digital product enthusiasts went to the Kechuang Future offline flagship store closest to their homes that night to experience it.

In recent years, brain-computer connection with mobile phones has accumulated enough favorability among users.

Compared with traditional finger operations, brain-computer connection is much more convenient to operate mobile phones, especially for heavy browsing enthusiasts.

This time, Chinese consumers also have great expectations for brain-computer-connected VR.

Before Futureverse was officially released, the domestic suppliers of this product, listed companies, had already staged a wave of riots in advance.

Among the specialized scientific and technological bio-concept stocks, futureverse’s suppliers are prominently listed.

Basically, it starts with at least two daily limits.

The Chinese stock market will be fully registered by the end of 2023. The fundamental logic of the secondary market has changed.

Companies with good performance and good expectations are more likely to be popular.

Futureverse's suppliers fall into this category.

Cheng Gang naturally made a lot of profits from capital operations.

As the general manager of Kechuang Biotech, he is one of the first people to know about news related to Kechuang Biotech.

He cooperates with institutions and uses his own information channels to gain success in the secondary market.

The previous losses due to investments in Aibo Biotechnology and Si Microorganisms have been fully recovered, and they have even made a lot of money.

Before the futureverse press conference, Zheng Li directly approached Cheng Gang:

"Lao Cheng, the time we have been cooperating is not short. You can probably retire slowly."

"You can stay in this position for a while longer, hand over the work at hand during this period, and then retire slowly."

"If you still have feelings for Science and Technology Creatures, I can give you a false title."

Cheng Gang was shocked and panicked because it happened so suddenly.

He had just opened the board of directors as the general manager of Kechuang Biotech the day before, and today Zheng Li came to tell him to hand over his power.

Only those who have mastered power will know how valuable it is, and will be less willing to let it go.

As a company with a market value of nearly 3 trillion RMB, Kechuang Biotech’s general manager’s power is comparable to that of Goose Factory.

In the same way, Science and Technology Biotechnology is what it is today, all because the technology brought by Zheng Li has impacted the dimensionality of the fields involved.

The absolute leadership in technology makes Kechuang Biotech far ahead among biopharmaceutical companies in terms of revenue and net profit.

Cheng Gang naturally contributed to the establishment of Kechuang Biotech, but his contribution was not enough to support him as the general manager of Kechuang Biotechnology.

To put it simply, virtue is not matched.

The company's most important revenue comes from the founder's inventions.

Cheng Gang knew it very well, but he thought Zheng Li didn't like power and only cared about his own research.

But there is still a faint worry in my heart, what if he is no longer the general manager of Kechuang Biotechnology?

It is precisely because of this that Cheng Gang disclosed the information to the institution and profited for himself in the capital market.

When this day actually comes, I will still be very unwilling.

As for the protest, Cheng Gang holds less than 1% of the shares, and the shares held by all the others combined are not as much as Zheng Li's.

Not to mention, it is impossible for him to win over the small shareholders of Kechuang Biotech.

At least BOCOM International will never stand on his side.

Cheng Gang is just a manager, while Zheng Li is the future of China's scientific research community and a top scientist in the field of biology.

The status of the two at the national level is completely incomparable.

Cheng Gang had absolutely no support to support his fight with Zheng Li.

Therefore, after Cheng Gang listened to Zheng Li's words, the idea of ​​resistance only flickered in his mind for a moment and was quickly extinguished.

He knew that Zheng Li would push forward once he made a decision, no matter what difficulties and obstacles there were.

Therefore, Cheng Gang just asked: "Director Zheng, I have no credit but hard work for Science and Technology Biotechnology."

"There have been no problems with the company's operations recently. Why did you suddenly replace me when everything was normal?"

"I'm only a few years away from retirement."

The subtext of the last sentence is pleading, can you wait until he retires and give up his position naturally?

Zheng Li was very helpless:

"Lao Cheng, I know your contribution to science and technology, but your contribution cannot be a shield for everything."

"You have been leaking company secrets to external agencies. It may not necessarily be confidential, but at least a lot of information has been leaked from you."

"From the earliest time we acquired SecondMind, you leaked it to IDG Capital and Goldman Sachs."

"Later, you leaked all the information about the lithium metal cathode materials, including the suppliers of futureverse, to Gaoyi Capital."

"A private equity fund company was jointly established by Goyi Capital and a company with your sister as the legal person."

