Cao Zhiqiang dared to say that I am responsible for everything. Naturally, he was not boasting, but he was really confident.
The reason is that Cao Zhiqiang did not start from the bottom and then slowly work his way up. Instead, he first found a top boss like a big leader, and then used the boss's relationship to build a publishing house with all his might.
This kind of high-level approach is different from the petty quarrels of ordinary people. No matter how small the temple is, it still has a backstage.
Not to mention, Hongguang Publishing House, as a subordinate unit of Hongguang Machinery Factory, is backed by a large state-owned enterprise like Hongguang Machinery Factory, so it is a state-owned unit.
During this period, as long as it is a state-owned unit, it is usually difficult for ordinary grassroots personnel to make things difficult for them.
In fact, after working for so long, especially after contacting the director of the Publishing Bureau and other leaders, Cao Zhiqiang is no longer the newbie who doesn't understand anything.
At least he has some understanding of the publishing industry.
In fact, during this period, a unit like a publishing house was essentially no different from a factory.
It's just that ordinary factories produce industrial products, while publishing houses produce cultural products, such as books, audio and video products.
In other words, the publishing house is actually a production unit, but it only produces cultural products.
At the same time, due to the lack of laws and regulations, the publishing house is not only a production unit, but also a distribution unit.
This means that cultural products produced by publishing houses, such as books and audio-visual products produced by themselves, can also be sold by themselves and do not have to be sold to Xinhua Bookstore.
But relatively speaking, Xinhua Bookstore has wider distribution channels, so they usually sell books directly to Xinhua Bookstore and let Xinhua Bookstore sell them on their behalf.
After all, for ordinary people, they don't go to a publishing house to buy books. They always go to the local Xinhua Bookstore to buy books.
However, if some individuals want to bypass Xinhua Bookstore and buy books directly from the publishing house, that is no problem.
As long as the publisher's selling price does not exceed the list price, there is no reselling problem.
On the contrary, here at Xinhua Bookstore, if we keep shipping in large quantities through Xinhua Bookstore, there will be many problems.
The first is the issue of cost-effectiveness.
If it keeps shipping through Xinhua Bookstore, Cao Zhiqiang’s publishing house will make less money.
After all, he sells the goods to Xinhua Bookstore first, and Xinhua Bookstore then sells them in large quantities to other readers and second-hand dealers.
In this case, no matter how much goods are sold, Cao Zhiqiang can only sell each book for five yuan.
But if those second-rate dealers come to buy from his publishing house, then he can sell a book for eight yuan, which is three yuan more than selling it to the publishing house. Why not?
Secondly, there is the issue of reputation.
Excessive hunger marketing will also annoy ordinary readers and lead to a decline in reputation.
Although Cao Zhiqiang has a lot of stocks, the problem is that Xinhua Bookstore is a state-owned unit.
The nature of a state-owned unit is that if a book sells well or poorly, the profits must be turned over. Ordinary employees of Xinhua Bookstore have no benefits.
As a result, the employees of Xinhua Bookstore are naturally not willing to restock.
Because at this time, each store of Xinhua Bookstore has planned how many goods will be shipped every day.
For example, for a bookstore in Xinhua Bookstore, how many books are purchased from your publishing house and sold every day is based on the originally planned indicators and generally cannot be changed.
If the target is set above, the employees of Xinhua Bookstore will purchase goods according to the target.
This indicator is usually a flexible indicator, such as the minimum number of purchases per day and the maximum number of purchases per day.
Generally speaking, as long as the purchase quota is met, people from Xinhua Bookstore can no longer purchase goods.
Even if a certain book in Xinhua Bookstore is suddenly sold out, they will not replenish it in time, but will wait until the next cycle, which is tomorrow.
This is why during this period, some best-selling books are often sold out, and people queue up to buy books early in the morning. This is mainly because the turnover of Xinhua Bookstore is too slow.
Because the purchase behavior within the indicator must be done, but the replenishment behavior outside the indicator is optional.
When wages and bonuses remain unchanged, why do the employees of Xinhua Bookstore have to work so hard to replenish supplies?
Anyway, there will be no extra bonus for replenishing the goods. They only go to replenish the goods when they have no time.
Wouldn't it be nice to have that time to rest in his warehouse, play poker and chat?
Previously, Xinhua Bookstore sold out "Journey to Jianghu" in less than half a day. This is the reason why it did not replenish the stock that day.
