Goose Factory is not the only one who wants to do VR ecology.
In 2019, Zuckerberg told the foreign media the Information that Facebook was developing a new operating system dedicated to VR devices.
In May 2021, Andrew, vice president of Facebook's AR/VR department, confirmed in an online forum the AR/VR dedicated operating system being developed by Facebook.
Goose Factory has always had this idea, but there has been internal debate over whether to do it specifically.
Because building an operating system requires a lot of manpower and material resources, it may not be successful.
If you fail to make software, the loss will not be big. If you fail to make an operating system, the manpower and material resources invested are not of the same order of magnitude as the software.
There are many goose factories on the hillside, and it has been unable to decide on the matter of operating an operating system until it was reported that Kechuang Biotech was going to develop a brain-computer connection VR.
Ren Yu realized that this was an opportunity, a rare opportunity.
Kechuang Bio's brain-computer connection technology is monopolized so far. VR devices developed based on brain-computer connection technology definitely have richer functions and better experience than products on the market.
Just relying on button operation and direct operation with the brain are not at the same level in terms of experience.
As the president of Echang Interactive Entertainment Business Group and Platform Content Business Group, Ren Yu values the cooperation with Kechuang Biotechnology.
The issuance of game version numbers will become more stringent in 2022, which will result in a large number of small game companies unable to survive at all.
If small and medium-sized game companies want to survive, almost the only way to go is to sell their games on Steam.
However, there are very few small and medium-sized game companies that can make games on Steam that are well received and can support the company's survival.
"Black Myth Wukong" has repeatedly bounced.
On the contrary, big game companies like Goose Factory and Pig Factory are doing very well. They can get a small number of game licenses and select talents from dead small and medium-sized game companies.
Finding a good job in the gaming industry will be as difficult as hell in 2022, and even major companies have had many projects axed.
Goose Factory has gathered a large number of experienced game talents to produce various krypton gold games with high-quality graphics and exquisite numerical systems.
Instead, he made a lot of money.
The foundation of all this prosperity is based on Goosechang's control of massive traffic. As long as you are Chinese, you must be inseparable from Goosechang series software.
The advantages of QQ and WeChat are too great. No matter how popular MiHoYo’s Genshin Impact is, it cannot affect Goose Factory’s fundamentals.
The prosperity of Goose Factory is based on traffic, so its decline must also be a decline caused by traffic. That’s why Goose Factory is like a formidable enemy of Douyin.
Because users spend more time on Douyin, it must mean less time is spent on Goosechang-style apps. Human time is limited.
At the same time, Douyin is also recruiting in gaming, e-commerce and other fields, and is bound to copy the successful experience of Goose Factory and Ali.
Cross-border development of VR operating systems is to cope with the dimensionality reduction impact of the byte-based traffic war.
But Byte entered the VR industry early, fully acquiring Pico, and recommending Pico’s new products on Douyin with open-screen advertisements.
It is almost impossible for Goose Factory to win this battle relying on Black Shark. Black Shark has not made much progress in mobile phones. After Goose Factory acquired it, it hopes to transform Black Shark into VR.
The cooperation with Kechuang Biotechnology has given Goose Factory hope to defeat its rivals in monopolizing the VR track.
After Ren Yulai expressed his hope for cooperation, manufacturers such as Ali, Byte, Dami, ov, and Huawei came to visit one after another.
Every one of them is very persistent.
Especially for Huawei, Huawei's consumer electronics industry has been experiencing a decline in sales due to the impact of the Amerikan ban.
The 5G that was promoted at the beginning is now all 4G in its high-end mobile phones. It cannot be said that Huawei's 4G has a better signal than other mobile phone brands' 5G signal.
The market share that Huawei gave up was basically divided up by ov, rice and glory.
In addition, among the four ovmh families, rice sales ranked last in the fourth quarter of 2021, and the situation will not improve in 2022.
Lei Jun is very anxious. Domestic smartphones are now a red ocean. Rice cannot break through the high-end market, and the market share of the mid- to low-end market continues to be eroded.
Having said that, Huawei has supported a large number of people in its consumer electronics line, including HiSilicon Kirin. Although there is no chip foundry for Huawei, HiSilicon cannot be disbanded. It only spends money but does not make money.
This has resulted in huge pressure on Hua Wei, and it would be great if we could work with Science and Technology to develop a brain-computer connection VR.
VR and mobile phones are both in the consumer electronics industry, and employees can directly transfer there. In addition, if the brain-computer connection to VR is done well enough, the market will be very huge, and it can completely support Huawei.
Therefore, Yu Chengdong from Huawei personally led the team and came to Kechuang Biotech to talk to Cheng Gang.
He played everything from profit cards to emotional cards, and of course the conditions offered were also very favorable.
