Following Akina Nakamori's tone, and after blowing up Cao Zhiqiang together, Nagayama Kozo returned to the topic.
"In short, the drama "101 Proposals" is off to a good start. The ratings of the first episode exceeded 40, which is a very unexpected result."
Indeed, if Cao Zhiqiang were here, he would be surprised.
After all, the 41% ratings have far exceeded Cao Zhiqiang's performance in his previous life.
You know, in Cao Zhiqiang's previous life, although "101 Proposals" was also a popular drama, its ratings were only 36.7%. Although it was close to the 40% mark, it was still a little far away.
Because the ratings have exceeded 35%, it will be very difficult to have a huge number of viewers to support every increase in the future.
But thinking about it again, this result can be justified.
"101 Proposals" in Cao Zhiqiang's previous life was a drama series in the Heisei era and was broadcast in 1991.
Entering the Heisei era, that is, after 1989, with the increasingly fierce competition among Japan's major TV stations and the rise of various entertainment modes such as DVDs, video tapes, and electronic games, Japanese people's enthusiasm for watching TV series has dropped a lot, and the ratings have dropped. It can't be compared to the 1980s.
In other words, in Asian countries in the 1980s, the ratings were generally very high, which was mainly due to the lack of entertainment methods.
Just like in China today, there are very few TVs and TV stations. If there is a TV series, no matter how rubbish it is, a bunch of people will rush to watch it.
Therefore, the domestic ratings at this time were often in the 50s or 60s. A slightly better drama, such as "Desire", even reached 96% of the ratings alone, becoming the ceiling for domestic TV dramas.
It is said that when "Desire" was broadcast in China, there were no people on the screen in many cities, and everyone was watching the show at home.
In the same way, the 1983 version of "The Legend of the Condor Heroes" that was later broadcast also resulted in empty streets, and everyone was busy watching the drama at home.
Although the situation in Japan is better, after all, the TV industry developed earlier and the penetration rate of TVs is higher.
But the problem is that in 1983, the production level and quality of Japanese TV dramas were very average. The content was either old-fashioned criminal investigation dramas, historical dramas, or ordinary family dramas. They were completely incomparable to the Heisei era's Let a Hundred Flowers Bloom.
For example, the historical drama "Mito Yellow Gate" has been broadcast in Japan since 1969 and is currently on the air.
As for this historical drama, strictly speaking, the plot is old-fashioned and it is a typical Japanese historical drama.
If your show had been released after the 1990s, it would have had to rely on emotions to make a living.
But in the 1980s, the ratings of the longevity drama "Mito Yellow Gate" were surprisingly high.
As long as this drama is aired, it can easily reach more than 30%.
And as early as 1979, this drama achieved a ratings of 43.7%, making it the clear ratings champion among Japanese dramas so far.
There is also "Roar to the Sun" which has been broadcast since 1972. If Cao Zhiqiang were to watch this criminal investigation drama, he would just dig his toes into the ground in embarrassment.
Later, the so-called "running towards the sunset" meme actually originated from this show.
The first season of this drama alone has 718 episodes. It is like an old lady's foot wrap, smelly and long.
But for such a heavily watered-down TV series, the ratings were also terrible. After 61 episodes, the ratings steadily exceeded 20%.
So far, the show's highest ratings have exceeded 30%.
In addition, the first season of "Three Years Team B Kinpachi-san" starring Takeda Tetsuya, in March 1980, the ratings of the last episode were as high as 39.9%, just 0.1 points away from entering the 40 mark.
Tetsuya Takeda became well-known because of this drama.
After this drama, Tetsuya Takeda starred in the second season of "Mr. Three Years Group B Kinpachi". The ratings of the last episode also reached 34.8%. Although it was not as good as the last episode of the first season, it was still high. terrible.
There is also the movie "Criminal Story" that he wrote and acted in, which is still very popular.
Especially in China, this series of movies is more widely known.
For example, many Chinese people know Detective Katayama in the movie.
In other words, in 1983, Tetsuya Takeda was inconspicuous, but he was a solid first-line TV drama actor and a guarantee of ratings. It was difficult to hire him.
Cao Zhiqiang didn't know Takeda Tetsuya's current status in Japanese dramas at the beginning, so he rashly asked Takeda Tetsuya.
If Cao Zhiqiang hadn't faced a young man from a wealthy family like Nagayama Kozo, he would have definitely been in trouble with another director.
After all, how can a new drama written by a newcomer like you be able to attract the current Japanese drama ratings guarantee, where is Tetsuya Takeda?
But Nagayama Kozo takes action, and Takeda Tetsuya must sell this face.
This is also the reason why everyone was so tolerant of Takeda Tetsuya after he was late. It was because of his position.
