The key to small profits but quick turnover lies in the word "many". If the sales volume is not enough, then this sales strategy will be considered a failure.
Especially when Cao Zhiqiang had stockpiled more than 1.5 million records in advance, if he didn't get it right, he might really lose money.
However, it can be said that Cao Zhiqiang has 100% confidence in his first music album "Blooming Life".
The reason is very simple, that is, this album. Cao Zhiqiang copied the best-selling album that appeared two thousand years later in the previous life. It is a good thing that has already been proven by history and the market.
Due to various reasons, two thousand years later, in fact, the music market in China, no, in the world, has begun to decline, and will never regain the glory of the 1980s and 1990s.
However, the more the music market goes downhill, the more intense the competition becomes.
The album "Blooming Life" can stand out in the fiercely competitive music market, which itself represents extraordinary quality.
Products like music are just like food. The further they develop, the more delicious they become.
For no other reason than because the people of later generations are all people living in the Internet era. After these people have experienced a large amount of information bombardment, their happiness threshold has been greatly increased. It is difficult for ordinary literary and artistic products to make them happy.
To put it more bluntly, later generations have a higher level of appreciation and more sophisticated tastes.
Therefore, most of the ordinary pop songs of later generations can be regarded as something like a nuclear explosion as long as the folk customs were still very simple and the entertainment methods were very poor in the 1980s.
In this regard, Cao Zhiqiang has already done experiments.
For example, the book of poems that Cao Zhiqiang copied before, "The Farthest Distance in the World," would be ordinary in later generations, but in this period, its power was extraordinary, and it directly sent Cao Zhiqiang, an unknown little person, to the world. The throne of a new and cutting-edge poet, and suddenly became a household worth ten thousand yuan.
Cao Zhiqiang's subsequent series of operations were almost all based on this collection of poems.
Without the wealth created by this collection of poems in a short period of time, many of Cao Zhiqiang’s actions and ideas would not have been implemented smoothly.
If nothing else, just frame Wei Dajun as a way to bid farewell to the past completely. It is absolutely impossible without money.
Although Wei Dajun was strictly speaking a good leader and very cautious, he did do a lot of illegal things and was indeed dangerous.
If Cao Zhiqiang did not take the initiative to provoke the Wei army and take the initiative to send the Wei army in and get rid of it once and for all in advance, then Cao Zhiqiang would be in trouble with the severe crackdown that is currently blowing across the country.
Although Wei Dajun is very cautious, he may be able to escape during the severe attack, but it is more likely that he will not be able to escape. Therefore, he and his younger brothers are still a major hidden danger.
If Wei Dajun falls into trouble, Cao Zhiqiang will never be able to escape the involvement, because when Wei Dajun explains the problem after being caught, he will never let Cao Zhiqiang slip through the net.
It can be said that as long as you have done some things, you will definitely leave stains and dark history. You cannot escape these things by running away. The only way is to face them head-on and find a solution as soon as possible.
If Cao Zhiqiang doesn't deal with Wei Dajun's group before the wind blows, completely silence them, and extract himself, then it will be difficult to wait for Wei Dajun to be captured and Wei Dajun to explain Cao Zhiqiang's problem. When the time comes, let alone Secretary Dong and Factory Director Li, even Uncle Xu may not be able to save him!
Although Cao Zhiqiang actually had many flaws when he solved Wei Dajun's group.
If these flaws had been exposed two thousand years later, people would have seen through it long ago and arrested Cao Zhiqiang.
But thanks to the characteristics of the times, technical level and his "money ability" at this time, even if there were some flaws when framing Wei Dajun, it was still passed safely.
On the surface, it seems that Wei Dajun and his gang deserved the blame. After all, let alone "robbing" a huge sum of 10,000 yuan, simply saying that Wei Dajun secretly concealed illegal firearms and controlled knives is enough to put them in jail.
But the premise for all this is still that 10,000 yuan.
With that ten thousand yuan, Cao Zhiqiang couldn't use this plan at all.
