When Su Qingluan left Xie Zian's house, he still took a spacious horse-drawn carriage.
Although there is only one horse pulling the cart, and there are not too many decorations, in this small town where most of the cars are ox carts and mule carts, the cart Su Qingluan is riding in is also rare, so when the cart is parked in the street, it is rare. When heading to the exit of Huaxi Village, many pedestrians passing by stopped to watch.
Su Qingluan didn't care about the looks of passers-by, but before she opened the curtain and got out of the car, she hid the reward of fifty taels of silver notes she had just received in her pocket, so that her wealth would not be exposed.
At the same time, she also thought of the scene where she was rewarded with money just now in Xie's Mansion——
Originally, she wanted to refuse. After all, she was not doing it for the reward.
However, Xie Zian told her that if her jam was really favored by the old lady at home, the benefits would be inevitable. With that said, he gave her the fifty taels of silver notes and asked her to "behave well."
Su Qingluan said in her heart that she had to perform well for future business, but on the surface she just nodded.
Although she got fifty taels, which was considered a generous reward, Su Qingluan had no intention of saving or spending the money for herself this time. She needed to make some preliminary investment for her future "business"—— At least this time, you must please your target customers.
Today, Su Qingluan had already told Su Guangfu and Yang that he would be back late, and asked them to just go back after closing the stall.
It was almost midnight. When Su Qingluan passed by the water stall, she found that her parents had already closed the stall and went back. So she asked the driver of the Xie Mansion to take her to the exit of the city and left.
"Is it okay here?" the coachman asked carefully, "The master asked me to send my wife home."
Su Qingluan waved her hand: "After we leave the city, we are on a mountainous road, which is a bit rugged. If you want to see me off, the round trip will take an hour longer. It will be dark when we return to the house."
The coachman was very moved: "Thank you, Mrs. Su, for your consideration."
Su Qingluan returned the gift, turned and left. But she didn't just want the coachman to go back quickly, but more importantly, she was already riding the carriage until it fell apart.
Originally, even on relatively smooth loess roads, the lack of shock-absorbing equipment in horse-drawn carriages of this era would make it a torture for Su Qingluan, a person accustomed to modern transportation.
What's more, on the more rugged mountain road, it is estimated that if she took the car all the way down, two and a half of her three souls would be shaken out.
Her "product" is jam, so the most important core competitiveness is naturally taste. Although she is very confident in this, but considering that the tastes in different regions and periods vary, so she officially Before selling the sauce as a commodity, Su Qingluan had already "tested the waters" with Xie Zian.
Obviously, through the reactions of Xie Zian and the old housekeeper, Su Qingluan was very sure that her jam should be among the best in the country.
And according to Xie Zian's words, Su Qingluan's target customer this time is an older woman.
Although Xie Zian called the other party "grandmother", Su Qingluan thought about it. According to the common age of women getting married in this era, the "grandmother" of a twelve or thirteen-year-old boy like Xie Zian was probably only forty or fifty years old. middle-aged woman.
But if Xie Zian has a brother and sister above him, that's another matter.
However, there are always traces of the common preferences of women, or all people - sweet and not greasy, any taste that can make people have beautiful associations, and any taste that pleases the tip of the tongue.
However, since you don’t have to worry too much about the taste, there are naturally other aspects that need to be improved - such as the outer packaging and detailed design, and even the way the jam is filled, you can put some thought into it.
After all, Su Qingluan believes that women are at the forefront of aesthetics in any era, so the jam for Xie Zian, a middle-aged boy, can only focus on the taste, but if you want to prepare a gift for the female elders in his family, then the aesthetics of the container The design should be carefully considered.
But Su Qingluan does not intend to just repeat the two existing flavors. Instead, she plans to launch two new products as "gifts", so that even if the taste is not so satisfactory, she can improve it - —After all, they are all redundant gifts, so what if they are not satisfactory?
Playing with the abacus in her mind, Su Qingluan calculated that it would cost a lot of money to find someone to design the appearance of the jam.
Moreover, she does not even plan to put this design into mass production in the future, so it can be said to be a one-time investment, and therefore there is no way to lower the unit price through mass production. Therefore, the cost may be higher - she is even ready to spend all the rewards today.
This can be regarded as a necessary early investment, just for one thing - to make your jam famous and increase your worth.
Including Xie Zian, his grandmother, and everyone who has tasted Su Qingluan's jam, Su Qingluan will turn them into potential "promotion ambassadors" and let them automatically and consciously advertise his jam. .
That's why she deliberately doubled the production cycle, just to achieve this lead time and give herself time to find someone to design the outer packaging. After all, there is something mysterious about "design". It may have overturned several versions, and the final stroke of genius was instantaneous; but it may also be that it was polished bit by bit through the original idea.
