Due to the excellent quality of the song itself, Warner Japan spent a lot of money to promote the "Tsunami" song for a week before it was officially released. It advertised on TV, on the radio, and even on subways and buses. Cards can be said to be a real investment.
In addition, the craze for the song "Kun no Tsuru" has not subsided. Even after two weeks, it is still No. 1 on the Oricon weekly chart, and its sales are still impressive.
The combination of various reasons led to the fact that before the song "Tsunami" was officially released, many fans, prospective fans and a large number of passers-by already knew about the existence of this song and had certain expectations for it.
In particular, the various sensational MTV clips that occasionally flashed on TV aroused the public's appetite.
As a result, when the audio and video cassettes, CDs, vinyl records, video tapes, and LD video disks of "Tsunami" were put on the market, it quickly caused a sales frenzy.
On the first day it was launched, all the major sales points were sold out, and many people didn't get it at all. There were long lines of people everywhere rushing to buy "Tsunami" related products. Even those who were not fans were affected by this trend. Also joined the rush to buy.
Because I didn't expect it to be so popular at first, many sales outlets had a serious shortage of stocks. Even if they had stocked up a lot in advance, they still couldn't withstand the rush of the public.
Things like consumer goods are most afraid of panic buying. Once a panic buying trend develops, humans can easily lose their minds.
Although records and video tapes are cultural products, they can still form a panic buying trend. Once such a trend occurs, the situation will quickly become uncontrollable.
As a result, on the day "Tsunami" was officially launched, the stock of 500,000 yuan was sold out, which was the amount originally imagined in a week.
Of course, these five hundred thousand are not only records, but also video media such as video tapes and LD.
Seeing that the sales were so good, Warner Pioneer was not shy. On the afternoon of the sales day, it urgently notified all major factories to start working overtime to speed up the production of products related to "Tsunami".
People are also very smart and know that this stuff is a hot commodity, so most of them queue up all night long at major sales points, waiting to grab it as soon as it arrives.
For this reason, many people have spotted business opportunities and bought a lot of goods at once, preparing to become second-rate dealers.
You know, even though Japan was very developed at this time, it was still different from the Internet era in later generations. Therefore, Warner Pioneer's sales points were basically concentrated in a few big cities, namely Tokyo, Osaka, Kyoto, and Nagoya. Available simultaneously in major cities.
But in fact, a large number of small and medium-sized cities in Japan have no sales points at all, and they all need second-rate dealers to do transit.
Therefore, in the Japanese music scene at this time, newly released records are often only available in big cities immediately, while small and medium-sized cities often have to wait three days or even a week before they can obtain related records, video tapes and other products.
No way, this is the lag in logistics.
Japan is already considered a country with very advanced logistics at this time. After all, the transportation system is very developed, far beyond what China can match today.
But even so, it is currently impossible for Japan to release new products all over the country at the same time.
In fact, it was not until the time "Tsunami" was released that Cao Zhiqiang's first Japanese song "Kun no Tsunami" had just become popular in the sinking market, that is, in major, medium and small cities in Japan, and caused a stir in small towns across Japan. Crazy pursuit of youth.
Now "Tsunami" has also followed, and since it is still so popular, many people have voluntarily joined the army of second-hand dealers and become scalpers, so that "Tsunami" is sinking at an alarming rate, and many cities a little further away, such as Hokkaido In Sapporo, the products related to the two songs "Kun no Tsunami" and "Tsunami" were launched locally within three days of each other.
The next day, the sales boom of "Tsunami" was still strong, and since MTV had released the full version, Fuji TV also began to play this song on MTV desperately, rebroadcasting it eight times in one day!
You know, MTV now charges for broadcasts on TV stations, and the more times it is played, the more it charges.
The original contract negotiated between Warner and Fuji TV was that it could be broadcast three times a day, but now the sales of "Tsunami" are so popular that the TV station quickly increased the number of rebroadcasts.
Of course, because the number of reruns exceeds the original contract, additional money will be required for the other five after three times.
The popularity of MTV has reversely promoted the sales of video tapes and LD.
You know, at this time, most Japanese movies and TV shows were relatively lengthy, and there had never been such a short and fast short video format that reached a climax in an instant.
MTV's time is very short, including the opening and ending credits, which only lasts for more than six minutes, which is only the time it takes to make a bowl of instant noodles.