This level of cooperation can only be decided by Zheng Li. During the remote board meeting, the participants discussed the agenda for a very long time.
Each one has its own unique advantages, making it difficult to choose between them.
After coming down, Li Miaomiao chatted with Zheng Li privately and asked, "What do you think?"
"Who does brain-computer connection VR work with?"
"I think Huawei is very good, but the only disadvantage is that it is afraid of being blocked by Americen. It is difficult to solve the problem of chips. If VR is to be sold to overseas markets, it is almost impossible to cooperate with Huawei in the Americen market."
Zheng Li: "Choose a hardware manufacturer, and then choose a software manufacturer. It is more reasonable for the three to cooperate."
As for why brain-computer connection VR does not adopt the method of patent licensing, it is because it is difficult to define specific charges for patent licensing.
In addition, VR is different from mobile phones. It is not a standardized product and requires targeted technical adjustments.
If the patent authorization method is still adopted, the researchers of Kechuang Biotech will be too busy.
Another point is that Kechuang Biotech has a team that specializes in AI chips and a team that specializes in brain-computer connection chips.
They hope to take this opportunity to train the team.
Li Miaomiao said: "In terms of hardware, Rice is more suitable, but in terms of software ecology, Goose Factory is definitely the most suitable."
"Ali focuses on e-commerce, and only Goose Factory has the most diverse business formats."
"By the way, Goose Factory also promised that if the two parties cooperate, they are willing to transfer their equity in Secondmind to us."
Zheng Li said disdainfully: "We have poached more than half of SecondMind's technical team, and the rest is basically worthless. Their data is not of much use to us. Why do we want SecondMind's shares?"
Idg Capital and Goldman Sachs originally thought that they could negotiate with Kechuang Biotechnology because of their shares in Secondmind.
Everyone negotiates to jointly carry out SecondMind’s C-round financing, which is equivalent to Kechuang Biotech’s full involvement in SecondMind’s production and operation, and IDG and Goldman Sachs will follow suit.
As a result, Kechuang Biotech just flipped the table. Since SecondMind refused to be fully acquired by me, I directly set up a research center in England and poached people from SecondMind.
After Kechuang Biotech went public, it only had no shortage of money.
Not to mention the continuous cash flow from patent licensing fees for brain-computer connection to mobile phones.
After idg and Goldman Sachs were put together, they also found a way to transfer the equity in Secondmind, resulting in a small loss.
It was Goose Factory that paid the bill, and Goose Factory bought the shares held by IDG and Goldman Sachs at a discount.
"For brain-computer connection VR cooperation, if Goose Factory wants to build an operating system, how long will it take them?"
"We can consider cooperating with Goose Factory, but the copyright of their operating system and related patents need to belong to the cooperating company."
Li Miaomiao nodded: "That's for sure, the VR operating system patent cannot belong to Goose Factory."
"But if we are the only ones cooperating with Goose Factory, it will be difficult to allocate the shares. Goose Factory will not easily let us control the shares."
Zheng Li: "Introduce another hardware manufacturer, and you will be responsible for the negotiations. Whichever one offers the most favorable terms will be chosen."
The last VR company named Kechuang Future is jointly funded and cooperated by Rice, Goose Factory and Kechuang Biotechnology, with a registered capital of 10 billion RMB.
As for the shareholding ratio, Kechuang Biotech and Goose Factory each hold 35%, and Rice holds 30%.
As for why I chose rice instead of OV, Glory, and Huawei.
First of all, Huawei has a flaw. They are blocked by Amerikan, and there will be many restrictions on choosing Huawei.
Although Li Miaomiao hopes to support Huawei emotionally, from a company perspective, it is unwise to cooperate with Huawei.
ov focuses on the field of mobile phones, and rice has been working on miui for so many years, and at least it has accumulated some experience in the field of operating systems.
Although Miui has become increasingly difficult to use over the years, it feels like it is somewhat negatively optimized.
Rice is just fine in all aspects. It is a brand new brand, led by Kechuang Biotechnology and Goose Factory. There is no need to worry that the cost-effectiveness of rice will affect the sales of VR.
Including rice has deep accumulation in the upstream and downstream of the electronic product supply chain.
After the news of the three-party cooperation came out, the capital market was the first to react.
Because there have been rumors that Kechuang Biotech will develop VR and cooperate with rice and goose factories to establish new companies. In the eyes of investors, the rumors have come true.
The day after the news was confirmed, Kechuang Biotech closed its daily limit in early trading, with an increase of up to 20%.
You must know how difficult it is for a company with a market capitalization of trillions to increase by 20%. In 2021, CATL only rose seven or eight points despite continued good news.
The Hong Kong stocks of Goose Factory and Rice also opened higher, rising by more than 10%.