After using this trick, if Cao Zhiqiang had not continued to spend money to open up various relationships, such as spending money to bribe relevant personnel, it would still be difficult for Cao Zhiqiang to achieve his wish and escape smoothly.
And if it weren't for this special era, Cao Zhiqiang's obvious behavior of giving money would have been caught long ago.
But no matter what, the source is still money.
Where does the money come from? Of course it’s that poetry collection, but why is that poetry collection so profitable?
Naturally, the editor of the poetry magazine was particularly optimistic about it, so in order to publish the book, he privately agreed with Cao Zhiqiang on a profit-sharing model.
If it weren’t for the royalty-sharing model, it would have been impossible for Cao Zhiqiang to earn so much money from just one collection of poems.
Therefore, when it comes to entertainment works, whether they are literary works or pop music, good content is the real king.
Among them, the good works that stand out in the fiercely competitive environment of later generations must be like a dimensionality reduction attack in the 1980s when entertainment was scarce.
Just like "The Farthest Distance in the World", if the modern poems in it weren't so amazing for this era, it would have been impossible for the editor of the poetry magazine to agree to the secret share.
In the same way, the key reason why Cao Zhiqiang's "Jiang Hu Xing" later released became the best-selling book this year is not the poetry collection in it, but the martial arts novella "Shattered Void!"
You know, "Shattered Void" is actually closer to cultivation, and is completely different from ordinary martial arts.
If this were to be placed two thousand years later, it might be just average, but in the 1980s, it would definitely be a dimensionality reduction attack.
Just like Jin Yong's works, he is the undoubted king in this era, but if Jin Yong was born after 2022 when the Internet is rampant, then one of Jin Yong's works would probably be a street commodity.
In the same way, domestic pop songs in the 1980s were actually quite primitive, even crude, which is why they were defeated by the impact of Hong Kong and Taiwan pop songs.
To be honest, I have been reading books recently to catch up on updates, switch sources, read aloud with many sounds, and it can be used on both Android and Apple. 】
As for the popular songs in Hong Kong and Taiwan during this period, a large part of them were copied from Japanese songs or European and American songs.
Yes, Japan's achievements in film and television may be average, but in the field of music, at least throughout the 1980s and 1990s, there is no doubt that Japan is the king of Asia and has influenced the entire East Asian music industry.
Two thousand years later, the domestic music industry is actually mostly influenced by foreign influences, and according to its own circumstances, a number of its own high-quality songs have emerged.
For example, the album "Blooming Life" is a typical portrayal.
Although in Cao Zhiqiang's memory, the sales of the album "Blooming Life" were already good, especially its title song "Blooming Life", which won the Best Song of the Year Award in the 13th Global Chinese Music Chart.
You know, the Best Song of the Year Award was in 2006, when the competition was fierce!
Using songs that were supposed to appear twenty years later and appearing twenty years in advance, the effect goes without saying.
However, this alone is not enough.
Therefore, in order to seek stability, Cao Zhiqiang not only implemented the strategy of small profits but quick turnover, but also set the price of the genuine tape very low, only 2.8 yuan per tape. He also deliberately delayed the time, so that the song that had been recorded long ago was delayed. It will be released on the market after the college entrance examination.
There are many benefits to doing this. Not only can young people have the time to pursue it, but it can also reassure many parents of students.
You know, the summer vacation time for schools in China at this time is July 15th.
After the college entrance examination, it is the time for students to have a vacation, so they naturally have a lot of time to pursue pop songs.
The release of a music album like "Blooming Life" at this time can be said to have maximized the acceptance of young students.
In addition, Cao Zhiqiang also paid money to China Central Radio to play his hit song "Blooming Life".
Since the song is full of positive energy and is really good to listen to, radio stations have no pressure to play the song and it easily passes the review.
In fact, originally Cao Zhiqiang only spent money to buy the right to play three times on the radio station. But after "Blooming Life" was successfully broadcast three times, because the listeners liked it so much, there were so many people writing in and calling to request songs that the radio station again I had to respond to listener requests and play it ten more times.