However, on the second day, why did the purchase quantity only increase to 50,000 sets per day and not to 100,000 or even 200,000 sets per day?
The reason is that 50,000 sets per day is the maximum target in this store's plan, and it cannot be higher.
If you want to modify the purchase quota, you have to get stamps from leaders at all levels and then revise the plan again, which is very troublesome.
As for today’s replenishment of 100,000 sets, that was unplanned.
Strictly speaking, it was because after "Journey to the Rivers and Lakes" was sold out, people queuing up outside were still waiting to leave, and people at Xinhua Bookstore were afraid of something happening after the protests started, so they acted as a temporary compromise.
Didn't you see that the police are here? The police didn't come by themselves, they were called by Xinhua Bookstore!
After all, there are so many people, and Xinhua Bookstore will be afraid if a commotion breaks out.
However, as long as there is no purchase restriction policy, even if there is a temporary replenishment of 100,000 sets, it is estimated that it will still not be able to satisfy the appetite of the long queues of book buyers outside.
With so many people queuing up to buy books, who can guarantee that there aren’t a few second-rate dealers with deep pockets among them?
Once the few people in front are wealthy and second-rate dealers and they buy up all the 100,000 sets of books again, causing a large number of people in line behind to be unable to buy books, trouble will happen!
It would be even more troublesome, especially since there are many adults and aunts inside.
It doesn’t matter what their purpose is in queuing up to buy books, whether they want to read them themselves or want to resell them.
If they wait in line all day and end up unable to buy a book, they will be furious!
Once you offend them, the consequences will be disastrous.
Especially those uncles and aunts, they will not care whether the quantity is insufficient, they will only say it is unfair, and they will only yell and make trouble.
If something like this happens, we will be in big trouble.
Therefore, people waiting in line must be able to buy at least one set per day.
In this way, if you really want to buy the book and read it yourself, you will naturally be satisfied.
And those ordinary uncles and aunts who want to take advantage of the opportunity to resell and make a profit, although they can only buy one book, can probably make four or five quick bucks by reselling it.
With this income as a base, and the fact that everyone is treated equally, everyone is limited to purchasing one book per day, which is fair and reasonable, you won't care about waiting in line for a long time.
But the problem is that Xinhua Bookstore is only a state-owned unit, and they have no right to impose purchase restrictions on certain books sold by them.
The only person who can issue a purchase restriction order is the publishing unit, that is, Hongguang Publishing House.
Ordinarily, at this time, the person in charge of each store, such as Liu Donghai, should immediately issue a purchase restriction order.
But they ignored these and only thought about making money.
If Cao Zhiqiang hadn't arrived in time today, we would have been in big trouble if there had been a mass sex incident!
"What did you do?"
Thinking of this, Cao Zhiqiang cursed loudly.
"Why does Mao want to send out all the people from the publishing house? Why does Mao want every major Xinhua Bookstore sales point to have a person in charge?
Is it just for you to come here to stand up?
Isn’t it just to respond to various problems in a timely manner?
For example, in this case, you should buy it in time!
If that doesn't work, you can call me and report the situation in time?
What are you doing?
It's been two days since the accident happened, or did I discover the problem only after I came here?
Do you know that if mass chaos really occurs, we will all have to live with it, and even the publishing house may have to close its doors! "
"I'm sorry, general manager." Shen Zhenhua immediately lowered his head and said, "It's all my fault. I failed to understand the situation and report to you in time. If you want to blame, blame me."
"No, no, no." Liu Xiangdong also quickly admitted his mistake, "General Manager, I am also responsible. After all, I did not expect this.
I saw so many people queuing up. They were only thinking about selling our books, how to sell more books, and how to talk to the people at Xinhua Bookstore about modifying the quota. I didn't expect it to be so serious.
This is all due to my inexperience, I, I accept any punishment! "
"Okay!" Cao Zhiqiang waved his hand, "Now is not the time to talk about this."
After a pause, Cao Zhiqiang said: "You are all like this, what about other bookstores? Is this the same situation?"
"It should be about the same." Shen Zhenhua said, "Other bookstores don't have as many people as here, but their indicators are also small, so it should be about the same."
"That's it." Cao Zhiqiang said, "Hurry up and call other bookstores and ask them to do what I say and impose purchase restrictions immediately!
We must ensure that people who come to Xinhua Bookstore to buy our books can at least queue up and buy one set every day.
Never let people wait in line for a long time, only to be told that they are sold out and please be early tomorrow.
This will not only damage the reputation of our publishing house, but may also cause trouble.
