Su Qingluan shivered when she saw that June was so sour, she laughed, and quickly stuffed another ripe mountain cherry into her mouth.
Compared to the sourness of the previous fruit, this one is really "sweet".
Seeing that she finally recovered, Su Qingluan explained: "Although they are all the same fruit, the sweetness and sourness of each maturity level are different - and it does not mean that the higher the maturity level, the more delicious it is. For example, this one pieces."
As she spoke, she picked a mountain cherry from the branch of another mountain cherry tree that was about to fall off due to over-ripening.
The mountain cherry is already a darker red than crimson. If the sun is behind it, it would be almost a purple-black fruit.
Su Qingluan handed the mountain cherry to Liuyue and let her try it.
After several attempts, Liu Yue knew that generally the darker the color, the sweeter the taste, so this time she put the fruit into her mouth and chewed it with confidence.
The fruit in your mouth is naturally sweet, but...
Liuyue frowned slightly and spit out the core: "Well...it's not as delicious as I thought..."
This is a very indescribable taste. Although the fruit is still generally sweet, Liuyue feels that the taste of this mountain cherry is a bit strange, reminding her of wine lees.
Su Qingluan looked at Liu Yue's hesitant expression and asked with a smile: "How is it? Is it different from what you thought?"
Liuyue nodded hesitantly.
In fact, this kind of fruit that is about to fall off the branches is already overripe and has a tendency to rot. Therefore, although it still tastes sweet, it is no longer so delicious.
"Each kind of wild fruit, even the same kind of fruit on the same tree, has different ripeness. Because of this, it is impossible to make jam from wild fruits in large quantities. What's more, it has to be selected. The fruit should be large and plump, and should not be damaged by insects or insects, so that the jam will be more delicious."
In fact, Su Qingluan is not completely telling the truth here - if you are just pursuing the taste, there is no need to require the fruits to be the same size.
Fruits with the same degree of maturity naturally have similar sweetness and sourness, and the taste after being mashed into jam is also the same.
But just like larger fruits that look better will be more expensive, jams made from "bigger and more beautiful" fruits will be understandable even if they are sold at a higher price.
Since we want to make "luxury products among jams", we must give people the impression of being "higher than others" from the initial selection of raw materials.
Although considering the actual taste, big fruits and small fruits are good fruits when they are ripe. However, from a sensory perspective, large fruits with full grains will indeed give people the impression of "fuller juice" and "better quality".
"And there are specific techniques for picking wild fruits." Su Qingluan pinched a mountain cherry and gently rotated it with her wrist. The cherry fruit was rotated from the joint at the back. "Compared to hardening the fruit, Pull it down raw, which can better ensure the integrity of the fruit."
Liuyue looked at the fruits she had picked out of curiosity. Sure enough, a few of them had torn their peels apart due to excessive force, and the deep red juice inside flowed out, dyeing the skin on her hands red.
"Hey, this is just fruit picking, but there are so many explanations, and I didn't even pay attention!" Liu Yue's tone was very admiring, "No wonder the jam is very delicious according to the masters, every step from the beginning is so attentive, No wonder you, Mrs. Su, can make such delicious jam."
Seeing Liuyue's adoring expression, Su Qingluan's heart flashed with the sin of deceiving an innocent little girl.
Everything is a sales gimmick and means to sell the jam at a higher price... Su Qingluan thought in her heart with the corner of her mouth twitching.
But naturally she wouldn't stupidly tell Liu Yue about this kind of thing.
Although on the surface Liuyue is just a cheerful and lively little girl, there is nothing dangerous about her. However, Su Qingluan never forgot that Liuyue was a maid of the Xie Mansion, and she was obviously very loyal to her master and had no intention of betraying her master.
In this case, although Liuyue is not her target customer, her evaluation of her "products" is likely to have a certain impact on her target customers.
In this case, regarding Liuyue, even if Su Qingluan can communicate without any grudges in other aspects, if it involves various aspects of jam, he still needs to pay attention to some "strategies" and techniques when explaining to her. .
Just like now, Liu Yue looked at the wild fruit trees all over the mountains and plains, and said with emotion: "With so many fruit trees, if people come to collect them every year, then I think Madam Su's jam can be produced on a large scale. In this way, those noble people in the capital Naturally, you can enjoy it as much as you want, and you don’t have to wait for a box of jam!”
