Chapter 147 Meeting needs and creating needs

Style: Science Author: crow oneWords: 3247Update Time: 24/01/12 01:42:22
“So far, Kechuang Biotechnology has been very determined to follow the path of independent research and development, and its main source of profit is the core endorphins and brain-computer connection.

Take these two products as examples. We will not talk about the specific amount of money earned, because this is clearly written in the financial report of Kechuang Biotech, but talk about why technological innovation can create wealth.

Technological innovation can create demand, like the Internet wave in recent years.

Is a computer a necessity? There is no doubt that computers are indispensable for people today, whether they are individuals or businesses. It is not only a productivity tool, but also a personal entertainment terminal.

The vigorous development of computer technology has created people's demand for computers, so that everyone can enjoy it and get the experience they want.

The same is true for the mobile Internet in the past ten years. Advances in communication technology and semiconductors have allowed most of the entertainment functions of computers to be integrated into mobile phones.

And mobile terminals can achieve more special functions than computers, such as taxi hailing, mobile payment and other unique functions of mobile phones have been created.

Technological progress brings new demands, and the same is true for Kechuang Biotechnology.

Before the large-scale mass production of endorphins, morphine drugs occupied the dominant position as analgesics. Now people use endorphins in large quantities. The more high-end surgeries, the more endorphins are needed.

If endorphins are high-end substitutes for original needs, brain-computer connection is a need completely created by scientific and innovative organisms.

In the past, brain-computer connection to control mobile phones was only limited to media propaganda and public imagination. Many users even doubted the necessity of brain-computer connection to mobile phones.

Today, almost all high-end mobile phones from China and America are equipped with brain-computer connection functions.

Users will automatically have a psychological hint for a mobile phone without brain-computer connection function: this mobile phone is not high-end.

This is also a created need.

Therefore, I personally believe that companies that can create demand are top technology companies, and companies that meet demand are first-class companies. If you want to become a giant, you must be able to create demand.

The corporate vision of Kechuang Biotech is not only to become a giant, which we have already achieved, but our longer-term corporate vision is to meet demand.

This is what Mr. Cheng said during the training after our school was recruited. I personally think that we need to create more demand.

One last thing to mention, Kechuang Biotechnology seems to be recruiting on campus this spring. If you are interested, you can contact me and I will recommend it to everyone. "

Since Kechuang Biotechnology is a new company, there have been a lot of people recruited from school and society in recent years.

Of course, the requirements are also very high, so it is difficult to recruit people.

If the referral is successful, the referral will receive a generous bonus.

This is somewhat similar to the employees of major Internet companies, such as Ali and Tencent, who can get hundreds of thousands of referral bonuses by helping others refer others for more than a year. It may even be tied to your performance.

"Thank you for the invitation. Kechuang Biotech's financial report shows one thing: it is rich and powerful.

It is clear that there is no shortage of money, and there is still revenue from brain-computer connection VR and lithium batteries waiting to be released this year.

In fact, a large part of the profit comes from brain-computer-connected prosthetics. Last time I went to Luckin’s cyberpunk-themed coffee shop, I saw that the brain-computer-connected robotic arm of Kechuang Biotech is really very delicate.

I see that the latte art of disabled baristas is no less delicate than that of normal people. They may be showing off their skills. Luckin’s ordinary stores do not provide latte art at all. When you arrive at their cyberpunk-themed coffee shop, you have to pay an additional 10 yuan service fee for latte art.

If you want to make money, this is also an income that is no less than endorphins. However, the executives of Kechuang Biotech claimed that they would not make money from this technology and would provide it to consumers at the lowest price, so this area has not been included in the expected future revenue.

It can only be said that Director Zheng is still very well-organized.

The biggest point this year still depends on the revenue brought by the lithium battery sector. After all, the A-share lithium battery sector has already reacted so violently in advance. The last time there was a riot in the lithium battery sector was in 21 years. "

Most of the responses on Zhihu are very optimistic, and Kechuang Bio is also optimistic internally, because they are indeed monopoly products, and in a sense they are also considered core needs.

"Director Zheng, we are collecting rare plants from all over the world through various means. These are the first batch of goods."

Zheng Li ignored the disturbances from the outside world and collected various plants from around the world through the channels of science and technology.

Since it is not required to be an active plant, even a leaf of a precious plant is fine as long as the leaf still maintains cell activity.

So the collection progress is not slow.

Zheng Li watched the goods being delivered to his laboratory on the seventeenth floor by the staff. During the delivery process, he walked around the public experimental area downstairs.

"Wan Qing, how about the brain-computer connection prosthetic limb experiment?"

Li Wanqing is very grateful for his choice to come to Science and Technology Biotechnology. The research team he manages has expanded from less than a hundred people to more than a thousand people now.

If we were to recruit a new R&D director now, it would definitely not be his turn.

