"Come and cheers to the prosperity of our business!"
"cheers!"
After standing up together and clinking glasses, everyone drank the wine in one gulp.
Afterwards, everyone who had had a drink sat down again at the signal of Cao Zhiqiang's hands, but none of them moved their kuaizi. Instead, they looked intently at Cao Zhiqiang, who was still standing in the main seat, obviously waiting for Cao Zhiqiang to say a few more words. .
In response, Cao Zhiqiang just smiled slightly, then put down his wine glass and said with a smile: "Since everyone wants me to say something, I will say a few more words.
In this regard, the achievements are remarkable and the future is bright. As for the rest...
Forget it, today is a celebration banquet, the key is to eat well and drink well.
So, without further ado, let’s start eating! Let go and drink!
That’s it, let’s eat! "
After saying that, Cao Zhiqiang sat down directly, then picked up the kuaizi first and started to reach for the steaming sweet and sour carp in front of him.
When they saw Cao Zhiqiang picking up the kuaizi and starting to eat, everyone burst into laughter, and then they also picked up the kuaizi and started eating with laughter. The scene immediately became happy.
Well, this is a celebration banquet held within Hongguang Publishing House.
As for the theme of the celebration, it was mainly to congratulate the album "Blooming Life" for its best-selling album.
Because it only took twelve days, that is, yesterday, the total number of copies issued in full officially exceeded three million.
This is an unprecedented achievement.
It is normal to hold an internal celebration banquet for this achievement and reward everyone.
In fact, it's not that there haven't been records with such a large circulation in the past, but since the founding of the People's Republic of China, there has never been a precedent in the country for a single record to have a circulation of more than 3 million copies in just twelve days.
It can be said that Cao Zhiqiang's "Blooming Life" created a history.
If it were abroad, then based on this sales volume, Cao Zhiqiang could be properly regarded as a superstar.
You know, in the United States at this time, if a single album sales exceeds 500,000 copies, it is a gold album, if a single album sells more than 1 million, it is a platinum album, and if a single album sells more than 10 million copies, it is a diamond album.
According to Hong Kong's standards, 25,000 is considered a gold record, 50,000 is considered a platinum record, 100,000 is considered a double platinum record, and 150,000 is considered a triple platinum record.
Therefore, whether it is the more demanding United States or the relatively relaxed Hong Kong, Cao Zhiqiang's current performance can be regarded as a platinum record winner.
Of course, due to the low domestic consumption level, although Fufang's sales are good, the profit is actually not high.
But no matter how low the profit is, if the terrifying quantity is added, the overall profit is still very high.
As far as the current situation is concerned, with a sales volume of three million, the profit is very considerable.
Take the formal state-owned enterprise distribution channels with the lowest profits, that is, Xinhua Bookstore, supply and marketing cooperatives, department stores, etc., as an example.
These channels are based on a 50/50 pricing basis, that is, for a tape of 2.8 yuan, they will earn 1.4 yuan, while Huaxia Audio and Video Company earns the remaining 1.4 yuan.
The problem is that Huaxia Audio and Video Company is also responsible for the cost, which is 1.2 yuan, so the actual profit is 0.2 yuan per tape, which is 20 cents.
With sales of more than three million, the number of channels of state-owned enterprises is the best estimate, because these units are supplied in batches in limited quantities. So far, the sales volume totals 620,000, all of which have been sold out.
Calculating 620,000 records based on a profit of 2 cents, the gross profit of Huaxia Audio and Video Company is also 124,000 yuan. It has only been twelve days, which is almost a profit of 10,000 yuan a day.
Of course, the real moneymakers are the Little Red Room convenience kiosks in Hongguang Department Store and the sales department of Hongguang Publishing House.
Let’s talk about the Little Red House convenience kiosk first.
Although the sales volume of Xiaohongwu convenience kiosks is the lowest, currently only over 150,000, in terms of pure profit, Xiaohongwu's profits are actually more than those of state-owned enterprises.
Because of the Little Red House chain convenience kiosks, for every plate of "Blooming" sold, Hongguang Department Store can earn 0.3 yuan.
Profit, Huaxia Audio and Video Company can make a gross profit of one yuan.
Not counting the revenue of Hongguang Department Store, but only the gross profit of Huaxia Audio and Video Company, the sales volume of 150,000 is well over 150,000. In terms of gross profit, it indeed exceeds the sales channels of state-owned enterprises such as Xinhua Bookstore.
But the profits from these two channels pale into insignificance compared with the sales of Hongguang Publishing House.
The sales channel of Hongguang Publishing House is the publishing department’s sales department.