In other words, the MTV created by Cao Zhiqiang is essentially the instant noodle show that came later, but it is not an animation or a micro-movie, but a short video.
This mode is very suitable for people who live a fast-paced life. They will finish it quickly and reach their emotional peak very quickly. Basically, they will not feel that time is wasted.
As for the three versions of MTV that Cao Zhiqiang had people produce, not to mention the solo version, simply speaking of the official version or called the male version of MTV and the female version of MTV, it is equivalent to eating two fishes out of one fish. It seems to be a coincidence, but it is very reversed, and the male version is Groups and women's groups are all covered in one fell swoop.
Whether you are a chauvinist or a feminist, you can always find something that will make you cry in the male and female versions of MTV.
In addition, perhaps it is because the sales of the product "Tsunami" are so hot that it has broken out of the circle. It has not only become popular in the music world, but has even formed a social phenomenon.
Many experts and scholars, whether they were paid or just to gain popularity, began to do interviews on TV or write articles in newspapers. They all used the MTV song "Tsunami" as an example to explain Japan's current situation. some social phenomena.
For example, Japan’s current fertility rate is insufficient, the birthrate is declining, and small cities are hollowing out. Japanese female office workers are so miserable, male office workers are so helpless, and social pressure is so great.
That is to say, it was originally just a song and a few MTVs, but it suddenly became popular and broke the circle, and then a group of so-called experts and politicians jumped up and down, using this popular work as an excuse to express various opinions and appeals. From a simple entertainment product, it has been extended to the phenomenon of Japan’s declining birthrate.
Also, in 1983, Japan's fertility rate was already very low, having dropped to 1.2, entering a whirlpool of negative population growth with an ultra-low fertility rate.
At the same time, Japan’s aging population is beginning to take shape, and it is basically difficult to reverse it.
In fact, many experts and scholars can see these problems, but Japan's economy is still on the rise at this time, so ordinary people do not care about these.
But because of the popularity of the song "Tsunami", some experts began to come out to ride on the popularity and speak out about the fertility rate issue.
Of course, this is only an extension of one of them. The more extension, or the one that resonates more with the public, is actually the crazy overtime behavior and the increasingly involved work status.
In this society where overtime has become a daily routine and those who don’t work overtime are aliens, too many people have become work machines. Even if they make more and more money, people generally feel more and more unhappy.
The song "Tsunami", on the surface, talks about secret love and love, but in fact it also secretly criticizes overtime issues and involution issues.
Because many people would think that if it were not for the heavy academic pressure and work pressure, maybe the hero and heroine would have mustered up the courage to express their love to each other earlier, instead of wasting so many years and waiting for a chance encounter before things turned around.
Without that encounter, many people might have missed the love of their lives.
No matter what, the interpretations from all walks of life have further boosted the popularity of the song "Tsunami", causing many people who originally didn't pay much attention to pop music to start paying attention and try to buy a tape to listen to it. listened.
In this way, when a cycle was completed, the relevant departments immediately became happy after calculating the sales volume.
Because they discovered that in just the first week of sales, all the products of the song "Tsunami", including records and video tapes, actually sold an astonishing 1.3035 million copies!
This is the first week's sales, not a month, not a year!
Many singers’ singles before could not sell so much in two or three years.
It can be said that Cao Zhiqiang himself refreshed his first-week sales performance and refreshed history again.
By the way, the song "Tsunami" shot to No. 1 on the Oricon weekly chart, and the second song on the weekly chart was also a song by Tsao Chi-keung. That song is still very popular, and along with "Tsunami" The hit "Kun no Tsuki" became a hit again!
Of course, some experts have also commented that the popularity of "Tsunami" is an abnormal phenomenon. It is not simply due to the song itself or MTV itself, but also to some coincidental factors and social phenomena.
Otherwise, in 1983, you wouldn't have had a song that sold over a million copies in its first week.
When Michael Jackson's album "Thriller" went on sale in Japan in 1982, its first-week sales also reached the top, but it did not exceed 300,000 copies. It was only in 1982 that the sales exceeded 625,000 copies.
Of course, even though 625,000 photos did not exceed one million, this result is still very monster.
Because when Michael Jackson released the album "Thriller", it was November 30, 1982.
In other words, it was already the end of the year when this album was released, and it was only one month away from the second year.
