Goose Factory has the richest ecology of the Internet in China, and its business includes everything you can think of.
Maybe short videos are not as good as Douyin, searches are not as good as thousands of views, and mobile Internet public social networking is not as good as Weibo, but he has product lines in these areas.
With two huge social traffic portals, Goose Factory has reaped all the demographic dividend in the past two decades since the rise of the Internet in China.
There is traffic, and Goose Factory's games are remade according to the popular games on the market, and they are even more popular than the original games.
If there is traffic, directly copy the product model of startups on the market, and then use traffic diversion.
It can be said that Gochang and Ahli are the cyber landlords of China's Internet industry. Their will can make an Internet company rise or die.
Of course, Goose Factory also has a sense of crisis. Their sense of crisis comes from the impact of dimensionality reduction brought about by technological progress.
For example, after the rise of the mobile Internet era, if MiLiao takes away WeChat with the help of rice phones, Goose Factory's situation today may be similar to, or even worse than, Qiandu.
The brain-computer connection VR that Kechuang Biotech is developing is internally evaluated by Goose Factory as a stage of technology accumulation before the advent of virtual reality.
Brain-computer connection VR is constantly optimized. At first, it may only be possible to convert brain nerve signals into electrical signals that can be recognized by the chip. When the technology accumulates to a certain extent, the electrical signals can in turn affect brain nerve signals. Virtual reality gradually matures in the iterative updates of technology.
Therefore, Goose Factory attaches great importance to the cooperation with Kechuang Biotech. Even if it is just a potential rumor, Ren Yu personally leads the team in the hope of reaching a cooperation intention.
After listening, Ren Yu said directly: "We can definitely cooperate. In addition to the rich software ecosystem, Goose Factory has also invested in many VR companies."
Cheng Gang interrupted: "Goose Factory's investments in the field of VR are all investments in games and entertainment ecology. Kechuang Biotechnology does not directly make software. If we want to develop VR, we need to make hardware equipment."
"We can guarantee that if we want to connect VR between brain and computer, Goose Factory must be the core partner of our software ecosystem."
Compared with ByteDance’s RMB 9 billion acquisition of Pico, Goose Factory’s investment is more in the field of VR games, such as its RMB 150 million investment in Frontier Development.
This is a company that makes VR space adventure games.
Ren Yu is very direct: "Goose Factory is not content with just making software. We acquired the Black Shark mobile phone in order to connect hardware and software, hoping to open up the entire entertainment industry chain."
Cheng Gang has a keen sense of smell: "Hardware and software are mutually exclusive to a certain extent."
"The essential difference between hardware and software is that it is impossible to achieve "winner takes all" in hardware, but it is possible in software business."
“Especially a business with a strong social aspect.”
Ren Yu: "I completely understand what you are saying, if Goose Factory has its own mobile phone brand in the mobile Internet era."
"And there is fierce competition with other mobile phone manufacturers such as hmov and Apple, so it is impossible for WeChat to be installed on all mobile phones in China as pre-installed software."
“So social is essentially mutually exclusive with hardware.”
"But Mr. Cheng, have you ever thought that software can be downloaded by users themselves."
"VR, or in popular terms now, is called the metaverse. The essence of social interaction in the metaverse era is entertainment, and the entertainment attribute outweighs everything else."
"Under this premise, when the ecology of Goose Factory is perfect enough, users will download Goose Factory's software themselves. VR is heavier than mobile phones."
Computers are heavier than mobile phones, and VR is also heavier than mobile phones. The weight here refers to the requirements of the usage environment.
A mobile phone only needs a hand, a computer needs a table and a chair, and VR also requires you to have a certain amount of space to move your body.
"For example, Windows systems come pre-installed with the IE browser and IE's enhanced version of the Edge browser, but the number one browser market share is Google's Chrome browser."
"Even after China downloaded the Chrome browser, many functions of Chrome were unavailable, and the market share of the Chrome browser in China continued to increase year after year."
In 2019, Chrome browser accounted for nearly 70% of the market in China.
"As long as Goose Factory builds its ecology, other hardware manufacturers will naturally follow suit."
Cheng Gang smelled something unusual: "Are you trying to make an operating system?"
Operating systems, Windows, which emerged in the PC era, and Android, which emerged in the smartphone era, have all made related companies make a lot of money.
Microsoft has been an Internet giant for forty years relying on Windows, and its influence will continue for many years.
Google has opened up a new profit point with Android. Walking on two legs is much more stable than one. Android and search engines are the two legs of Google.
Ren Yu was surprised at Cheng Gang's reaction. He didn't talk about this matter at all, but the other party knew what it meant:
"Goose Factory has this consideration and is developing a VR system."
"No one can really understand the social ecology of VR. In the PC era and the mobile Internet era, the form of social interaction between acquaintances is text."
“Will the future continue to be about words?”
"You must be well aware of the impact of short videos on Goose Factory in the mobile Internet era, and there are more and more emoticons including WeChat, adding video and voice call functions."
"When VR rises, text may not be popular, and the future social ecosystem is likely to be a completely new social ecosystem."
"Therefore, Goose Factory hopes to start from a lower-level operating system, gradually cultivate the team, and develop an understanding of how to build social networking at the VR level."
After Ren Yu said that Cheng Gang was very excited. If he cooperates with Goose Factory, not only the operating system, but also the social networking that Goose Factory is good at, Science and Technology Biotechnology can participate.
The profits from VR operating systems and social networking are definitely no less than the profits from brain-computer connection to VR hardware. It can even be said to far exceed the profits from hardware.
It is a consensus in the Internet industry that selling services is more profitable than selling hardware.
"I think there is a good basis for cooperation between us, and we still need to discuss the specific cooperation methods in detail."
Ren Yu nodded and said: "That's natural. I'm here just to achieve an intention."
"Both Goose Factory and Kechuang Biotechnology are giants in their respective fields. The cooperation between the two giants will inevitably involve very diversified interests. We must be prepared for many rounds of negotiations."
"Operating systems are a very difficult project and we need to be prepared for a long time."
"Especially if we hope that the system will become the standard for the VR industry in the next twenty years, then we must spend more time and refine it."
Goose Factory has always been keen on building an ecology, but the operating system is very different from the multi-software ecosystem that Goose Factory was familiar with before.
Operating system development is far more difficult than software.
Ren Yu added: "Although cooperation requires many rounds of talks, I hope we can negotiate as soon as possible. We won't have too much time."
