TV Tokyo, referred to as "East TV", is a private publishing house founded by the famous Japanese newspaper "Nikkei", that is, the Economic Newspaper, so its largest shareholder is the Nihon Keizai Shimbun.
In the 1960s and 1970s, TV Tokyo was only a local TV station, mainly reporting news in the Tokyo area, and it was not yet a national TV station.
Until the 1980s, with the rise of Japan's economy, TV Tokyo also began to conquer cities and develop local TV stations in various places, and then connected local TV stations in various places to form a local TV station alliance group.
With this chain-link method and more down-to-earth reporting, TV Tokyo gradually became a giant TV station two thousand years later and became one of the five major TV stations in Japan.
Of course, TV Tokyo is probably most famous for its anime memes.
To put it simply, other TV stations will broadcast news when encountering some sudden emergencies or major world events, but TV Tokyo often does not do this and instead broadcasts cartoons as usual.
Therefore, it later came out that once TV Tokyo suddenly stopped broadcasting cartoons and inserted emergency news, it would be a real emergency. As long as TV Tokyo did not interrupt news, it would not be a real big event. What everyone should do What are you doing? Don't be nervous.
In short, TV Tokyo is probably the most down-to-earth TV station in Japan. Especially in the early 1980s, this TV station was still in the stage of gaining momentum, so its main news audience was still the Tokyo circle, and it was very popular among young people.
Therefore, if a group of college students suddenly line up to buy a new book, other TV stations in Japan will never interview it, and if it is interviewed, it will not be made into a newsreel, and even if it is made into a film, it will not be broadcast.
But TV TOKYO is different. They actually do the interview, and then make it into news in a serious manner, and then broadcast it.
Well, now, "Norwegian Wood" was originally only circulated in a small literary circle, and not many people knew about it. Even these people used this book as a secret code to select products for social gatherings.
As a result, it was reported in such a serious manner by TV Tokyo, and many people, especially many young people, immediately paid attention to it.
In fact, the news about queuing up to buy books is not a big problem in itself. The biggest problem lies in the people queuing up to buy.
The first problem is that the people who came to queue up to buy the book "Norwegian Wood" are all college students from famous universities in Tokyo. For example, first-class universities like the University of Tokyo. To put it simply, they are all college students from famous universities. There is not even a rubbish school. .
The second question is about the people who came to queue up to buy the book "Norwegian Wood". Eighty percent of them were girls, and most of them were girls with glasses and quite good looks.
There are not many girls in Japan's top universities, and even fewer good-looking ones.
So many good-looking and well-educated girls gathered together and lined up to buy a copy, and they all looked very excited...
Well, these factors put together are indeed very interesting to watch, at least very eye-catching.
Therefore, the young man who originally only paid attention to anime and the like was quickly attracted to these girls, and then became curious about the book "Norwegian Wood".
What the young man is curious about is why those good-looking and well-educated girls like the book "Norwegian Wood" so much. Is there something in it that attracts girls?
If I have this curiosity, I can deduce that if I understand the secret inside, or if I read this book, and discuss this book with a girl, will the girl be tempted and have a common topic?
In this way, many college men began to take action, and began to inquire about and buy the book "Norwegian Wood". Once these people read it, they will soon be attracted by the content of this book and form another discussion again. circle.
This book spread like this from one person to another, just through word of mouth among young students, and the book began to explode in popularity.
You know, Tokyo is a gathering place for universities, and college students here are also the easiest to pass on news.
This situation is not just in Japan, but is similar all over the world. Otherwise, the Internet would not have started in colleges and universities.
There are many universities in Tokyo, and there are also many college students. Once all college students like the book "Norwegian Wood", their purchasing power will be absolutely amazing.
A very simple fact is that those who can go to university in Tokyo are either very rich or very talented, and regardless of whether they are rich or talented, they are not short of money, because universities in Tokyo have very high scholarships and Subsidy, so as long as you can attend a prestigious university in Tokyo, you will basically not be short of money.
Once college students were mobilized, 30,000 copies of "Norwegian Wood" were quickly swept away.
The books sold out too fast, and bookstores were unable to replenish them for a while, so long queues for books appeared in various bookstores again, and this phenomenon in turn aroused more people's curiosity.