In the next few days, Su Qingluan ran around, going to various equipment stores just for this matter of packaging.
She even went to Shopkeeper Liang to see if he had any good ideas.
As a result, when Shopkeeper Liang heard Su Qingluan ask, "Do you have any nice palm-sized porcelain jars or small bottles that I would like to give as gifts to distinguished elders?" Shopkeeper Liang happily took out a bunch of treasured bottles and jars from the bottom of the box. Can.
Su Qingluan watched Shopkeeper Liang take out the items as if he was moving during the New Year. From the initial anticipation, to surprise, to dullness, and finally to complete numbness.
What to say about Shopkeeper Liang's aesthetics... Su Qingluan looked at the bright satin robe of the other party and her mouth twitched: She should have thought of it a long time ago!
Probably because he wanted to look rich and luxurious, Shopkeeper Liang's "collection" mainly focused on "fancy and bells and whistles", which was quite similar to the style of Qianlong's "Pastel Eight Barbarians Entering the Treasure Map Amphora".
And since Su Qingluan said she only wanted a palm-sized container, such complicated patterns were squeezed into a small space, which really tested the craftsman's skills, but it also looked more dazzling.
Su Qingluan struggled to stop shopkeeper Liang from carrying the bottom of the box here: "Um...Uncle Liang, the elder I want to give gifts to is a bit old and may not like such complicated tricks."
Shopkeeper Liang was a little regretful: "Does that person believe in Buddhism? I heard that people who believe in Buddhism pay attention to having no worries and returning to nature?"
Su Qingluan was stunned: Isn’t returning to nature Taoism? Did she remember it wrong? But this is not the point. In order to plan the general direction of her design, she specifically asked the old lady Xie's aesthetic preferences when she left Xie Zian's house.
Although Xie Zian was unreliable and didn't pay attention to his grandmother's clothing preferences, fortunately, the old housekeeper was not as unreliable as his unattractive little master.
And the old housekeeper also knew that if Su Qingluan's jam could really please the old lady, then he would be able to leave the barren backwater of Fengle Town as soon as possible.
Therefore, when it comes to the preferences of the old lady of the Xie Mansion, it cannot be said that she is detail-oriented, but she still knows everything.
So Su Qingluan also roughly knows the direction of the design's appearance - mainly fresh and elegant, but not too simple.
According to what Su Qingluan said in her previous life, she probably had a fresh style.
But at this time, we can see the lag and singleness of aesthetics in small places.
Su Qingluan walked around various porcelain shops, clay workshops and some jewelry shops in the town, and found that the aesthetics here are basically polarized -
One of them, like Shopkeeper Liang, adopts an extremely complicated and luxurious style, constantly adding gems, pearls, gold and silver threads, making the whole jewelry become a mess; the other adopts a simple and pure style, only in The bottle body is simply decorated with one or two dots of stars. Many bottles do not have a base color, only natural clay color.
The former's customers are mainly wealthy households, focusing on a flowery style, while the latter's customers are mainly ordinary people, focusing on being economical and affordable.
Su Qingluan had some general impressions of the design plans in her mind - after all, she had also experienced the era when various design plans exploded in her previous life.
However, although she had a general direction, she was not a design major after all, so it was difficult for her to put the ideas in her mind into writing.
Although in the field of patterned pastries or food carvings, it is necessary to master some painting skills, Su Qingluan is not an expert in these two fields after all, and can only scratch the surface.
What's more, food carving design also has corresponding restrictions, and packaging design cannot be treated as the same thing.
Now she has found Su Qingluan, a craftsman with excellent carving and painting skills. All she needs is a designer with high-level aesthetic standards who can help her realize the ideas in her mind.
It just so happened that Su Qingluan didn't know where to find reliable "graphic design" in this day and age, and the agreed twenty-day time limit passed day by day. Su Qingluan remembered that he was running around in circles, so he could only start preparing to make jam while continuing to work for the outside world. Worry about the packaging design.
Even cooking time, which is usually very enjoyable, has become boring.
While Su Qingluan was worried, an unexpected guest came to the house.
"Songbo?" Su Qingluan looked at the middle-aged man outside, his eyes lit up, "Which fragrant wind brought you here?"
Not to mention Su Qingluan, even Su Guangfu and Yang were very curious about Song Bo's arrival.
Songbo smiled slightly: "It's been ten days since Madam Su missed the agreed date to return the book. My boss asked me to ask if Madam Su has encountered any difficulties again?"
Su Qingluan's mouth twitched when he heard this: Mu Xingzhi's question was too polite. After all, the other party didn't care about the book he made into a "thousand-folded" book last time.
"Sorry, I've been really busy recently and forgot..." Su Qingluan's eyes lit up as she spoke: How could she forget Mu Xingzhi? !