This is often the case. Even if your conditions are better and your seat is occupied, it is almost impossible for you to displace others.

A carrot and a pit.

You can't pull out other carrots.

This is why the academic world is becoming more and more crowded, because there are only those pitfalls. There are more and more PhDs, the pits are occupied, and the number of new pitfalls is far less rapid than the expansion of the number of PhDs.

This is true in China, and it is also true in Europe and the United States. Ph.D. students from the Ivy League can only go to schools outside the top 50 in the US for tenure track. Those who have a Ph.D. in the US have to go to a school 200 away.

Degrees have depreciated faster than currency over the years.

Li Wanqing is grateful and cherishes that he can find such a good position in the industry, so he works very hard and tries his best. It is no exaggeration to describe him.

"The effect of hand prostheses is already very mature. Due to the cooperation of eye signal capture, it can basically achieve a recognition accuracy of close to 95%, and emergency measures can achieve 100% recognition accuracy."

The emergency measures here refer to, for example, if you lift an object with a brain-computer connected prosthetic limb, and then the brain-computer connection generates a wrong recognition signal, mistakenly thinking that you are about to let go, if it is a heavy object, it may hit yourself or others.

The emergency measure is to prevent a similar situation from occurring. The leg muscles are tightened with force reaching a certain value, and the prosthetic limb will stop maintaining the current state and hold the object in the hand.

There are corresponding sensors installed on the legs.

"But the brain signal capture device is still a bit heavy, but the current model of product can already be brought to the market."

"There are still some problems with the brain-computer connection of lower limb prostheses, but we have found a solution. There should be no unsolvable difficulties before practical implementation." Li Wanqing detailed.

Since the algorithm and development ideas for the upper limb brain-computer prosthesis were all specified by Zheng Li at the time, progress was rapid.

The legs were independently developed by researchers based on Zheng Li's idea of ​​developing upper limbs, and the progress was relatively slow.

It is less difficult to connect the lower limbs with brain-computer prostheses because the lower limbs have fewer functions and the spatial complexity is not as high as that of the upper limbs.

Zheng Li nodded: "Okay, after the experimental data report is confirmed to be correct, we can start the pre-market clinical trials."

Zheng Li plans to license the patent for brain-computer connected prosthetics.

If you do it yourself, you first need to build a series of supporting systems such as production lines, sales systems, and after-sales systems.

There are too many employees, and the current management method of Kechuang Biotechnology cannot manage so many people.

With more people, management becomes exponentially more difficult.

Especially from Zheng Li's point of view, he had no intention of making money by connecting brain-computer prosthetics, let alone supporting so many people.

If we were in the Mage Alliance, let alone brain-computer-connected prosthetics, basically all material needs could be met. The residents' greatest contribution to the Alliance was to provide genetic diversity.

Except for mages, who have more responsibilities and obligations.

Zheng Li plans to clearly stipulate how much money they can only make through this when signing patent agreements with major biopharmaceutical manufacturers, and how much profit margins must be controlled.

Although this method is not very effective, because the paper profit can be reduced through accounting.

But at least it can play a screening role. Those companies whose prices are too high can just stop cooperation after the patent authorization period ends.

Zheng Li nodded and said: "How is your experience using brain-computer connection VR?"

"I tried it and found the effect to be pretty good. I compared it with other VR products on the market and found that the advantages of brain-computer connection are great. It can put more computing power into image optimization."

It is true that it is much better than other VR products, but it is contrary to belief that the effect is good.

The Mage Alliance can now implement virtual reality technology, and a large number of people rely on virtual reality to spend their boring time. Blue Star's VR is too backward compared to virtual reality.

The gap between the two is even wider than that between Apple and PHS.

Li Wanqing smiled and said: "We have to queue up every day to play the brain-computer connected VR that we put in the public entertainment area."

"So everyone is asking colleagues at the comprehensive post if they can get a few more units from Suzhou."

"The only problem is that there are no games specifically optimized for brain-computer VR connection. Now the games in it require pressing buttons to run. I feel that watching videos without playing games can still reflect the superiority of brain-computer connection. On the contrary, there is no brain-computer connection when playing games. Presence.”

The system jointly developed by Goose Factory and Rice has not yet been launched, but the brain-computer connection of Kechuang Biotech can be used by using the mainstream VR operating system currently on the market, and then making some adjustments to get started.

Instead of waiting for the self-developed VR system to come out, we can then conduct adaptive research and development.

Zheng Li: "Let's wait for the adaptation. Goose Factory has already negotiated with Nintendo. The Legend of Zelda will adapt the brain-computer connection to the VR version."

"Console masterpieces such as "Monster Hunter" and "Assassin's Creed" will specifically conduct adaptive secondary development for brain-computer connection VR."

"At that time, everyone will have more options."

At this time, the advantages of Goose Factory are reflected.