This invisibly forms a typical hunger marketing.
In this way, when the second edition of "Norwegian Wood" with a total of 100,000 copies was put on the market again, it was sold out again. From the time it was released to being sold out, it took less than a day in total.
The problem is that this time, college students are no longer queuing up to buy books, but are being intercepted by scalpers.
Because Japanese scalpers are very keen-eyed, they can read and make their own judgments.
So when those Japanese scalpers discovered that the book "Norwegian Wood" was very good and was loved by college students, they quickly discovered the way to get rich.
What they do is to buy newly released books in large quantities at wholesale prices in advance, and then sell them to others at a higher price, or go to other cities to sell them.
For bookstore owners, it is natural to be able to ship goods quickly. After all, shipping is fast and the money is returned quickly, so of course they are happy to sell to book dealers and scalpers at a slightly higher wholesale price.
But the problem is that this will dissatisfy many young people who are eager to get this book as soon as possible.
What will happen if young students are dissatisfied?
Parade! Demonstration!
What's more, this is to fight against scalpers and the like, and it doesn't plan for major accidents. It can be said that there is no risk, so why don't you take the opportunity to go over and have fun.
Once the number of people increased, major news had to be reported, but as soon as it was reported, everyone was confused.
It turns out that these college students took to the streets to protest against the bookstore's large-scale sales of a book called "Norwegian Wood" to scalpers. As a result, many students in line were unable to buy it, which wasted time, youth, studies, and curiosity. .
This report began to deepen again, and then many strange phenomena appeared in many Xinhua pictures.
It’s weird because when we reported on these students’ demands in detail, many students were originally just otakus who liked literature and were not very good at socializing. So as soon as they were interviewed, they immediately talked excitedly about the book "Norwegian Wood" The content, as well as the profound meaning, are endless.
That guy is just like a live commentator.
This time, it aroused more people's curiosity, and at the same time, relevant departments also started to take action.
One of the actions is to talk to Kodansha and ask them to increase their printing volume and try their best to meet the needs of young people.
The second action is to talk to major bookstores and ask them to limit their supplies and not be second-rate dealers.
Kodansha took a look and thought, "Hey guys, it's such a big fuss, it's easy to deal with, so we went straight to the third edition, and the printing volume of the third edition went up to 500,000 copies."
Including the previous two editions, Kodansha printed 630,000 copies of "Norwegian Wood" in less than a month.
This achievement is already achieved by many well-known artists, and it also exceeds the achievement of "Norwegian Wood" in another time and space history.
In Cao Zhiqiang's previous life, when "Norwegian Wood" was first released in 1987, although it sold a lot of copies, it was only 3.5 million copies, which was a year's sales.
If we look at the monthly sales, it means that the average monthly sales of "Norwegian Wood" are less than 300,000 copies.
Even though Haruki Murakami, the original author of his previous life, was already a well-known writer before he wrote "Norwegian Wood", he was not very famous before. At least he was not really famous until he wrote "Norwegian Wood". A-list writer.
Therefore, according to previous history, the book "Norwegian Wood" took three months to ferment, and then it became a trend because of its excellent quality, in line with the characteristics of the times, and its appeal to young people.
But here, I don’t know if it was due to luck. The book "Norwegian Wood" was only on the market for less than a month. Due to various reasons, 650,000 copies were printed, and it was also because it was continuously on TV news. It was very popular. The existence of this book was soon known to ordinary Japanese people.
As a result, not only young people in Tokyo bought it, but also young people in other cities were curious about the book and wanted to buy it and take a look.
The more people know and are curious, the more people will buy.
The more people buy, the more people will be attracted by the content, and naturally more people will discuss it.
In this way, by mid-November, in just over a month and a half, the sales volume of "Norwegian Wood" had exceeded 1.8 million, setting a record for the largest monthly sales growth of a pure literature book in Japan. Fast record.
Of course, this is all a story for later.
In fact, when the book "Norwegian Wood" appeared on TV news for the first time, the second edition was printed in advance, and the printing volume directly exceeded 100,000, Cao Zhiqiang's contract changed.