But Kyoko Koizumi, who was also late, even though she was late for a longer time, her attitude was more sincere and she even knelt down.
However, everyone was very unfriendly to Kyoko Koizumi at the time. If Akina Nakamori hadn't come forward in time and Cao Zhiqiang was present, I'm afraid Kyoko Koizumi's drama would have become obsolete.
To put it bluntly, this is caused by different coffee positions.
From this perspective, the first episode of "101 Proposals" will have a ratings of 41%. In addition to Cao Zhiqiang's publicity, Takeda Tetsuya's appeal is also crucial.
Of course, the biggest reason is the cleverness of the commercial.
After all, "Love in the Rain" is currently being screened all over Japan, especially among young people. After a burst of rain and wind, they all start to like to go to the pavilion to drink and eat peanuts on rainy days.
Thinking about how Korean dramas poisoned young people in China when they first came to China, the current "Love in the Rain" is how they poisoned young people in Japan.
This is not surprising, after all, the core of "Love in the Rain" is "The Garden of Words". This animated film is originally based on artistic conception, and the artistic conception in it is basically liked by Japanese people.
What's interesting is that in Cao Zhiqiang's previous life, the Japanese audience who loved "The Garden of Words" the most were not the young people born in the 1990s and 2000s at that time, but the middle-aged and elderly people.
In other words, the people who like "The Garden of Words" are actually mainly those born in the 1960s and 1970s. This generation loves this kind of artistic movie the most.
In the 1980s, the movie-watching ability of those born in the 1960s was very strong, far exceeding that of those born in the 40s and 50s.
Those born in the 1950s also like the content and artistic conception of "The Garden of Words".
"Love in the Rain" is an enhanced live-action version of "The Garden of Words". It not only has better graphics, more beautiful music, a fuller story, and more three-dimensional characters, so when it was played in 1983, it was simply a dimensionality reduction blow.
Frankly speaking, whether it’s a movie or a TV series, it gets better as time goes by.
Because as time passes, the audience watches more, knows more, has higher requirements, and has more sophisticated tastes.
Just like cooking, when there are no various seasonings at the beginning, boiling cabbage with a little salt will make it delicious.
But with MSG, which is sodium glutamate, the cabbage cooked in salt water will lose its flavor. Not only do you have to add MSG, you also have to find a way to add pork, chili, vermicelli, etc. to it.
After MSG, came the flavored disodium nucleotide, which is chicken essence, followed by the second generation of seasonings, such as inosinic acid, guanylic acid, cytidylic acid, xanthodic acid, and then the third generation. Generation, fourth generation, fifth generation, various freshness enhancers emerge in endlessly.
With this change from generation to generation, human taste buds have also changed. If you eat food from the 1980s, it will feel boring.
Of course, some people may say that the food in the 1980s is purely natural and really delicious, but these people are just those who lived in the 1980s when they were young, such as those born in the 1960s, 1970s, and 1980s. A batch.
If you were born in the 1990s and went to the early 1980s, it would be really hard to swallow.
Cao Zhiqiang still remembers that when he first traveled through time, he really couldn't get used to the domestic food here.
If Cao Zhiqiang hadn't had a system when he traveled through time, and the system would have given him all kinds of high-end ingredients and seasonings, and he would have been really hungry before he would have eaten the high-end ingredients by secretly adding MSG at home.
Why did Cao Zhiqiang like to stew meat and chicken and eat canned food at home when he first traveled through time, but didn't like cooking? It's not that Cao Zhiqiang's cooking skills are not good, nor is it that the gas tank's firepower is insufficient, but the seasoning is not good enough.
At this time, the domestic seasonings were basically salt and MSG, and then soy sauce and vinegar. However, the taste of these seasonings was almost the same.
People who are accustomed to technology and hard work will naturally feel uncomfortable eating purely natural food.
Cao Zhiqiang has no problem because he has a lot of high-end ingredients as a base.
After all, real high-end ingredients do not require complicated cooking. They are synonymous with delicious food. The simpler the cooking method, the better.
By the same token, movies made in the early 1980s are definitely not as good-looking as movies made two thousand years later in the same country.
If compared horizontally, movies from developed countries are definitely better than movies from developing countries.
For example, American Hollywood movies are definitely better than Japanese movies, and Japanese movies are better than domestic mainland movies. The reason is the same.
There are also Xiangjiang movies, which are famous because they rely on the development and prosperity of Xiangjiang.
If Xiangjiang was poor and had the same income level as the current domestic level, it would not be able to create as many good movies.
The film "Love in the Ancient Pavilion" filmed by Cao Zhiqiang is called "Love in the Rain" in Japanese. Although it is a domestic film, it is basically based on the Japanese animated film "The Garden of Words" released in 2013.