In other words, the album "Thriller" sold 625,000 copies in Japan in one month, which is a solid number.
But this is an American song after all, so it counts as a foreign music list and is not included in the list of local Japanese songs.
Otherwise, all the local music in Japan will never be able to beat Michael Jackson's songs.
Although Cao Zhiqiang himself is a foreigner, his songs are Japanese songs, and the distribution company Warner Pioneer is also a local record company in Japan, so of course they are Japanese songs and must enter the local music rankings.
In short, it turns out that the song "Tsunami" has once again achieved great success, and it is a more successful song than the first debut song. It is simply a double success.
Affected by "Tsunami", the song "Kun Tsunami", which has been released for three weeks, although the title dropped one place and became second on the weekly chart, its sales suddenly increased sharply and still exceeded 300,000. Zhang’s sales.
Calculating it this way, so far, the cumulative sales of the two songs "Tsunami" and "Kun Tsunami" have reached an astonishing 2.315 million copies!
You know, it's only been four weeks. Even if the popularity will get lower and lower in the future, the sales will also decrease, but just this kind of results are already jaw-dropping and the profits are huge.
In addition, Cao Zhiqiang has a gambling agreement with Warner Pioneer, so the actual share that Cao Zhiqiang can get is 23%!
It was originally 22%, but because the results were so good, one percentage point was added.
In this way, even if the minimum is 1,000 yen per ticket, Cao Zhiqiang can get at least nearly 500 million in pre-tax income.
In fact, of course it will be more. After all, one thousand yen only counts ordinary cassette tapes, and does not include a large number of more expensive video tapes, CDs, LDs, vinyl records and other media. The sales volume of 2.315 million copies only includes All media is in it, not just the number of cartridges.
Of course, due to historical reasons, Cao Zhiqiang’s income actually comes from two firms.
Among them, "Kun no Tsuki" was originally contracted by Masashi Sada's Sada Firm, so it had to get money from this firm.
The song "Tsunami" received money from "Aiyin Agency". After all, Cao Zhiqiang was already a signed singer of Aiyin Agency at this time.
Although the final benefit has not yet been calculated, a preliminary assessment is that so far, even if taxes are excluded, Cao Zhiqiang can get at least 400 million yen in personal after-tax income!
This ability to attract money is simply terrifying. You must know that it has only been four weeks since Cao Zhiqiang debuted, which is only one month!
He has earned 400 million yen in after-tax income in one month, and there will be more income in the future. If this spreads out, it will definitely make people jealous.
Fortunately, the contracts signed by Cao Zhiqiang with Sada Firm and the contract signed with Aiyin Firm are confidential, and the contracts signed with record companies are both firms, so how much money Cao Zhiqiang can actually receive is an industry secret. It is difficult for outsiders to find out the details.
Especially for the song "Tsunami", because the "Aiyin Office" that signed the contract is a mom-and-pop shop jointly opened by Cao Zhiqiang and Nakamori Akina, the content will not be leaked.
In fact, only Cao Zhiqiang and Akina Nakamori knew the details of the contract signed by Cao Zhiqiang and Aiyin Firm. Even the two assistants recruited by Akina Nakamori did not know the details.
On the contrary, it is the song "Kun no Tsuka". Because the contract was originally signed with Sada Office, there is a certain risk of leakage, but normally, this possibility is unlikely.
After all, Cao Zhiqiang and Masashi Sada are good friends, and Masashi Sada is a good person, very loyal, and not jealous of money. In addition, it would not be good for him to leak it, so it is unlikely that Masashi Sada leaked it.
In short, just one song "Tsunami" made Cao Zhiqiang, no, made the name "Qingquan in the Forest" go from hot to super hot in an instant.
With Cao Zhiqiang's current popularity in Japan, not to mention that he is a household name in Japan and is known to everyone on the road, he is still well-known.
Even Hong Kong and Taiwan know the name "Green Spring in the Forest" and the two songs "Kun no Tsunami" and "Tsunami".
Therefore, purely from a singer's point of view, Cao Zhiqiang has completely established himself in the Japanese music scene with just two songs and only one month.
Although there is still a long way to go before dominating the Japanese music scene, at least for the majority of Japanese, "Green Spring in the Forest" is no longer considered an outsider.
(End of chapter)