To put it simply, in the second edition, Cao Zhiqiang’s royalty rate was no longer 8%, but 15%.
In addition, the second edition of the book is more exquisite, is a hardcover book, and is more expensive. The price is 2,500 yen, which means that at this time, Cao Zhiqiang received more than 30 million yen in after-tax income.
This income may not seem as much as the income from recordings, but this is the literary world, and the gold content is different.
It can be said that with a printing volume of over 100,000, Cao Zhiqiang has immediately become one of the "best sellers" and is no longer a simple singer.
Of course, even singers have a chain of contempt.
For example, those who can only sing are far inferior to those who write songs, and those who write lyrics are not as good as those who compose music.
In other words, those who can compose music and write good music are the masters of the music world. People like Joe Hisaishi can be called masters.
In the same way, the main reason why Endo Minoru became a master-level senior is that he is particularly good at composing music.
The one below the master is the lyricist who writes lyrics, the one below the lyricist is the singer who can play instruments and sing, and the one below is the one who can't play instruments and can only sing.
Those who can only sing are divided into the powerful group and the idol group, so the idol group is the lowest.
Akina Nakamori and Kyoko Koizumi are currently, in theory, the lowest-level idol singers who can only sing but cannot play instruments, and rely more on their looks.
Relatively speaking, Koizumi Kyoko can also write some lyrics, but her lyrics are average and her singing is average, which makes people not impressed. Therefore, she can only be popular for a while, but cannot be remembered for a long time.
Nakamori Akina relies on her unique temperament and singing voice to win, so as long as she has a good song, it can impress people and become a symbol of an era.
Similar to Akina Nakamori, there are also talented singers with special voices such as Miyuki Nakajima, Wang Fei, and Zhang Xueyou.
And Cao Zhiqiang, even in the singing world, belongs to the top group.
Because Cao Zhiqiang composes and writes lyrics by himself, plays instruments and sings by himself, and whether he writes songs, plays music, or sings, he is at the top level and is impressive.
Not to mention Cao Zhiqiang's creative talent, Cao Zhiqiang's piano solo and his a cappella singing voice are all unique. After listening to them, people will know that it is him who plays and sings, and they are clearly identifiable.
This means that Cao Zhiqiang is a typical singer-songwriter and talented singer, both singing and writing are excellent.
People like this are generally top-notch geniuses and have already left the profession of singers.
A classic example is Michael Jackson.
The reason why Michael Jackson is called the unrivaled king is that Michael Jackson is also a talented singer who is both good at singing and writing.
His singing voice is highly recognizable, and his music and dance are even more impressive. Especially his MTV, which pioneered short dramas.
Comparatively speaking, although Cho Chi-keung's MTV in Japan is also very unique, especially the plot mapping of the male version and female version of the MTV in "Tsunami", it was amazed by everyone and exclaimed that the creativity is unlimited, but In fact, this is already after Michael Jackson.
The truly awesome ones are the pioneers, and Michael Jackson was the pioneer who added plot and stories to MTV.
Of course, that's not to say that no one did it before him, but before Michael Jackson, no one had ever made MTV drama really popular.
Therefore, no matter how good Cao Zhiqiang is, after Michael Jackson, he is at best one who has carried forward his work.
Fortunately, Cao Zhiqiang doesn't care about these false reputations. After all, what he is doing now is not at all the lonely artist who pursues art and has a slight social fear as rumored by the outside world.
On the contrary, everything Cao Zhiqiang did in Japan from beginning to end was aimed at making quick money.
The reason why he chose music and music is that these two industries are the ones he is most familiar with, can make money the fastest, and have the lowest status restrictions on foreigners.
If there was another way to make quick money without losing any money, he would definitely choose that way.
Therefore, becoming a singer and a singer in Japan is purely a financial consideration.
Masters and artists are not as sweet as money to him.
Therefore, in this world, Cao Zhiqiang may be a little lonely, but he is definitely not a lonely artist.
"You have all misunderstood me."
Looking at the various articles praising him in the newspapers, especially when he was praised as the loneliest artist in the contemporary music world, Cao Zhiqiang just shook his head calmly.
"I'm not a lonely artist, I'm just a lonely porter!"
(End of chapter)
