At the beginning of the new year of 2021, OPPO took the lead in attacking.
OPPO’s Chief Product Officer Liu Zuohu posted a video on Weibo:
“Define the next decade!”
In the video, Liu Zuohu wore white half-packed headphones, and then held an OPPO mobile phone that looked unreleased.
"Hello everyone, I am Liu Zuohu. Today I will show you OPPO's latest technology."
"This is a new mobile phone that OPPO will release this year, and we name it the OPPO Link All generation."
"It is the culmination of oppo technology and will define the next decade for the mobile phone industry!"
"The biggest difference between Link All and traditional mobile phones is that it completely frees your hands and is a mobile phone that can be completely controlled by your brain."
"Users can use the earphones on my ears, which we internally named Cloud Ears, to directly control the phone with the brain."
"I'll show you the actual operation below."
After speaking, Liu Zuohu in the video placed his mobile phone on the table half a meter away from him, and then he stretched out his hands to indicate that he did not touch the mobile phone with his hands.
The video footage was shown to OPPO Link All, and the screen on the mobile phone was smoothly browsing Weibo, and could even be typed. Then, I successfully searched for Liu Zuohu’s Weibo through the search bar and completed following it.
"OPPO Link All connects the brain and mobile phone through cloud ears. Cloud ears can accurately identify your intentions and help you control your phone."
"Everyone can look forward to the launch of OPPO Link All. It will be the most amazing product in OPPO's history!"
After Liu Zuohu posted on Weibo, Oppo’s official Weibo simultaneously posted a promotional video and opened a screen advertisement on Weibo.
The entry "OPPO brain-computer connected to mobile phone" quickly topped the hot search list. This is partly because Oppo spent money to buy hot searches, but also because netizens spontaneously discussed it after reading it.
"Fuck OPPO, YYDS!"
"Since when did OPPO have such black technology?"
"Where's the rice? Come out and take a look at the rice. This is the real black technology."
"Is this technology original in China? I haven't seen any mobile phone with it yet."
“Has brain-computer connection been commercialized? It’s actually so close to us.”
“For the first time, I have a strong desire to buy OPPO”
"Can production capacity be guaranteed? For new technologies like this, the first production capacity will generally be insufficient."
"Don't imitate rice and do hunger marketing. When rice mix was full screen and did hunger marketing, I just stopped buying it."
“Brain-computer connection has already emerged, is virtual reality still far away from us?”
"Will this brain-computer connection steal information from your brain? Will it steal people's memories?"
Oppo's brain-computer connection to mobile phones has attracted heated public opinion, and almost everyone is discussing this technology.
Because the mobile phone industry has not undergone fundamental changes for a long time since the introduction of full-screen technology. Every year, the camera technology is better, the mobile phone screen is better, and the bangs on the mobile phone screen are smaller.
Or maybe the chip is faster, these things are promoted over and over again by mobile phone companies.
Like directly controlling mobile phones through the brain, many users who don't want to change their mobile phones have the urge to change their mobile phones.
OPPO is very proud that it has stolen the title of the first brain-computer connected mobile phone, but other mobile phone manufacturers are unhappy. They are all suppliers’ technologies, so why do you make it look like it is your own creation?
Among other mobile phone manufacturers, Daimi is the most angry because Daimi was the first to receive samples from Kechuang Biotechnology. Their research and development progress is faster than other manufacturers, and their products can be launched earliest.
Rice originally expected that their brain-computer connected mobile phone would have a more shocking effect than the full-screen Mix, but OPPO revealed the answer. It also took the title of the first brain-computer connected mobile phone on its own Link All. .
"What are you doing? Where is our publicity? Why did you let Oppo take the lead?" Lin Bin, vice president of Rice, accused his subordinates.
"As for the confidentiality of brain-computer connection technology, it will be announced at the spring press conference. This has been decided after the meeting and was adopted by the meeting at that time."
Lin Bin asked back: "Didn't you grasp the dynamics of Oppo in real time? If we knew that Oppo would lead in advance, then we should respond no matter what."
"We can definitely ask Mr. Lei to send the video in advance to avoid being jumped by Oppo."
"Mr. Lei posted the video first, and then we followed up through hot searches. Oppo's popularity is due to making wedding dresses for us!"
For many well-known companies at home and abroad, the founders are firmly bound to the company. This is especially common for domestic Internet companies. From Rice, Goosechang, Alibaba, Qiandu to JD.com and Byte, they are all companies where the founders have a strong sense of presence. .
Foreign companies such as Lehman Brothers, Tesla, Ford, and Disney a long time ago are all such companies.
However, there are relatively few founders who are keen to be KOLs, including Musk, Lei Jun and Ma Yun.
Lei Jun, as a well-known KOL in the mobile phone industry, can single-handedly make OPPO dumb in publicity.
"But it's not too late now. It's not just us who are anxious. Manufacturers such as vivo, Samsung, and Huawei will definitely be anxious too. Let's find an opportunity to let the news out."
"Remember that the focus of publicity is the time of our press conference and the time when the mobile phone is officially released!" Lin Bin repeatedly asked.
For a while, brain-computer connected mobile phones were frequently searched, but the brand names in front of them were very different. From VIVO to Huawei, from Rice to Samsung, basically the first-tier mobile phone brands were both hotly searched together with brain-computer connected mobile phones.
Frequent searches for brain-computer connection with mobile phones have made consumers realize that brain-computer connection is really coming, and the consciousness-controlled screen in science fiction movies is about to become a reality.
It also raised the expectations of consumers.
The topic of brain-computer connection is ever-present on Zhihu, and various popular science articles about brain-computer connection are everywhere.
"How do you evaluate the recent frequent release of promotional videos by major mobile phone manufacturers about brain-computer connection to mobile phones? And are you looking forward to brain-computer connection to mobile phones?"
"Thank you for the invitation. I'm on Mars and just got off the spacecraft.
All major mobile phone manufacturers are promoting their brain-computer connection to mobile phones. Obviously this belongs to the supplier's technology.
As for which supplier of technology, my initial guess was Kechuang Biotechnology, because Kechuang Biotechnology has invested in DingTalk Technology through technology. The biggest selling point of the big data human resources system built by DingTalk Technology for Microsoft is not only the brain-computer connection. Do you monitor work status?
At that time, the public opinion was that cyberpunk was really coming, and technical surveillance was everywhere.
Then I checked the information disclosure of these mobile phone manufacturers through various means. Among them, Samsung and Rice are listed companies, and their information must be disclosed to the outside world.
I saw that both Samsung and Rice recently signed contracts with Kechuang Biotechnology, and now the answer is obvious.
Finally, I asked my classmate who works in Rice and the answer he gave me was that the source of the technology was Kechuang Biotechnology. "