While the market reaction was intense, discussions on major social media were also intense.
“What do you think of Kechuang Future, a joint venture company jointly established by Kechuang Biotech, Rice and Goose Factory?”
“Thank you for the invitation. As a middle-level manager in the Goose Factory Interactive Entertainment Business Group, I won’t disclose the specific level of the middle-level manager. I’d like to share with you the inside story and Goose Factory’s internal expectations for the future of science and technology innovation.
Since it involves a lot of inside information, I can only remain anonymous. If I were not anonymous, Mark would have to talk to me tomorrow.
First of all, in the future, Kechuang is very clear about developing brain-computer connection VR equipment. Rice is responsible for the hardware, Kechuang Biotech is responsible for the brain-computer connection technology, and Goose Factory is responsible for the software ecology.
Brain-computer connected VR is definitely much better than the current mainstream VR.
After the news that Kechuang Biotechnology was planning to connect brain-computer VR to the market, Mark personally led a team to Kechuang Biotech to talk to Cheng Gang.
After the two parties reached an initial agreement, Pony and Zheng Li held at least three remote video conferences, chatting for several hours each time. It is said that Pony's internal executives were full of praise for Zheng Li when he spoke. He believed that Zheng Li had a very strong strategic vision.
Then at the hardware level, Science and Technology Innovation found the rice, and the three parties reached a cooperation.
Let me tell you a piece of news. For brain-computer connection VR, our three parties will jointly develop an operating system and develop a software ecosystem based on the operating system.
Goose Factory’s internal expectation for the VR operating system is to achieve the same effect as Android for smartphones.
At the same time, the interactive entertainment business group has mobilized the most elite manpower to create a game based on brain-computer connection VR, which is definitely worth looking forward to.
The brain-computer connection prototype has been sent to Goose Factory. The brain-computer connection prototype here is not VR, but the style is very similar to VR. It is connected to the computer screen through the brain.
Compared with a brain-computer connection to a mobile phone, the brain-computer connection prototype has more functions and can recognize more commands.
When I chatted with my colleagues in the VR game team, they said they have a lot of inspiration and will definitely make a game that will amaze players in China and the world.
As a stakeholder, I can only say that I am looking forward to the future development of Kechuang and the VR products they will produce.
Although rice has not developed as expected in recent years, their accumulation in the field of consumer electronics is deep enough, and the industrial aesthetics of rice's product design is still worth looking forward to.
As for Kechuang Biotech’s monopoly strength in the field of brain-computer connection, the combination of brain-computer connection and VR is a good complement.
What Goose Factory needs to do is to build a good ecosystem and make a popular VR game that can promote VR equipment on a large scale.
It can only be said that the future of science and technology innovation is bright and bright. "
The most liked answer on Zhihu, a lot of information revealed in it is enough to prove that he is an internal employee of the Goose Factory, but it is impossible to know whether it is a personal behavior or whether he was authorized by the company to break the news.
"Thank you for the invitation. After reading the answers from Goose Factory employees above, I can only say that I hope Goose Factory will have some conscience this time and not make the ecology of brain-computer connected VR equipment full of krypton gold games again.
At that time, there will be various inducements for players to earn money.
Make a PVE VR game, the krypton gold is 999 per sword, without the krypton gold you can only cut -1-1.
I hope you can be more conscientious.
The most important thing about the first brain-computer connected VR is to promote it as much as possible, not to make money. Only with enough users can a prosperous software ecosystem be cultivated.
I hope Goose Factory will not be too short-sighted.
Of course, I believe that Kechuang Biotechnology will not be so short-sighted. Their patent licensing of brain-computer connection mobile phones in the Chinese language department at that time was mainly to cultivate the market.
Only when the English department connected brain-computer phones to mobile phones did the price increase significantly. Kechuang Biotechnology has done a good job in this regard. At least it is cutting leeks to cut foreign leeks, unlike the domestic Internet manufacturers that focus on domestic users.
Like Qiandu Netdisk, the domestic version gives you various fancy speed limits and you can’t use them without recharging your membership, while the overseas version has no limit on download speed.
Including LoL, which is represented by Goose Factory itself, you can buy overseas version skins at will, and various domestic restrictions force you to draw a lottery to get them.
Therefore, when I saw the cooperation between Kechuang Biotechnology and Goose Factory, I only had one thought in my mind, I hope Goose Factory can not be too short-sighted.
I am very pleased that Kechuang is willing to make operating systems in the future. Finally, a Chinese manufacturer is willing to work on the operating system level.
Even if you are a Linux system kernel, I will accept it if you carry out customized development.
Be more conscientious and I will pay for it even if the price is higher. As for rice, don’t always engage in negative optimization! "