In the week before and after, there were a total of 13 radio broadcasts, and with sufficient stocking, both Xinhua Bookstore and street vendors had a large number of genuine records on the market at the same time, and the sales effect it brought was amazing.
Six days, just six days, less than a week, 1.4 million records were sold.
Not only the sales volume is so amazing, but also the popularity is getting bigger and bigger. The supply everywhere exceeds the demand, and there are all kinds of dealers everywhere holding money to buy goods.
Among the sales of 1.4 million records, the self-employed vendor channel under Hongguang Publishing House alone contributed more than 900,000 records. Xinhua Bookstore and local supply and marketing cooperatives contributed nearly 400,000 records. It is convenient Ting also contributed 100,000 copies.
What’s even more interesting is that among them, most of the 100,000 sales of convenience kiosks in Beijing were from wholesale, and few were sold individually.
It turns out that not all self-employed people can get goods directly from Hongguang Publishing House. After all, if you want to get low-priced goods from Hongguang Publishing House, you must first become a franchisee of Hongguang Publishing House, and the threshold for becoming a franchisee is very high. There are certain capital verification requirements.
In other words, it is not that simple to become a non-staff member of Hongguang Publishing House, or a franchisee. If you are not a household with ten thousand yuan, and can come up with ten thousand yuan of funds at a time, don't even think about it.
But most self-employed people, or unlicensed illegal self-employed people who want to take advantage of the opportunity to make a fortune, don't have that much money, and it is difficult to find the Hongguang Publishing House.
Piracy is a good idea, but the price of genuine tapes is 2.8 yuan per tape, which makes piracy impossible for ordinary vendors because it is unprofitable.
then what should we do?
Do you want to just watch this opportunity to make a fortune slip away?
Otherwise, the people's brains are alive. As long as they are given a chance, they can be quite flexible.
Piracy is not cost-effective. If you go to the publishing house to buy genuine low-priced goods, you can't buy them. If you buy them at Xinhua Bookstore, you can't get them. So what should you do?
Alas, convenience kiosks are a great place.
As mentioned before, the twelve convenience kiosks in the capital are also open to sell the genuine album of "Blooming Life", and the prices of the albums here can be negotiated.
The purchase price of convenience kiosks is 2.5 yuan, which is a floating range of 30 cents compared to the regular price of 2.8 yuan.
If you buy in large quantities from convenience kiosks, those self-employed people who are not very strong and are not franchisees of Hongguang Publishing House can get the goods for 2.7 yuan, and then they will make at least 10 cents in profit for each tape.
Of course, the actual profits of these vendors are much higher than the amount of one cent.
This is because the situation is similar to when "Jianghuxing" was first launched. Because "Blooming Life" was too popular and the supply of formal platforms such as Xinhua Bookstore was insufficient, the market price was actually out of touch with the pricing, and the market price was higher than the pricing. Case.
As early as the fourth day of the official launch of "Blooming Life", due to too many people rushing to buy it, and the limited supply in channels such as Xinhua Bookstore and department stores, the supply was limited. As a result, Xinhua Bookstore and department stores always had posters but no products. Out of stock status.
Although there are many self-employed people selling, the sales volume of these people is still unable to match the purchasing enthusiasm of the masses.
Therefore, by the fifth day after "Blooming Life" was officially launched, there was already a shortage in the market, causing the market price to be higher than the set price.
At present, the genuine market price in the Beijing area is already 3.5 yuan per plate. The market price in Northeast, Shandong, Hebei and Henan and other places has risen to 4 yuan per plate. It has risen to 5 yuan per plate in Jiangsu and Zhejiang, and further away In the Guangdong area, the retail price has soared to 6 yuan or even 8 yuan per plate.
In other words, those hawkers only need to purchase large quantities of goods in convenience stores in the capital, and then even if they go to nearby Shandong, Hebei and other places to sell, they can make a lot of money. If they can go further to Guangdong, they can make a lot of money. Yuanduo profit.