So according to the normal process, Hongguang Publishing House actually signed a sales agreement with Huaxia Audio and Video Company, and Hongguang Publishing House sold a portion of the "Blooming" tapes produced by Huaxia Audio and Video Company on its behalf.
The sales department of Hongguang Publishing House is a sales department in name, but it is actually a franchise chain sales unit.
In other words, as long as you sign an employment agreement with Li Youfu, and you are nominally a sales specialist in the sales department of Hongguang Publishing House, you can be regarded as a contract employee of Hongguang Publishing House.
These contract workers are not usually paid. The advantage is that they can pay for themselves through Hongguang Publishing House to buy workers' insurance that only workers can buy, including pension and medical care, and use their own money to buy Hongguang Publishing House employees at internal prices. Workers' benefits such as differential food stamps can only be enjoyed by workers.
But these benefits are not enough to impress those self-employed people. What really impresses them is that they can reasonably and legally obtain the products sold by Hongguang Publishing House at prices far lower than those of the outside world, and they can also sell them abroad reasonably and legally with publishing house certification. products.
For example, Hongguang Publishing House's self-produced books, books sold on behalf of others, etc. These contract sales specialists can set up stalls and sell them openly.
At that time, if someone checks them, they will be full-fledged salespersons of state-owned enterprises and not considered self-employed.
What are the benefits of this?
The first one is that after these people have approved the skin of Hongguang Publishing House, they are considered organized people and are no longer self-employed individuals working alone. When the demons and monsters from all over the world see them, they cannot treat them according to their nature as self-employed people, but must first treat them as self-employed people. Negotiate with their backend, which is Hongguang Publishing House.
Hongguang Publishing House is a state-owned enterprise in Beijing, and it is also considered a cultural institution. Behind it are the Ministry of Metallurgy and the Ministry of Culture. This is not something that ordinary local units can afford, so these "expatriate sales specialists" of Hongguang Publishing House are , those monsters and monsters just turn a blind eye and stay away without disturbing them, which means they are missing out on a lot of extra expenses.
Secondly, after those people become contract employees of the sales department of Hongguang Publishing House, they are considered employees of state-owned enterprises, and their nature has changed, and they are no longer simply self-employed.
In other words, they do not have to pay the industrial and commercial taxes of self-employed individuals, and they do not have the various restrictions of self-employed individuals.
For example, restrictions on the number of employees, capital scale restrictions, etc. are not restricted by the framework of self-employed individuals, but are based on the standards of state-owned enterprises.
This means that each regional franchisee, or salesperson in a branch, can recruit its own staff to expand its sales force and sales scope.
In other words, every sales specialist who joins the sales department of Hongguang Publishing House can theoretically hire a team of more than eight people. Then they no longer need to be self-employed, but directly engage in wholesalers, and they will still be honest wholesalers.
The profits of wholesalers are much greater than those of self-employed individuals, and their capital scale is also larger.
What’s more interesting is that because they are state-owned enterprises, their funds can be used in the publishing house’s state-owned enterprise accounts, so it doesn’t matter how large the funds are.
At the same time, because the sales branches in different regions are all under the same unit, if each other is short of money, they can help each other and adjust each other after applying, so that if one party is in trouble, all parties will support it.
Not to mention, Hongguang Publishing House cooperates closely with Hongguang Machinery Factory, and goods can be transported by train and car in a regular way, which is something that ordinary self-employed people cannot do.
It can be said that before the private economy is allowed to appear, this franchise model, or affiliated model, is the most ideal operating state, and the benefits are not too many.
There are many benefits, but also many constraints.
Because I joined Hongguang Publishing House and became a member of the sales department, I had to keep the
The rules of the publisher.
For example, the products sold by self-employed franchisees must be certified by the publishing house. Only those who have been certified can enjoy discounts. If you sell uncertified products privately, then let it go if nothing happens. If something goes wrong, it has nothing to do with the publishing house. , and the publisher will also be held accountable.
These terms are all formal contracts, which record various rights and obligations in detail. Generally speaking, it is more beneficial to the publishing house, but it is also good for the self-employed franchise.
So far, there are only three legal products for sale that have been authenticated by the publishing house, namely the book "Journey to the Rivers and Lakes", the single record "Red Flag Flying", and the album record "Blooming Life".
Needless to say, the sales volume of "Journey to the Rivers and Lakes" is still a bestseller even now, and it has already made everyone a lot of money.
Although the overall sales volume of "Flowing Red Flag" is not very satisfactory, the unit price is high and the profit is also high.
"Blooming Life" is the latest hit.
As soon as the album "Fu Fang" was released, the sales department of Hongguang Publishing House used its own internal channels to distribute it to distribution points in various places, and then sold it in large quantities with the help of sales specialists at those distribution points, or sales wholesalers.