I understand what Su Qingluan is saying, but if we really want to produce it on a "large scale", even if our own jam can still maintain the rich taste and flavor of the original sweetness with the aroma of tea, then it absolutely cannot Take the "high luxury" route.
As for the reason, it is not because of a decrease in quality, but because of an increase in production.
Many so-called "luxury goods" are not about how valuable the goods themselves are, but rather that they have a certain appeal and are "niche" enough.
Niche means scarcity.
The scarcity of the quantity itself means that even if you have money, you may not be able to own it. This just caters to the psychological needs of many people who are “not short of money”.
Su Qingluan has studied various sales tactics in his previous life, one of which is to meet the psychological needs of target customers.
The wealthy families in the capital are not short of food. After all, although everyone wants to have food and drink, the more people don't lack clothes and clothing, the less they will pursue food and drink.
Everyone is good at this, so a higher demand will be highlighted - the pursuit of irreplaceable specialness.
As for "jam jam", there is no absolute difficulty in the production method or raw materials. The only aspect that can create "irreplaceability" is to fundamentally control the quantity flowing into the market.
So after hearing Liu Yue's sigh, Su Qingluan sighed in pretense of distress: "Although this is indeed a once and for all solution, it is actually not feasible."
"Isn't feasible?" June looked over in surprise, "Why?"
"I also said before that the maturity period of fruits is very long, and the quality of the fruits needs to be screened, so only a small part can actually survive." Su Qingluan pointed to the fallen fruits on the ground, "For example, if Those eaten by birds and insects, those that naturally mature and fall to the ground, those that are not of good quality... these cannot be selected as raw materials."
Liuyue thought for a while: "What if we send someone to drive away the birds and eliminate the flies?"
Su Qingluan: ...I really can’t tell that this is an extreme conqueror of nature. Should we say that the ignorant are fearless?
Her smile this time was really weak: "Let's not talk about whether it is impossible to drive away birds and flies in the mountains and forests. Even if it is really possible, many tools will be used in the process, allowing more people to If you come here, won't you destroy more fruits?"
Upon hearing this, Liuyue nodded hesitantly and put away this unrealistic approach.
In fact, it is very simple to solve the problem raised by Liuyue, as long as you are not obsessed with the so-called "quality of the fruit" - after all, the finished product of obsession is jam, and the fruit needs to be mashed into a paste. Therefore, the "quality of the fruit" will not affect the final taste of the jam at all, or even the appearance of the fruit.
However, due to certain thinking patterns formed intentionally by Su Qingluan, as well as the thinking that had already been formed, everyone, including Liu Yue and Zhang Ma, felt that "the fruit with better appearance will be better in the finished product." The taste is more delicious." If you lower the quality requirements of the fruit, you are negligent and lazy, which is absolutely inexcusable.
"What's more, there are birds and many small animals that feed on fruits. Although they eat a lot of good-quality fruits, on the other hand, they spread the seeds of wild fruits everywhere through their feces, which helps the fruit trees. It is a beautiful thing to reproduce and make the land more fertile."
Su Qingluan's words are not watery. Different species in nature are part of the biological cycle. They are naturally interdependent and restrain each other, and they are indispensable.
If Liu Yue really follows Liu Yue's whimsical approach and hunts small animals that feed on fruits in order to obtain more wild fruits, it will inevitably destroy the ecological balance. Even if they obtain temporary benefits, they will also cause greater hidden dangers.
Su Qingluan definitely didn't want to bury an occasional hidden danger in Huaxi Village.
In this way, under Su Qingluan's various "fudges" mixed with real and fake, Liuyue not only believed that Su Niangzi's jam could not be mass-produced, but also wanted to buy different styles because different wild fruits mature at different times. , Jams of different flavors must be ordered in advance and cannot be picked up in person.
Liuyue whispered with great regret: "If the jam made by Mrs. Su can make my old lady talk about it every day, it must be very delicious. It's a pity that it can't be produced in large quantities, and it has to be booked in advance... I don't know that I am a little When can this girl have a taste..."
Before she sighed and finished speaking, Liu Yue hurriedly said as if she had been awakened from a sweet dream: "Hey, Madam Su, don't take it off, I just said it casually, and I definitely didn't mean to covet the rare things that only the master can afford. I……"
"Okay, okay!" Su Qingluan patted Liuyue, who was obviously frightened by her own thoughts, "What's so surprising about this? Who doesn't like those rare things that are just out of reach?"
Su Qingluan comforted her like this, but she was thinking in her heart: It seems that hunger marketing never goes out of style in any era.