So many vendors have now begun to sell "Blooming Life" from the north to Guangdong, and then buy clothes, shampoo and other items from Guangdong and return to the north. They come back and forth, and the profit is not too good.
Of course, ordinary hawkers can have this idea, let alone "franchisees" like Li Youfu.
With the blessing of Hongguang Publishing House and the help of brother units of Hongguang Machinery Factory, they can get the goods directly from the warehouse at a low price, then directly package the goods and take the train to Jiangsu, Zhejiang, Guangdong and other places to sell the goods.
Over and over again, it turns out that the group of people in the sales department of Hongguang Publishing House are the ones who make the most money.
In addition, because of the popularity of this album, many tape manufacturers were also interested and agreed to supply Cao Zhiqiang, and worked overtime to produce more record tapes.
Li Youfu even reached an agreement with tape factories in Guangzhou, Shenzhen and other places to have local tape factories produce a new batch of records.
This also led to the fact that although 1.4 million records were sold in just six days, various tape factories worked overtime to produce another 1.2 million records.
Although overall, supply still exceeds demand, since Cao Zhiqiang previously stocked up to 1,500,000 yuan, the short-term supply is still relatively sufficient.
However, even though the actual production volume is very high and the stocking quantity is large, Cao Zhiqiang still supplies limited quantities.
This limited quantity refers to the limited quantity that is limited by formal channels such as Xinhua Bookstore, but its own channels have opened up the supply.
In other words, Cao Zhiqiang gave priority to supplying products to his own sales channels. Xinhua Bookstore and these channels were more of a facade, or advertising.
Xinhua Bookstore has been unable to get it, doesn't it mean that this record is a bestseller?
Only best-selling records are valuable, whether they are flipped or collected, they are all worth it.
What's more, this record is really good and I never get tired of it no matter how much I listen to it.
In short, the current sales situation is not a small fire, it is a big fire, and the fire is hot.
According to the current situation, even the most optimistic estimate is that the sales of this album will exceed three million copies this year.
Optimistic estimates suggest that if this hot sales situation continues, it only takes one more week to break through 3 million easily.
In fact, the situation is better than even the most optimistic estimates.
Twelve days after "Blooming Life" was officially released, sales officially exceeded three million copies, and the momentum remains unabated, with the potential to dominate the country.
Let’s put it this way, it’s hard to say about other places, but when it comes to Beijing, you can hear songs from the album “Blooming Life” everywhere you go on the street.
Not only are many stores playing it, but many trendy young people are also carrying tape recorders and wearing trumpets while walking while constantly playing "Blooming Life".
This fiery momentum has not subsided as time goes by, but has become more and more intense.
So much so that in the domestic pop music market at this time, no matter whether it is from the Mainland, Hong Kong, Taiwan, Europe, the United States or Japan, there is currently no song that can compete with Blooming Life.
From south to north, from east to west, the streets and alleys of every city are full of angry voices, and the roars of young people in groups are everywhere.
It can be said that the whole of July is a blooming July.
When the anger comes out, who can compete with him?
Even later generations regard the appearance of the album "Blooming Life" as a landmark event in the domestic entertainment industry.
Because it is a fact recognized by everyone that it was from this album that Cao Zhiqiang officially embarked on the road to his music legend.
Before he officially retired from the entertainment industry, whenever he released a new song, all singers would stay away because no one could stop him.
So much so that when future generations talk about the legendary singers of the 1980s and 1990s, they say that it was an era that belonged to two people.
These two people are commonly known as Michael in the west and Cao Zhiqiang in the east. It can be said that the two sides are in good company for a while, and each is good at winning.
As for singers in Asia, throughout the 1980s and 1990s, regardless of whether they were male or female, it can be said that they all trembled in the shadow of Cao Zhiqiang. No one dared to compare with Cao Zhiqiang, and everyone recognized that Cao Zhiqiang was the one. Asia's number one singer.
Of course, that's all for later.