"This private equity firm has used your information channels to make huge profits in the capital market over the years."

Cheng Gang had a worried look on his face. He thought Zheng Li was in the Lion City and these things would not be exposed.

As a result, the other party made it clear which organization he was cooperating with and through what method.

Cheng Gang also wanted to quibble: "Director Zheng, the secondmind incident was not my intention. I just wanted to ask Young from IDG Capital if they had any channels that could help us contact Secondmind directly."

"In the following matters, I have never betrayed the company's interests."

Zheng Li said directly: "The reason why we didn't sell out is because the benefits are not big enough."

"If Kechuang Biotech discovers any clues about the coordinates of the magic coin later, if you leak it, the magic coin will be poached by other companies first."

"It is precisely because of the increased importance of Magic Coin in the company that I cannot tolerate you continuing in your current position."

"You decide whether you should look good on your own, or I should help you look good on yourself."

Cheng Gang didn't say anything, he knew the source of the problem.

When trust is gone, it’s almost impossible to rebuild.

The value of magic coin is far beyond what capital can compare with, if scientific and technological creatures discover the possibility of a smart planet in a certain galaxy.

Cheng Gang then leaked the news to a foreign financial institution, and the other party mined the magic coin in advance.

If it were him, he wouldn't be able to bear it.

Cheng Gang knew that he underestimated Zheng Li. Although Zheng Li was young and devoted himself to research, his control over scientific and technological creatures was not affected at all.

But Cheng Gang didn't know that magic coin was just an excuse.

The right to issue magic coin is in Zheng Li’s hands.

Cheng Gang: "I will hand over the work soon, and Miaomiao is more suitable as the vice president. After all, she has been with the company since its establishment."

"You can rest assured when doing things."

Zheng Li nodded and said: "Okay, you can hand over the work in hand to Miaomiao. You can also serve as the nominal general manager until you find a suitable excuse to resign."

"Have a good time, everyone."

Zheng Li thought that he had done all he could to be benevolent and righteous, and Cheng Gang couldn't do anything wrong.

When a company is developing rapidly, the founder has the strongest control over the company.

...

In the week after Futureverse was officially released, more than 1 million units were sold worldwide, of which about 300,000 units were sold in the domestic market.

Although Rice is one of the shareholders of Kechuang Future, Kechuang Future has no intention of imitating Rice’s hunger marketing.

Futureverse is positioned as high-end VR, and its target is Apple in mobile phones.

Products that focus on cost-effectiveness can be out of stock, but high-end brands cannot be out of stock.

Even if it is really out of stock, this shortage should not make users think that you are playing tricks.

An operation like releasing 10,000 units for users to grab every day is fine if you play it once, but if you play it every year, it will be difficult for users.

Although Kechuang Future has sufficient stocks, the one million sales per week still shocked all relevant practitioners.

Including Kechuang Future, their expectation is to sell one million units in a month.

"When the goods are out, we will add money to the supply chain and pay excess overtime to front-line employees, but we must also maintain sufficient supply."

"In addition, since Futureverse offers 30 days for no-reason returns and 180 days for 180-day no-reason exchanges, the supply chain cost calculation in this area must be well controlled."

"Maintain communication with Goose Factory, appropriately reduce the intensity of advertising, and increase the induction of fission marketing for users."

"The development team of the VR system needs to be on standby at all times. It needs to be able to fix problems as soon as possible and avoid major problems through iterative versions."

Players in the domestic VR field are even more shocked.

You must know that Pico previously occupied the top spot in China's domestic market.

Byte's pico is priced at about 3,000 yuan, and their target for 2023 is only 1.5 million units.

Futureverse’s price is three times his, and its sales volume in one week reaches one-third of its annual sales.

In other words, the sales of both parties have become equal, and the sales in one week are the same as the sales of Pico in a year.

This is only the domestic data of futureverse.

Pico only sells well in China, but it is no match for Quest abroad and cannot sell a few units.

The emergence of popular products in the industry will bring about the vigorous development of the entire industry. This is a very simple truth.

Since 2016, it has been said to be the first year of VR, but VR’s real breakthrough products have never appeared.

Even pico and quest are only popular in specific fields. The influence is not comparable to game consoles such as PS5, Xbox, and NS.

The sales of Futureverse have made the industry unanimously believe that the era of vigorous development of VR is coming.