Cheng Daqi concentrated on eating.
You can get free food on the red street, but the food doesn't taste very good.
Most of them are almost expired.
After all, the purpose of handing out food is to keep homeless people from starving to death.
On the other hand, if the quality of the free food is too high, many less poor people will grab it.
There are very few things that homeless people can actually eat.
Dormer's burger just didn't surprise Cheng Daqi, but it still tasted great.
The two desserts, pineapple pie and apple pie, are also delicious.
Putting down the apple pie in his hand, Cheng Daqi took aim at the drinks provided in Domo's dining car.
Why not spend money to make a few bites?
"Thomas, this may be a bit presumptuous, would you like to hear my advice?"
When the rivers and lakes met, Cheng Daqi decided to give Duo Mo some sincerity.
Coming out of his reverie about the future, Thomas replied with a smile.
"Of course, you are my first customer. If you don't tell me, I will also want to ask you."
The fat cook came from a wealthy family. If he didn't like delicious food, he wouldn't be so fat.
If he didn't really want his food to be recognized by more people, he wouldn't be struggling to open a food truck.
Thomas was very happy when someone was willing to give advice.
Not only did he not feel that Cheng Daqi was presumptuous, he was even extremely happy.
Judging from Cheng Daqi's comment on the burger he made just now, this Asian guy obviously has something.
In fact, Thomas's guess was correct.
The core selling point of the chain fitness brand created by Cheng Daqi in his previous life is not fitness, but traditional Chinese medicine health and fitness meals.
Using fitness as the traffic entrance, the low membership fee attracts a large number of people who are concerned about physical health and fitness.
The core profit point is to provide these members with different TCM health and fitness meals.
There are those that work with fat loss, those that work with body conditioning, and those that work with alleviating aging.
Cheng Daqi really studied the catering industry in his previous life, otherwise he would not be able to combine medicinal diet with fitness.
"The food you make tastes very good. It's much better than those cheap fast food."
After praising a few words in a leisurely manner, Cheng Daqi prepared to give the fat cook a few words.
Anyway, he has no plans to do catering again in his life.
"Before I give you my advice, I need to ask you a question."
"What's the problem?" The fat cook touched his chef's skirt in confusion.
“You want to open a great food truck and be an ordinary successful owner.
Or do you want to make your BBB burgers impressive and make a name for yourself in the American catering industry? "
Cheng Daqi didn't care about Duo Mo's answer, he just wanted to get two bottles of drinks for free.
Asking questions is a common routine, just a handy operation.
But his words were like a heavy sledgehammer, hitting Domo's heart hard.
This rich man from the West Coast who left home to start a business has never thought about this problem.
He just wants more people to recognize his food and his cooking skills.
That's all.
Dormer was stopped by Cheng Daqi's question, or in other words, he never understood what he wanted to achieve.
"I think I just want more people to recognize me, and I want my father to know that there is nothing wrong with being a cook, and there is no distinction between professions."
This big boy weighing more than 200 pounds whispered his answer.
Do you want your father to recognize you?
Cheng Daqi didn't realize that he had met a rich brother. He just sighed for the common dream of countless boys.
Boys' first idol is their father.
"I understand what you are thinking. Bring me two bottles of drinks and let's talk slowly."
In the United States, just say what you want, and don't negotiate any terms you want.
Many ordinary Americans have lost their ability to think independently after decades of nipple music.
If you say it a little bit implicitly, they may not really understand.
"Okay, okay, you can drink whatever you want."
Dormer pushed the drink over and said generously.
"I didn't open this store to make money, I just wanted more friends to recognize my dishes and my cooking skills."
Under Sani's unbelievable eyes, Cheng Daqi calmly opened a bottle of beer for her, and then opened another bottle for himself.
become? Are you serious?
You brought me here for a meal, and you turned the restaurant into a soup kitchen.
Forget the fifty-cent big hamburger, and you got the drink for free?
With just your mouth, you can buy something for zero yuan without using your hands, right?
"No! Thomas, your idea is extremely stupid!"
Cheng Daqi didn't intend to fool the fat cook, so he naturally said what he had to say.
No matter how effective it is, it can be achieved.
“If this store doesn’t make money, your father will disapprove of you. No matter how popular your burgers are, you won’t be able to convince your father.
If you want your father's approval, you need your diners' approval first. Do you know what diners' approval is? "
Cheng Daqi's silky singing brought Domo into his rhythm. After thinking about it for a while, the fat cook tentatively replied.
"Like my food?"
"no!"
"Give me a good review of the store?"
Seeing that Duo Mo really didn't understand much, Cheng Daqi gave up the guidance and prepared to just fill in the blanks.
"No! There is only one recognition from diners, which is their willingness to pay for your products.
How to attract diners to pay, there is only one available idea for late entrants to the American fast food industry like you - differentiated competition. "
(To prevent confusion, let me state that the idea here was discussed with a friend of mine who is deeply involved in catering brand marketing in multiple first-tier cities, and it is definitely feasible.
In addition, there are four attributives here: America, fast food industry, late entrants, and available to them. Students who want to take advantage of others should read the attributives clearly before raising objections. Each attributive is considered. )
Differentiated competition has become Daqi's idea of breaking the entrepreneurial situation in his previous life.
Peer sales courses, beauty coaches, and competitions in the fitness industry.
He directly engaged a group of experts from universities in the province to conduct joint research and development, and used medicated diet to make traditional Chinese medicine health-preserving meals to reduce the dimensionality.
In conjunction with the short video matrix and other means that deeply cultivate the local industry, we have grown from one store to eight stores in one year.
It completed the profit model verification without raising any financing, and thus obtained a beautiful valuation in the PA round of financing.
Cheng Daqi's talkative appearance gave Thomas the illusion that he saw his father holding a meeting with employees.
The tone is firm, the wording is rigorous, and the language is professional.
"Differentiated competition? Can you elaborate on it?"
Duo Mo didn't come to think about it, and quickly asked Cheng Daqi for more details.
“If you are in the United States, it is not difficult to be in the fast food industry because the market demand is here.
Americans are accustomed to going to fast food restaurants to fill their stomachs when they are hungry.
This is due to the long-term cultivation and cultivation of the market by those large fast food chain companies.
But there are two sides to the situation. Large companies have cultivated the market, which naturally blocks the space for other small fast food companies to grow.
Do all the new fast food companies that have popped up in recent years have backgrounds in traditional giant companies? "
Cheng Daqi doesn’t know if it exists, but he has seen a lot of common development trends in different industries.
After the market is saturated, industry giants will spontaneously expand and create new sub-brands and subsidiaries to occupy niche niches in the industry. This is determined by the nature of capital monopoly.
This development model has commonality applicable across industries.
Such as Taoxi, from the beginning of e-commerce, it has gradually reached the point where it now spans every chain of the industry.
From cloud computing on the enterprise side to express delivery to the last mile, it even merged with Behungryu.
Duo Mo carefully considered the industry situation described by Qicheng Daqi.
He was surprised to find that everything Cheng Daqi said was completely consistent with the details he observed.
Small fast food companies are acquired before they become big, and new and cutting-edge brands that are doing well are the spoiled wives of big capital.
All right!