Based on Japanese movies in the early 21st century, plus later music, combined with the characteristics of the country's times, and using Cao Zhiqiang's system capabilities to add some special effects to beautify, the final film is particularly in line with Japanese aesthetics. It is particularly suitable for the taste of Japanese people, and it almost seems to scratch their itch.
So, it’s hard to say in other regions, but at least here in Japan, the popularity of “Love in the Rain” is getting higher and higher, and it is likely to catch up with “ET”.
You know, "ET" was released in Japan in early 1983. This was a milestone. Its total box office of 9.62 billion yen was unprecedented. In the following fifteen years, such a high box office has not been seen again. , nothing even close.
According to the history of Cao Zhiqiang's previous life, the box office of Japanese movies began in 1984 and lasted until 1992. During this period, no matter whether it was a local movie or an imported movie, none of them exceeded 6 billion yen.
Therefore, this period is also called the downturn period of Japanese movies.
It wasn't until 1993, when the imported blockbuster "Jurassic Park" was released, that the box office reached 8.3 billion yen, and then it started to slump again.
This downturn lasted until 1997. After "Princess Mononoke" started to be released, the box office suddenly had a big breakthrough, reaching the 11.3 billion yen mark in one fell swoop.
What does a situation like this mean?
This shows that it is not a lack of movie-watching ability in Japan, but a lack of good movies.
If there is a good movie, such as "ET", even if it was released in 1983, it could still achieve good results of 9.62 billion yen.
The main reason for this is that most Japanese filmmakers are old, and they only shoot on those themes. Their innovation ability is insufficient, and they are not even as good as the Xiangjiang movies of the same period, let alone Hollywood movies.
The same is true for Japanese TV series.
The highlight moment of Japanese dramas is the Heisei period.
At the end of the Showa era, Japanese dramas are generally showing off and resting on one's laurels. That is to say, there was not much exposure in the country at the same time, so they were moved by Japanese dramas. A watch of "Blood Doubt" can be a crowd-pleaser.
If you ask people from Hong Kong of the same period to watch "Blood Doubt", I guarantee that you will roll your eyes first, and then say hey, tui!
There is no way, the Xiangjiang movies and TV series of the same period are inferior to Japanese TV series in terms of subject matter and rhythm. The only thing that is not as good as Japanese TV series is the funding.
Therefore, throughout the 1970s and 1980s, Japanese dramas were only played in Japan. Outside of Japan, mainland China, which has not much knowledge, can still accept it. However, Hong Kong and Southeast Asia, which are well-informed, have stopped watching Japanese dramas. So, It’s all the world of Xiangjiang TV series.
The resurgence of Japanese dramas was really the 1990s.
Therefore, Cao Zhiqiang's "101 Proposals" is simply an all-round dimensionality reduction attack, regardless of content or publicity.
Coupled with the filming of an Easter egg-type commercial and the hidden bonus of the popular movie "Love in the Rain", expectations were already high.
What's more, the name of the screenwriter of this drama is "Kudo Yusaku" who is very popular recently, and the name of the arranger is even more impressively written with the name "Forest in the Green Spring", which adds fuel to the fire and makes the anticipation full. .
In short, after a week of various promotions, many people have high expectations for "101 Proposals", so the first episode can reach a record of 41%. Although it is a bit unexpected, it is also It makes sense.
Of course, ratings depend on time, that is, retention time.
If you can't finish it, it doesn't count.
But Cao Zhiqiang is a person from later generations, and even a good start is the most important.
Therefore, in the first episode of "101 Proposals", in the form of flashback, the beautiful woman Akina Nakamori in a wedding dress chased the ugly man Tetsuya Takeda on the street, and Tetsuya Takeda was still scared. Various escapes.
The beautiful and intellectual Akina Nakamori caught the audience's attention immediately when she chased the funny and surprised Tetsuya Takeda on the street with the fast-paced "YAH YAH YAH" as the background sound.
Especially when Akina Nakamori chased her in public and shouted: "Stop, coward!"
Tetsuya Takeda ran away with a grimace and shouted: "Don't come over!"
This scene made everyone even more amused and angry, and they continued to pursue it as expected.
After a scene in which a beautiful woman pursues an ugly man, she begins to recall the past. This makes people look forward to what will happen next, and makes them want to watch the content of the second episode.
To put it bluntly, it was Cao Zhiqiang who transferred all the routines that came later to 1983. This is of course unfavorable.
It is normal to have such incredible ratings.
It would be damned if Cao Zhiqiang spent so much effort and routines but the ratings still can't go up.
(End of chapter)