The purchase price of all franchisees is uniformly 2.3 yuan. As for how much they sell the goods after receiving them, it doesn't matter. It all depends on their own abilities.
Considering that supply exceeds demand in remote areas, the further away from the capital, the higher the retail price.
For example, in the Nanjing branch, the current retail price of a box of "Blooming Life" tapes in Nanjing has reached about 4 yuan. So the sales staff of the Nanjing branch bought the goods for 2.3 yuan and sold them for 4 yuan. The middle price is enough. There is a gross profit of 1.7 yuan.
After subtracting the transportation cost, it is almost 20 cents per plate, and the profit is 1.5 yuan.
If you earn 1.5 yuan per tape, then 10,000 tapes would be a gross profit of 15,000 yuan. Can this not make people jealous?
Therefore, after everyone tasted the sweetness, they were crazy to buy.
The reason why we were able to sell three million copies in twelve days was that most of them were sold by these sales specialists from the sales department of Hongguang Publishing House.
They all first buy the goods with money. After the goods are purchased, they sell them locally and wholesale, and then they buy the goods again after getting the money.
Thanks to its own independent fleet of vehicles, it is able to conduct short- and medium-distance vehicle transportation on its own. Only in the northern region, 1.8 million tickets were sold in just a few days, and the rest were sales in the southern region.
Considering that Li Youfu has already negotiated cooperation with local tape factories in Guangzhou, Shenzhen and Nanjing, and most of the new tape factories have already started officially recording "Blooming Life", it is initially estimated that there will be another wave of sales frenzy in the future.
According to Li Youfu, demand for the album "Blooming Life" is still in short supply and everyone is snapping up the tape.
Of course, the sales are so hot that it has exceeded ordinary love, and it is actually considered a kind of speculation.
This is of course caused by many reasons.
One of the big reasons is the development of tape recorders and the promotion of audio tapes in the past two years.
In fact, just three years ago, in 1980, the number of domestic tape recorders produced nationwide was only 110,000 units.
Then in 1981, tape recorder factories sprung up all over the country, and their output suddenly exceeded one million.
Arrived at 19@
Strict statistics, but even based on the most conservative data, there are at least 30 million units.
In other words, so far, there are at least 40 million tape recorders in China.
With such a huge number of recorders, the demand for content, that is, recording tapes, naturally increased greatly.
In addition, in 1983, after teacher Li Guyi publicly sang the banned song "Hometown Love" at the 1983 Spring Festival Gala, he sounded the clarion call for openness, which led to the crazy entry of Hong Kong and Taiwan pop music into the mainland.
It was only because the number of domestic audio tapes during this period was too small, there were too few pirated copies, and transportation was poor, which led to the overall number of popular song tapes being too small.
It can be said that in 1983, you might be able to buy a tape recorder, but the number of audio tapes you could buy on the market was actually relatively small, especially the audio tapes of popular songs from Hong Kong and Taiwan. And little.
This is mainly because most of the popular songs from Hong Kong and Taiwan are illegal and have not been formally approved, so regular domestic record companies cannot openly release them.
For example, China Record Company, Cao Zhiqiang's Huaxia Audio and Video Company, and record companies directly under various local governments, such as Jinmen Record Company, etc., such domestic formal record companies, cannot openly produce Hong Kong and Taiwan pop songs at this time.
As a result, the popular songs flowing into the country at this time were actually pirated goods produced privately by various record companies in the south, that is, cassettes without the name of the record company printed on them.
It was not until 1984 that China officially liberalized this area, and various record companies began to openly pirate popular songs from Hong Kong, Taiwan, and even Europe and the United States. Just like they pirated Hong Kong and Taiwan martial arts, they all openly pirated and sold them.
So after October 1984, or after 1985, the Hong Kong and Taiwan pop song tapes you heard usually had the name of the audio and video publishing company printed on them. That was because they were allowed to do that.
But in 1983, this was still not allowed, so although there were Hong Kong and Taiwan pop songs on the market, they were very few.
As a result, everyone's desire for pop songs is very high, so that the price of pirated pop song tapes is very high, generally more than six yuan.
Now, there are domestic songs that are comparable in quality to Hong Kong and Taiwan pop songs, and the price is so cheap, so of course everyone is rushing to buy them.
Not to mention, the common people at this time were very smart, and many people discovered the business opportunities. Not only did they buy and listen to them themselves, but they also bought many more and traded them privately to make the difference.
So, three million sales, this is really just the beginning.
This can already be understood from the market demand, which is still in short supply, and the market price, which has not dropped yet and far exceeds the set price.
It can only be said that the domestic record market at this time is really a blue ocean with high demand.
I would be sorry for myself if I didn’t take the opportunity to pick up the money.