As for those booksellers who want to buy more books, tell the people in charge of each bookstore that those who want to buy more books at one time should come directly to our publishing house and not buy at Xinhua Bookstore.
In short, from now on, all the books our publishing house puts on the shelves for retail in Xinhua Bookstore will implement a purchase restriction policy, that is, each person can only buy one set per day, and no more will be allowed.
As for those guys who want to be bad guys, let them come directly to our publishing house and buy them all as I said. The minimum purchase is 1,000 sets at eight yuan per set. "
"General manager," Liu Donghai said, "One thousand sets seems a bit too much. Most people simply can't afford this."
Before Cao Zhiqiang could speak, Shen Zhenhua spoke first: "No. Because as soon as the purchase restriction order is issued, those second-rate dealers will not be able to buy additional books from Xinhua Bookstore, so they will have to purchase them from our publishing house.
If a single person cannot afford a thousand sets of money, they can form a partnership.
Don’t underestimate the wisdom of the crowd!
Suppose I am a second-rate dealer. If I hear about it, I can go directly to the publishing house and buy it for eight yuan a set.
So even if I don't have enough money on hand, I can get other people to pool money together, and then join forces to buy books.
For example, if I can contribute 800 yuan, then I only need to find nine people who can contribute 800 yuan to collect 8,000 yuan, and then they can go to our publishing house and buy a thousand sets of books together.
If you buy the book, divide it up, and then set up a stall at the entrance of major universities, if you sell it for ten yuan a set, I'm afraid it will be sold out very quickly.
In this way, I have 800 yuan on hand, and if I partner with someone else, I can make at least 200 yuan by selling it, so why should I hesitate? "
"Hua Zi said it well." Cao Zhiqiang smiled.
"That's the reason. As long as our books are in demand and best-sellers, we don't have to worry about whether they have enough money to purchase them.
In fact, the reason why I raised the purchase threshold and started batching a thousand sets was to force them to join forces.
Second-rate dealers like this who are just making small fuss are just stragglers. Not to mention they are not a big deal, they will only cause trouble.
Only by getting those second-rate dealers to unite and form large interest groups can I select the best and cooperate with them. "
"Cooperate?" Shen Zhenhua opened his mouth. "Boss, no, general manager, are you planning to cooperate with those second-rate dealers? Isn't this lowering your status?"
"What do you mean by lowering one's worth?" Cao Zhiqiang shrugged, "Hua Zi, don't underestimate those second-rate dealers. To a certain extent, these people are much better than Xinhua Bookstore.
In the future, if our publishing house wants to become bigger and stronger, it is likely that we will have to rely on the best of these second-rate dealers.
But it’s useless to say this now, you’ll know what I’m going to do later. "
Speaking of this, Cao Zhiqiang smiled and shook his head: "Okay, let's talk about those things later.
Well, I brought some food over. Although it is leftovers, no one has touched it, and it is all cooked by famous chefs in big hotels. Do you want some? If not, should I give it to someone else? "
"I want it," Shen Zhenhua said immediately with a playful smile, "Don't say it, general manager, if you didn't say it, I would have forgotten that it's dinner time.
Just keep this meal, I promise to eat it all. "
Cao Zhiqiang smiled slightly, then looked at Liu Donghai: "What about you?"
"Thank you, general manager." Liu Donghai also nodded quickly and said, "It's okay for me. I'll have this for lunch."
"Don't you think it's leftover food?" Cao Zhiqiang asked.
"How can you dislike it?" Liu Donghai chuckled, "You look like a hard food in a big hotel. Besides, you said that no one has touched this, so you won't dislike it."
"As long as you don't dislike it." Cao Zhiqiang nodded, "It's still early, you two hurry up and eat. When you finish eating, you will notify me of my purchase restriction order and wholesale order."
"From now on, when you come to Xinhua Bookstore to buy, you can only buy one set per person per day, and the price will be strictly based on the set price. There will be no bargaining."
"If you want to buy in large quantities at one time and earn the price difference by being a second-hand dealer, just come directly to our publishing house. The price can be discounted."
"Real book consumers must be separated from second-rate dealers, and they must not be allowed to run on the same track. Do you understand?"
"I understand!" Shen Zhenhua and Liu Donghai replied at the same time.
"Very good!" Cao Zhiqiang smiled.
"I have a hunch. Whether our publishing house can take advantage of this to skyrocket in the future depends on whether this battle is successful or not!"
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